{"id":30381,"date":"2021-04-13T14:43:09","date_gmt":"2021-04-13T19:43:09","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=30381"},"modified":"2021-09-02T11:58:51","modified_gmt":"2021-09-02T16:58:51","slug":"core-web-vitals-google-page-experience","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/core-web-vitals-google-page-experience\/","title":{"rendered":"Core Web Vitals: Google Page Experience Checklist For Bloggers"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Core Web Vitals: Google Page Experience Checklist For Bloggers<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-04-13T14:43:09-05:00\">April 13, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a> or <a href=\"https:\/\/marketplace.mediavine.com\/trellis\" target=\"_blank\" rel=\"noreferrer noopener\">get Trellis now<\/a>!<\/em><\/p>\n\n\n\n<p>The much-discussed Google Page Experience update is set to hit next month (May 2021) and with it comes several new requirements, including the elusive Core Web Vitals.<\/p>\n\n\n\n<p>Google\u2019s <a href=\"https:\/\/www.mediavine.com\/google-announces-core-web-vitals-change\/\">Core Web Vitals<\/a> are three new Page Experience requirements, all of which are crucial for publishers\u2019 pagespeed and SEO performance. How crucial?<\/p>\n\n\n\n<p>Not only will they help you improve search results across the board, but passing scores open up the possibility of appearing in previously AMP-only carousels. This is big.<\/p>\n\n\n\n\n\n<p>What are Page Experience requirements and how do Core Web Vitals fit in?<\/p>\n\n\n\n<p>Page Experience, overall, is a rebranding of sorts; Google has combined existing requirements with the new Core Web Vitals metrics that are all about <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">pagespeed<\/a>.<\/p>\n\n\n\n<p>All of this is illustrated in the Page Experience chart below. <\/p>\n\n\n\n<p>Let\u2019s break down each component, along with what you need to do to set yourself up for success!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-1024x715.jpg\" alt=\"search signals for page experience breakdown\" class=\"wp-image-30441\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-1024x715.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-320x223.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-768x536.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-1536x1073.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-1170x817.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-375x262.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-800x559.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-530x370.jpg 530w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-328x229.jpg 328w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-268x187.jpg 268w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-335x234.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-347x242.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-520x363.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02-640x447.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/cls-infographic-02.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobile-friendly\"><strong>Mobile Friendly<\/strong><\/h2>\n\n\n\n<p>Ten years ago, making your site as mobile friendly as possible was a novel concept. In 2021, with a vast majority of readers using phones and tablets, it\u2019s the new standard.<\/p>\n\n\n\n<p>Google took its <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/02\/finding-more-mobile-friendly-search\" target=\"_blank\" rel=\"noreferrer noopener\">old ranking signal from 2015<\/a> (not quite a decade ago, but close) and packaged it as part of Page Experience. How is your site holding up?<\/p>\n\n\n\n<p>If you have a responsive theme that does things like remove the sidebar and you\u2019re using a <a href=\"https:\/\/www.mediavine.com\/increase-font-size-and-increase-seo-rpm-along-with-it\/\">mobile-friendly font size<\/a>, you\u2019re probably passing.<\/p>\n\n\n\n<p>To make sure, put your homepage and a few of your articles to the <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google Mobile-Friendly Test<\/a>. There\u2019s also the \u201cMobile Usability\u201d section of Google Search Console that will make you aware of any errors your website might have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-safe-browsing\"><strong>Safe Browsing<\/strong><\/h2>\n\n\n\n<p>Safe Browsing is another rebranding of a set of existing requirements, and in this case it signals that your website hasn\u2019t been hacked and isn\u2019t hosting malware.&nbsp;<\/p>\n\n\n\n<p>To keep your site safe, make sure you keep your WordPress or CMS software and plugins updated. In general, be mindful of what you install.<\/p>\n\n\n\n<p>Whether it\u2019s a plugin or a piece of third-party JavaScript, such as an influencer badge, any of those things can lead to your site failing the Safe Browsing signal.<\/p>\n\n\n\n<p>How do you know if you\u2019re failing? The <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044101\" target=\"_blank\" rel=\"noreferrer noopener\">Security Issues Report<\/a> will notify you and you\u2019ll be able to fix any issues, although chances are good that if you\u2019re careful with your plugins and scripts, you won\u2019t need to worry about this one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-https\"><strong>HTTPS<\/strong><\/h2>\n\n\n\n<p>We\u2019ve been pushing sites for years to <a href=\"https:\/\/www.mediavine.com\/no-more-excuses-its-time-to-go-secure-with-ssl\/\">go secure with SSL<\/a>, and so has Google.&nbsp;<\/p>\n\n\n\n<p>Having a secure site (with a valid TLS certificate and a url beginning with https:\/\/) has been a ranking factor with Google <a href=\"https:\/\/developers.google.com\/search\/blog\/2014\/08\/https-as-ranking-signal\">since 2014<\/a>.&nbsp;<\/p>\n\n\n\n<p>Yes, you read that right \u2014 it\u2019s a seven-year-old algorithm getting a new name.<\/p>\n\n\n\n<p>If somehow you\u2019re not running TLS (or what you may have seen previously labeled as SSL), make sure you start from now on. It\u2019s incredibly easy to tell, because Chrome will display a symbol in the search bar that visually informs a reader whether your site is &#8220;safe&#8221;, &#8220;not secure&#8221;, or even &#8220;dangerous&#8221;.&nbsp;Mediavine ads are <a href=\"https:\/\/www.mediavine.com\/are-mediavine-ads-ssl-compatible-our-guide-to-going-ssl\/\">SSL compatible<\/a> so no worries there.<\/p>\n\n\n\n<p>When you go to your site and look in the address bar, does it begin with https:\/\/? If so, you\u2019re good to go with this one. Just make sure your website is also redirecting traffic requested with http:\/\/ to https:\/\/ and you\u2019ll be fine. Your host should be able to help with this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-intrusive-interstitials\"><strong>No Intrusive Interstitials<\/strong><\/h2>\n\n\n\n<p>Publishers are likely familiar with this one; Google banned <a href=\"https:\/\/www.mediavine.com\/mobile-interstitial-2-0\/\">mobile interstitials<\/a> back in 2016 on the basis that these experiences make web content less accessible.<\/p>\n\n\n\n<p>That somewhat vague language has been debated over the years, but the basic guidance is this: no pop-ups covering the content when a user arrives on a page from a Google search result \u2014 unless it\u2019s for legal reasons such as a cookie consent or the <a href=\"https:\/\/www.mediavine.com\/mediavine-cmp-our-commitment-to-gdpr-transparency-and-privacy\/\">Mediavine CMP<\/a>.<\/p>\n\n\n\n<p>This signal is simply being renamed &#8220;No Intrusive Interstitials&#8221;. The same rules still apply as Google itself linked to the original guidance in its announcement.<\/p>\n\n\n\n<p>No Intrusive Interstitials still applies to mobile, even if it\u2019s not in the name. This is nothing new from 2016. To pass, either ditch pop-ups entirely or only run them on desktop or for users arriving from sources other than Google Search.&nbsp;<\/p>\n\n\n\n<div id=\"checklist\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"1024\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-615x1024.jpg\" alt=\"Page experience element breakdown\" class=\"wp-image-30440\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-615x1024.jpg 615w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-192x320.jpg 192w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-768x1280.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-922x1536.jpg 922w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-1229x2048.jpg 1229w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-1170x1949.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-375x625.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-800x1333.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-222x370.jpg 222w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-137x229.jpg 137w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-112x187.jpg 112w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-201x335.jpg 201w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-208x347.jpg 208w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-312x520.jpg 312w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-384x640.jpg 384w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-461x768.jpg 461w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/CLS-checklist-01-scaled.jpg 1536w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core-web-vitals-the-big-three\"><strong>Core Web Vitals: The Big Three<\/strong><\/h2>\n\n\n\n<p>Finally, we come to Core Web Vitals, the new ranking signals and those representing actual changes. Google\u2019s emphasis on pagespeed isn\u2019t new, of course.<\/p>\n\n\n\n<p>Google has been stressing the <a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\" target=\"_blank\" rel=\"noreferrer noopener\">importance of pagespeed<\/a> since 2010, so Core Web Vitals are just the latest, most specific iteration of this decades-long push.<\/p>\n\n\n\n<p>The biggest change in May 2021 is that instead of vague requirements (faster is better!), there are now actual metrics to measure your website\u2019s performance.<\/p>\n\n\n\n<p>These are the Core Web Vitals, and they are a critical part of Page Experience.<\/p>\n\n\n\n<p>For the first time, you can actually check your scores in Google Search Console and see if you\u2019re \u201cpassing\u201d these new requirements.&nbsp;<\/p>\n\n\n\n<p>Initially, these may seem hard to hit, but we\u2019re okay with that. At least there are clear goals, and a challenge beats vagueness or uncertainty any day.<\/p>\n\n\n\n<p>Without further ado, let\u2019s get to know your Core Web Vitals and three favorite new acronyms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-largest-contentful-paint-lcp\"><strong>Largest Contentful Paint (LCP)<\/strong><\/h3>\n\n\n\n<p>Largest Contentful Paint, or LCP, is the time it takes for the largest object in your first screenview (whether it\u2019s a block of text or image) to load.<\/p>\n\n\n\n<p>Whatever that largest element is, your goal is to make sure it loads in under 2.5 seconds.&nbsp;<\/p>\n\n\n\n<p>How do you optimize for LCP? Well, it\u2019s going to take some effort on the pagespeed front, but it\u2019s also something you can use to your advantage.<\/p>\n\n\n\n<p>In addition to the regular pagespeed advice Mediavine espouses, make sure you\u2019re running a web safe or a system font, and if you can, make the largest element text instead of an image.&nbsp;You\u2019ll be passing LCP in no time at all.<\/p>\n\n\n\n<p>Also, make sure you\u2019re running both our Optimize for Mobile and Desktop PageSpeed options in your Mediavine Dashboard. That will get the ads out of the way while your largest element is being \u201cpainted\u201d (loading) and help you achieve optimal scores.<\/p>\n\n\n\n<p>Please see our guide on <a href=\"https:\/\/www.mediavine.com\/largest-contentful-paint-optimizing-for-lcp\/\">how to optimize for LCP<\/a> for more tips and advice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-first-input-delay-fid\"><strong>First Input Delay (FID)<\/strong><\/h3>\n\n\n\n<p>First Input Delay, or FID, is a pagespeed metric measuring the time it takes a website to respond after a user\u2019s first input \u2014 whether that\u2019s clicking on a link, button, scroll, etc.&nbsp;<\/p>\n\n\n\n<p>In effect, it\u2019s a measurement of the interactivity of your site.&nbsp;<\/p>\n\n\n\n<p>The best way to keep your site responding quickly to its readers is to reduce the JavaScript running on site or limit things tying up the main thread.<\/p>\n\n\n\n<p>What the heck does that mean? Glad you asked.&nbsp;<\/p>\n\n\n\n<p>Running fewer scripts overall, being mindful of what every script loads and making sure everything is deferred whenever possible is the key to success.<\/p>\n\n\n\n<p>Running settings like Optimize Ads for PageSpeed for both Desktop and Mobile will help with FID from ads, but you\u2019ll also need to have well-optimized plugins and a theme (have you met <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a>?) or a well-configured optimization plugin.<\/p>\n\n\n\n<p>As always, reducing the sheer number of plugins and third-party scripts and monitoring those you do run is the best way to optimize for FID.&nbsp;<\/p>\n\n\n\n<p>Keep your site light and fast!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cumulative-layout-shift-cls\"><strong>Cumulative Layout Shift (CLS)<\/strong><\/h3>\n\n\n\n<p>Finally, the big one \u2014 even if they\u2019re all big. The yin to pagespeed\u2019s yang, Cumulative Layout Shift (CLS) may be both the most important and the most challenging.&nbsp;<\/p>\n\n\n\n<p>As publishers have done everything they can optimize for pagespeed through lazy loading, deferring JavaScript from loading, running font fallbacks and other speed tricks, they often cause pages to shift as these elements are loaded.<\/p>\n\n\n\n<p>That\u2019s where Google\u2019s new metric comes into effect. CLS measures how much a page shifts when the site first loads and as the user scrolls.<\/p>\n\n\n\n<p>How can you optimize for <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-cls\/\">Cumulative Layout Shift<\/a>?&nbsp;<\/p>\n\n\n\n<p>Step one is properly using placeholders to, well, hold the space needed as new images and other elements are loaded onto the page.<\/p>\n\n\n\n<p>Generally, this will be handled by whatever you\u2019re using to lazy load your images, font, etc. In other words, it\u2019s typically the responsibility of the plugin or theme (hey, another chance to plug <a href=\"https:\/\/www.mediavine.com\/introducing-trellis\/\">Trellis<\/a>!) that is optimizing your website for speed.<\/p>\n\n\n\n<p>Once you\u2019ve solved Cumulative Layout Shift for the page itself comes step two. Yes, there\u2019s another culprit out there regarding CLS issues: ads.&nbsp;<\/p>\n\n\n\n<p>Ads can cause layout shifts if they\u2019re lazy loaded or if the size isn\u2019t known until the ad wins an auction or even when they refresh if a user stays on long enough.<\/p>\n\n\n\n<p>The good news is if you\u2019re a Mediavine Ad Management customer, we have a solution \u2014 just enable <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-cls\/\">Optimize Ads for CLS<\/a> in your Dashboard.<\/p>\n\n\n\n<p>We\u2019ll load a placeholder to hold that spot for the largest ad and make sure any potential refreshes don\u2019t cause CLS either.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-ve-got-this-together\"><strong>We&#8217;ve Got This \u2014 Together<\/strong><\/h2>\n\n\n\n<p>While many Google tools are confusingly titled (looking at you, <a href=\"https:\/\/www.mediavine.com\/privacy-sandbox-floc-testing-to-begin-soon\/\">FLoC<\/a>), Core Web Vitals are what their name implies. These are the new vital signs of a website\u2019s core Page Experience.<\/p>\n\n\n\n<p>These requirements may not be simple to hit out of the gate, but that\u2019s what differentiates those who get there eventually. If optimizing pagespeed were easy, everyone would do it.<\/p>\n\n\n\n<p>Bookmark this page and its related resources for step-by-step guidance on how to own Core Web Vitals on your end. On our end, we will always have your back.<\/p>\n\n\n\n<p>Behind the scenes, Mediavine will do its part to solve for potential problems and make our products, themes and scripts the lightest, fastest and most efficient on the market.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" 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1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with&#8230;<\/p>\n","protected":false},"author":5,"featured_media":30392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,10,94],"tags":[],"audience_post":[],"class_list":["post-30381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-mediavine","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Core Web Vitals: Google Page Experience Checklist For Bloggers - Mediavine<\/title>\n<meta name=\"description\" content=\"Wondering how to meet all three Core Web Vitals this May? 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