{"id":27036,"date":"2021-01-05T10:00:17","date_gmt":"2021-01-05T16:00:17","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=27036"},"modified":"2021-02-17T14:11:27","modified_gmt":"2021-02-17T20:11:27","slug":"mediavine-outstream-player","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/","title":{"rendered":"Mediavine Outstream Player"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Ad Settings<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Outstream Player<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-01-05T10:00:17-06:00\">January 5, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our &#8220;decade of video.&#8221; <\/p>\n\n\n\n\n\n<p>As you&#8217;ve heard us say a few thousand times, video ads pay more than traditional display advertisements. It&#8217;s why we\u2019ve pushed Mediavine publishers to produce video for years now.<\/p>\n\n\n\n<p>When you think of video ads, you&#8217;re probably envisioning ads that run before, during or after your own video content \u2014 known as &#8220;instream&#8221; ads.<\/p>\n\n\n\n<p>Instream video advertisements involve standard pre-roll ads (before the video content, the most common placement) as well as mid-roll (in the middle of the video, almost like a commercial break) or post-roll.<\/p>\n\n\n\n<p>But there\u2019s another type of video advertisement altogether \u2014 &#8220;outstream&#8221; ads, which (you guessed it) run outside of the content stream. <\/p>\n\n\n\n<p>In essence, outstream is the opposite of instream, and we\u2019re here today to tell you all you ever wanted to know about these ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-outstream-video-ads\">What are Outstream Video Ads?<\/h2>\n\n\n\n<p>Outstream video ads are similar to the traditional pre-roll instream ads you\u2019re used to seeing \u2014 the difference is simply that there is no content following them when once the ad is over. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot.jpg\" alt=\"screenshot of a Mediavine \" class=\"wp-image-27090\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot.jpg 600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-screenshot-520x347.jpg 520w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>Put another way, the ad <em>is<\/em> the video content the user is watching. It may even be easier to think of these as animated display ads.<\/p>\n\n\n\n<p>In any event, when the ad is over, depending on the implementation, it will either collapse, give the user a chance to rewatch it or run another ad.<\/p>\n\n\n\n<p>That\u2019s it. No publisher-generated content after. <\/p>\n\n\n\n<p>Outstream ads typically appear inside content surrounded by text, or inside of a feed, similar to where you might see a traditional video.<\/p>\n\n\n\n<p>The big difference between instream and outstream? Earning potential.<\/p>\n\n\n\n<p>Advertisers know there\u2019s a big difference. In fact, when you send out a bid request, they are marked differently. (For my fellow OpenRTB nerds reading this, it\u2019s the placement attribute of the video object.)<\/p>\n\n\n\n<p>As a result, the amount advertisers are willing to pay varies widely.<\/p>\n\n\n\n<p>It&#8217;s a popular (and probably accurate) assumption that users will be more engaged with pre-roll advertisements when they\u2019re waiting to watch the content that follows it as opposed to a standalone video ad.<\/p>\n\n\n\n<p>This is why typically most advertisers prefer instream and will pay more for it. Instream also tends to score higher in the metrics buyers look at when purchasing inventory, like <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a> and completion rates.<\/p>\n\n\n\n<p>But don\u2019t be discouraged. While outstream may not perform as well as instream, these videos earn much more than standard display ads.<\/p>\n\n\n\n<p>Think of outstream as a middle ground between the two \u2014 one with real potential, albeit with some drawbacks as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-problems-with-outstream-ads\">The Problems with Outstream Ads<\/h2>\n\n\n\n<p>The reason the industry has been slower to adopt outstream ads than you might think is that early on they were predominantly served by major players in the space, like Teads, in dedicated ad spots on webpages.<\/p>\n\n\n\n<p>This meant publishers had to give up ad spots on pages where regular display ads could&#8217;ve run, only running an outstream ad there. <\/p>\n\n\n\n<p>That would be fine, as long as it worked. But with their lower <a href=\"https:\/\/www.mediavine.com\/fill-rate-tool\/\">fill rates<\/a> and the potential for errors with video ads (a whole separate topic), they often ended up actually hurting revenue rather than increasing RPMs.<\/p>\n\n\n\n<p>Fortunately, things are turning around. Given the growing popularity of Prebid.js and <a href=\"https:\/\/www.mediavine.com\/video-header-bidding-how-it-works-why-its-kind-of-a-big-deal\/\">header bidding<\/a>, even the outstream dinosaurs are now competing in the same spots where traditional ads are served.<\/p>\n\n\n\n<p>Now whichever ad bids the highest \u2014 whether it&#8217;s the outstream ad or the traditional display ad \u2014 will win the spot. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop.jpg\" alt=\"woman sitting on couch with dog, looking at her laptop\" class=\"wp-image-27073\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/woman-sitting-on-couch-with-dog-looking-at-laptop-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>As you can imagine, video competing against display ads could become lopsided quickly. So why don\u2019t you see these everywhere?<\/p>\n\n\n\n<p>Well, even in standard slots and even in a global auction, outstream ads still have their issues when compared to display ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-separate-players-can-lead-to-bad-experiences\">1. Separate Players Can Lead to Bad Experiences<\/h3>\n\n\n\n<p>The lack of coherent standards and best practices regarding outstream players is one of the biggest hurdles to widespread adoption.<\/p>\n\n\n\n<p>Yes, outstream can compete in traditional display ad spots now, but that doesn&#8217;t make the entire process uniform. Typically, each outstream ad partner wants to run its own video player. <\/p>\n\n\n\n<p>This can lead to an inconsistent experience and one that&#8217;s largely outside of publishers&#8217; control. Some videos may not be muted; others might play before they\u2019re in view; others could pause if you scroll past them.<\/p>\n\n\n\n<p>Beyond those frustrating inconsistencies, there&#8217;s the speed component. If you have multiple outstream ads on a page and you&#8217;re loading multiple players on that page, expect a significant <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">pagespeed<\/a> impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-outstream-ads-are-slow\">2. Outstream Ads Are Slow<\/h3>\n\n\n\n<p>Again, speed kills. Video files are much larger than traditional display ads, and some outstream players themselves can be hundreds of kilobytes \u2014 the size of multiple well-optimized images.<\/p>\n\n\n\n<p>That often means slower ads, which will hurt your user experience and potentially your site&#8217;s <a href=\"https:\/\/www.mediavine.com\/lighthouse-6-web-vitals\/\">Core Web Vitals<\/a>. <\/p>\n\n\n\n<p>Slow down your site enough and running these higher-paying ads may not produce more revenue due to the collateral damage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-discrepancies\">3. Discrepancies<\/h3>\n\n\n\n<p>This is the big one. <\/p>\n\n\n\n<p>Discrepancies are the differences in payment between what a publisher\u2019s ad server reports compared to the advertiser or <a href=\"https:\/\/www.mediavine.com\/what-is-an-ad-exchange\/\">ad exchange<\/a>.<\/p>\n\n\n\n<p>Unfortunately, these discrepancies are quite common with outstream, or any video ads, because the ad server counts an outstream ad once it wins the auction and starts to render. <\/p>\n\n\n\n<p>Meanwhile, the ad exchange will only count it once the video ad has fired its impression tracker.<\/p>\n\n\n\n<p>In order for the video ad to fire its impression tracker, the video file must successfully load and start to play, typically for one second.<\/p>\n\n\n\n<p>Due to ad error rates and the complex nature of video in general, a lot of ads simply don\u2019t load in time \u2014 or at all.<\/p>\n\n\n\n<p>Some outstream players end up failing up to 70% of the time.<\/p>\n\n\n\n<p>Suddenly those high-paying video ad CPMs don\u2019t seem so high \u2014 but here&#8217;s the good news: You&#8217;re with Mediavine, and we solve for these things.<\/p>\n\n\n\n<p>How? We built our own outstream player, of course.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-the-mediavine-outstream-player\">Introducing the Mediavine Outstream Player<\/h2>\n\n\n\n<p>Built to the latest IAB VAST and VPAID specs, Mediavine released its own extremely lightweight and fast outstream player in 2020.<\/p>\n\n\n\n<p>Most video players, including the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-placement\/\">Mediavine Video Player<\/a>, are complex and built to handle things like adaptive streaming, <a href=\"https:\/\/www.mediavine.com\/featured-video-playlists-an-easy-path-to-major-revenue-growth\/\">playlists<\/a>, playback controls and many more features that aren\u2019t necessarily needed for outstream.<\/p>\n\n\n\n<p>Historically, outstream players were built using the same technology as full-fledged video players, such as the Prebid.js players that relied on Video.js. <\/p>\n\n\n\n<p>But for the Mediavine Outstream Player, we started from scratch and designed it to do exactly what it was meant to do.<\/p>\n\n\n\n<p>Take a VAST or VPAID ad and play the advertisement. That&#8217;s its only job, and with this philosophy, we knew we could create a smaller, faster player that eliminated all of the roadblocks listed above.<\/p>\n\n\n\n<p>Since our player loads quickly, a much higher percentage of ads actually load and play than you see with traditional video players.<\/p>\n\n\n\n<p>This means a huge reduction in discrepancy adjustments, which means Mediavine publishers are running the highest paying outstream ads online.<\/p>\n\n\n\n<p>Also, since we control the experience, we can regulate the quality of the ads and eliminate the annoying variables we discussed above.<\/p>\n\n\n\n<p>Mediavine&#8217;s Outstream Player limits how many ads play on a page and ensures that they don&#8217;t play while offscreen \u2014 significantly mitigating the speed, bandwidth and battery concerns associated with outstream.<\/p>\n\n\n\n<p>Most exciting of all? Since it\u2019s our player, we\u2019ve been able to increase the competition and create a more vibrant market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-mediavine-outstream-player-the-mediavine-exchange\">The Mediavine Outstream Player + The Mediavine Exchange<\/h2>\n\n\n\n<p>We recently announced the Mediavine Exchange, an exclusive <a href=\"https:\/\/www.mediavine.com\/server-to-server\/\">Server-To-Server<\/a> header bidding solution that we architected internally.<\/p>\n\n\n\n<p>One of the most exciting things about this is that the Mediavine Exchange is built off the OpenRTB \u2014 the universal platform for transacting digital ads \u2014 which allows for lots of custom integrations with top <a href=\"https:\/\/www.mediavine.com\/what-is-an-ssp\/\">SSPs<\/a> and <a href=\"https:\/\/www.mediavine.com\/what-is-a-dsp\/\">DSPs<\/a>.<\/p>\n\n\n\n<p>Without getting too technical, by running on OpenRTB, we&#8217;re able to connect to partners that did not previously support outstream.<\/p>\n\n\n\n<p>Basically every major exchange \u2014 Magnite (formerly Rubicon), Pubmatic, Xandr, OpenX, Index Exchange \u2014 is on board, and the result is the largest, most efficient outstream auction ever created.<\/p>\n\n\n\n<p>That\u2019s the power of the Mediavine Exchange, which Mediavine publishers alone have access to and which is designed to increase revenue dramatically over traditional client-side header bidding over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-opt-in-to-mediavine-outstream-ads\">How to Opt In to Mediavine Outstream Ads<\/h2>\n\n\n\n<p>In one form or another, if you run ads, you&#8217;ve run outstream for years as it is, whether you\u2019re with Mediavine or another ad management company. <\/p>\n\n\n\n<p>Publishers who work with Google AdExchange, or native exchanges like <a href=\"https:\/\/www.mediavine.com\/native-advertising-triplelift\/\">Triplelift<\/a>, or dedicated players like Teads \u2014 a.k.a. everyone \u2014 have already been running these ads to various degrees.<\/p>\n\n\n\n<p><strong>So, in short, you are already opted in. <\/strong><\/p>\n\n\n\n<p>What we&#8217;re telling you today is that these ads will be rendered more efficiently for Mediavine publishers with the custom-built Mediavine Outstream Player.<\/p>\n\n\n\n<p>A faster, more consistent and more lucrative experience awaits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-does-this-launch\">When Does This Launch?<\/h2>\n\n\n\n<p>Again, it&#8217;s already in effect.<\/p>\n\n\n\n<p>The Mediavine Outstream Player debuted in early 2020 as part of our efforts to combat RPM declines in the initial wave of pandemic-related economic shutdowns. <\/p>\n\n\n\n<p>This initiative is a part of why Mediavine publishers saw the smallest revenue declines in the industry, despite the incredibly challenging circumstances, and many enjoyed a record Q4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-we-talking-about-it-now\">Why Are We Talking About it Now?<\/h2>\n\n\n\n<p>Mediavine likes to wait until our technology has been fully tested and is operating at close to maximum efficiency before we announce it.<\/p>\n\n\n\n<p>In an industry where companies often issue press releases about products in the concept phase or early-stage development, Mediavine waits not just until we&#8217;re up and running, but until we&#8217;re truly ready for primetime.<\/p>\n\n\n\n<p>The Mediavine Outstream Player is.<\/p>\n\n\n\n<p>With more exciting features powered by the Mediavine Outstream Player coming in the next few months, we knew now was the time to unveil this game-changing ad experience our engineers built.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p 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class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, 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class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. 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Bigger Returns<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 12, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Future of Digital Advertising: Fewer Ads. Bigger Returns\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our &#8220;decade of video.&#8221; As you&#8217;ve heard us say a few thousand times, video ads pay more than traditional display advertisements. It&#8217;s why we\u2019ve pushed Mediavine publishers to produce video for years now. When you think&#8230;<\/p>\n","protected":false},"author":5,"featured_media":27089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,14,34],"tags":[],"audience_post":[],"class_list":["post-27036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-advertising","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Outstream Player - Mediavine<\/title>\n<meta name=\"description\" content=\"The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our &quot;decade of video.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Outstream Player\" \/>\n<meta property=\"og:description\" content=\"The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our &quot;decade of video.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T16:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T20:11:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-example-on-ipad-mockup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine Outstream Player\",\"datePublished\":\"2021-01-05T16:00:17+00:00\",\"dateModified\":\"2021-02-17T20:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\"},\"wordCount\":1694,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/outstream-ad-example-on-ipad-mockup.jpg\",\"articleSection\":[\"Ad Settings\",\"Advertising\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-outstream-player\/\",\"name\":\"Mediavine Outstream Player - 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