{"id":2681,"date":"2017-06-09T06:33:55","date_gmt":"2017-06-09T11:33:55","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=2681"},"modified":"2020-09-04T08:57:21","modified_gmt":"2020-09-04T13:57:21","slug":"google-chrome-ad-blocking-relax-going-fine","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/","title":{"rendered":"Google Chrome Ad Blocking: Relax, We&#8217;re Going to be Fine"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Chrome Ad Blocking: Relax, We&#8217;re Going to be Fine<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-06-09T06:33:55-05:00\">June 9, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">There&#8217;s been a lot of talk, and fear, after\u00a0Google\u00a0announced it would join\u00a0<a href=\"https:\/\/www.betterads.org\/\">Coalition for Better Ads<\/a> and would be building ad blocking in Google Chrome. Due to our relationship with Google, we&#8217;ve been holding out on officially commenting on this until more information was released.\n\nNow that there&#8217;s enough official information out there, we&#8217;d love to put our publishers&#8217; minds at ease.\u00a0<!--more-->\n\nWe know many of you were worried, and rightfully so. There was an implied threat your income was on the line. However, if you&#8217;re with Mediavine, you shouldn&#8217;t be.\n\nWe&#8217;re not scared by the upcoming changes and suggestions by Google or\u00a0the Coalition for Better Ads. In fact, because of how we do business,\u00a0<strong>we&#8217;re downright excited<\/strong>.\n\nWhy? Because they go hand-in-hand with our entire philosophy towards advertising, and will lead to a better Internet where fewer users even think about installing an all-or-nothing ad blocker.\n\nLong story short: Google Chrome isn&#8217;t technically an ad blocker since it&#8217;s not an all-or-nothing kind of blocking. They&#8217;re officially calling it <a href=\"https:\/\/support.google.com\/webtools\/answer\/7308033?hl=en&amp;ref_topic=7305990\">Chrome Ad Filtering<\/a> and it will still allow quality\u00a0publishers, like Mediavine ones, to continue running ads that support their business.\n\nSince day one, Mediavine has\u00a0never been about squeezing every penny out of each pageview. Instead, our\u00a0strategy has always been a site-wide, long-term and holistic endeavor\u00a0requiring a\u00a0balance of both user experience and\u00a0advertising revenue.\n\nThere&#8217;s a reason we disabled short term solutions like <a href=\"https:\/\/www.mediavine.com\/killing-autoplaying-videos-better-user-experience-revenue\/\"><em>autoplaying video ads<\/em><\/a>, obnoxious sliders, in-banner video ads, and cumbersome interstitials.\n\nAll of these units temptingly offer short term gains, but at significant<strong>\u00a0long term costs<\/strong>.\n\nAmong those costs are higher\u00a0bounce rates, fewer pageviews per session, a drop in repeat visitors, or even losing current and future users through bans from Google, Pinterest or Facebook.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2693\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/original_images-Google-entrance.jpg\" alt=\"A group of people entering a Google building.\" width=\"801\" height=\"534\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/original_images-Google-entrance.jpg 1000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/original_images-Google-entrance-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/original_images-Google-entrance-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/original_images-Google-entrance-690x460.jpg 690w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/>\n<h2>So is Google going to block all of our ads?<\/h2>\nDefinitely not.\n\nIt&#8217;s pretty safe to assume that Google, which makes over <a href=\"http:\/\/www.investopedia.com\/articles\/investing\/020515\/business-google.asp\">90% of its\u00a0revenue\u00a0through advertising<\/a>, is not going to put itself\u00a0out of business. Since nearly 60% of Mediavine\u00a0impressions are sold through Google AdExchange, we&#8217;re not too worried about them putting us out of business either.\n<h2>What ads are they looking to block?<\/h2>\nVisit the <a href=\"https:\/\/www.betterads.org\/standards\/\">Initial Better Ads Standards<\/a>\u00a0on the Coalition for Better Ads and you&#8217;ll get a sense of the formats they&#8217;re looking to filter. These are going to include autoplay video ads, large sticky ads, pop-up ads, and other intrusive ad formats. The good news?\u00a0We run none of these.\n\nWe&#8217;re in the clear, right? Not yet. There&#8217;s more&#8230;\n\nIf you check out the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/ad-experience-unverified?hl=en\">Ad Experience<\/a> tool inside Google Search Console, you&#8217;ll see there&#8217;s another category in addition to the desktop and mobile ad experiences.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2694 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-blockers-google-chrome.jpg\" alt=\"Woman on mobile phone, showing an egregious ad.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-blockers-google-chrome.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-blockers-google-chrome-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-blockers-google-chrome-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-blockers-google-chrome-690x460.jpg 690w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h2>Egregious ad experiences<\/h2>\nWhat are <a href=\"https:\/\/support.google.com\/webtools\/answer\/7347327\">egregious ad experiences<\/a>? Google has a long list of definitions, but the basic gist is\u00a0mobile redirect ads, ads containing malware, and gross, spammy ads designed to trick users.\n\nShould we worry about these?\n\nNope! Again, one of the founding principles of Mediavine is\u00a0our dedication to ad quality. We&#8217;ve done the work to fight mobile redirects and malware using sandboxed SafeFrames, partnered with Pubnation, and busted the myth of\u00a0<a href=\"https:\/\/www.mediavine.com\/100-fill-rate-sucks-this-is-why\/\">100% fill<\/a> in order to get rid of this advertising spam.\n\nBut what if something sneaks through? Then we lose everything, right?\n\nNope! As long as you&#8217;re signed up for Google Search Console, you&#8217;ll be\u00a0notified via a message and will have at least 30 days warning before they filter your ads.\n\nNot signed up for Google Search Console yet? What&#8217;s taking you so long? Have you not read our SEO guide to\u00a0<a href=\"https:\/\/www.mediavine.com\/improving-rankings-google-search-console-search-analytics\/\">Google Search Console Search Analytics<\/a> yet??\n<h2>What can we do now?<\/h2>\nYou should definitely sign up for Google Search Console if you haven&#8217;t, and run your site through the Ad Experience tool in there.\n\nWe&#8217;ve run <a href=\"https:\/\/www.thehollywoodgossip.com\/\">The Hollywood Gossip<\/a> through and can confirm our mobile ads our fine. As of the time of this post, it doesn&#8217;t look like the desktop tool is live yet. Once it is, we&#8217;re sure we&#8217;ll be fine too. If not, we&#8217;ll make sure we are and that you are too.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2685 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-experience-1049x460.png\" alt=\"A screen capture of the Ad Experience Report: Mobile form.\" width=\"1049\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-experience-1049x460.png 1049w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-experience-441x193.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/ad-experience-768x337.png 768w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/>\n\nThat&#8217;s our job as your ad management company and our promise to you. Mediavine\u00a0will always stay ahead of the curve and adapt with this changing industry.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 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id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 There&#8217;s been a lot of talk, and fear, after\u00a0Google\u00a0announced it would join\u00a0Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we&#8217;ve been holding out on officially commenting on this until more information was released. Now that there&#8217;s enough official information out&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-2681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Chrome Ad Blocking: Relax, We&#039;re Going to be Fine - Mediavine<\/title>\n<meta name=\"description\" content=\"Google\u00a0announced it would be building ad blocking in Google Chrome. We&#039;d love to put our publishers&#039; minds at ease.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Chrome Ad Blocking: Relax, We&#039;re Going to be Fine\" \/>\n<meta property=\"og:description\" content=\"Google\u00a0announced it would be building ad blocking in Google Chrome. We&#039;d love to put our publishers&#039; minds at ease.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-09T11:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T13:57:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Google Chrome Ad Blocking: Relax, We&#8217;re Going to be Fine\",\"datePublished\":\"2017-06-09T11:33:55+00:00\",\"dateModified\":\"2020-09-04T13:57:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\"},\"wordCount\":757,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-18.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/\",\"name\":\"Google Chrome Ad Blocking: Relax, We're Going to be Fine - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-chrome-ad-blocking-relax-going-fine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-18.jpg\",\"datePublished\":\"2017-06-09T11:33:55+00:00\",\"dateModified\":\"2020-09-04T13:57:21+00:00\",\"description\":\"Google\u00a0announced it would be building ad blocking in Google Chrome. 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