{"id":27969,"date":"2021-02-01T15:24:22","date_gmt":"2021-02-01T21:24:22","guid":{"rendered":"https:\/\/www.mediavine.com\/?page_id=27969"},"modified":"2025-11-11T05:58:00","modified_gmt":"2025-11-11T11:58:00","slug":"sweet-land-of-money","status":"publish","type":"page","link":"https:\/\/www.mediavine.com\/sweet-land-of-money\/","title":{"rendered":"Sweet Land of Money"},"content":{"rendered":"

Adventure into the Sweet Land of Money for tips and help docs to increase your impressions and CPMs<\/strong><\/p>\n

How to Win<\/h2>\n

1. Focus on the big picture<\/strong>. Unfortunately, there isn\u2019t a one-shot magical cure-all for all your site speed\/blogging woes.
2. Change one thing at a time<\/strong> to monitor the impact more easily.
3. Look at your site on mobile<\/strong> when optimizing. The majority of your users are likely not on a desktop.
4. Don’t compare RPMs<\/strong>! If you want to compare, compare your year-over-year progress instead of comparing with other sites (even those in the same niche)<\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-01\" <\/p>\n

Day 1 <\/h3>\n

Increase Ad Frequency Using Data<\/b> <\/p>\n

Adjust your ad frequency<\/strong><\/a> (how often ads appear in your posts) based on the length of your content and visual appeal. More ads might equal more money, but they don\u2019t always equal the best user experience.<\/p>\n

\"SPAR-Sweet-Sweet-Money-02\" <\/p>\n

Day 2 <\/h3>\n

Fill Out and Update Your Video Details<\/b> <\/p>\n

Video details<\/a> <\/strong>are crucial for your CPM, so ensure you\u2019re filling out each field to maximize your revenue.<\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-03\" <\/p>\n

Day 3 <\/h3>\n

Add Images<\/b> <\/p>\n

To make the most of\u00a0pictures in your posts<\/strong><\/a>, use vertical images and add a hard return between pictures and text. Include as many unique images (that add value) as you can.<\/p>\n

\"SPAR-Sweet-Sweet-Money-04\" <\/p>\n

Day 4 <\/h3>\n

Check Your Jump Button Settings<\/b> <\/p>\n

Jump buttons<\/a> are great for readers, but they can hurt your CPM. The solution? Make them less obvious. Readers who are looking for them will find them; others will keep scrolling past your ads to reach your most valuable content.<\/p>\n

\"SPAR-Sweet-Sweet-Money-05\" <\/p>\n

Day 5 <\/h3>\n

Add Video<\/b> <\/p>\n

We can\u2019t stress this enough. Add videos<\/a> to all of your posts! Creating video is simple with easy to use apps you can download in minutes and the time investment is worth the payout.<\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-08\" <\/p>\n

Day 6 <\/h3>\n

Utilize a Heat Map<\/b> <\/p>\n

We\u2019re all about making data-driven decisions for your business. A heat map<\/a> will help you determine how your readers are actually using your site and then adjust accordingly. Maybe you have a newsletter signup in your sidebar that no one uses. Might be time to move it or ditch it altogether.<\/p>\n

\"SPAR-Sweet-Sweet-Money-07\" <\/p>\n

Day 7 <\/h3>\n

Check Font Size and Line Height<\/b> <\/p>\n

Improve ad performance with an increased font size and line height<\/a>. We recommend 18px for font size and 1.6px for line height. Bigger is better, but there is<\/em> such a thing as too big \u2014 we don\u2019t recommend going larger than 22px.<\/p>\n

\"SPAR-Sweet-Sweet-Money-10\" <\/p>\n

Day 8 <\/h3>\n

Audit Your Plugins<\/b> <\/p>\n

When was your last self audit? It’s smart to periodically check your plugins<\/a> to ensure they’re not interfering with user experience or ads. Get rid of anything you no longer need for easier troubleshooting. Bonus points if you pair today’s plugin audit with the tip from day six!<\/p>\n

\"SPAR-Sweet-Sweet-Money-15\" <\/p>\n

Day 9 <\/h3>\n

Check For Signals That Might Make Someone Leave<\/b> <\/p>\n

Things like newsletter opt ins, related post widgets and affiliate native shopping ads can look like \u201cend of post cues.\u201d Use heat maps to <\/span>optimize your most valuable content<\/span><\/a> and look for any roadblocks in your content that might cause readers to leave before they find what they\u2019re looking for.<\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-12\" <\/p>\n

Day 10 <\/h3>\n

Improve Engagement and First-Party Data with Grow.me<\/b> <\/p>\n

Run <\/span>Grow.me<\/span><\/a> and incentivize your readers to log in and provide first-party data. You\u2019ll start earning more today, drive more engagement and be more prepared for the end of third-party cookies.<\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-11\" <\/p>\n

Day 11 <\/h3>\n

Increase Your Word Count with Relevant Content<\/b> <\/p>\n

Increasing your word count<\/a> has many benefits. Not only will it provide more opportunities for ad impressions, it will also raise your chances of being found by search engines. Make sure that your posts consist of quality content and contain useful information for your readers. <\/span><\/p>\n

\"SPAR-Sweet-Sweet-Money-06\" <\/p>\n

Day 12 <\/h3>\n

Disable Adhesion Close<\/b> <\/p>\n

Adhesion units (those banner ads at the bottom of your website) are big revenue generators. Disabling the Adhesion Close Button<\/a> can increase adhesion revenue by 10%, but keeping it enabled for readers to click provides a better user experience. It\u2019s all about finding the balance that\u2019s right for you.<\/p>\n

\"SPAR-Sweet-Sweet-Money-13\" <\/p>\n

Day 13 <\/h3>\n

Use Create For Your Most Valuable Content<\/b> <\/p>\n

Spiff up your most valuable content with our WordPress plugin, Create by Mediavine<\/a>\u00ae<\/sup>. The tools for Lists, Recipes and How-To cards help you add valuable Schema data to your posts in a way that\u2019s pretty, printable and reader-friendly.<\/p>\n

\"SPAR-Sweet-Sweet-Money-V2-09\" <\/p>\n

Day 14 <\/h3>\n

Evaluate Your Video Strategy<\/b> <\/p>\n

Mediavine has many\u00a0video capabilities<\/a> so you can choose your own adventure. Whether you have no video, a video on every post or something in between, you can capitalize on the high CPMs that video brings in. \"SPAR-Sweet-Sweet-Money-14\" <\/p>\n

Day 15 <\/h3>\n

Add Category Playlists<\/b> <\/p>\n

Bring in extra revenue by creating category video playlists<\/a> that display on category pages as well as any posts within that category that don\u2019t have an embedded video. This feature gives users a more natural video experience and can increase video ad impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adventure into the Sweet Land of Money for tips and help docs to increase your impressions and CPMs How to Win 1. Focus on the big picture. Unfortunately, there isn\u2019t a one-shot magical cure-all for all your site speed\/blogging woes. 2. Change one thing at a time to monitor the impact more easily. 3. Look…<\/p>\n","protected":false},"author":44459,"featured_media":28017,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-27969","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSweet Land of Money - Mediavine<\/title>\n<meta name=\"description\" content=\"Adventure into the Sweet Land of Money for tips and help docs to increase your impressions and CPMs. Follow along through February 19th!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/sweet-land-of-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet Land of Money\" \/>\n<meta property=\"og:description\" content=\"Adventure into the Sweet Land of Money for tips and help docs to increase your impressions and CPMs. Follow along through February 19th!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/sweet-land-of-money\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T11:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/candy-background-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/sweet-land-of-money\/\",\"url\":\"https:\/\/www.mediavine.com\/sweet-land-of-money\/\",\"name\":\"Sweet Land of Money - 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