{"id":28794,"date":"2021-02-22T12:53:06","date_gmt":"2021-02-22T18:53:06","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=28794"},"modified":"2021-09-02T11:59:40","modified_gmt":"2021-09-02T16:59:40","slug":"seo-guide-linking","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/seo-guide-linking\/","title":{"rendered":"SEO Guide: Linking"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">SEO Guide: Linking<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-02-22T12:53:06-06:00\">February 22, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you&#8217;re reading this, you already know that linking is an important part of  both on- and off-page <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">Search Engine Optimization (SEO)<\/a>. <\/p>\n\n\n\n<p>With that in mind, we&#8217;ve put together the ultimate guide on how to link \u2014 while following our own advice and including a plethora of links to our previous posts about linking to boot! So meta.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-links\">What Are Links?<\/h2>\n\n\n\n<p>Links, or hyperlinks, are typically the blue, underlined words on a page (although themes can and typically do adjust the color with CSS) or anything that appears between <strong>&lt;a&gt; <\/strong>and <strong>&lt;\/a&gt; <\/strong>tags in the HTML.<\/p>\n\n\n\n<p>They&#8217;re how users navigate from page to page, making them part of the literal foundation of the World Wide Web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-links-so-important\">Why Are Links So Important?<\/h2>\n\n\n\n<p>One word: <a href=\"https:\/\/www.mediavine.com\/pagerank-why-links-are-so-important\/\">PageRank<\/a>. <\/p>\n\n\n\n<p>There&#8217;s a reason we all Google things today and don\u2019t AltaVista them. The original PageRank algorithm that differentiated the Google search engine from its competitors still reigns supreme today.<\/p>\n\n\n\n<p>Google realized that on-page signals like <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a> alone won&#8217;t tell you everything about a page and needed to follow the hyperlinks as well.<\/p>\n\n\n\n<p>While the PageRank algorithm has become a smaller ranking signal over time as Google continues to develop more intelligent link analysis, at its core the message is the same:<\/p>\n\n\n\n<p><strong>Google analyzes websites on a per page level, not just the domain. A link to a page is a vote for that page, and yes, you can vote for yourself.<\/strong><\/p>\n\n\n\n<p>But first, let&#8217;s look at <em>how<\/em> to link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anchor-text\">Anchor Text<\/h2>\n\n\n\n<p>While the pages that link to you and what you link to will always be most impactful on rankings, HOW you link is also a key factor.<\/p>\n\n\n\n<p>You should always link with plain text words whenever possible instead of linking on images. And not just on any text but on the <em>right<\/em> text.<\/p>\n\n\n\n<p>Be sure the <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a> inside the opening and closing tags are the keywords or <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyphrase<\/a> describing the page you\u2019re linking to.<\/p>\n\n\n\n<p>For example, if you link to this guide \u2014 and please do if you find it useful! \u2014 we\u2019d love for you to link to it on anchor text such as \u201cSEO linking guide\u201d rather than something like \u201cclick here.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-1024x683.jpg\" alt=\"\" class=\"wp-image-28882\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-04.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-internal-links\">Internal Links<\/h2>\n\n\n\n<p>As we mentioned above, every link from your website to another is like a vote for that page to rank. Everyone who links to you is voting for you.<\/p>\n\n\n\n<p>But what&#8217;s really cool? Like any democracy, you can vote for yourself. Even better than democracy (well, for SEO purposes at least)? You can vote for yourself <strong>more than once<\/strong> \u2014 and you should. <\/p>\n\n\n\n<p>As they say, vote early and vote often.<\/p>\n\n\n\n<p>To that end, <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal links<\/a> (links within your own website) are incredibly important. As a general guide, you should load up your pages and posts with as many internal links as you can organically.<\/p>\n\n\n\n<p>If you can get every paragraph or two to feature a link to yourself, that\u2019s actually a good thing \u2014 as long as your anchor text naturally fits within that sentence and the anchor text you\u2019re linking on describes the page you\u2019re linking to. That&#8217;s what we mean by <em>organically<\/em>.<\/p>\n\n\n\n<p>As you get good at this and start thinking about SEO as you write, you\u2019ll subconsciously find yourself creating more link opportunities.<\/p>\n\n\n\n<p>What should you link to? Well, glad you asked! Segue alert&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-site-structure\">Site Structure<\/h2>\n\n\n\n<p>As great as just linking to whatever organically fits into a sentence is, you should also be thinking of an overall site structure strategy.<\/p>\n\n\n\n<p>You should be able to divide the content on your website into categories, or silos. Let\u2019s say you run a corporate blog that talks about all sorts of things \u2014  <a href=\"https:\/\/www.mediavine.com\/ad-management\/\">ad management<\/a>, publishing advice, SEO and so much more.<\/p>\n\n\n\n<p>Within the SEO section, which becomes one silo, you ideally link to other SEO content. And as you add more content to that SEO silo, you will break the main category down into subcategories.<\/p>\n\n\n\n<p>You may end up with a subcategory for links and one for keywords. Within each of those subcategories, make sure you\u2019re linking to other content in that subcategory, and back up to the main category itself.<\/p>\n\n\n\n<p>Each category can also become its own <a href=\"https:\/\/www.mediavine.com\/cornerstone-content\/\">cornerstone content<\/a>, which offers you a great chance to rank for content on its own. <\/p>\n\n\n\n<p>This strategy is the key to helping you not only organize your link equity, but also to create additional ranking opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-1024x576.jpg\" alt=\"\" class=\"wp-image-28883\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-2048x1152.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-1170x658.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-375x211.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-800x450.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-369x208.jpg 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-569x320.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-353x199.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-288x162.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-335x188.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-347x195.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-520x292.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-03-640x360.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also important with regard to site structure is remembering the fact that your homepage is your most valuable page \u2014 it has the most links to it. <\/p>\n\n\n\n<p>For this reason, your end goal should be to keep what you want to rank on no further than two links, or hops, away from the homepage.<\/p>\n\n\n\n<p>Complex? You bet, but that\u2019s why we have a blog post dedicated entirely to <a href=\"https:\/\/www.mediavine.com\/site-structure\/\">site structure<\/a> to walk you through it.<\/p>\n\n\n\n<p>Still with us? Great. Now that you&#8217;ve mastered internal linking, let\u2019s head to the other side of the coin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-external-links\">External Links<\/h2>\n\n\n\n<p>Voting for yourself is incredibly important, but what a lot of publishers don\u2019t realize is that voting for others is a good thing as well!<\/p>\n\n\n\n<p>It may seem counterintuitive to help other sites rank better, but you\u2019ll also be helping yourself in the process. How? <\/p>\n\n\n\n<p>Links aren\u2019t just votes in a popularity contest, with winners and losers; they\u2019re about recognizing who\u2019s an authority on a subject.<\/p>\n\n\n\n<p>Think of <a href=\"https:\/\/www.mediavine.com\/external-links\/\">external links<\/a> as sources you would cite in a book report. By linking to something, you\u2019re saying that you did your research, sourced your information and can be trusted as a result.<\/p>\n\n\n\n<p>Google encourages you to link externally, but choose the recipients of your outbound links wisely. You are judged based on these links, so before effectively endorsing someone, be sure they deserve it.<\/p>\n\n\n\n<p>As for how often should you externally link? Ideally, you\u2019ll include at least one per blog post. At the same time, include significantly more internal links than external links so you won&#8217;t lose PageRank.<\/p>\n\n\n\n<p>As important as linking to others may be, guess what is still likely the most important factor in your ability to rank?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-1024x683.jpg\" alt=\"internal linking is linking to yourself\nexternal linking is linking to others\nbacklinking is others linking to you\" class=\"wp-image-28842\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/SEO-Guide-Linking-02-1.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-backlinks\">Backlinks<\/h2>\n\n\n\n<p>This one is a little easier said than done, but external links, or <a href=\"https:\/\/www.mediavine.com\/backlinks-inbound-links-seo\/\">backlinks<\/a>, pointed to you is the best way to build PageRank.<\/p>\n\n\n\n<p>By definition, you&#8217;ll have less control over backlinks than internal links, so don\u2019t stress as much about things like anchor text. <\/p>\n\n\n\n<p>It\u2019s ideal if others deep link, or link directly to the most relevant page, but if they link to your homepage \u2014 still good. <\/p>\n\n\n\n<p>Take what you can get. A link is a link. Google recognizes that this is something you can&#8217;t control, so take it however you can, even if it\u2019s through allowing other websites to <a href=\"https:\/\/www.mediavine.com\/what-is-content-syndication\/\">syndicate your content<\/a>. <\/p>\n\n\n\n<p>Yes, this is a super controversial opinion in the blogging community, but hear us out: Sometimes those people scraping your site or &#8220;stealing&#8221; your content aren\u2019t evil as you think, as long as they link to you.<\/p>\n\n\n\n<p>For more on backlinks, take a look at this great post on the <a href=\"https:\/\/www.mediavine.com\/the-art-of-giving-and-receiving-backlinks\/\">art of giving and receiving backlinks<\/a> by Joshua Unseth on our blog.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>As I always say, publishers don&#8217;t need to be computer experts or technical wizards to SEO Like A CEO. (This is actually the first time I&#8217;ve said that, but maybe it&#8217;ll stick, who knows.)<\/p>\n\n\n\n<p>But seriously. These basic principles and best practices do become second nature with time. If you regularly write quality content and commit to optimizing it for SEO, you&#8217;ll be a pro before you know it.<\/p>\n\n\n\n<p>If you&#8217;re looking for more SEO content, check out the <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">Mediavine SEO Like A CEO series<\/a> on our blog and on our <a href=\"https:\/\/www.youtube.com\/playlist?list=PLVy2vgUysJwvlM50_s5UlEJ4ZlqSQ27fA\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube channel<\/a>. <\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p 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7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div 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The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg\" class=\"attachment-large size-large\" alt=\"mediavine web story on a mobile phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-150x100.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google Web Stories SEO: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">11 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 21, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google&#8217;s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google Web Stories SEO: What You Need to Know\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 If you&#8217;re reading this, you already know that linking is an important part of both on- and off-page Search Engine Optimization (SEO). With that in mind, we&#8217;ve put together the ultimate guide on how to link \u2014 while following our own advice and including a plethora of links to our previous&#8230;<\/p>\n","protected":false},"author":5,"featured_media":28844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[93],"tags":[],"audience_post":[],"class_list":["post-28794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Guide: Linking - Mediavine<\/title>\n<meta name=\"description\" content=\"In our latest SEO Guide, linking is the topic at hand. 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