{"id":30177,"date":"2021-04-13T13:37:55","date_gmt":"2021-04-13T18:37:55","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=30177"},"modified":"2022-06-06T09:43:35","modified_gmt":"2022-06-06T14:43:35","slug":"how-to-increase-your-cpm","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-cpm\/","title":{"rendered":"How to Increase Your CPM"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Increasing RPM<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How to Increase Your CPM<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-04-13T13:37:55-05:00\">April 13, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Spring has officially begun and <a href=\"https:\/\/www.mediavine.com\/what-is-q2\/\">Q2 is here<\/a>. Just like temperatures will begin to rise, so, too, will revenue. (We&#8217;ll let Brad break down the numbers in his next installment of <a href=\"https:\/\/www.mediavine.com\/how-does-mediavine-stack-up-behind-the-numbers-with-brad\/\">Behind the Numbers With Brad.<\/a>)<\/p>\n\n\n\n<p>Today? Let&#8217;s talk about how to increase your CPM.<\/p>\n\n\n\n<p>First: <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">What <em>is<\/em> CPM?<\/a> <\/p>\n\n\n\n<p>Essentially, CPM stands for &#8220;cost per mille&#8221; and has to do with how much each ad spot costs advertisers. By optimizing your ad inventory and website for user experience, you make more money. <\/p>\n\n\n\n<p>So let&#8217;s dive into a few simple ways to do that. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fill-in-your-video-details\">Fill in your video details<\/h2>\n\n\n\n<p>If you&#8217;re using video in your content strategy \u2014 wait, you are <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">using video<\/a>, right? \u2014 you&#8217;ll want to make sure you include fill in <em>all<\/em> the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\/\">video details<\/a>. <\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because, no matter how wonderful they are, advertisers don&#8217;t watch your videos.<\/p>\n\n\n\n<p>They DO read your video <em>details<\/em>, especially the URL and <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a>. It&#8217;s those details that help them determine where to spend their ad dollars. <br><br>The more information you give them, the better they are able to make decisions on where to spend. So why not make it easy on them?<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-1024x535.jpg\" alt=\"\" class=\"wp-image-30209\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-1024x535.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-320x167.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-768x401.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-1170x611.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-375x196.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-800x418.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-569x297.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-353x184.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-288x150.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-335x175.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-347x181.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-520x272.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button-640x334.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/increase-cpm-jump-button.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-think-about-your-jump-button\">Think about your Jump button <\/h2>\n\n\n\n<p>If you&#8217;re using a Jump button on your site, know that doing so comes with the risk that users will skip over your in-content ads, which has an impact on your <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a>. It can also drastically decrease the <a href=\"https:\/\/www.mediavine.com\/how-to-increase-your-ad-impressions\/\">number of impressions<\/a> you&#8217;re serving.<\/p>\n\n\n\n<p>However, there&#8217;s definitely a portion of your audience that wants the ability to skip to the meat of your content. <\/p>\n\n\n\n<p>So what can you do? <\/p>\n\n\n\n<p>Give it a think. Consider your goals. <\/p>\n\n\n\n<p>If you decide a Jump button is for you, try making it less obvious. Rather than a big, colored JUMP at the top of all your posts, look at a subtler design. Are you using multiple Jump buttons? Try narrowing down to just the one that&#8217;s most useful for your readers. <br><br>Finally, if you determine a Jump button is the best experience for your readers, make sure you enable the <a href=\"https:\/\/www.mediavine.com\/recipe-card-ad-settings\/\">Jump to Recipe Arrival Unit<\/a>. It has excellent viewability and will help boost your recipe card CPMs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-disable-the-adhesion-close-button\">Disable the Adhesion Close button<\/h2>\n\n\n\n<p>Another way to increase your CPM that requires balancing user experience and your wallet is found at the bottom of your screen. <\/p>\n\n\n\n<p>It&#8217;s called the Adhesion Unit \u2014 that banner ad at the bottom of your website \u2014 and it&#8217;s a big revenue generator. It has great viewability which lends itself to high CPMs. So first, check your Dashboard and make sure that you&#8217;re running the Adhesion Unit for both desktop and mobile.<\/p>\n\n\n\n<p>Now for decision time: to disable or not to disable the close button?<br><br>Disabling the&nbsp;<a href=\"https:\/\/help.mediavine.com\/en\/articles\/3873002-the-adhesion-close-button\">Adhesion Close button<\/a>&nbsp;can increase revenue for that unit by 10%! This means increased impressions on a unit with already high CPMs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-1024x535.jpg\" alt=\"\" class=\"wp-image-35591\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-1024x535.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-320x167.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-768x401.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-1170x611.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-375x196.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-800x418.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-569x297.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-353x184.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-288x150.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-335x175.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-347x181.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-520x272.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-640x334.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-960x502.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1-1080x564.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/increase-CPMs-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-engagement-and-first-party-data-with-grow\">Improve engagement and first-party data with Grow<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/google-chrome-to-phase-out-third-party-cookies-as-privacy-concerns-reshape-ecosystem\/\">Third-party cookies<\/a> are crumbling. <a href=\"https:\/\/www.mediavine.com\/first-party-data-grow-me\/\">First-party data is the future<\/a>. The future? It&#8217;s kind of already here. <\/p>\n\n\n\n<p>You can begin enticing your readers to share their first-party data with you through <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">Grow<\/a>, our user-engagement suite designed for a more privacy centric internet. Logged in users who&#8217;ve consented to the use of first-party data are the most valuable to advertisers.<\/p>\n\n\n\n<p>With features like Grow <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Subscribe and the Spotlight Widget<\/a> you can easily encourage readers to sign up for your newsletter, log in to your website and build a network of users across the world wide web. <\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"man sitting on a bench on his phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your Ad Impressions<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 22, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-ad-impressions\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your Ad Impressions\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg\" class=\"attachment-large size-large\" alt=\"man looking at phone wearing mask\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 15, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\" class=\"attachment-large size-large\" alt=\"woman photographing in the snow\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Holiday RPM Trends \u2014 Behind the Numbers with Brad<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Nov 19, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Well folks, we made it. After 10 months in which we\u2019ve heard the word \u201cunprecedented\u201d infinite times, and a political season to match 2020\u2019s craziness, November is here. We\u2019re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Holiday RPM Trends \u2014 Behind the Numbers with Brad\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We&#8217;ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let&#8217;s talk about how to increase your CPM. First: What is CPM? Essentially, CPM&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":30193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[90,75],"tags":[],"audience_post":[],"class_list":["post-30177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rpm-challenge","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Increase Your CPM - Mediavine<\/title>\n<meta name=\"description\" content=\"Want to increase your revenue in Q2 and set yourself up for summer? 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