{"id":2750,"date":"2017-06-26T19:43:36","date_gmt":"2017-06-27T00:43:36","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=2750"},"modified":"2020-09-04T08:55:33","modified_gmt":"2020-09-04T13:55:33","slug":"make-the-most-out-of-your-newsletter","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/make-the-most-out-of-your-newsletter\/","title":{"rendered":"Newsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing Presence"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine Conference<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Newsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing Presence<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-06-26T19:43:36-05:00\">June 26, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><em><a href=\"http:\/\/kirstenoliphant.com\/\">Kirsten Oliphant<\/a> recently spoke at the Mediavine Publisher Conference with <a href=\"http:\/\/barefeetinthekitchen.com\/\">Mary Younkin<\/a> on how to make the most out of your email lists and newsletter audience. Kirsten is sharing more tips with you here, along with our video of the full conference presentation.<\/em>\n\n<em>-Amber&nbsp;<\/em>\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EuwQRM89WAE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>Keeping up with every new social platform and tool can be exhausting. (Or exhilarating, if you love social media.) Love or hate them, all the shiny new objects make email seem a bit outdated. Plus, our inboxes are overflowing with promotional emails. So as bloggers, do we really need to put time into email lists?\n\n<!--more-->\n\nYES. Unlike almost every social platform out there, it doesn\u2019t have an algorithm. You also have a more permanent connection to your email subscribers, because you can literally download their emails.\n\nPeople also have to do more work to subscribe, which means they are already more likely to connect long-term or on a deeper level than someone who just clicks the Follow button Twitter. Email is where I\u2019ve seen my followers turn from readers into raving fans.\n\nBut with the number of social platforms people use daily and our crowded inboxes, you need to stand out! Here are six tips to up your email game and see more engagement.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2783 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips.jpg\" alt=\"A man holding a smart phone.\" width=\"800\" height=\"530\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-441x292.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-768x509.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-694x460.jpg 694w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Be Readable on Mobile<\/h3>\nStats from 2017 find that 54% of email is read on a mobile device. Yet I receive dozens of emails daily that I can\u2019t read without turning my phone sideways or using my fingers to enlarge the text.\n\nSome email providers (like Convertkit) have a mobile-friendly setup built in. Others may require you enlarging your font to something like 16 or 18pt. Test it out! Not just on your device, but have a few friends test it for you on different devices and email apps. Your text should be large enough to read easily on a mobile device without any kind of adjustment.\n<h3>Spend Time on Your Subject Lines<\/h3>\nEmail subject lines are as important (if not MORE important) than blog post headlines. Viral content often begins with a killer headline. Upworthy writes 25 potential headlines for every post. (Read more about that in <a href=\"https:\/\/www.slideshare.net\/Upworthy\/how-to-make-that-one-thing-go-viral-just-kidding\/26\">this slideshare<\/a>.)\n\nEven if you don\u2019t go so far as 25, take time to craft your subject lines. While people respond to numbers and specificity, curiosity is my favorite tool when it comes to subject lines. I like to create what I call itchy subject lines. When you write an Itchy subject line, people HAVE to scratch by opening your email.\n\nThis is actually why click bait headlines work so well. They are super itchy&#8211;but also disappointing because the content often doesn\u2019t match the subject line. Strive for clickable, not click bait, where your subject line promises what your content actually delivers.\n<h3>Always Give Context<\/h3>\nHow often do you get an email where the sender\u2019s name is simply a first name? Daily I get emails from Steve or Liz or Becky. I have no idea if Steve\/Liz\/Becky are my friends, bloggers whose lists I signed up for, or people who scraped my email address and added me without permission.\n\nAlways make sure that every email gives context to who you are, what your site is, and maybe even how they signed up. You can do this by changing how the sender name looks in your settings (ex: Kirsten \/\/ Create If Writing) or with a quick line in the email itself. (ex: Hey, it\u2019s Kirsten from Create if Writing bringing you the Quick Fix!)\n\nIf people don\u2019t know who you are and can\u2019t find some kind of context, they are likely to stop reading and may even mark you as spam rather than just unsubscribing.\n<h3>Format Images<\/h3>\nEspecially if you are using RSS, you need to make sure that your images aren\u2019t blowing up inboxes. Often images are too huge and will make it so your email text runs off the side on mobile and desktop so people have to scroll left and right. You should be resizing your images on your blog anyway (<i>use <a href=\"https:\/\/www.mediavine.com\/google-page-speed-optimize-images-with-short-pixel\/\">Mediavine&#8217;s handy Optimizing Images guide<\/a>)<\/i>, but test this out and see if you need to update settings for email as well.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2784 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips.jpg\" alt=\"A woman blogs on a MacBook.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-690x460.jpg 690w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Have ONE Call to Action<\/h3>\nPeople get paralysis when there are too many things to do. Give them one clear call to action at the end of every email. I send out a weekly resource guide, so it\u2019s a little harder when there are other links to click in the email. Even so, at the end of every email, I have one call to action that is very clear.\n\nMy favorite call to action is to ask people to reply and answer a question. Sometimes it pertains to something on my blog or related to my niche. Sometimes it\u2019s what people are binge-watching on Netflix. This one little CTA has been the start of long-term conversations and relationships with my readers. They reply. I reply. This is where the one-to-many communication becomes a one-to-one chat.\n<h3>Check Your Links<\/h3>\nMary highlighted this in our presentation at the MediaVine Conference. I\u2019ll admit that I often skip this step because I\u2019m ready to just hit send. But since our session, I\u2019ve taken to checking all my links when I get to the preview before sending. (You could also send a test email to yourself and check). Almost every time I\u2019ve found at least one mistake! And I consider myself pretty careful and a great editor. Check your links. Just do it.\n<h3>Sign Up for Your Own List<\/h3>\nIf you want to get a feel for the real user experience, you need to be a user! Go through your own signup process at least twice a year. Every time I do, I find something that needs to be updated or catch a broken link. To make sure you have a great user experience, BE the user.\n\nFor more tips, you can check out my post on <a href=\"http:\/\/createifwriting.com\/how-to-write-emails-people-actually-want-to-read\/\">how to write emails people actually want to read<\/a>!\n\nAmong the sea of Snapchat, Medium, Facebook, Instagram, and whatever comes next, email isn\u2019t going anywhere. It\u2019s a powerful tool, so make sure you\u2019re giving your list the time and attention it needs to serve you well!\n<h3>About Kirsten Oliphant<\/h3>\n<em>Kirsten Oliphant is a blogger and a writer with an MFA in Fiction. She hosts the <a href=\"http:\/\/createifwriting.com\/podcast-and-show-notes\">Create If Writing podcast<\/a>, where she helps writers and bloggers learn to build an authentic online platform without being smarmy.<\/em>\n<h3>Pin our infographic!<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2781 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/Tips-for-Starting-a-Newsletter-Infographic.png\" alt=\"Tips for Starting a Newsletter Infographic Mediavine\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/Tips-for-Starting-a-Newsletter-Infographic.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/Tips-for-Starting-a-Newsletter-Infographic-120x300.png 120w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/Tips-for-Starting-a-Newsletter-Infographic-768x1920.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/Tips-for-Starting-a-Newsletter-Infographic-184x460.png 184w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"person making a webstory and previewing on the phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-281x187.jpg 281w, 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Today I&#8217;m going to teach you how to make one. As an avid Android user, Google Discover is one of the&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-make-a-google-web-story\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Make A Google Web Story\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg\" class=\"attachment-large size-large\" alt=\"mediavine web story on a mobile phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-150x100.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google Web Stories SEO: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">11 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 21, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google&#8217;s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google Web Stories SEO: What You Need to Know\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe.jpg\" class=\"attachment-large size-large\" alt=\"grow.me save recipe button shown on site\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-320x176.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-768x421.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-375x206.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-569x312.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-353x194.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-288x158.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-335x184.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-347x190.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-520x285.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-640x351.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Traffic Growth<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Introducing the Recipe Card Save Button: A Grow &#038; Create Crossover<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Samantha Seeley<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 17, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 We\u2019re excited to announce the launch of a new feature for Mediavine publishers running Grow and our WordPress plugin Create: the Recipe and How-To Save Button! The results for this feature are so great, we couldn&#8217;t wait until Q1 to launch it: How does 3x the favorites sound? What Is Create&#8217;s&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/introducing-the-recipe-card-save-button-a-grow-me-create-crossover\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Introducing the Recipe Card Save Button: A Grow &#038; Create Crossover\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Kirsten Oliphant recently spoke at the Mediavine Publisher Conference with Mary Younkin on how to make the most out of your email lists and newsletter audience. Kirsten is sharing more tips with you here, along with our video of the full conference presentation. -Amber&nbsp; Keeping up with every new social platform&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[80,19],"tags":[36],"audience_post":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine-conference","category-traffic-growth","tag-newsletters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Newsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing Presence<\/title>\n<meta name=\"description\" content=\"Newsletter Lessons You Can Use from Kirsten Oliphant and Mary Younkin give you all the secrets to their subscription success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/make-the-most-out-of-your-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing Presence\" \/>\n<meta property=\"og:description\" content=\"Newsletter Lessons You Can Use from Kirsten Oliphant and Mary Younkin give you all the secrets to their subscription success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/make-the-most-out-of-your-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta 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