{"id":30779,"date":"2021-04-28T13:07:17","date_gmt":"2021-04-28T18:07:17","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=30779"},"modified":"2022-06-06T09:29:31","modified_gmt":"2022-06-06T14:29:31","slug":"the-hollywood-gossip-passes-core-web-vitals","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/","title":{"rendered":"The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Pagespeed<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-04-28T13:07:17-05:00\">April 28, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>As you&#8217;ve heard us talk about at length, Google is set to release its new pagespeed requirements, known as Core Web Vitals, as part of the <a href=\"https:\/\/www.mediavine.com\/google-page-experience\/\">Google Page Experience<\/a> algorithm update.<\/p>\n\n\n\n<p>Originally scheduled for sometime in May, we reported last week that the <a href=\"https:\/\/www.mediavine.com\/google-page-experience-update-delayed\/\">update is now delayed until June<\/a> to give publishers enough time to prepare for its rollout.<\/p>\n\n\n\n\n\n<p>A little extra time isn&#8217;t a bad thing given that fewer than 20% of websites are currently passing <a href=\"https:\/\/www.mediavine.com\/core-web-vitals-google-page-experience\/\">Core Web Vitals<\/a>, and that percentage drops even lower if sites are running digital ads. <\/p>\n\n\n\n<p>Core Web Vitals have set such a high bar that many publishers have questioned whether it&#8217;s even possible to hit these new requirements while running ads.<\/p>\n\n\n\n<p>It\u2019s a fair question, as it&#8217;s no secret that ads are slow, and tricks like lazy loading and deferred loading that help improve pagespeed now cause publishers to fail <a href=\"https:\/\/www.mediavine.com\/cls-solving-for-cumulative-layout-shift\/\">Cumulative Layout Shift<\/a> (CLS).<\/p>\n\n\n\n<p>But it can be done. <\/p>\n\n\n\n<p>We can say this definitively, today, as we own and operate one of the first sites to pass Core Web Vitals while running Mediavine Ad Management.<\/p>\n\n\n\n<p>The Hollywood Gossip is officially <strong>passing Core Web Vitals<\/strong> for both <strong>mobile and desktop<\/strong> using the exact same Mediavine Script Wrapper and full suite of ad placements as all Mediavine publishers.<\/p>\n\n\n\n<p>Needless to say, passing Core Web Vitals is awesome if you can do it. <\/p>\n\n\n\n<p>Not only will you see improved rankings from existing search results, you&#8217;ll be eligible to appear in previously AMP-only carousels as well. (We&#8217;re <em>very<\/em> excited to be able to AMP on THG.)<\/p>\n\n\n\n<p>So how did our <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">celebrity gossip<\/a> blog pass with flying colors? We\u2019re excited to break it down for you and help you do the same!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-ads-for-core-web-vitals\">Optimizing Ads for Core Web Vitals<\/h2>\n\n\n\n<p>Before you can pass Core Web Vitals with ads, your site itself needs to pass \u2014 and debugging your website if it\u2019s already failing from ads can be challenging.&nbsp;<\/p>\n\n\n\n<p>So let&#8217;s start at the beginning. <\/p>\n\n\n\n<p>Your first step should be to turn on both of the Mediavine Optimize for PageSpeed settings as well as the <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-cls\/\">Optimize Ads for CLS<\/a> features. <\/p>\n\n\n\n<p>This should get the Script Wrapper out the way of your Core Web Vitals.<\/p>\n\n\n\n<p><em>Note: Mediavine and its scripts may still appear in some of the PageSpeed Insights results, and that&#8217;s okay! Mediavine ads are the fastest in the industry, but ads will be ads. They&#8217;re slow.<\/em><\/p>\n\n\n\n<p>Remember, the reason we&#8217;re telling you this is that with <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">Mediavine Ad Management<\/a>, you can still pass. These settings will make your site as efficient as it gets while running ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-the-hollywood-gossip-for-core-web-vitals\">Optimizing The Hollywood Gossip for Core Web Vitals<\/h2>\n\n\n\n<p>Now that ads are out of the way, let&#8217;s focus on your site: What can you do to balance pagespeed needs with the potential impact from layout shift? Glad you asked!<\/p>\n\n\n\n<p>Below, we&#8217;ll take you through a step-by-step process of how we achieved passing grades for THG. A lot of these are things you&#8217;ve heard us discuss before that you can start doing today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-lazy-load-images\">1. <strong>Lazy Load Images<\/strong><\/h3>\n\n\n\n<p>Perhaps one of the easiest optimizations you can do is <a href=\"https:\/\/help.mediavine.com\/en\/articles\/2541875-lazy-loading-images\">lazy loading of images<\/a>. After ads and videos, images are often the biggest culprit when it comes to slower load times. <\/p>\n\n\n\n<p>We used the <a href=\"https:\/\/github.com\/aFarkas\/lazysizes\" target=\"_blank\" rel=\"noreferrer noopener\">lazysizes<\/a> library on THG, but if you\u2019re on WordPress, good news: <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a> does this right out the gate (using the same library), and there are are lots of plugin solutions for other themes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-image-placeholders\">2. <strong>Use Image Placeholders<\/strong><\/h3>\n\n\n\n<p>Now that you\u2019re lazy loading images, as we touched on earlier, there&#8217;s a chance for layout shift (CLS) as images load and move content around. You can solve for this by setting a placeholder where the image will load. <\/p>\n\n\n\n<p>THG uses a CSS ratio hack to accomplish this; Trellis has this functionality built into its core, but it\u2019s something you should confirm that your lazy loading script is handling for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-serve-next-gen-images\">3. <strong>Serve Next Gen Images<\/strong><\/h3>\n\n\n\n<p>Lazy loaded images are great, but not every image can be lazy loaded; your logo and images appearing in the first screen view can&#8217;t utilize this tactic. For those, making sure you have solid image compression and are serving next gen images like WebP will be essential for pagespeed. <\/p>\n\n\n\n<p>Of course, next gen images will also make your lazy loaded images much quicker as the user scrolls, which is an added benefit. With THG, we actually use the Cloudinary service to handle this, but if you\u2019re on Trellis, our free <a href=\"https:\/\/www.mediavine.com\/trellis-images\/\">Trellis Images<\/a> service is included with your yearly API. <\/p>\n\n\n\n<p>Again, there are third-party plugins built to handle this with other themes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-switch-to-system-web-safe-fonts\">4. <strong>Switch to System \/ Web Safe Fonts&nbsp;<\/strong><\/h3>\n\n\n\n<p>We know that Google fonts and other custom typography may look beautiful, but it also means your website can\u2019t show any text until that font loads. <\/p>\n\n\n\n<p>That\u2019s why Chrome and other browsers introduced font fallbacks, but unfortunately, while that fallback font is swapped with your Google Font, layout shift can still occur as a result. <\/p>\n\n\n\n<p>The easiest solution? Skip the font fallback and the loading of custom fonts by using a system or web safe font. THG uses system fonts, but you can easily select other web safe fonts. <\/p>\n\n\n\n<p>This can be accomplished via some quick CSS or right in the <a href=\"https:\/\/product-help.mediavine.com\/en\/articles\/4467342-how-do-i-change-the-font-family-in-trellis\">Trellis settings<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated.jpg\" alt=\"infographic of a list of speed safe fonts\" class=\"wp-image-31438\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-282x320.jpg 282w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-768x873.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-375x426.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-326x370.jpg 326w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-202x229.jpg 202w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-165x187.jpg 165w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-295x335.jpg 295w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-305x347.jpg 305w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-458x520.jpg 458w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-563x640.jpg 563w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/speed-safe-fonts-updated-676x768.jpg 676w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-remove-font-icons\">5. <strong>Remove Font Icons<\/strong><\/h3>\n\n\n\n<p>This one is a little more theme and plugin dependent.<\/p>\n\n\n\n<p>THG was using the Font Awesome icon library to handle menu and search icons. As was the case when loading the heading and body fonts, nothing could be displayed until these fonts loaded. <\/p>\n\n\n\n<p>When they pop in, these icons can cause both pagespeed and\/or layout shifts, depending on the fallback chosen. Since there\u2019s no system version of font icons, we recommend switching over to SVGs. <\/p>\n\n\n\n<p>THG did this, and we\u2019ve done it with Trellis and our <a href=\"https:\/\/marketplace.mediavine.com\/grow-social-pro\/\">Grow Social<\/a> plugin. Again, this will likely be more theme and plugin dependent and not typically handled by your optimization plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-removing-blocking-css-load-css-asynchronously\">6. <strong>Removing Blocking CSS \/ Load CSS Asynchronously<\/strong><\/h3>\n\n\n\n<p>Stylesheets tell the browser how to make your website look, so it makes sense a site can\u2019t load until stylesheets are downloaded. That\u2019s why it&#8217;s considered \u201cblocking\u201d as it prevents a page from loading prior to this.<\/p>\n\n\n\n<p>The solution? Asynchronously load CSS. <\/p>\n\n\n\n<p>On THG, we use the <a href=\"https:\/\/github.com\/filamentgroup\/loadCSS\">loadCSS<\/a> library. The catch? While waiting for the stylesheet to load asynchronously, there is a Flash of Unstyled Content (FOUC &#8230; yes, there\u2019s an actual technical term and acronym). <\/p>\n\n\n\n<p>That FOUC can cause (you guessed it) layout shift.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-serve-critical-css\">7. <strong>Serve Critical CSS<\/strong><\/h3>\n\n\n\n<p>So how do you stop FOUC? First, you need to generate critical CSS, which are just the styles needed to render the first screen view of your content. <\/p>\n\n\n\n<p>This critical CSS will be loaded directly inline with your HTML, not via an external stylesheet. Then you can safely async the rest of your stylesheets.&nbsp;<\/p>\n\n\n\n<p>For THG, we hand-generate these using the <a href=\"https:\/\/github.com\/addyosmani\/critical\">critical<\/a> node module. Trellis does this automatically via our Trellis API (included in your yearly fee), and many plugins offer integrations with other APIs to do the same.<\/p>\n\n\n\n<p>Bonus points for Trellis: It will also remove unused styles from your stylesheets, which will speed up your site even more. Because THG generates styles by hand and not via an API, this wasn\u2019t doable (but hey, we&#8217;re still passing).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-remove-as-much-third-party-javascript-as-possible\">8. <strong>Remove as Much Third-party JavaScript as Possible<\/strong><\/h3>\n\n\n\n<p>This is one everyone can and should handle, as JavaScript is one of the biggest causes of slow site speeds. Every piece of JavaScript you install, whether it\u2019s a tracking pixel from Facebook or an influencer network, social media sharing tools, push notifications, recommended content, etc., are all slowing you down.<\/p>\n\n\n\n<p>With THG, we ditched them all. <\/p>\n\n\n\n<p>Right now, the only third-party JavaScript we run is from Mediavine. That\u2019s a third party we trust. <strong>You can\u2019t have lightning fast pagespeed and low CLS until you do<\/strong>. <\/p>\n\n\n\n<p>If you really want to take this to the next level, consider axing even first-party JavaScript that&#8217;s served by plugins on your site. The more you reduce, the faster your site will load.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-lazy-load-comments\">9. <strong>Lazy Load Comments<\/strong><\/h3>\n\n\n\n<p>Here\u2019s a somewhat surprising one: Comments powered by third-party JavaScript will slow down your site and ones that are built in (like WordPress) can create a lot of DOM elements, which also slows things down. <\/p>\n\n\n\n<p>THG used Facebook and Disqus for its comments and moved both behind a Load Comments button. The good news for Trellis publishers is that comments are lazy loaded by default.<\/p>\n\n\n\n<p>You can easily do this with a plugin for other themes on WordPress, as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-defer-or-async-javascript\">10. <strong>Defer (or Async) JavaScript<\/strong><\/h3>\n\n\n\n<p>You should add the \u201cdefer\u201d attribute to all JavaScript on your page to make sure it\u2019s loaded after the page loads. This or \u201casync\u201d needs to be on every external script tag on your page to prevent JavaScript from blocking or otherwise slowing down your page load. <\/p>\n\n\n\n<p>THG uses a special script loader to handle this, and Trellis automatically does this for you, but if you run an optimization plugin, this should be an easy thing to configure. <\/p>\n\n\n\n<p>Just be careful if there are certain scripts which depend on each other. Such as&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-ditch-jquery\">11. <strong>Ditch jQuery<\/strong><\/h3>\n\n\n\n<p>This is a tough one, but loading jQuery and other JavaScript frameworks can potentially block other JavaScript from running, even if it\u2019s deferred. This can cause the whole site to stop loading until jQuery is ready.&nbsp;<\/p>\n\n\n\n<p>With The Hollywood Gossip, we moved any JavaScript that was dependent on jQuery until after First Input Delay, and all JavaScript required for initial page load to non-jQuery. <\/p>\n\n\n\n<p>For your WordPress site, we recommend instead you just pick a theme (have we mentioned Trellis?) and plugins (looking at you, <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Create<\/a> and <a href=\"https:\/\/www.mediavine.com\/what-is-grow-social-pro\/\">Grow Social<\/a>) that don\u2019t depend on jQuery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist.jpg\" alt=\"core web vitals ad checklist\" class=\"wp-image-30863\" width=\"585\" height=\"1024\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-183x320.jpg 183w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-585x1024.jpg 585w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-768x1344.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-375x656.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-211x370.jpg 211w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-131x229.jpg 131w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-107x187.jpg 107w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-191x335.jpg 191w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-198x347.jpg 198w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-297x520.jpg 297w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-366x640.jpg 366w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/thg-cwv-checklist-439x768.jpg 439w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-do-all-of-these-pagespeed-tricks\">How can you do all of these pagespeed tricks?<\/h2>\n\n\n\n<p>If all of that felt overwhelming, we understand, because it was for us too. That\u2019s one of the reasons we built Trellis \u2014 and Mediavine in general \u2014 the way we have. <\/p>\n\n\n\n<p>We know not everyone has a programer for a webmaster like The Hollywood Gossip does, which is why all of these tricks and best practices are built-in and done by default with Trellis and all Mediavine plugins.<\/p>\n\n\n\n<p>We also recognize that people run themes and plugins not built by Mediavine. <\/p>\n\n\n\n<p>In those situations, most of these techniques can still be accomplished via optimization plugins. If you\u2019re nervous configuring these yourself, we recommend looking for a developer or agency that can help you.<\/p>\n\n\n\n<p>But please remember, <strong>less is more<\/strong>. Only you can decide what to remove from your site. If you hire someone or use an optimization script or plugin, it can only do so much in the end.<\/p>\n\n\n\n<p>The key to hitting Core Web Vitals and creating a great experience for readers is to run a script and <a href=\"https:\/\/www.mediavine.com\/mediavine-plugin-self-audit\/\">plugin audit<\/a>. Removing anything slowing down your site is a win on every front.<\/p>\n\n\n\n<p>And, at the end of the day, this may come as a surprise to the three of you who read all the way to the end, but if you can\u2019t hit Core Web Vitals and the new Page Experience requirements, don\u2019t worry. It\u2019s just one of many signals Google takes into account. <\/p>\n\n\n\n<p>There\u2019s lots of <a href=\"https:\/\/www.mediavine.com\/category\/seo\/\">SEO<\/a> you can do without any technical knowledge, and above all else, Google rewards sites with great original content.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fthe-hollywood-gossip-passes-core-web-vitals%2F&#038;title=The%20Hollywood%20Gossip%20Passes%20Core%20Web%20Vitals%3A%20Here%27s%20How%20You%20Can%20Too\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fthe-hollywood-gossip-passes-core-web-vitals%2F&#038;text=The%20Hollywood%20Gossip%20Passes%20Core%20Web%20Vitals%3A%20Here%27s%20How%20You%20Can%20Too\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fthe-hollywood-gossip-passes-core-web-vitals%2F&#038;title=The%20Hollywood%20Gossip%20Passes%20Core%20Web%20Vitals%3A%20Here%27s%20How%20You%20Can%20Too\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fthe-hollywood-gossip-passes-core-web-vitals%2F&#038;text=The%20Hollywood%20Gossip%20Passes%20Core%20Web%20Vitals%3A%20Here%27s%20How%20You%20Can%20Too\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=The%20Hollywood%20Gossip%20Passes%20Core%20Web%20Vitals%3A%20Here%27s%20How%20You%20Can%20Too%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fthe-hollywood-gossip-passes-core-web-vitals%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1024x665.jpg\" class=\"attachment-large size-large\" alt=\"Woman at Computer Plant Background\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1024x665.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-320x208.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-768x499.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1170x760.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-375x243.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-800x519.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-569x370.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-353x229.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-288x187.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-335x217.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-347x225.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-520x338.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-640x415.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-960x623.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1080x701.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-735x477.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Content Viewability Health Check: Simple Goals For Maximizing Revenue<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 7, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 For as long as we can remember, we&#8217;ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/content-viewability-health-check-simple-goals-for-maximizing-revenue\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Content Viewability Health Check: Simple Goals For Maximizing Revenue\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"woman using a mobile phone in an office surrounded by papers with graphs on them\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1536x1026.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-801x536.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-960x641.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1080x721.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Pagespeed<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine Core Web Vitals Update: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 16, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Pagespeed<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Choose Fonts for Site Speed and Accessibility<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 3, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Call me a typography nerd, but choosing brand fonts is always my favorite part of the design process.&nbsp; Typography, the study of fonts and the way letters are designed has long been pivotal in providing readers with easy reading experiences.&nbsp; (Okay, yes, I am a typography nerd.) Best practices for choosing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/choose-fonts-site-speed-accessibility\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Choose Fonts for Site Speed and Accessibility\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 As you&#8217;ve heard us talk about at length, Google is set to release its new pagespeed requirements, known as Core Web Vitals, as part of the Google Page Experience algorithm update. Originally scheduled for sometime in May, we reported last week that the update is now delayed until June to give&#8230;<\/p>\n","protected":false},"author":5,"featured_media":27692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[94],"tags":[],"audience_post":[],"class_list":["post-30779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Hollywood Gossip Passes Core Web Vitals: Here&#039;s How You Can Too - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine&#039;s The Hollywood Gossip passes Core Web Vitals, part of Google&#039;s new Page Experience Requirements. Here&#039;s how you can too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hollywood Gossip Passes Core Web Vitals: Here&#039;s How You Can Too\" \/>\n<meta property=\"og:description\" content=\"Mediavine&#039;s The Hollywood Gossip passes Core Web Vitals, part of Google&#039;s new Page Experience Requirements. Here&#039;s how you can too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T18:07:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T14:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too\",\"datePublished\":\"2021-04-28T18:07:17+00:00\",\"dateModified\":\"2022-06-06T14:29:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\"},\"wordCount\":1940,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg\",\"articleSection\":[\"Pagespeed\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\",\"name\":\"The Hollywood Gossip Passes Core Web Vitals: Here's How You Can Too - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg\",\"datePublished\":\"2021-04-28T18:07:17+00:00\",\"dateModified\":\"2022-06-06T14:29:31+00:00\",\"description\":\"Mediavine's The Hollywood Gossip passes Core Web Vitals, part of Google's new Page Experience Requirements. Here's how you can too.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg\",\"width\":800,\"height\":533,\"caption\":\"woman looking at computer in her office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\",\"name\":\"Eric Hochberger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g\",\"caption\":\"Eric Hochberger\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Hollywood Gossip Passes Core Web Vitals: Here's How You Can Too - Mediavine","description":"Mediavine's The Hollywood Gossip passes Core Web Vitals, part of Google's new Page Experience Requirements. Here's how you can too.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/","og_locale":"en_US","og_type":"article","og_title":"The Hollywood Gossip Passes Core Web Vitals: Here's How You Can Too","og_description":"Mediavine's The Hollywood Gossip passes Core Web Vitals, part of Google's new Page Experience Requirements. Here's how you can too.","og_url":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2021-04-28T18:07:17+00:00","article_modified_time":"2022-06-06T14:29:31+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg","type":"image\/jpeg"}],"author":"Eric Hochberger","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Eric Hochberger","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/"},"author":{"name":"Eric Hochberger","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb"},"headline":"The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too","datePublished":"2021-04-28T18:07:17+00:00","dateModified":"2022-06-06T14:29:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/"},"wordCount":1940,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg","articleSection":["Pagespeed"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/","url":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/","name":"The Hollywood Gossip Passes Core Web Vitals: Here's How You Can Too - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg","datePublished":"2021-04-28T18:07:17+00:00","dateModified":"2022-06-06T14:29:31+00:00","description":"Mediavine's The Hollywood Gossip passes Core Web Vitals, part of Google's new Page Experience Requirements. Here's how you can too.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/woman-looking-at-computer-in-office-reverse.jpg","width":800,"height":533,"caption":"woman looking at computer in her office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/the-hollywood-gossip-passes-core-web-vitals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"The Hollywood Gossip Passes Core Web Vitals: Here&#8217;s How You Can Too"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb","name":"Eric Hochberger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g","caption":"Eric Hochberger"},"url":"https:\/\/www.mediavine.com\/blog\/author\/eric\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=30779"}],"version-history":[{"count":37,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30779\/revisions"}],"predecessor-version":[{"id":35553,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/30779\/revisions\/35553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/27692"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=30779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=30779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=30779"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=30779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}