{"id":31365,"date":"2021-05-24T10:46:51","date_gmt":"2021-05-24T15:46:51","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=31365"},"modified":"2021-09-02T11:58:05","modified_gmt":"2021-09-02T16:58:05","slug":"jump-button-positive-revenue-impact","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/jump-button-positive-revenue-impact\/","title":{"rendered":"Jump to Recipe: How it Impacts Revenue &#8230; For the Better!"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Ad Settings<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Jump to Recipe: How it Impacts Revenue &#8230; For the Better!<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-05-24T10:46:51-05:00\">May 24, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Bloggers are no stranger to the Jump to Recipe button, or as we sometimes call it to encompass more than just recipes, the Jump to Card button.<\/p>\n\n\n\n<p>If you&#8217;re a food or how-to blogger, you&#8217;re likely familiar with the dilemma: <\/p>\n\n\n\n<p>Writing more content before the How-To or Recipe Card <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">improves RPM<\/a> and <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">SEO<\/a> but often results in complaints from users who want to bypass the content and jump straight to the recipe.<\/p>\n\n\n\n\n\n<p>The <a href=\"https:\/\/www.mediavine.com\/create-jump-to-recipe-is-here\/\">Jump to Recipe<\/a> function has undoubtedly offered a great balance for those readers who wish to get straight to the meat of the post, but what many don\u2019t recognize is that for publishers, that content can be their livelihood.<\/p>\n\n\n\n<p>In other words, giving up revenue is not a decision to take lightly. But how much are you really giving up with a Jump to Recipe button? And is it worthwhile for better reader engagement?<\/p>\n\n\n\n<p>Today, we\u2019ll break down the actual impact of the Jump to Recipe or Jump to Card button (abbreviated as JTR from here on out) on your bottom line, now and down the road.<\/p>\n\n\n\n<p><strong>Important Caveat<\/strong>: This post only applies to publishers using Mediavine-exclusive ad optimizations and supported recipe cards: <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Create<\/a>, WP Tasty or WP Recipe Maker. (Other ad management companies and cards will likely experience very different results.)<\/p>\n\n\n\n<p>With that disclaimer, let\u2019s get into it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jump-to-recipe-basics-what-happens-when-someone-clicks\"><strong>Jump to Recipe Basics: What Happens When Someone Clicks?<\/strong><\/h2>\n\n\n\n<p>Historically, when clicking on the JTR button, a web user skipped past all content and ads and arrived at the recipe card.<\/p>\n\n\n\n<p>This meant many ads loading which were never seen by the user, crippling a site\u2019s viewability, ad performance, reputation among the <a href=\"https:\/\/www.mediavine.com\/what-is-an-ad-exchange\/\">ad exchanges<\/a> and eventually, long-term earning potential.<\/p>\n\n\n\n<p>Enter exclusive <a href=\"https:\/\/www.mediavine.com\/recipe-card-ad-settings\/\">Mediavine Recipe<\/a> Ad Technology.<\/p>\n\n\n\n<p>The old days are long gone. Now when a user clicks the JTR button, they still skip the content, but thanks to our exclusive lazy loading ad technology, the skipped ads won\u2019t load.<\/p>\n\n\n\n<p>This seemingly small distinction is critically important.<\/p>\n\n\n\n<p>Lazy loading preserves your website\u2019s <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a> and its performance with advertisers, and with that, its long-term earning potential.<\/p>\n\n\n\n<p>As for the short-term revenue lost by readers skipping ads? Well, we actually now offer a few solutions to this problem as well. <\/p>\n\n\n\n<p>One of these is our exclusive <a href=\"https:\/\/www.mediavine.com\/recipe-card-ad-optimizations\/\">Arrival Unit<\/a>, an ad that readers are taken to just before arriving at the recipe card. Enabling this unit gives you a highly viewable ad with great engagement.<\/p>\n\n\n\n<p>Combine the Arrival Unit with Mediavine\u2019s ability to run multiple recipe card ad units and you can mitigate any short-term revenue loss!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/JTR_3.gif\" alt=\"\" class=\"wp-image-31407\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-okay-but-what-s-the-actual-impact-on-the-bottom-line\"><strong>Okay, But What&#8217;s the Actual Impact on the Bottom Line?<\/strong><\/h2>\n\n\n\n<p>Fine, enough abstract talk. Put down all beverages and make sure you\u2019re sitting down.<\/p>\n\n\n\n<p>We\u2019ve found that publishers running all of these recipe optimizations actually <strong>make up to 15 percent more<\/strong> revenue when a user clicks the JTR button!<\/p>\n\n\n\n<p>You\u2019re welcome \u2014 for the revenue, and for telling you to put down the coffee a second ago. No need to spend that extra 15 percent on a new laptop!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wow-how-is-that-possible\"><strong>Wow, How is That Possible?<\/strong><\/h2>\n\n\n\n<p>All kidding aside, put yourself in the shoes of a reader jumping to the recipe. They\u2019re likely either trying to cook the recipe right now or shopping for the ingredients.&nbsp;<\/p>\n\n\n\n<p>They might be skipping the content beforehand, but either of these time-consuming tasks likely means that the reader is heavily engaged inside the recipe card.<\/p>\n\n\n\n<p>Your audience is locked in, and ads inside the recipe card are eligible to refresh if the user spends enough time on that page.&nbsp;<\/p>\n\n\n\n<p>When you factor in the Arrival Unit and additional recipe card ad impressions, these power users are actually seeing more ads than readers who didn\u2019t go the JTR route and ended up bouncing out of the website altogether before even making it to the card.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-1024x545.png\" alt=\"Arrival Ad Unit enabled in the dashboard\" class=\"wp-image-31400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-1024x545.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-320x170.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-768x409.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-1536x818.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-1170x623.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-375x200.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-800x426.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-569x303.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-353x188.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-288x153.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-335x178.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-347x185.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-520x277.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37-640x341.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image-37.png 1574w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-does-jtr-make-me-more-money\"><strong>So Does JTR Make Me More Money?<\/strong><\/h2>\n\n\n\n<p>Not necessarily. Correlation does not always equal causation, as they say in statistics.&nbsp;<\/p>\n\n\n\n<p>In this case, looking at the users who jumped to the recipe may just be looking at your most engaged users. <\/p>\n\n\n\n<p>What would those users have done if there was no jump available? Would they have scrolled to the recipe card and spent just as much time there? It&#8217;s hard to give a generic, catch-all answer.<\/p>\n\n\n\n<p>However, our findings from studying websites that enable JTR is that there is little to no impact on revenue. <\/p>\n\n\n\n<p>What we typically see is a decrease in <a href=\"https:\/\/www.mediavine.com\/mediavine-in-content-ad-settings-how-to-self-audit-for-best-results\/\">in-content ad earnings<\/a> balanced out by an increase in recipe ad earnings.&nbsp;In the end, the impact on short term earnings is negligible.<\/p>\n\n\n\n<p>And again, thanks to our <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">lazy loading ads<\/a>, we see almost no impact on viewability by enabling this button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-offer-readers-a-jump-to-recipe-button\"><strong>Should I Offer Readers a Jump to Recipe button?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re prepared to enable the other Mediavine Recipe ad optimizations, including the Arrival Unit discussed above, then absolutely.<\/p>\n\n\n\n<p>JTR will have little to no impact on your website\u2019s revenue, and users looking for this feature will be very happy you added it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-1024x541.jpg\" alt=\"Enabled Jump to Recipe button in WordPress\" class=\"wp-image-31402\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-1024x541.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-320x169.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-768x406.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-1536x812.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-1170x618.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-375x198.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-800x423.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-569x301.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-353x187.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-288x152.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-335x177.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-347x183.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-520x275.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2-640x338.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/image__36_2.jpg 1576w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-accessibility\"><strong>What About Accessibility?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re worried about <a href=\"https:\/\/www.mediavine.com\/what-is-website-accessibility\/\">website accessibility<\/a> for visually impaired readers (something you should take seriously, as we\u2019ve discussed at length), we recommend you update to the latest version of Create, which includes Skip to Recipe and Skip to Instructions \u2014 this will provide a <a href=\"https:\/\/www.mediavine.com\/create-skip-to-recipe-accessibility-for-screen-readers-is-live\/\">screen reader<\/a>, or accessibility version, of the Jump to Recipe button.<\/p>\n\n\n\n<p>If you\u2019re running a different card, we recommend you implement this feature yourself on your website to address accessibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-jtr-help-with-seo\"><strong>Will JTR Help with SEO?<\/strong><\/h2>\n\n\n\n<p>Despite rumors to the contrary, you will not see any direct improvements to SEO rankings just by enabling a Jump to Recipe button.<\/p>\n\n\n\n<p>However, you may see some <strong>indirect<\/strong> SEO benefits.&nbsp;<\/p>\n\n\n\n<p>By creating a better user experience, you may end up with readers who are more likely to share or link to your content, indirectly benefitting your SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-table-of-contents-and-other-jump-style-links\"><strong>What About Table of Contents and Other Jump-Style Links?<\/strong><\/h2>\n\n\n\n<p>Our lazy loading ad technology will still prevent in-content ads from loading with table of contents plugins or other jump-type links that are not recipe cards, solving for the long-term revenue impacts of viewability loss.<\/p>\n\n\n\n<p>However, without the recipe card portion and features like the Arrival Unit, you won\u2019t get the short-term benefit of engaged readers earning you more in this scenario.<\/p>\n\n\n\n<p>Bottom line? Implementing other buttons such as these will likely entail a small impact to revenue, so you\u2019ll have to weigh those separately from JTR.<\/p>\n\n\n\n<p>We can only solve so much of the Internet at a time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jtr-and-you-making-the-right-decision\"><strong>JTR and You: Making the Right Decision<\/strong><\/h2>\n\n\n\n<p>Only you can decide what\u2019s most important when it comes to decisions like JTR. Our job is to present publishers with the best array of options to build sustainable businesses.<\/p>\n\n\n\n<p>To the six of you who made it this far, we hope we presented a compelling case for its benefits while dispelling some of the rumors that might be holding you back.<\/p>\n\n\n\n<p>At the end of the day, we believe we\u2019ve improved publisher and reader experiences alike and solved for a lot of issues that might have made JTR a major liability just a few years ago.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p 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1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is 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1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Bloggers are no stranger to the Jump to Recipe button, or as we sometimes call it to encompass more than just recipes, the Jump to Card button. If you&#8217;re a food or how-to blogger, you&#8217;re likely familiar with the dilemma: Writing more content before the How-To or Recipe Card improves RPM&#8230;<\/p>\n","protected":false},"author":5,"featured_media":31409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,14,10],"tags":[],"audience_post":[],"class_list":["post-31365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jump to Recipe: How it Impacts Revenue ... 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