{"id":27913,"date":"2021-01-26T12:25:09","date_gmt":"2021-01-26T18:25:09","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&p=27913"},"modified":"2021-11-19T10:43:30","modified_gmt":"2021-11-19T16:43:30","slug":"mediavine-expands-company-initiatives-with-corporate-advocacy-arm-shine","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-expands-company-initiatives-with-corporate-advocacy-arm-shine\/","title":{"rendered":"Mediavine Expands Company Initiatives with Corporate Advocacy Arm, Shine"},"content":{"rendered":"\r\n
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Mediavine Expands Company Initiatives with Corporate Advocacy Arm, Shine<\/h1>\r\n\r\n\r\n
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Mediavine Shine Partners with United Way to Launch 211 PSAs<\/em><\/p>\n\n\n\n

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BOCA RATON, Fla. – January 26, 2021<\/strong> –<\/strong> Mediavine, the largest exclusive ad management company in the U.S., is pleased to announce the launch of Shine<\/a>, a first-of-its-kind program in the ad management industry. Shine is Mediavine\u2019s initiative for raising awareness of charitable causes and bringing together influencers with audiences eager to give back.<\/p>\n\n\n\n

Mediavine\u2019s Shine<\/a> initiatives are represented in a variety of public service announcement (PSA) campaigns that are active on thousands of publisher websites. For its official launch, Shine is proud to partner with United Way<\/a> to customize a PSA campaign promoting the 211<\/a> service.<\/p>\n\n\n\n

Utilized by millions of people across North America each year, 211 connects people to free and confidential crisis and emergency counseling, disaster assistance, food, health care and insurance assistance, stable housing and utilities payment assistance, employment services, veteran services and childcare and family services. There are more than 200 agencies providing 211 services across the U.S. and the network received more than 20 million calls in 2020.<\/p>\n\n\n\n

\u201cFinding ways for Mediavine to facilitate relationships with initiatives important to our publishers, employees and the company at large has been a long-time goal for us,\u201d said Amber Bracegirdle, Co-Founder and Chief Brand Officer of Mediavine. \u201cShine solidifies our commitment to making the work we do together about more than paid display advertising, and we are thrilled to take this first step with United Way for 211. There is no other organization in the country that has a similar pulse on America’s needs.\u201d<\/p>\n\n\n\n

Shine began informally in 2020 with custom PSAs for COVID-19<\/a> and racial justice<\/a>. Quickly evolving into external partnerships with nonprofit organizations, Shine created PSAs for Cookies for Kids Cancer and Operation Gratitude<\/a>, among other organizations that were struggling with their traditional means of raising funds and awareness during the pandemic. All of this work has culminated in a joint initiative with United Way.<\/p>\n\n\n\n

\u201cUnited Way is proud to partner with Mediavine as it launches its innovative new service, Shine,\u201d said Stan Little, Chief Experience Officer of United Way Worldwide. \u201cPowered by Mediavine\u2019s incredible reach, inspired by the creativity of its content creators, and grounded in its focus on social good, Shine is the perfect platform to help drive greater awareness for the 211 service \u2014 which is needed now more than ever.\u201d<\/p>\n\n\n\n

Mediavine\u2019s Shine Committee, comprised of volunteers representing each of the company\u2019s departments, will spearhead all Shine initiatives. While PSAs are a primary focus for Shine at this time, the committee plans to expand upon Shine\u2019s offerings in the future.<\/p>\n\n\n\n

About Mediavine<\/strong><\/p>\n\n\n\n

Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing nearly 8,000 publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top five lifestyle property with 130 million unique monthly visitors and 17 billion monthly ad impressions. Additionally, Mediavine is an award-winning Google Certified Publishing Partner, Trustworthy Accountability Group (TAG), Ads.txt and GDPR compliant, and is also a member of the Coalition for Better Ads and Prebid.org. <\/p>\n<\/section>\r\n\r\n\r\n\r\n

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