{"id":31859,"date":"2021-06-23T12:14:18","date_gmt":"2021-06-23T17:14:18","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=31859"},"modified":"2022-05-05T09:24:41","modified_gmt":"2022-05-05T14:24:41","slug":"universal-player-one-video-solution-to-rule-them-all","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/universal-player-one-video-solution-to-rule-them-all\/","title":{"rendered":"Universal Player: One Video Solution to Rule Them All"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Video<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Universal Player: One Video Solution to Rule Them All<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-06-23T12:14:18-05:00\">June 23, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>It\u2019s no secret that we are huge proponents of video at Mediavine.<\/p>\n\n\n\n<p>Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps.<\/p>\n\n\n\n<p>However, we\u2019re also aware that video presents challenges.<\/p>\n\n\n\n<p>Creating videos worth watching requires time and resources, and as a result, only a small percentage of Mediavine publishers are currently well optimized for video ads.<\/p>\n\n\n\n<p>That&#8217;s what makes today&#8217;s announcement so exciting.<\/p>\n\n\n\n<p>Mediavine has come up with a solution that we hope will bring video to 100% of publishers while also improving experiences and enhancing revenue for publishers already running video.<\/p>\n\n\n\n<p>How can we do all of that simultaneously?<\/p>\n\n\n\n<p>Meet the Universal Player.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-universal-player\">What is the Universal Player?<\/h2>\n\n\n\n<p>We&#8217;re calling it Universal because this Player does it all.<\/p>\n\n\n\n<p>You can think of it as the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A backup for pages without any video<\/li><li>A way to optimize pages <em>with<\/em> video even further<\/li><li>A way to make video revenue for publishers without video content<\/li><\/ul>\n\n\n\n<p>Yup, all of that. It\u2019s a <em>universal<\/em> solution.<\/p>\n\n\n\n<p>When you turn the player on \u2014 Mediavine&#8217;s new recommended setting \u2014 it will automatically optimize any web page, with or without a content video, for video revenue.<\/p>\n\n\n\n<p>How? The Universal Player will instead run an <a href=\"https:\/\/www.mediavine.com\/mediavine-outstream-player\/\">outstream video<\/a> ad \u2014 video advertisements that run without accompanying video content&nbsp;in a fixed position in the viewport. <\/p>\n\n\n\n<p>Basically, it&#8217;s an ad solution that allows you to make video revenue without your own video playing after it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-look-like\">What Does it Look Like?<\/h2>\n\n\n\n<p>The Universal Player is similar to our <a href=\"https:\/\/www.mediavine.com\/video-player-unification\/\">Video Player<\/a> when in its &#8220;sticky&#8221; or fixed position. The main difference is that there&#8217;s no actual video content and only the ad; the video title bar is gone.<\/p>\n\n\n\n<p>Additionally, since Google is not competing for this ad space (more on this later), we aren&#8217;t restricted by Google Ad Policy, and the Universal Player is a bit smaller on mobile than the Video Player as a result.<\/p>\n\n\n\n<p>Really, the biggest difference is that there&#8217;s no video inside the content. <\/p>\n\n\n\n<p>Think of the Universal Player as a smaller, cleaner version of the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-placement\/\">Mediavine Video Player<\/a> when it&#8217;s in its stuck mode. <\/p>\n\n\n\n<p>Hopefully the demo below better explains it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"630\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/Laptop-Universal-Player_3.gif\" alt=\"\" class=\"wp-image-31870\"\/><figcaption>Example of the Universal Player on a desktop<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-run-this-how-do-i-opt-in\">Should I Run This? How Do I Opt In?<\/h2>\n\n\n\n<p>Yes. Everyone should turn this on immediately, if not sooner. If you\u2019re not running any video now, your RPM will thank you as it skyrockets by 34%.<\/p>\n\n\n\n<p>Suddenly you&#8217;ll go from zero pages eligible for video to all of them being eligible \u2014 <strong>including your homepage<\/strong>.<\/p>\n\n\n\n<p>But, even if you&#8217;re already running videos with Mediavine, you should still enable this. <\/p>\n\n\n\n<p>The Universal Player will only increase your revenue as it will never stop your videos from playing \u2014 it will only add to them.<\/p>\n\n\n\n<p>You can find the Universal Player settings in your Mediavine <a href=\"https:\/\/www.mediavine.com\/dashboard-2-0-podcast-transcript\/\">Dashboard<\/a> at the top of the Video section under Settings. <\/p>\n\n\n\n<p>If you&#8217;ve not been running any videos through your Dashboard, toggle both Universal Player on Mobile and Desktop settings to &#8220;Enable,&#8221; and then follow the other setting recommendations in this always-up-to-date <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5678035-how-to-set-up-the-universal-player\">Support document<\/a> to maximize performance and earnings.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-1024x277.png\" alt=\"\" class=\"wp-image-31874\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-1024x277.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-320x86.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-768x207.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-1536x415.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-2048x553.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-1170x316.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-375x101.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-800x216.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-569x154.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-353x95.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-288x78.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-335x90.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-347x94.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-520x140.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-640x173.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-960x259.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/video-settings-in-the-dashboard-1080x292.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, let the video dollars flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-featured-video-and-playlists\">What About Featured Video and Playlists?<\/h2>\n\n\n\n<p>Publishers who are already optimized for video at Mediavine are likely familiar with <a href=\"https:\/\/www.mediavine.com\/featured-video-playlists-an-easy-path-to-major-revenue-growth\/\">Featured Video<\/a> and<a href=\"https:\/\/www.mediavine.com\/category-video-playlists\/\"> Category Playlists<\/a> and thinking \u2026 isn\u2019t this the same?<\/p>\n\n\n\n<p>Featured Video has a similar mechanism in which the Script Wrapper will insert a featured video or playlist into any page without a video.<\/p>\n\n\n\n<p>While that\u2019s great for websites with multiple videos, and publishers who are able to create videos that apply to all pages (or at least their specific categories, in the case of category playlists), it\u2019s labor-intensive.<\/p>\n\n\n\n<p>Most sites don\u2019t have that kind of video library and often end up running a single video as their Featured Video.&nbsp;The Universal Player offers an alternative to that one video that may not be the best site-wide fit.<\/p>\n\n\n\n<p>The Universal Player can offer a better user experience than Featured Videos \u2014 and potentially make you more money if your Featured Playlist isn&#8217;t well optimized. (More on this later.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-should-i-run-the-regular-video-player-instead-of-the-universal-player\">When Should I Run the Regular Video Player Instead of the Universal Player?<\/h2>\n\n\n\n<p>There is no replacement for true video content created by the publisher that matches the page. That is the best user experience \u2014 and revenue \u2014 a publisher can create.<\/p>\n\n\n\n<p>If you have a specific video or playlist created for a post, then we recommend embedding that on the page.<\/p>\n\n\n\n<p>That kind of video is incredibly valuable for <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-seo\/\">SEO<\/a>, and you\u2019ll want to make sure you\u2019re embedding that video, outputting JSON-LD <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">Schema<\/a> (our default) and running a <a href=\"https:\/\/www.mediavine.com\/video-sitemaps\/\">video sitemap<\/a>.<\/p>\n\n\n\n<p>The Universal Player isn&#8217;t meant to replace the Mediavine Video Player. It&#8217;s merely meant to supplement it.<\/p>\n\n\n\n<p>The only exception to replacement is that the Universal Player allows you to opt to stop featuring videos and perhaps some category playlists that are only tangentially related and not adding much in terms of UX while still earning video revenue. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"799\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/Universal-Player-01_5.gif\" alt=\"\" class=\"wp-image-31876\"\/><figcaption>Example of the Universal Player on a mobile device<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-this-different-from-the-outstream-mobile-adhesion\">How is This Different From the Outstream Mobile Adhesion?<\/h2>\n\n\n\n<p>The launch of this solution is meant to replace the <a href=\"https:\/\/www.mediavine.com\/outstream-mobile-adhesion\/\">Outstream Mobile Adhesion<\/a>. We are confident that the Universal Player&#8217;s performance and revenue gains will win you over. <\/p>\n\n\n\n<p>However, like all important decisions at Mediavine, we&#8217;re leaving it up to our publishers. If you prefer to continue running the Outstream Video Adhesion unit, that&#8217;s your choice. <\/p>\n\n\n\n<p>However, if you choose to run the Universal Player rather than the Outstream Mobile Adhesion, you will need to disable the Outstream Mobile Adhesion.<\/p>\n\n\n\n<p>We do strongly encourage you to give the Universal Player a chance. Your RPM will thank you for it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-google-feel-about-the-universal-player\">How Does Google Feel About the Universal Player?<\/h2>\n\n\n\n<p>Like the Outstream Mobile Adhesion, this is a sticky outstream player. Therefore, it is not currently eligible for Google Ad Exchange.<\/p>\n\n\n\n<p>Google will not be competing in this auction for this unit, so the use of the Universal Player will not be dictated by Google Ad Policy.<\/p>\n\n\n\n<p>Translation: No Google ads. But this will not cause your website to have problems with Google Ad Exchange, Google AdSense or even Google Search.<\/p>\n\n\n\n<p>We will be working with Google to hopefully get their demand included in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-please-enable-the-universal-player-asap\">Please Enable the Universal Player ASAP<\/h2>\n\n\n\n<p>Everyone should enable the Universal Player on Desktop and Mobile right away.<\/p>\n\n\n\n<p>Don&#8217;t do it for me. Do it for your earnings. (You can also do it for me, if you like, but the numbers below should be more persuasive.) <\/p>\n\n\n\n<p>If you aren&#8217;t currently running video or our Outstream Video Adhesion, <strong>your RPM should increase by an average of 34%<\/strong> through the Universal Player. <\/p>\n\n\n\n<p>If you&#8217;re running the Outstream Video Adhesion, you should disable that and run Universal Player on Desktop and Mobile instead. Your RPM should increase by an average of<strong> 13%<\/strong>.<\/p>\n\n\n\n<p>If you\u2019re running a featured video or playlist, you should still enable Universal Player. If you disable the Featured Video, you&#8217;ll likely see a nice increase in your RPM (9%) after a short ramp-up period.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-1024x471.png\" alt=\"\" class=\"wp-image-32515\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-1024x471.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-320x147.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-768x353.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-1170x538.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-375x173.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-800x368.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-569x262.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-353x162.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-288x133.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-335x154.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-347x160.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-520x239.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-640x295.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-960x442.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021-1080x497.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/universal-player-results-08042021.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-my-other-video-settings\">What About My Other Video settings?<\/h2>\n\n\n\n<p>For now, our main recommendation for all Mediavine publishers is to enable Universal Player on both Desktop and Mobile. <\/p>\n\n\n\n<p>You may want to experiment with turning off your Featured Video to see how it impacts your revenue. In our limited beta testing, Mediavine found that replacing Featured Videos with the Universal Player boosted revenue overall, but as with any site-to-site comparison, your results may vary.<\/p>\n\n\n\n<p>Over time, we expect to change our recommended settings depending on the Universal Player&#8217;s performance, especially as we add new features. So, stay tuned for future Universal Player updates and bookmark this <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5678035-how-to-set-up-the-universal-player\">Support doc<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-summation\">In Summation<\/h2>\n\n\n\n<p>The Universal Player is a rare win-win-win solution for your advertising revenue, user experiences and even SEO performance. Don&#8217;t let it go by the wayside!<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 It\u2019s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we\u2019re also aware that video presents challenges. 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