{"id":27357,"date":"2021-01-15T12:51:15","date_gmt":"2021-01-15T18:51:15","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=27357"},"modified":"2021-02-19T12:12:00","modified_gmt":"2021-02-19T18:12:00","slug":"2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad\/","title":{"rendered":"2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-01-15T12:51:15-06:00\">January 15, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty.<\/p>\n\n\n\n<p>From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns and changing consumer habits would affect industry spend.<\/p>\n\n\n\n<p>Would we see advertisers scale back, or even close their doors? What does a \u201cnew normal\u201d even look like when so many variables are constantly in flux?<\/p>\n\n\n\n<p>More importantly, how would all of this turbulence impact the more than 7,600 publishers that Mediavine works with \u2014 and who depend on us \u2013every day?<\/p>\n\n\n\n<p>Now that 2020 is over, the data has been gathered and neatly organized by our <a href=\"https:\/\/www.mediavine.com\/behind-the-vine-with-cynthia-butler\/\">Director of Business Intelligence, Cynthia Butler<\/a>, and I\u2019m happy to bring you some of the most useful insights in the latest installment of BTNWB. (That <a href=\"https:\/\/www.mediavine.com\/ad-tech-glossary\/\">acronym<\/a> has taken hold by now, right? Anyone? Sigh, fine. It stands for By the Numbers With Brad).<\/p>\n\n\n\n<p>Below, we\u2019ll review RPM trends from 2020. As usual, we look at <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPM<\/a> from a <a href=\"https:\/\/www.mediavine.com\/pageviews-dead-miley-cyrus-killed\/\">session level<\/a> at Mediavine. Here&#8217;s what we found by aggregating all Mediavine sites:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1024x682.jpg\" alt=\"\" class=\"wp-image-27423\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-640x426.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s not hard to see when major lockdowns began, and in turn, when advertisers decided to reevaluate their budgets and hold off spending until the dust settled.<\/p>\n\n\n\n<p>We are still living with <a href=\"https:\/\/www.mediavine.com\/covid-19-resources\/\">Covid-19<\/a>, of course, and with that brings some uncertainty, but RPMs started to recover from the March-April decline in the middle of 2020.<\/p>\n\n\n\n<p>As you can see above, by late July, RPMs were outpacing 2019 and ended up doing so by wide margins as they continued increasing steadily through December.<\/p>\n\n\n\n<p>Some of this increase was likely due to advertisers regaining some lost confidence, not to mention previously-withheld budgets being reinjected into the market.<\/p>\n\n\n\n<p>But don\u2019t discount the collective work behind the scenes by Mediavine\u2019s hard working teams who found incredible ways to increase publishers\u2019 earnings per session.<\/p>\n\n\n\n<p>Our engineering and operations experts worked tirelessly on technology initiatives such as <a href=\"https:\/\/www.mediavine.com\/mediavine-outstream-player\/\">outstream<\/a> video, faster <a href=\"https:\/\/www.mediavine.com\/server-to-server\/\">server-to-server<\/a> connections and <a href=\"https:\/\/www.mediavine.com\/mediavines-2020-year-in-review\/\">much more in 2020<\/a>.<\/p>\n\n\n\n<p>Marketing churned out amazing and engaging content, and our sales force (virtually) knocked on more doors than ever before, garnering new and exciting deals.<\/p>\n\n\n\n<p>As always, our award-winning support teams were everyone\u2019s rock, lending unparalleled and unwavering guidance to a bigger, more diverse group of publishers than ever.<\/p>\n\n\n\n<p>On that note, we would be remiss if we didn\u2019t applaud our publishers themselves. Countless times we saw people take the challenges of recent months and turn them into opportunities \u2014 <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">optimizing<\/a> their sites and pages with remarkable results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-arts-and-entertainment\">Arts and Entertainment<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1024x682.jpg\" alt=\"2021 RPM year over year graph for all categories\" class=\"wp-image-27423\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_all-categories-640x426.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With indoor gatherings prohibited, restricted or simply less desirable due to the pandemic, advertisers quickly backed away from the entertainment industry.<\/p>\n\n\n\n<p>Audience interest in arts and entertainment content also slowed in some cases, given the onslaught of news in a year that was oftentimes chaotic.<\/p>\n\n\n\n<p>As summer came to a close though, Mediavine started to see a slow but steady increase in overall RPM for entertainment sites which continued.<\/p>\n\n\n\n<p>By the end of the year, the category was more or less back to \u201cnormal\u201d \u2014 at least to the point where there\u2019s reason for optimism in 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-food-drink\">Food &amp; Drink<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-1024x682.jpg\" alt=\"2021 RPM year over year graph for food and drink\" class=\"wp-image-27425\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_food-and-drink-640x426.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019ll begin to see a pattern emerging with each of these graphs, regardless of category. A downward trend in overall RPM through the summer months, followed by an upward trend through the rest of the year, also summarizes the food and drink space.<\/p>\n\n\n\n<p>The spring declines in RPM were mitigated somewhat by <a href=\"https:\/\/www.mediavine.com\/2020-year-in-review-sessions-by-category\/\">record traffic<\/a> in 2020 for our food &amp; drink sites as people sought recipes and meal ideas from the internet like never before.<\/p>\n\n\n\n<p>Advertisers were still wary about putting money into the market during the summer months, but demand ramped up before the holidays and finished the year incredibly strong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-travel\">Travel<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-1024x682.jpg\" alt=\"2021 RPM year over year graph for travel\" class=\"wp-image-27426\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/btnwb-2020-year-in-review_travel-640x426.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A frequent topic of the <a href=\"https:\/\/www.mediavine.com\/?s=behind+the+numbers\">BTNWB posts<\/a> has been travel sites.<\/p>\n\n\n\n<p>No group of publishers was more affected in traffic and RPM in the past year. Given what a global event this was, and all the uncertainty surrounding it, that\u2019s not a surprise.<\/p>\n\n\n\n<p>The bad news has been obvious and covered at length. The good news is that travel was no exception to the pattern of RPMs steadily climbing in the second half of 2020.<\/p>\n\n\n\n<p>A sign of a resurgence in the industry and more confident travelers? We sure hope so, for everyone\u2019s sake. Working at home is only fun when you can occasionally leave.<\/p>\n\n\n\n<p>All kidding aside, check out the interactive chart below to browse through the rest of the site categories that call Mediavine home and see how they performed.<\/p>\n\n\n\n<p>The trends for each of them point to a positive end to the year and hopefully to the beginning of a new year with a less volatility and more continued growth!<\/p>\n\n\n\n<div class=\"tableauPlaceholder\" id=\"viz1609973285149\" style=\"position: relative\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\" \" src=\"https:\/\/public.tableau.com\/static\/images\/Me\/MediavineWeeklyAnalysis\/rpmpercategory\/1_rss.png\" style=\"border: none\"><\/a><\/noscript><object class=\"tableauViz\" style=\"display:none;\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableau.com%2F\"> <param name=\"embed_code_version\" value=\"3\"> <param name=\"site_root\" value=\"\"><param name=\"name\" value=\"MediavineWeeklyAnalysis\/rpmpercategory\"><param name=\"tabs\" value=\"no\"><param name=\"toolbar\" value=\"yes\"><param name=\"static_image\" value=\"https:\/\/public.tableau.com\/static\/images\/Me\/MediavineWeeklyAnalysis\/rpmpercategory\/1.png\"> <param name=\"animate_transition\" value=\"yes\"><param name=\"display_static_image\" value=\"yes\"><param name=\"display_spinner\" value=\"yes\"><param name=\"display_overlay\" value=\"yes\"><param name=\"display_count\" value=\"yes\"><param name=\"language\" value=\"en\"><param name=\"filter\" value=\"publish=yes\"><\/object><\/div>                <script type=\"text\/javascript\">                    var divElement = document.getElementById('viz1609973285149');                    var vizElement = divElement.getElementsByTagName('object')[0];                    if ( divElement.offsetWidth > 800 ) { vizElement.style.width='700px';vizElement.style.height='527px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='700px';vizElement.style.height='527px';} else { vizElement.style.width='100%';vizElement.style.height='727px';}                     var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. 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