{"id":28500,"date":"2021-02-10T11:39:59","date_gmt":"2021-02-10T17:39:59","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=28500"},"modified":"2022-08-25T08:43:59","modified_gmt":"2022-08-25T13:43:59","slug":"mediavine-slickstream-integration","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/","title":{"rendered":"Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-02-10T11:39:59-06:00\">February 10, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>Note: Slickstream was acquired by CafeMedia\/AdThrive on August 24, 2022. We will update this post if  changes to this integration occur<\/em>.<\/p>\n\n\n\n<p>As part of a multifaceted approach to help publishers succeed in a future without third-party cookies, Mediavine is focused on creating first-party data solutions for 2021 and beyond.<\/p>\n\n\n\n<p>The reason why is obvious. If publishers can incentivize readers to log in to their websites and consent to personalized ad targeting, they can collect first-party data \u2014 and earn more revenue starting today.<\/p>\n\n\n\n\n\n<p>By authenticating traffic from logged-in users, you&#8217;ve given advertisers something even more valuable than what <a href=\"https:\/\/www.mediavine.com\/google-chrome-to-phase-out-third-party-cookies-as-privacy-concerns-reshape-ecosystem\/\">third-party cookies<\/a> provide nowadays \u2014 while protecting users&#8217; privacy and security to boot.<\/p>\n\n\n\n<p>It&#8217;s the ultimate win for all parties involved, and it&#8217;s why Mediavine is pioneering the industry-wide push for authenticated traffic.  <\/p>\n\n\n\n<p>We were the <a href=\"https:\/\/www.mediavine.com\/grow-me-the-first-unified-id-2-0-active-integration\/\">first active integration with Unified ID 2.0<\/a>, and \u2014 obligatory Grow plug alert \u2014 designed our own framework specifically to help publishers collect <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">first-party data<\/a>.<\/p>\n\n\n\n<p>Grow is a toolkit that encourages readers to log in, via a single sign-in, to 2,500 sites running the privacy-first framework \u2014 offering enhanced user experiences and authenticating traffic along the way.<\/p>\n\n\n\n<p>(ICYMI; the product is Grow, available on <a href=\"https:\/\/www.grow.me\/\">Grow<\/a>.)<\/p>\n\n\n\n<p>As exciting as all of that is, we&#8217;ve always listened to the publishing community and this is no different. We understand that not every website is ready to embrace a single sign-on solution and shared first-party data pool.<\/p>\n\n\n\n<p>That&#8217;s why we released our <a href=\"https:\/\/www.mediavine.com\/identity-api\/\">Identity API<\/a>, a solution for publishers to bring their own first-party data to Mediavine auctions, and it&#8217;s why we have another exciting announcement for you today:<\/p>\n\n\n\n<p id=\"h-slickstream-is-launching-an-official-mediavine-identity-api-integration-via-their-user-engagement-framework\"><strong>Slickstream is launching an official Mediavine Identity API integration via their user engagement framework.<\/strong><\/p>\n\n\n\n<p>Slickstream is a cloud-based service provider offering engagement solutions to publishers, bloggers and content marketers, among others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"339\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement.jpg\" alt=\"mediavine logo and slickstream logo\" class=\"wp-image-28545\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-320x136.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-768x325.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-375x159.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-569x241.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-353x150.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-288x122.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-335x142.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-347x147.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-520x220.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Mediavine-Slickstream-Announcement-640x271.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-the-slickstream-integration-work\">How Does the Slickstream Integration Work?<\/h2>\n\n\n\n<p>Slickstream has automatically enabled this feature for all Mediavine publishers running their product, effective today.<\/p>\n\n\n\n<p>There\u2019s no work to do on your end!<\/p>\n\n\n\n<p>Every time a user signs up on your site, Slickstream will collect consent on your behalf to begin showing personalized ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"851\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login.png\" alt=\"screenshot of slickstream user login\" class=\"wp-image-28541\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login.png 998w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-320x273.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-768x655.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-375x320.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-800x682.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-434x370.png 434w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-269x229.png 269w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-219x187.png 219w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-335x286.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-347x296.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-520x443.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/slickstream-login-640x546.png 640w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<p>When a user is logged in, Slickstream connects to Mediavine using the Identity API and passes on that user\u2019s email address in a secure, non-identifiable way (a SHA-1 hash for the security nerds in the back!).<\/p>\n\n\n\n<p>That protected identifier is then handed off to our ad partners in an even more encrypted way.<\/p>\n\n\n\n<p>From that point on, identifiers such as the LiveRamp IDL are passed into the <a href=\"https:\/\/www.mediavine.com\/google-first-price-auction-what-it-means-for-publishers\/\">ad auction<\/a> and that traffic is instantly worth more.<\/p>\n\n\n\n<p>It&#8217;s more valuable now, with third-party cookies still a dominant force, and will be even more valuable once they&#8217;re a thing of the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-slickstream-after-integration\">Using Slickstream After Integration<\/h2>\n\n\n\n<p>While the technical integration is handled by Slickstream, that&#8217;s only the first step. All authenticated traffic solutions will require effort on the publisher side \u2014 it&#8217;s your website and your audience. <\/p>\n\n\n\n<p>Working with Slickstream&#8217;s current and future tools to encourage your readers to create accounts (remember, with Slickstream, accounts are unique to each site) and use them is a task only you can undertake.<\/p>\n\n\n\n<p>To that end, the first tool Slickstream offers is its bookmarking \/ favoriting feature. Encouraging users to create an account and save bookmarks is your first \u201chook\u201d to get them to sign up.<\/p>\n\n\n\n<p>We\u2019re excited to see what future tools Slickstream has in store as all of us work toward a privacy-centric, sustainable and open web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-slickstream-grow-or-identity-api-which-route-to-take\">Slickstream, Grow or Identity API: Which Route to Take?<\/h2>\n\n\n\n<p>We&#8217;re beyond excited about Grow and its features, which we believe will position it uniquely at the forefront of user engagement tools.<\/p>\n\n\n\n<p>But again, we listen to our publishers and recognize that Grow is not for everyone. That&#8217;s why we&#8217;re so excited about this integration.<\/p>\n\n\n\n<p>We strongly believe that this, and everything else, should be each individual publisher&#8217;s choice. Like <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Create<\/a> and <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a>, we want you to choose Grow because it&#8217;s the best fit for your business.<\/p>\n\n\n\n<p>More competition only makes all of these tools stronger. <\/p>\n\n\n\n<p>If you prefer the options provided by Slickstream, we&#8217;re excited to join you on your first-party data journey with them.<\/p>\n\n\n\n<p>Just remember, success will depend on your percentage of authenticated traffic. Turning on one of these tools isn&#8217;t an instant fix.<\/p>\n\n\n\n<p>We have a long road ahead of us in a rapidly-evolving industry. It will require a great deal of reader education and changing behaviors. <\/p>\n\n\n\n<p>Whether you go with Grow, Slickstream or your own first-party data solution via the Identity API, we&#8217;re confident of this much: <\/p>\n\n\n\n<p>Starting today will put us years ahead of the curve.<\/p>\n\n\n\n<p>The next few years will be one big #thirdpartycookiesareoverparty, and by laying the groundwork now, we&#8217;ll soon be celebrating together.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Note: Slickstream was acquired by CafeMedia\/AdThrive on August 24, 2022. We will update this post if changes to this integration occur. As part of a multifaceted approach to help publishers succeed in a future without third-party cookies, Mediavine is focused on creating first-party data solutions for 2021 and beyond. The reason&#8230;<\/p>\n","protected":false},"author":5,"featured_media":28544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,92],"tags":[],"audience_post":[],"class_list":["post-28500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-grow-by-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution - Mediavine<\/title>\n<meta name=\"description\" content=\"Slickstream has launched an integration with the Mediavine Identity API, which is automatically active for users now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution\" \/>\n<meta property=\"og:description\" content=\"Slickstream has launched an integration with the Mediavine Identity API, which is automatically active for users now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T17:39:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T13:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/woman-using-laptop-wearing-earbuds-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution\",\"datePublished\":\"2021-02-10T17:39:59+00:00\",\"dateModified\":\"2022-08-25T13:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\"},\"wordCount\":817,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/woman-using-laptop-wearing-earbuds-1.jpeg\",\"articleSection\":[\"Advertising\",\"Grow\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-slickstream-integration\/\",\"name\":\"Mediavine x Slickstream: Our Latest Integration and First-Party Data Solution - 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