{"id":32362,"date":"2021-07-29T13:25:19","date_gmt":"2021-07-29T18:25:19","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=32362"},"modified":"2022-06-06T09:48:06","modified_gmt":"2022-06-06T14:48:06","slug":"privacy-sandbox-google-revised-timeline","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/","title":{"rendered":"Privacy Sandbox: Revised Timeline Released By Google"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Privacy Sandbox: Revised Timeline Released By Google<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-07-29T13:25:19-05:00\">July 29, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><meta charset=\"utf-8\">As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years.<\/p>\n\n\n\n<p>Google shifted <a href=\"https:\/\/www.mediavine.com\/google-to-phase-out-third-party-cookies-by-late-2023\/\">Chrome\u2019s plan to deprecate third-party cookies<\/a> because, to make a long story short, we need additional time as an industry to get it right.<\/p>\n\n\n\n<p>One component of Google&#8217;s vision for a post-cookie world is its <a href=\"https:\/\/www.mediavine.com\/google-doubles-down-on-privacy-sandbox-and-first-party-data-thats-a-good-thing\/\">Privacy Sandbox<\/a> initiative, which aims to build technologies that protect user privacy while still allowing for effective ad targeting.<\/p>\n\n\n\n<p>As an industry, we can and should do hard things. But this is a particularly hard thing and will take considerably longer than Google&#8217;s original, early 2022 goal to be viable at scale.<\/p>\n\n\n\n<p>Acknowledging this reality, Google <a href=\"https:\/\/www.privacysandbox.com\/timeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">released an updated timeline<\/a> in late July 2021.<\/p>\n\n\n\n<p>In general terms, the Privacy Sandbox will be rolled out in two phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Phase 1: <\/strong>In late 2022, Chrome will test its Privacy Sandbox features and monitor for industry adoption \u2014 a stage expected to last nine months which will include evaluation by regulators.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Phase 2<\/strong>: If Phase 1 goes according to plan and meets support from regulators, publishers and developers alike, Google will begin phasing out third-party cookies from Chrome.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-1024x682.png\" alt=\"Privacy Sandbox timeline breakdown\" class=\"wp-image-32393\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/Privacy-Sandbox-Timeline-01-1080x719.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When we say &#8220;phasing out,&#8221; we mean that Chrome will start to decrease the duration of third-party cookies (up to a year at present) from months to weeks to days to nothing at all.<\/p>\n\n\n\n<p>That process will take place over the course of a year, bringing us to late 2023. <\/p>\n\n\n\n<p>In more granular terms, Privacy Sandbox initiatives are split into four categories: combatting online spam\/fraud, showing relevant content and ads, measuring digital ads and strengthening cross-site privacy boundaries.<\/p>\n\n\n\n<p>Thus far, Mediavine has focused most on the bird-themed APIs designed to display relevant content and ads without cookies: <a href=\"https:\/\/www.mediavine.com\/privacy-sandbox-floc-testing-to-begin-soon\/\">FLoC<\/a> and FLEDGE.<\/p>\n\n\n\n<p>Currently, FLoC origin trials have closed, with widespread testing scheduled to begin later this year and adoption tentatively planned for late 2022, barring further delays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-mediavine-publishers-need-to-do\"><strong>What Do Mediavine Publishers Need to Do? <\/strong><\/h2>\n\n\n\n<p>With regard to the Privacy Sandbox, Mediavine will keep you apprised of any changes to this timeline extension or developments with any of its specific elements.<\/p>\n\n\n\n<p>What publishers need to remember is that the end of third-party cookies represents a fundamental shift in the ecosystem \u2014 and that Privacy Sandbox is just one part of the solution. <\/p>\n\n\n\n<p>We&#8217;re grateful to have more time, as an industry, to ensure a smoother transition, but cookies are indeed going away, and ushering in a new, privacy-centric era requires a multifaceted approach.<\/p>\n\n\n\n<p>The most important and actionable step you can take today is to start building <a href=\"https:\/\/www.mediavine.com\/grow-me-and-first-party-data\/\">first-party data<\/a>.<\/p>\n\n\n\n<p>Unlike Google&#8217;s Federated Learning of Cohorts (FLoC), or other concepts it can shoehorn into avian acronyms, this is a solution you can be part of without technical expertise or vast financial resources.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/first-party-data-grow-me\/\">First-party data<\/a> is information that the publisher (your site) gathers and provides to advertisers about readers rather than advertisers relying on third-party data via the cookies of today.<\/p>\n\n\n\n<p>How do you do that? It all starts with <a href=\"http:\/\/grow.me\">Grow<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1.jpg\" alt=\"grow logo with the widget showing on a phone\" class=\"wp-image-35599\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/2022-mediavine-roadmap-1-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">What is Grow?<\/a><\/p>\n\n\n\n<p>Grow is Mediavine&#8217;s audience engagement suite, providing enhanced website experiences and features to readers so that they will log in \u2014 thus consenting to personalized ads.<\/p>\n\n\n\n<p>Data from these consenting \u2014 or authenticated \u2014 users will be much more valuable than those cohorted by the Privacy Sandbox, or even readers targeted by cookies right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Worry About This Now if Cookies Are Still Around For Another Two Plus Years?<\/h2>\n\n\n\n<p>Glad you asked. <\/p>\n\n\n\n<p>The most obvious answer is that iOS and other browsers have already axed cookies. Authenticating users will help you better monetize traffic from non-Chrome browsers immediately.<\/p>\n\n\n\n<p>Secondly, many <a href=\"https:\/\/www.mediavine.com\/grow-me-widget-unveiling\/\">Grow features<\/a> will improve user experiences of all readers, boosting your earning potential thanks to longer sessions and additional content consumed.<\/p>\n\n\n\n<p>Most importantly of all, building first-party relationships with readers \u2014 and harnessing enough of the resulting first-party data to make a material difference \u2014 takes time. <\/p>\n\n\n\n<p>Yes, we now have more of it, but authenticating even 5 to 10% of your website traffic (the ambitious goal we&#8217;ve set for Grow) is going to be a prolonged strategy.<\/p>\n\n\n\n<p>With Google&#8217;s announcement, we have a longer period in which to reach the promised land \u2014 but time is still of the essence. If you&#8217;re a Mediavine publisher, why not enable Grow in your Dashboard today?<\/p>\n\n\n\n<p>With features like <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content-exclusion\/\">Recommended Content<\/a>, Search, <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Subscribe<\/a> and more, thousands of MVPs are already providing audiences with enhanced experiences and improving website performance.<\/p>\n\n\n\n<p>All while playing the long game and positioning themselves for success not just next month or next year, but in the privacy-first world that will be here soon enough.<\/p>\n\n\n\n<p>Seriously, what are you waiting for?<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" 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\/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome\u2019s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":32382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,92,113],"tags":[],"audience_post":[],"class_list":["post-32362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-grow-by-mediavine","category-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Privacy Sandbox: Revised Timeline Released By Google - Mediavine<\/title>\n<meta name=\"description\" content=\"Google&#039;s Privacy Sandbox initiative to protect user privacy while keeping the web accessible and open for business has an updated timeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Sandbox: Revised Timeline Released By Google\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s Privacy Sandbox initiative to protect user privacy while keeping the web accessible and open for business has an updated timeline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T18:25:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T14:48:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/typing-on-laptop-at-desk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"Privacy Sandbox: Revised Timeline Released By Google\",\"datePublished\":\"2021-07-29T18:25:19+00:00\",\"dateModified\":\"2022-06-06T14:48:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/typing-on-laptop-at-desk.png\",\"articleSection\":[\"Advertising\",\"Grow\",\"Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/privacy-sandbox-google-revised-timeline\/\",\"name\":\"Privacy Sandbox: Revised Timeline Released By Google - 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