{"id":29305,"date":"2021-03-18T12:36:06","date_gmt":"2021-03-18T17:36:06","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=29305"},"modified":"2022-02-16T09:51:16","modified_gmt":"2022-02-16T15:51:16","slug":"how-does-mediavine-stack-up-behind-the-numbers-with-brad","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-does-mediavine-stack-up-behind-the-numbers-with-brad\/","title":{"rendered":"How Does Mediavine Stack Up? \u2014 Behind The Numbers with Brad"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How Does Mediavine Stack Up? \u2014 Behind The Numbers with Brad<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-03-18T12:36:06-05:00\">March 18, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>From the simplest \u201cset it and forget it\u201d options, such as <a href=\"https:\/\/www.mediavine.com\/mediavine-vs-adsense-a-world-of-difference\/\">Google AdSense<\/a>, to a company like Mediavine, which offers full end-to-end solutions for content creators, there\u2019s no shortage of options when it comes to ad management.<\/p>\n\n\n\n<p>In any marketplace with a wide variety of choices, a business is inevitably asked the following question: How do you perform compared to others in the industry?<\/p>\n\n\n\n<p>We\u2019ll attempt to answer that as it pertains to online advertising in this latest edition of <a href=\"https:\/\/www.mediavine.com\/?s=behind+the+numbers\">Behind the Numbers with Brad<\/a>. (Is #BTNWB trending yet? No? Maybe next edition.)<\/p>\n\n\n\n<p>Looking back on industry trends from 2020 and early 2021, and comparing it to the average performance of Mediavine websites to see how we stack up, is an interesting exercise.<\/p>\n\n\n\n<p>A recent article published in <a href=\"https:\/\/www.mediapost.com\/publications\/article\/360943\/five-steps-forward-one-step-back-us-ad-economy.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_content=headline&amp;utm_campaign=121567&amp;hashid=CnPxDBxtSqOgfOSCKqSdWg\" target=\"_blank\" rel=\"noreferrer noopener\">Mediapost<\/a> documented the monthly change in digital advertising spending in the U.S. over these unprecedented last 12 months.<\/p>\n\n\n\n<p>The trends are not overly surprising and tell a story of an economy that has been through the uncertainty of a pandemic, a recession and a recovery mode in a year\u2019s time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-1024x682.jpg\" alt=\"Monthly change in US ad spending year-over-year\" class=\"wp-image-29483\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-1536x1024.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-01.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For comparison, let\u2019s look at Mediavine publishers\u2019 average <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPM<\/a> \u2014 a metric that compares revenue earned over a period of time to the user sessions during that same period.<\/p>\n\n\n\n<p>An essential tool to gauge a website\u2019s performance, <a href=\"https:\/\/www.mediavine.com\/why-does-my-rpm-change\/\">RPM<\/a> will fluctuate over time based on many factors \u2014 one of the biggest being how overall industry spend is trending.<\/p>\n\n\n\n<p>A great example of this is <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">seasonality<\/a>. In <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4<\/a>, when advertisers are looking for users during the busiest shopping days of the year, we see competition in the ad marketplace increase.<\/p>\n\n\n\n<p>This means advertisers driving up the <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPMs<\/a> for each ad unit which in turn increases the earning potential of all sites running ads on the internet.<\/p>\n\n\n\n<p>When that season is over and we enter the first few weeks of a new year, we see the reverse, with advertising budgets largely diminished, finance teams working to reset those for the new fiscal year and limited demand for that same ad inventory.<\/p>\n\n\n\n<p>So how did Mediavine compare to the advertising industry as a whole through the ups and downs of seasonality and <a href=\"https:\/\/www.mediavine.com\/covid-19-resources\/\">Covid<\/a> alike? <\/p>\n\n\n\n<p>Let\u2019s examine the data!<\/p>\n\n\n\n<p>Below, you will see a graph in which we illustrate both the year-over-year RPMs of Mediavine publishers and overall ad industry spend.<\/p>\n\n\n\n<p>Mediavine publishers\u2019 year-over-year change in RPM is represented by the teal bars, while the industry-wide change is represented by the red bars.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-1024x829.jpg\" alt=\"Monthly change in US ad spending year-over-year mediavine pubs vs the industry\" class=\"wp-image-29486\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-1024x829.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-320x259.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-768x622.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-1536x1244.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-1170x947.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-375x304.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-800x648.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-457x370.jpg 457w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-283x229.jpg 283w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-231x187.jpg 231w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-335x271.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-347x281.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-520x421.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1-640x518.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/BTNWB-How-Does-Mediavine-Stack-Up-02-1.jpg 1754w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In <a href=\"https:\/\/www.mediavine.com\/what-is-q1\/\">Q1<\/a>, Mediavine started out strong. Our sites saw RPMs 32% higher than the previous January, and 24% higher in February despite industry growth rising up 9%.<\/p>\n\n\n\n<p>Then, well, you know what happened last March.<\/p>\n\n\n\n<p>The advertising industry took an abrupt and significant step back in a wave of uncertainty that saw large-scale economic shutdowns and stay-at-home orders.<\/p>\n\n\n\n<p>March, a month that normally finishes much stronger than February, instead saw declines in spend and our publisher RPMs closely followed the trends of the industry.<\/p>\n\n\n\n<p>Then there were the days we\u2019d all like to forget from <a href=\"https:\/\/www.mediavine.com\/what-is-q2\/\">Q2<\/a>.<\/p>\n\n\n\n<p>April and May were tough for the industry. Survival mode was a term used all too frequently. Companies focused on ensuring they could survive several lean months, if not more, while pivoting advertising strategies to reflect these new challenges.<\/p>\n\n\n\n<p>As a result, April and May saw advertising spend down 35% and 31% respectively and our publisher RPMs again closely followed these trends.<\/p>\n\n\n\n<p>For Mediavine publishers, things started to turn the corner in June and we began to outpace the industry, largely due to the <a href=\"https:\/\/www.mediavine.com\/content-during-covid-ohio-tropics\/\">hard work of our publishers who dug in and met the challenges of the pandemic head on<\/a>.<\/p>\n\n\n\n<p>We reminded our content creators that there were still ad dollars out there to be had and that when greater demand for inventory returned, they would be in a strong position if they vowed not to give up and worked instead toward <a href=\"https:\/\/www.mediavine.com\/recession-proof-your-blog-dont-give-up-double-down\/\">recession-proofing<\/a> their sites.<\/p>\n\n\n\n<p>Meanwhile, incredible work by our Engineering and Ad Ops teams helped us to bring new, high paying <a href=\"https:\/\/www.mediavine.com\/mediavine-outstream-player\/\">outstream<\/a> ads to publishers on a larger scale, allowing Mediavine sites to capture lucrative video CPMs without so much as lifting a finger.<\/p>\n\n\n\n<p>The video momentum continued throughout the back half of 2020 and into early 2021.<\/p>\n\n\n\n<p>New features such as <a href=\"https:\/\/www.mediavine.com\/video-playlists\/\">video playlists<\/a> were introduced to our publishers, allowing for a more customizable video experience for users, while keeping <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a> top of mind.<\/p>\n\n\n\n<p>Our Marketing and Support teams further <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">challenged<\/a> our publishers as we reached Q4 with proactive advice and techniques to finish a turbulent year on the highest note.<\/p>\n\n\n\n<p>Finally, we\u2019d be remiss if we didn\u2019t mention the exciting rollout and continued development of <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">Grow<\/a>, a user engagement suite developed by Mediavine for publishers to enhance their websites, improve experiences for users and collect <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">first-party data<\/a>.<\/p>\n\n\n\n<p>All in all, the hard work and amazing content of our publishers stood out among the rest.<\/p>\n\n\n\n<p>Mediavine publishers were able to capture a significant share of the market spend that remained during the downswing and put themselves in position to succeed so that RPMs eventually not only outpaced spend but blew it out of the water.<\/p>\n\n\n\n<p>We couldn\u2019t be more proud of our team and our 7,800+ publishers who allowed us not only to survive in a time of great uncertainty but emerge from it even stronger.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 From the simplest \u201cset it and forget it\u201d options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there\u2019s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":29491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-29305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Does Mediavine Stack Up? \u2014 Behind The Numbers with Brad - Mediavine<\/title>\n<meta name=\"description\" content=\"Go behind the numbers with Brad in this analysis, where he examines how Mediavine performs as compared to others in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/how-does-mediavine-stack-up-behind-the-numbers-with-brad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Mediavine Stack Up? 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