{"id":29053,"date":"2021-03-10T11:30:49","date_gmt":"2021-03-10T17:30:49","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=29053"},"modified":"2021-03-10T11:50:04","modified_gmt":"2021-03-10T17:50:04","slug":"use-google-search-console-to-increase-traffic","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/","title":{"rendered":"How Content Creators Can Use Search Console to Increase Traffic to Old Posts"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How Content Creators Can Use Search Console to Increase Traffic to Old Posts<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-03-10T11:30:49-06:00\">March 10, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>It&#8217;s important to create new posts for our blogs, but that&#8217;s not the only way to get search traffic to your site. Sometimes we forget that we&#8217;re sitting on a gold mine of old posts that can bring in traffic, too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1.jpg\" alt=\"sherry smothermon-short\" class=\"wp-image-22988\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1.jpg 668w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-320x320.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-100x100.jpg 100w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-375x375.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-400x400.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-250x250.jpg 250w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-175x175.jpg 175w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-370x370.jpg 370w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-229x229.jpg 229w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-187x187.jpg 187w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-335x335.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-347x347.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-520x520.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/smothermon-short-headshot-2020-1-1-640x640.jpg 640w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<p><em>Today we\u2019re welcoming the wonderful Sherry Smothermon-Short of <a href=\"https:\/\/cubscoutideas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cub Scout Ideas<\/a> and <a href=\"https:\/\/painlessbloganalytics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painless Blog Analytics<\/a> to the Mediavine blog. Sherry&#8217;s years of experience have taught her how to use data to grow and improve her blog. She loves sharing what she&#8217;s learned with other bloggers by providing information, resources, training and services. Here she\u2019s sharing her expertise in Google Search Console to help you increase traffic to older content.<\/em><\/p>\n\n\n\n<p><em>Sherry was an incredible guest during Summer of Live 2020, where she talked about <a href=\"https:\/\/www.youtube.com\/watch?v=pPsEvWkltMc&amp;t=637s\" target=\"_blank\" rel=\"noreferrer noopener\">Rocking Google Analytics<\/a>, so we knew we had to have her back on the blog.<\/em>  <\/p>\n\n\n\n<p><em>Hi Sherry!<\/em><\/p>\n\n\n\n<p>One of my favorite ways to <a href=\"https:\/\/www.mediavine.com\/3-action-items-that-will-get-you-massive-traffic\/\">increase traffic<\/a> to old posts is by working to improve the click through rate (CTR).<\/p>\n\n\n\n<p>What exactly is a click through rate? <a href=\"https:\/\/www.mediavine.com\/improving-rankings-google-search-console-search-analytics\/\">Google Search Console<\/a> defines it as the percentage of impressions that result in a click.<\/p>\n\n\n\n<p>Does a good CTR move you up in rankings? There is a lot of debate in the SEO world about whether or not CTR impacts your ranking.<\/p>\n\n\n\n<p>Personally, I don&#8217;t think it does. Barry Schwartz from Search Engine Roundtable <a href=\"https:\/\/www.seroundtable.com\/google-ctr-search-rankings-27157.html\" target=\"_blank\" rel=\"noreferrer noopener\">published this article debunking the myth<\/a>.<\/p>\n\n\n\n<p>BUT\u2026 CTR absolutely impacts your traffic, and here&#8217;s an example.<\/p>\n\n\n\n<p>Let&#8217;s say that one of my posts is getting 15,000 impressions a month, and my click through rate is 1%.<\/p>\n\n\n\n<p>15,000 x .01 = 150<\/p>\n\n\n\n<p>That means I&#8217;m getting 150 pageviews a month to that post.<\/p>\n\n\n\n<p>I work on the post to improve my CTR, and it increases to 3%.<\/p>\n\n\n\n<p>15,000 x .03 = 450<\/p>\n\n\n\n<p>I have tripled my traffic to that post. How many of you would love to have your traffic tripled in a month?<\/p>\n\n\n\n<p>To improve our CTR, we need to focus on improving our <a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">titles<\/a> and <a href=\"https:\/\/www.mediavine.com\/meta-description\/\">meta descriptions<\/a>.<\/p>\n\n\n\n<p>But before you jump in and start on these, you need to strategically choose the posts that you should be working on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-which-posts-to-update\">How to choose which posts to update<\/h2>\n\n\n\n<p>None of us have unlimited amounts of time to work on our blogs, so we need to be smart about the posts we choose to update. We want to invest our time on tasks that give us the best ROI.<\/p>\n\n\n\n<p>There are several factors that we need to consider before deciding to work on a post. Three of these are potential, search intent and competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-potential\">Potential<\/h3>\n\n\n\n<p>We want to look for posts that have a high number of impressions, a decent position, but a low CTR.<\/p>\n\n\n\n<p>What is considered a high number of impressions really depends on your site. A post with an average position (the same as or better than your site average) is a good choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"752\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1.png\" alt=\"top 4 posts in the search console\" class=\"wp-image-29062\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1.png 878w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-320x274.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-768x658.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-375x321.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-800x685.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-432x370.png 432w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-267x229.png 267w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-218x187.png 218w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-335x287.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-347x297.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-520x445.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-1-640x548.png 640w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Any one of these four posts would be good candidates for updating. They have a decent number of impressions for my site and niche, the average position for all of them is better than my site-wide average and the CTRs are all horrible compared to my site average.<\/p>\n\n\n\n<p>But we don&#8217;t need to jump in immediately and start updating these because we have a little more analysis to do first. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-search-intent\">Search Intent<\/h3>\n\n\n\n<p>What exactly is a person looking for when they search for a particular term? If I search for &#8220;pizza,&#8221; what am I looking for? The closest pizza restaurant? A pizza recipe? The different types of pizza?<\/p>\n\n\n\n<p>If our post doesn&#8217;t match the intent of the <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">keyword phrases<\/a> we&#8217;re ranking for, it may not make sense to try to improve CTR. Instead, think about whether you can update the post to match the intent.<\/p>\n\n\n\n<p>Let me give you an example:<\/p>\n\n\n\n<p>One of my clients has a blog post about creating a dry creek bed to help with the drainage in her yard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"327\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4.png\" alt=\"post with 820 clicks, 62731 impressions, 1.3% CTR and 23.6 Position\" class=\"wp-image-29065\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4.png 933w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-320x112.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-768x269.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-375x131.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-800x280.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-569x199.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-353x124.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-288x101.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-335x117.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-347x122.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-520x182.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-4-640x224.png 640w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>Her <a href=\"https:\/\/www.mediavine.com\/summer-of-live-rocking-google-analytics-with-sherry-smothermon-short\/\">Google Search Console<\/a> results for that post seem to indicate that this would be a good candidate for updating. She has lots of impressions, a decent page position and a low click through rate.<\/p>\n\n\n\n<p>So, let&#8217;s see what queries she&#8217;s ranking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"329\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2.png\" alt=\"Dry Creed Bed vs French drain query in search console highest impressions, ctr could be better, good position\" class=\"wp-image-29063\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2.png 943w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-320x112.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-768x268.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-375x131.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-800x279.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-569x199.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-353x123.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-288x100.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-335x117.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-347x121.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-520x181.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-2-640x223.png 640w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p>Based on these numbers, we should try to improve her CTR for the keyword phrase &#8220;dry creek bed vs French drain.&#8221;<\/p>\n\n\n\n<p>We could stop our analysis here and start working on the post, but our ROI probably wouldn&#8217;t be the best.<\/p>\n\n\n\n<p>Here are the results we get when we search for the term &#8220;dry creek bed vs French drain.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"949\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3.png\" alt=\"search result for dry creek bed vs french drain top results\" class=\"wp-image-29064\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3.png 832w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-281x320.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-768x876.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-375x428.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-800x913.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-324x370.png 324w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-201x229.png 201w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-164x187.png 164w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-294x335.png 294w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-304x347.png 304w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-456x520.png 456w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-561x640.png 561w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-3-673x768.png 673w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"348\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5.png\" alt=\"search result for dry creek bed vs french drain top results\" class=\"wp-image-29066\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5.png 769w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-320x145.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-375x170.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-569x257.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-353x160.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-288x130.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-335x152.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-347x157.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-520x235.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-5-640x290.png 640w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<p>Based on these results, it seems that someone searching for this term is looking for a comparison between the two. They&#8217;re probably trying to decide whether to put a French drain or a dry creek bed in their yard.<\/p>\n\n\n\n<p>My client&#8217;s post is about how she created a dry creek bed, so it would be a better post for someone who has already decided that&#8217;s what they want \u2014not for someone who is researching the differences.<\/p>\n\n\n\n<p>You may ask why she&#8217;s ranking for this term, and it&#8217;s because she mentions a French drain once in the post.<\/p>\n\n\n\n<p>This particular post doesn&#8217;t meet the searcher&#8217;s intent for this term, so this is not a post she can update for a comparison.<\/p>\n\n\n\n<p>Trying to improve the CTR for this post isn&#8217;t likely to yield results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competition\">Competition<\/h3>\n\n\n\n<p>Another client wrote a post about making a diy bathtub tray.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"243\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6.png\" alt=\"post with 599 clicks, 61893 impressions, 1% CTR and 23.8 Position\" class=\"wp-image-29067\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6.png 917w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-320x85.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-768x204.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-375x99.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-800x212.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-569x151.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-353x94.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-288x76.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-335x89.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-347x92.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-520x138.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-6-640x170.png 640w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/figure>\n\n\n\n<p>The post looks like a good candidate. It has good impressions with a low CTR, so let&#8217;s see what queries it&#8217;s ranking for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"378\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14.png\" alt=\"Bathtub tray query with lots of impressions ,low ctr and a good position\" class=\"wp-image-29075\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14.png 919w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-320x132.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-768x316.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-375x154.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-800x329.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-569x234.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-353x145.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-288x118.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-335x138.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-347x143.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-520x214.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-14-640x263.png 640w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure>\n\n\n\n<p>Looks like there is a lot of opportunity for the keyword phrase &#8220;bathtub tray.&#8221;<\/p>\n\n\n\n<p>Head over to Google and search for &#8220;bathtub tray.&#8221; You may want to open an incognito window so that your results aren&#8217;t skewed by your own search history.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"958\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11.png\" alt=\"bathtub tray search results on google\" class=\"wp-image-29072\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11.png 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-268x320.png 268w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-768x919.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-375x449.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-309x370.png 309w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-191x229.png 191w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-156x187.png 156w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-280x335.png 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-290x347.png 290w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-435x520.png 435w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-535x640.png 535w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-11-642x768.png 642w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"953\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9.png\" alt=\"bathtub tray search results\" class=\"wp-image-29070\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9.png 846w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-284x320.png 284w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-768x865.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-375x422.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-800x901.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-328x370.png 328w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-203x229.png 203w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-166x187.png 166w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-297x335.png 297w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-308x347.png 308w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-462x520.png 462w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-568x640.png 568w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-9-682x768.png 682w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"834\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7.png\" alt=\"bathtub tray google search results\" class=\"wp-image-29068\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7.png 791w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-304x320.png 304w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-768x810.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-375x395.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-351x370.png 351w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-217x229.png 217w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-177x187.png 177w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-318x335.png 318w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-329x347.png 329w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-493x520.png 493w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-607x640.png 607w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-7-728x768.png 728w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>Unfortunately, the search results tell us this may not be a good post to optimize.<\/p>\n\n\n\n<p>First, it&#8217;s not likely that our blog post will outrank Amazon or House Beautiful. It&#8217;s not impossible, but it is definitely not low hanging fruit.<\/p>\n\n\n\n<p>Second, Google thinks that if you&#8217;re searching for the term &#8220;bathtub tray,&#8221; it&#8217;s because you want to buy one, not build one.<\/p>\n\n\n\n<p>If you notice, the next two queries are &#8220;diy bathtub tray&#8221; and &#8220;bathtub tray diy.&#8221; Together, they have about 7,200 impressions, so you may decide to work on improving your CTR for these terms.<\/p>\n\n\n\n<p>I would make note of this information and continue your analysis to see if there are other posts with higher potential.<\/p>\n\n\n\n<p>After you&#8217;ve identified the posts to work on, it&#8217;s time to start updating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-update-to-improve-ctr\">What to update to improve CTR<\/h2>\n\n\n\n<p>We&#8217;re going to talk about two of the post attributes that impact CTR \u2014 titles and meta descriptions. Both of these can help your post stand out on the search results page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-titles\">Titles<\/h3>\n\n\n\n<p>Titles on the search results pages are usually in blue font that&#8217;s a bit larger than the other elements. <\/p>\n\n\n\n<p>Some of the changes you can make to titles are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use a list, how-to or question title<\/li><li>Include numbers<\/li><li>Use dates if it makes sense<\/li><li>Use the proper length<\/li><li>Include keywords the post is ranking for<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-a-list-how-to-or-question-headline-rather-than-a-generic-one\"><strong>Use a list, how-to or question headline rather than a generic one.<\/strong><\/h3>\n\n\n\n<p>These types of headlines are more likely to match the searcher&#8217;s intent. <\/p>\n\n\n\n<p>Here are some examples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-1024x682.png\" alt=\"Using more specific post titles\nInstead of Chocolate Cake Frosting Recipes, Use 7 of the best frosting options for chocolate cake\" class=\"wp-image-29550\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/how-bloggers-can-use-search-console-640x426.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-numbers-can-make-your-title-stand-out-in-search-results\"><strong>Numbers can make your title stand out in search results.<\/strong><\/h3>\n\n\n\n<p>Numbers attract our attention, so we&#8217;re more likely to click on them. I personally think there&#8217;s an &#8220;I&#8217;m getting more for my money&#8221; rationale behind it too. <\/p>\n\n\n\n<p>If I see &#8220;9 Socially Distanced Service Projects for Cub Scouts,&#8221; I think I&#8217;m getting more information than if the title was simply Socially Distanced Service Projects for Cub Scouts.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>10 Reasons Why You Should Switch to the Gutenberg Editor<\/li><li>4 Ways to Hang Holiday Wreaths on your Windows<\/li><li>7 Easy Steps to Making the Best Chocolate Cake<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-dates-if-it-makes-sense\">Include dates if it makes sense.<\/h3>\n\n\n\n<p>Did you know there&#8217;s an option to automate the year in your title? But just because you can do it doesn&#8217;t mean you should.<\/p>\n\n\n\n<p>If it&#8217;s content that you&#8217;re going to tweak each year, change the date when you tweak it. The last thing you want is outdated 2021 information on a post that says it&#8217;s for 2025.<\/p>\n\n\n\n<p>Date ideas include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Spring Fashion Trends for 2021<\/li><li>2021 WordPress Updates<\/li><li>What You Need to Fill Out the 2021 FASFA (for those of you who don&#8217;t have high school or college-aged kids, this is the Free Application for Federal Student Aid which many schools require even for scholarships)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-length\">Length<\/h3>\n\n\n\n<p>You don&#8217;t want your title to be too long or too short.<\/p>\n\n\n\n<p>What is the right length for your title? It depends. Right now Google is showing a maximum of 600 pixels (not characters). As we all know, Google likes to change things, so when you&#8217;re reading this, the maximum may be different.<\/p>\n\n\n\n<p>Because Google is using a fixed width of 600 pixels, titles with more narrow letters can include more characters.<\/p>\n\n\n\n<p>Here&#8217;s an example: <\/p>\n\n\n\n<p>iiiiiiiiiiiiiiiiiiii<\/p>\n\n\n\n<p>wwwwwwwwwwwwwwwwwwww<\/p>\n\n\n\n<p>Both of these lines have 20 characters, but the length is very different because W is a wider letter and takes up more pixels than I.<\/p>\n\n\n\n<p>If you use the Yoast SEO plugin, you can see how your title will look in the search results. Moz also has a title tag preview tool.<\/p>\n\n\n\n<p>There may be times when you may intentionally make your title too long to build up some intrigue. People might click over just to find out what the missing part is.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"884\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15.png\" alt=\"meta descriptions on google search results\" class=\"wp-image-29076\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15.png 853w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-309x320.png 309w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-768x796.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-375x389.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-800x829.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-357x370.png 357w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-221x229.png 221w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-180x187.png 180w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-323x335.png 323w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-335x347.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-502x520.png 502w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-618x640.png 618w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-15-741x768.png 741w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keywords\">Keywords<\/h3>\n\n\n\n<p>Are you ranking for <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a> that aren&#8217;t in your title? Could you add them?<\/p>\n\n\n\n<p>One of my posts is <a href=\"https:\/\/cubscoutideas.com\/7856\/how-to-make-cub-scout-robots\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Make Super Cool (And Easy) Cub Scout Robots<\/a>, and it was doing well on Pinterest but not on search.<\/p>\n\n\n\n<p>Last October, I realized that it was ranking for the terms &#8220;toothbrush robot&#8221; and &#8220;toothbrush robots&#8221; (the plural version), but the search results were showing the title &#8220;How to Make Super Cool (And Easy) Cub Scout Robots.&#8221; If you aren&#8217;t a Cub Scouting family, you would assume that this is something specific to the Cub Scout program and would probably skip right over the results.<\/p>\n\n\n\n<p>This chart shows my results from July through October.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"599\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12.png\" alt=\"shows higher impressions from toothbrush robots as keywords\" class=\"wp-image-29073\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12.png 932w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-320x206.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-768x494.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-375x241.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-800x514.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-569x366.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-353x227.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-288x185.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-335x215.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-347x223.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-520x334.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-12-640x411.png 640w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<p>I updated the post in October.<\/p>\n\n\n\n<p>One of the changes I made was to change my SEO title to &#8220;How to Make Super Cool (and Easy) Toothbrush Robots.&#8221; If you&#8217;re on my site, the title still says Cub Scout Robots but it shows up as toothbrush robots in search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"881\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10.png\" alt=\"post shows up as second result after the ads on google when you search for toothbrush robots\" class=\"wp-image-29071\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10.png 853w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-310x320.png 310w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-768x793.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-375x387.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-800x826.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-358x370.png 358w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-222x229.png 222w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-181x187.png 181w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-324x335.png 324w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-336x347.png 336w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-503x520.png 503w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-620x640.png 620w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-10-744x768.png 744w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<p>Here are my results for the three months after the post was updated:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"473\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8.png\" alt=\"shows higher CTR after changing title\" class=\"wp-image-29069\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8.png 1005w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-320x151.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-768x361.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-375x176.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-800x377.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-569x268.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-353x166.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-288x136.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-335x158.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-347x163.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-520x245.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-8-640x301.png 640w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<p>You can see how much better my average position and CTR are for those terms.<\/p>\n\n\n\n<p>One caveat was that I changed several things during the update, so I can&#8217;t say that the improvement came just because of adding the keyword to the SEO title.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meta-descriptions\">Meta Descriptions<\/h3>\n\n\n\n<p>Way back in ancient times (2009!), Google told us they don&#8217;t use meta descriptions as a ranking factor and they may not show your exact meta description in search results, but that doesn&#8217;t mean they aren&#8217;t important.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"788\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16.png\" alt=\"meta description examples from google search\" class=\"wp-image-29077\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16.png 866w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-320x291.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-768x699.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-375x341.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-800x728.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-407x370.png 407w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-252x229.png 252w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-206x187.png 206w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-335x305.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-347x316.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-520x473.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-16-640x582.png 640w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<p>Think about your meta description as an invitation to visit your post. When I&#8217;m scanning through search results pages, I want to see WHY I should visit your post rather than any of the other ones.<\/p>\n\n\n\n<p>Here are a few things to keep in mind when writing your meta descriptions.<\/p>\n\n\n\n<p>1. Keep it to 155 characters<\/p>\n\n\n\n<p>2. Have a call to action<\/p>\n\n\n\n<p>3. Include your keyword<\/p>\n\n\n\n<p>4. Explain the benefits<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-it-to-155-characters\">Keep it to 155 characters<\/h3>\n\n\n\n<p>Generally, Google will truncate your meta description at about 155 characters or so. If it&#8217;s longer than this, an ellipsis will be added at the end. <\/p>\n\n\n\n<p>Now, if you want to create a little mystery, write a longer description. You can see an example of this in the second image below where we&#8217;re told, &#8220;\u2026just imagine this,\u2026&#8221; What should I imagine? Inquiring minds want to know, so I&#8217;ll have to click over to figure it out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-a-call-to-action\">Have a call to action<\/h3>\n\n\n\n<p>A good meta description tells the searcher exactly what they should do. Check out some of these great calls to action from the examples below.<\/p>\n\n\n\n<p>&#8220;Read on for how to get them right.&#8221;<\/p>\n\n\n\n<p>&#8220;Follow these guidelines for success.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-your-keyword\">Include your keyword<\/h3>\n\n\n\n<p>Make sure you include your keyword in your meta description. Google will bold the words that match the search terms. This draws the attention of the person searching because when they see their phrase bolded, they&#8217;re likely to click on over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-explain-the-benefits\">Explain the benefits<\/h3>\n\n\n\n<p>Basically, you&#8217;re selling your post to the searcher. And the best way to sell anything is to explain how the product (or post in this case) will help the buyer (or searcher). Take a look at the examples from the &#8220;how to improve bowling skills&#8221; search results.<\/p>\n\n\n\n<p>One of them tells us that by practicing the techniques they&#8217;re going to share with us, we&#8217;ll hone our skills to improve our game. Another one tells us the bowling improvement tips they&#8217;re sharing will help us be more confident about our skills.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"746\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13.png\" alt=\"meta description examples from google search\" class=\"wp-image-29074\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13.png 826w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-320x289.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-768x694.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-375x339.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-800x723.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-410x370.png 410w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-254x229.png 254w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-207x187.png 207w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-335x303.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-347x313.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-520x470.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/Increase-Traffic-Screenshot-13-640x578.png 640w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other-types-of-updates\">Other types of updates<\/h3>\n\n\n\n<p>While you may be focused on these particular ways to improve your click through rate, don&#8217;t overlook other updates you can make. Does your post need a <a href=\"https:\/\/www.mediavine.com\/recipe-card-ad-optimizations\/\">recipe card<\/a>? More <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">images<\/a>? More text? Updated information? You can add these while you&#8217;re working on the post.<\/p>\n\n\n\n<p>Look for <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">interlinking<\/a> opportunities. If you&#8217;re like me, you&#8217;re pretty good at linking from a new post to some old ones but you may forget to link to the new post from old ones.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge-sharing-your-work-and-optimizing-your-posts\/\">Promote your post again<\/a>. Share it to your social media platforms and also include it in your newsletter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-do-next\">What to do next<\/h2>\n\n\n\n<p>After you&#8217;ve updated your old post, add a note to your calendar for about a month or six weeks out to remind yourself to check your results to see if your hard work has paid off.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fuse-google-search-console-to-increase-traffic%2F&#038;title=How%20Content%20Creators%20Can%20Use%20Search%20Console%20to%20Increase%20Traffic%20to%20Old%20Posts\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table.jpg\" class=\"attachment-large size-large\" alt=\"woman wearing overalls using phone at a table\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Analytics<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google Analytics 4 is Coming, But *Please* Do Nothing For Now<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 28, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 It&#8217;s been two and a half years since Google first announced Google Analytics 4, the latest version of its ubiquitous Google Analytics service. 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There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 It&#8217;s important to create new posts for our blogs, but that&#8217;s not the only way to get search traffic to your site. Sometimes we forget that we&#8217;re sitting on a gold mine of old posts that can bring in traffic, too. Today we\u2019re welcoming the wonderful Sherry Smothermon-Short of Cub Scout&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":29166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[30,17],"tags":[],"audience_post":[],"class_list":["post-29053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-analytics","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Content Creators Can Use Search Console to Increase Traffic to Old Posts - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn how content creators can use Google Search Console to improve their click through rate (CTR) and also increase traffic to old posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Content Creators Can Use Search Console to Increase Traffic to Old Posts\" \/>\n<meta property=\"og:description\" content=\"Learn how content creators can use Google Search Console to improve their click through rate (CTR) and also increase traffic to old posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T17:30:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-10T17:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/Man-on-laptop-sitting-in-a-cafeteria.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"How Content Creators Can Use Search Console to Increase Traffic to Old Posts\",\"datePublished\":\"2021-03-10T17:30:49+00:00\",\"dateModified\":\"2021-03-10T17:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\"},\"wordCount\":2379,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/Man-on-laptop-sitting-in-a-cafeteria.jpg\",\"articleSection\":[\"Analytics\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/use-google-search-console-to-increase-traffic\/\",\"name\":\"How Content Creators Can Use Search Console to Increase Traffic to Old Posts - 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