{"id":2814,"date":"2019-06-28T07:51:18","date_gmt":"2019-06-28T12:51:18","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=2814"},"modified":"2025-08-05T09:16:12","modified_gmt":"2025-08-05T14:16:12","slug":"ad-revenue-seasons","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/ad-revenue-seasons\/","title":{"rendered":"Understanding Seasonal Ad Revenue"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Understanding Seasonal Ad Revenue<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-06-28T07:51:18-05:00\">June 28, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p style=\"font-size:16px\"><em>Updated August 4, 2025: This post has been refreshed with the latest data, seasonal strategies, and revenue insights to help you prep for Q4 and beyond.<\/em><\/p>\n\n\n\n<p>Wondering why your ad revenue ebbs and flows throughout the year? That\u2019s because ad revenue is deeply affected by seasonality.<\/p>\n\n\n\n<p>Advertisers adjust their spending based on <em>predictable<\/em> annual cycles of consumer behavior, popular shopping seasons, economic factors, elections, and their own quarterly goals.<\/p>\n\n\n\n<p>In this post, you\u2019ll learn what drives these changes and how to optimize your content strategy to make the most of the high- and low-revenue periods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ad-revenue-fluctuations-why-they-happen-and-why-you-shouldn-t-worry\">Ad Revenue Fluctuations: Why They Happen (and Why You Shouldn\u2019t Worry)<\/h2>\n\n\n\n<p>So what causes these shifts?<\/p>\n\n\n\n<p>First, many advertising agencies see December or June as the end of their fiscal year. A fiscal year is a 12-month period that organizations use for budgeting and forecasting. Typically, budgets set for any fiscal year need to be used before the end of the fiscal year, which is why we see a huge dump of advertising money into the market in June.<\/p>\n\n\n\n<p>Second, advertising budgets are often increased when they can make the biggest impact on the consumer. CPM and fill rates skyrocket around annual holidays like graduation season, Mother\u2019s and Father\u2019s Day, Thanksgiving, Black Friday, and Christmas because this is also when people have reasons to spend money. This is why we can always count on Quarters 2 and 4 to be the highest-earning quarters.<\/p>\n\n\n\n<p>Third, brands tend to spend the least at the beginning of a new month or quarter and more towards the end of the month or quarter. Advertisers\u2019 budgets are tied to months, quarters and fiscal years, so they tend to spend any excess budget at the end of whatever time period their budget is tied to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-quick-refresher\">A Quick Refresher<\/h2>\n\n\n\n<p>Before we get into seasonal ad revenue trends, let\u2019s define a couple of terms \u2014 CPM and fill rate \u2014 two metrics that fluctuate in sync with key seasons. Knowing these will help you understand the trends throughout the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-fill-rate\">What is fill rate?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/what-is-fill-rate\/\">Fill rate<\/a> is the number of delivered ads divided by the number of total ad requests. For example, if 100 ads were requested on a page in a day and only 90 were filled, that would mean the fill rate for that day was 90%.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-1024x512.png\" alt=\"\" class=\"wp-image-81396\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-01.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Fill rate = # of delivered ads \/ # of total ad requests<\/strong><\/p>\n\n\n\n<p>When advertisers spend more during busy months, say around Black Friday or Christmas, we see fill rates skyrocket. This is because there is increased advertiser demand during these times and only a finite amount of high-quality advertising supply on the web. This increased demand means more ad requests are filled, resulting in a higher fill rate.<\/p>\n\n\n\n<p>During slow months, the opposite happens. Advertising demand drops off significantly, making it easier for brands to fill their lower ad budgets.<br>Keep in mind that, at Mediavine, we don\u2019t want 100% fill. 100% fill sucks. (<a href=\"https:\/\/www.mediavine.com\/100-fill-rate-sucks-this-is-why\/\">Here\u2019s why.<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-cpm\">What is CPM?<\/h3>\n\n\n\n<p>CPM is an industry term that stands for cost per mille (cost per thousand). This is a pricing structure used to define the cost of 1,000 advertising impressions. For example, if an advertiser is willing to pay a $3.00 CPM, that means they are willing to pay $3.00 for every 1,000 times an ad is shown.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-1024x512.png\" alt=\"\" class=\"wp-image-81407\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-02-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cpm-total-cost-total-ad-impressions\"><strong>CPM = Total cost \/ Total ad impressions<\/strong><\/h4>\n\n\n\n<p>When advertising budgets are high, we see a higher CPM as more advertisers compete for the same limited ad space and are willing to pay more to get their ad in front of a limited pool of users.<\/p>\n\n\n\n<p>During slower months, we see the CPM drop off as there is less competition in the marketplace\u2013 advertisers won\u2019t have to spend as much to get the space they want on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quarterly-ad-revenue-trends\">Quarterly Ad Revenue Trends<\/h3>\n\n\n\n<p>Now that we\u2019ve defined those, let\u2019s examine typical trends we see in ad revenue throughout the year.<\/p>\n\n\n\n<p>We took the average CPM (eCPM) from each month and multiplied it by the fill rate to show how advertising spend changes month to month.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"776\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-1024x776.png\" alt=\"\" class=\"wp-image-81399\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-1024x776.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-320x242.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-768x582.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-1170x886.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-800x606.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-488x370.png 488w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-960x727.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03-1080x818.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-03.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You may have noticed a pattern from the annual overview: <em>brands tend to spend less at the start of a quarter and increase their spending as the quarter progresses<\/em>.<\/p>\n\n\n\n<p>Now, let\u2019s examine each quarter to better understand what influences spending in each period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q1-january-march-the-post-holiday-slump\">Q1 (January-March): The Post-Holiday Slump<\/h3>\n\n\n\n<p>January typically sees the lowest CPM and fill rates. Advertisers have exhausted Q4 budgets, and spending slows dramatically in the new year.<\/p>\n\n\n\n<p>February through March remains sluggish. Although budgets reset, many advertisers delay spending, awaiting quarterly performance results.<\/p>\n\n\n\n<p>Fill rates drop, as fewer ads meet minimum price floors.<\/p>\n\n\n\n<p><strong>Q1 action item:<\/strong> Optimize your inventory by tweaking ad placements and formats.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-1024x691.png\" alt=\"\" class=\"wp-image-81400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-1024x691.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-320x216.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-768x518.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-1170x790.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-800x540.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-548x370.png 548w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-960x648.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04-1080x729.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-04.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q2 (April-June): Building Momentum<\/h3>\n\n\n\n<p>Spending begins to climb. April sees moderate improvement, followed by stronger performance in May and June, driven by events like Mother\u2019s Day, graduations, and wedding season.<\/p>\n\n\n\n<p>CPM and fill rate peak at the end of Q2, marking a high point for publishers.<\/p>\n\n\n\n<p><strong>Q2 action item:<\/strong> Publish seasonal content early, including Mother\u2019s Day guides, graduation tips, summer travel, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-1024x691.png\" alt=\"\" class=\"wp-image-81401\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-1024x691.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-320x216.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-768x518.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-1170x790.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-800x540.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-548x370.png 548w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-960x648.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05-1080x729.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-05.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q3-july-september-summer-back-to-school-balance\">Q3 (July-September): Summer \/ Back\u2011to\u2011School Balance<\/h3>\n\n\n\n<p>As June passes by and we enter the dog days of summer, the advertising industry sees what we like to call the \u201csummer slump,\u201d as consumer attention shifts away from screens.<\/p>\n\n\n\n<p>Ad spend rebounds in August through September with key events and holidays like back-to-school, Labor Day, and early holiday prep, collectively raising CPM and fill rate again.<br><strong>Q3 action items:<\/strong> Produce summer content early (e.g., recipes, travel, and outdoor activities) and post back-to-school content in mid-July, ahead of classes starting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-1024x691.png\" alt=\"\" class=\"wp-image-81412\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-1024x691.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-320x216.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-768x518.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-1170x790.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-800x540.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-548x370.png 548w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-960x648.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4-1080x729.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-06-4.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q4 (October-December): The Holiday Goldmine<\/h3>\n\n\n\n<p>Q4 consistently ranks as the highest-earning quarter, when the glorious quarter 4 budgets roll in and we see the highest spending of the year.<\/p>\n\n\n\n<p>Aided by key events like Halloween, Black Friday, Cyber Monday, Christmas, and New Year\u2019s, CPM and fill rates surge, especially in November and December. Advertisers race to spend remaining yearly budgets, pushing competition and CPM to record highs.<\/p>\n\n\n\n<p><strong>Q4 action items:<\/strong> In early October, publish holiday gift guides, sales roundups, recipes, decor ideas, etc., and promote your top seasonal content on social channels, newsletters, and website banners.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-1024x691.png\" alt=\"\" class=\"wp-image-81409\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-1024x691.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-320x216.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-768x518.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-1170x790.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-800x540.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-548x370.png 548w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-960x648.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1-1080x729.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-07-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-summary-cpm-fill-rate-trends-by-quarter\">Summary: CPM &amp; Fill Rate Trends by Quarter<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-1024x691.png\" alt=\"\" class=\"wp-image-81414\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-1024x691.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-320x216.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-768x518.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-1170x790.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-800x540.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-548x370.png 548w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-960x648.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08-1080x729.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mediavine-ad-revenue-by-the-seasons-rework-blog-post-graphics-08.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-publisher-strategies-to-ride-the-wave\"><span style=\"font-weight: bold;\">P<\/span>ublisher Strategies to Ride the Wave <\/h3>\n\n\n\n<p>So what can I do to stem the pain that July and January bring? Our advice is to stock up on wine at the end of December and June. (Just Kidding. Maybe.)<br><\/p>\n\n\n\n<p>Actually, there are steps you can take to help minimize the pain of those lower-revenue times of the year.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-1024x681.jpg\" alt=\"\" class=\"wp-image-81405\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-1024x681.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-768x511.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-2048x1362.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-1170x778.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-800x532.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-556x370.jpg 556w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-960x638.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-1080x718.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/08\/mel-poole-nuFOLbZn6KA-unsplash-1200x798.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pay-attention-to-your-site-s-health\">Pay attention to your site&#8217;s health<\/h4>\n\n\n\n<p>Sites that are optimized according to our site health checks see the best earnings in both good <em>and<\/em> bad months.<\/p>\n\n\n\n<p>The goal is to make your advertising inventory as attractive as possible at all times of the year, not just during the good times. <br>Go through your top 10 most trafficked posts and make sure they meet all of our <a href=\"https:\/\/help.mediavine.com\/mediavine-guide-to-seo-best-practices\">recommended guidelines<\/a>. Sometimes it\u2019s as easy as adding a new paragraph of content or splitting up a larger paragraph into smaller paragraphs that can make the difference.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-vivid-cyan-blue-color has-white-background-color has-text-color has-background\" style=\"font-size:28px\">The goal is to make your advertising inventory as attractive as possible at all times of the year, not just during the good times.<\/h1>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-align-content-with-advertiser-seasonality\">Align content with advertiser seasonality<\/h4>\n\n\n\n<p>Create a calendar for seasonal content \u2014 for example, Mother\u2019s Day in Q2, holiday shopping in Q4, etc. \u2014 and update evergreen posts accordingly. Leverage our <a href=\"https:\/\/www.mediavine.com\/best-ecpm-days\/\">\u201cbest CPM days\u201d calendar<\/a> to benchmark monthly performance.<\/p>\n\n\n\n<p>Maybe you have an old post related to healthy living that hasn\u2019t seen much traffic lately. Late December would be a perfect time to update that post (think New Year\u2019s resolutions) and push it into heavy production on your social media channels as soon as January begins.<\/p>\n\n\n\n<p>Maybe you have a great 4th of July recipe or party idea. Make sure it\u2019s updated and optimized, and start pushing it hard towards the end of June, right through the 4th.<\/p>\n\n\n\n<p>It\u2019s all about appealing to the limited pool of users that are attractive to the advertisers who are still bidding on your inventory.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-optimize-pagespeed\">Optimize Pagespeed<\/h4>\n\n\n\n<p>Faster pages mean a higher fill rate. Every. Single. Time. No matter what time of year.<\/p>\n\n\n\n<p>Slow page load times will affect fill rates especially for Mediavine publishers, who are heavily focused on <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a>.<\/p>\n\n\n\n<p>Faster pagespeed means a higher percentage of ads loading on your pages and less of a hit on your wallet during the slower months.<\/p>\n\n\n\n<p>Check out our <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">pagespeed resources<\/a> for some more tips.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Ad revenue follows a predictable cycle each year in response to advertiser budgets and consumer behavior. As a publisher, use these strategies to help maximize revenue.<\/p>\n\n\n\n<p>By anticipating these patterns (and not reacting in the moment), you can build a sustainable source of revenue. Prepare early,&nbsp;continually refine, and enjoy smoother sailing all year long.<\/p>\n\n\n\n<p>The good news is that we are always here to help you optimize your site and maximize your earning potential.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Updated August 4, 2025: This post has been refreshed with the latest data, seasonal strategies, and revenue insights to help you prep for Q4 and beyond. Wondering why your ad revenue ebbs and flows throughout the year? That\u2019s because ad revenue is deeply affected by seasonality. Advertisers adjust their spending based&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":81395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,75],"tags":[],"audience_post":[],"class_list":["post-2814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Seasonal Ad Revenue - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn about ad revenue by the seasons. We can show you this advertising spending trend by comparing the fill rate\u00a0and the CPM for each month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/ad-revenue-seasons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Seasonal Ad Revenue\" \/>\n<meta property=\"og:description\" content=\"Learn about ad revenue by the seasons. 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