{"id":29304,"date":"2021-03-09T12:26:00","date_gmt":"2021-03-09T18:26:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=29304"},"modified":"2022-06-06T09:37:24","modified_gmt":"2022-06-06T14:37:24","slug":"google-doubles-down-on-privacy-sandbox-and-first-party-data-thats-a-good-thing","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-doubles-down-on-privacy-sandbox-and-first-party-data-thats-a-good-thing\/","title":{"rendered":"Google Doubles Down on Privacy Sandbox and First-Party Data. That&#8217;s a Good Thing."},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Doubles Down on Privacy Sandbox and First-Party Data. That&#8217;s a Good Thing.<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-03-09T12:26:00-06:00\">March 9, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Recently, the Google Ads team sent shockwaves through the digital advertising world with a <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog post about the privacy-first web<\/a>.<\/p>\n\n\n\n<p>While it contained some interesting thoughts on the new ecosystem we&#8217;re all trying to usher in, the article is actually not a huge deal.<\/p>\n\n\n\n<p>Below, we&#8217;ll talk about why much of the industry reacted the way it did, how Google&#8217;s approach impacts Mediavine publishers and why you shouldn&#8217;t panic. In fact, you should be more confident than ever.<\/p>\n\n\n\n\n\n<p>Google made three key announcements in its blog post, which we&#8217;re going to discuss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-going-all-in-on-the-privacy-sandbox\">Going All-In on the Privacy Sandbox<\/h2>\n\n\n\n<p>Google is doubling down on the Privacy Sandbox, which should come as a shock to exactly no one. The architects and proponents of the Privacy Sandbox are, well, still proponents of the Privacy Sandbox. <\/p>\n\n\n\n<p>With good reason. This is the company whose <a href=\"https:\/\/www.mediavine.com\/privacy-sandbox-floc-testing-to-begin-soon\/\">early FLoC testing<\/a> found its cohorting methods to be 95% as effective as third-party cookies. <\/p>\n\n\n\n<p>Google should be expected to hype its own products, especially given the promising early results. So why were people surprised?<\/p>\n\n\n\n<p>For one, not everyone is as proactive as Mediavine.<\/p>\n\n\n\n<p>Some industry players were probably hoping that Google might back down and either stick with <a href=\"https:\/\/www.mediavine.com\/google-chrome-to-phase-out-third-party-cookies-as-privacy-concerns-reshape-ecosystem\/\">third-party cookies<\/a> or find workarounds that more closely resembled that type of tracking. <\/p>\n\n\n\n<p>No such luck for anyone operating under those (misguided) hopes or assumptions. Cookies&#8217; days are numbered on Chrome.<\/p>\n\n\n\n<p>Personally, we see the Privacy Sandbox as preserving some level of ad personalization, targeting and measurement while preserving user privacy in ways that haven&#8217;t been prioritized until now. <\/p>\n\n\n\n<p>It\u2019s all a balancing act, but it&#8217;s headed in the right direction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"1024\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-688x1024.jpg\" alt=\"\" class=\"wp-image-35579\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-688x1024.jpg 688w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-215x320.jpg 215w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-768x1142.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-1033x1536.jpg 1033w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-1377x2048.jpg 1377w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-1170x1740.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-375x558.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-800x1190.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-249x370.jpg 249w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-154x229.jpg 154w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-126x187.jpg 126w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-225x335.jpg 225w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-233x347.jpg 233w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-350x520.jpg 350w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-430x640.jpg 430w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-516x768.jpg 516w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-645x960.jpg 645w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1-726x1080.jpg 726w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/google-doubles-down-privacy-sandbox-1.jpg 1500w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-gut-punch-to-email-hash-identifiers-like-unified-id-2-0-and-liveramp-ats\">A Gut-Punch to Email-Hash Identifiers Like Unified ID 2.0 and LiveRamp ATS?<\/h2>\n\n\n\n<p>This part of the article in particular roiled more than a few people in ad tech. In its pledge not to track individual users, Google said that it won&#8217;t accept third-party identifiers based on email hashes. <\/p>\n\n\n\n<p>Without naming names, this is a careful but clearly worded way of saying they\u2019re not going to support Unified ID 2.0 and <a href=\"https:\/\/www.mediavine.com\/newsroom\/mediavine-introduces-grow-me-a-publisher-led-first-party-data-solution-integrating-with-liveramps-authenticated-traffic-solution\/\">LiveRamp ATS<\/a>.<\/p>\n\n\n\n<p>You may recognize those two names thanks to their integrations with <a href=\"https:\/\/www.grow.me\/\">Grow<\/a>, Mediavine&#8217;s user engagement suite and first-party data solution.<\/p>\n\n\n\n<p>As the <a href=\"https:\/\/www.mediavine.com\/grow-me-the-first-unified-id-2-0-active-integration\/\">first publisher live with Unified ID 2.0<\/a>, you might think Mediavine would be concerned or surprised by this statement.<\/p>\n\n\n\n<p>Nope. Again, this should shock absolutely no one (even though it clearly has).<\/p>\n\n\n\n<p>Google Ad Exchange (the Google <a href=\"https:\/\/www.mediavine.com\/what-is-an-ssp\/\">SSP<\/a>) and Google DV 360 (the Google <a href=\"https:\/\/www.mediavine.com\/what-is-a-dsp\/\">DSP<\/a>) have historically never accepted or used a third-party identifier in the open marketplace \u2014 not the original Unified ID 1.0 nor LiveRamp\u2019s IDL \u2014 which have both been out for years. <\/p>\n\n\n\n<p>There was no reason to think they would suddenly adopt 2.0 or LiveRamp  now. However, despite confirmation of Google&#8217;s position, this week&#8217;s trade magazine reports of the untimely death of UID 2.0 and LiveRamp ATS are greatly exaggerated.<\/p>\n\n\n\n<p>Remember, there\u2019s a healthy ad ecosystem outside of Google on both the SSP and DSP side; both already work with or have pledged to work with LiveRamp and Unified ID 2.0.<\/p>\n\n\n\n<p>These solutions have never been and were never going to be accepted by Google, so their blog post changed nothing. The future is bright for both, as we\u2019ll discuss more in a little bit but first, one more point:<\/p>\n\n\n\n<p>Some industry players interpret this week&#8217;s announcement as Google saying it won&#8217;t even track its own logged-in users. If that\u2019s true, it&#8217;s great for independent publishers. <\/p>\n\n\n\n<p>Google represents one of the largest pools of authenticated users, rivaling places like Facebook. If Google doesn\u2019t take advantage of this, it creates a huge opportunity for publishers to capitalize on.<\/p>\n\n\n\n<p>As always, digital marketers will always seek efficient paths to target their exact customers. Independent publishers with authenticated traffic will be in an increasingly strong position to fill this void.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-first-party-relationships-are-vital\">First-Party Relationships are Vital<\/h2>\n\n\n\n<p>This was the biggest takeaway in Google&#8217;s post and what Mediavine set as our highest priority for 2021 many months ago.<\/p>\n\n\n\n<p>While the Privacy Sandbox and email hashing talk had the ad tech world abuzz, many observers overlooked the fact that Google shouted from the rooftops <a href=\"https:\/\/www.youtube.com\/watch?v=w95uR1uXO-M&amp;list=PLVy2vgUysJwvUdemAFRxcNsYaIartmdYC&amp;index=2&amp;t=2s\" target=\"_blank\" rel=\"noreferrer noopener\">what we&#8217;ve been telling you for what feels like forever<\/a>:<\/p>\n\n\n\n<p><strong>The future of our industry is <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">first-party data<\/a>.<\/strong><\/p>\n\n\n\n<p>Google won\u2019t use things like LiveRamp and Unified ID 2.0 that Grow integrates with to help publishers generate authenticated traffic, but it encourages \u2014 and will use \u2014 other forms of first-party data.<\/p>\n\n\n\n<p>The company writes:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world. We will continue to support first-party relationships on our ad platforms for partners, in which they have direct connections with their own customers.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>When it comes to Grow and why Mediavine went all-in building our own first-party data solution, the above excerpt perfectly sums it up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-grow-builds-first-party-relationships\">How Grow builds first-party relationships<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">Grow is an engagement toolkit that builds enhanced web experiences<\/a> which are the key to user consent and first-party data collection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1.jpg\" alt=\"grow.me on mobile phone\" class=\"wp-image-29458\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/grow.me-on-mobile-phone-1-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Step 1: Get users to consent to personalized ads<\/strong><\/p>\n\n\n\n<p>The key to any first-party data strategy is encouraging audiences to consent to personalized ads and, ideally, fully authenticate with an email address. <\/p>\n\n\n\n<p>Grow has been building terrific features (e.g. <a href=\"https:\/\/www.mediavine.com\/grow-me-save-recipe-button-available-in-wp-recipe-maker\/\">save recipe<\/a>, <a href=\"https:\/\/www.mediavine.com\/grow-me-updates\/\">favoriting<\/a>, <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content\/\">recommended content<\/a>, with many more in the pipeline) to help web publishers naturally encourage this user behavior.<\/p>\n\n\n\n<p><strong>Step 2: Unified ID 2.0 and LiveRamp ATS start the first-party data revolution<\/strong><\/p>\n\n\n\n<p>In the short term, as you encourage your readers to log in and consent to personalized ads via providing their email addresses, you can utilize Unified ID 2.0 and LiveRamp ATS. <\/p>\n\n\n\n<p>Google may not embrace their email hashing, but as we said, much of the rest of the ecosystem will, and both of these solutions have significant spend behind them in the open marketplace.<\/p>\n\n\n\n<p>Unified ID 2.0 and LiveRamp ATS are essential in providing the scale and performance that ultimately drive the majority of advertisers to a first-party data world and proving the ROI (return on investment) behind a first-party data strategy.<\/p>\n\n\n\n<p><strong>Step 3: Actually start generating first-party data<\/strong> <strong>yourself<\/strong><\/p>\n\n\n\n<p>Any reader who logs into your site through Grow is actually helping you authenticate traffic and <a href=\"https:\/\/www.mediavine.com\/how-grow-me-helped-the-hollywood-gossip-make-100000-already\/\">making you more money<\/a>. <\/p>\n\n\n\n<p>But the broader goal, which goes far beyond that, is that Grow will begin helping publishers collect data in the future.<\/p>\n\n\n\n<p>Whether that&#8217;s demographics, interest groups, <a href=\"https:\/\/www.mediavine.com\/contextual-advertising\/\">contextual<\/a> or whatever else the market shifts to, Grow will be uniquely positioned as an expansive platform \u2014 one reaching across thousands of domains with authenticated readers consenting to personalized ads.<\/p>\n\n\n\n<p>But the important thing with all three steps is starting now. This isn&#8217;t some theoretical roadmap; it&#8217;s happening today. <\/p>\n\n\n\n<p>While others talk about the end of cookies and importance of first-party data in the abstract, we&#8217;ve built a solution years ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-and-mediavine-are-aligned-on-the-path-forward\">Google and Mediavine Are Aligned on the Path Forward<\/h2>\n\n\n\n<p>The web has always been a fast-changing and dynamic experiment. We are now entering a phase where user privacy is no longer an afterthought \u2014 solutions must be architected with this goal in mind.<\/p>\n\n\n\n<p>While any shift of this magnitude can be unsettling, we see the coming years as an opportunity to help shape a more secure, open, efficient advertising marketplace through Grow and our amazing partners. <\/p>\n\n\n\n<p>In its blog post, Google has effectively stated that its priorities are aligned with Mediavine and Grow on every front. <\/p>\n\n\n\n<p>In uncertain times like these, that&#8217;s something to feel good about.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" 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class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we&#8217;re all trying to usher in, the article is actually not a huge deal. Below, we&#8217;ll talk about why much of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":29438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,92,37],"tags":[],"audience_post":[],"class_list":["post-29304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-grow-by-mediavine","category-wordpress-plugins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Doubles Down on Privacy Sandbox and First-Party Data. That&#039;s a Good Thing. - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn why it&#039;s a good thing that Google is doubling down on Privacy Sandbox and First-Party Data and how it impacts Mediavine publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-doubles-down-on-privacy-sandbox-and-first-party-data-thats-a-good-thing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Doubles Down on Privacy Sandbox and First-Party Data. 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