{"id":32838,"date":"2021-08-30T10:37:53","date_gmt":"2021-08-30T15:37:53","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&p=32838"},"modified":"2025-11-26T11:55:40","modified_gmt":"2025-11-26T17:55:40","slug":"mediavine-rolls-out-wordpress-theme-framework-to-the-open-web-empowering-independent-publishers-to-pass-googles-core-web-vitals","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-rolls-out-wordpress-theme-framework-to-the-open-web-empowering-independent-publishers-to-pass-googles-core-web-vitals\/","title":{"rendered":"Mediavine Rolls Out WordPress Theme Framework to the Open Web Empowering Independent Publishers to Pass Google\u2019s Core Web Vitals"},"content":{"rendered":"\r\n
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Mediavine Rolls Out WordPress Theme Framework to the Open Web Empowering Independent Publishers to Pass Google\u2019s Core Web Vitals<\/h1>\r\n\r\n\r\n
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77% of Publishers Using Trellis Are Passing All Three Core Web Vitals<\/em> <\/p>\n\n\n\n

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BOCA RATON, Fla. – August 30, 2021 – <\/strong>Mediavine, the largest exclusive full-service ad management<\/a> firm in the U.S., rolled out its debut WordPress theme framework, Trellis<\/a>, to the open internet for beta testing. Trellis is built for ad performance and passing Google\u2019s Core Web Vitals<\/a> (CWVs) while preserving pagespeed. <\/p>\n\n\n\n

Of publishers currently operating on Trellis, 77% are passing all three CWV<\/a>s: FID (First Input Delay), LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift<\/a>). This compares to only 4% of websites on the internet currently passing CWVs, according to Search Engine Journal, which conducted a study of more than two million websites<\/a> in April 2021. Specifically, 98% of publishers using Trellis are passing FID and 78.9% are passing CLS.\u00a0<\/p>\n\n\n\n

Additionally, the majority of publishers using Trellis have seen an average increase of 35% in revenue year-over-year and a 30% increase in sessions year-over-year. These metrics can be attributed to the product\u2019s industry-leading programmatic ad placements, pagespeed, viewability and overall user experience. <\/p>\n\n\n\n

\u201cWe are proud to pioneer a WordPress product that adheres to today\u2019s web standards and empowers independent publishers to optimize their site performance for browsers like Google Chrome,\u201d said Eric Hochberger, Mediavine Co-Founder and CEO. \u201cTrellis meets the expectations of publishers, their audiences and advertisers, yielding top dollars for site traffic while maintaining a focus on user experience.\u201d<\/p>\n\n\n\n

Whereas Trellis was previously only available to Mediavine publishers, it is now available for purchase to all WordPress users at marketplace.mediavine.com\/trellis<\/a>. <\/p>\n\n\n\n

About Mediavine<\/strong><\/p>\n\n\n\n

Mediavine is the largest exclusive full-service ad management company in the United States, representing and monetizing more than 8,000 publisher partner websites in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top five lifestyle property with 130 million unique monthly visitors and 17 billion monthly ad impressions. Mediavine is a Google Certified Publishing Partner, Great Place to Work\u00ae<\/a>, Inc. 2021 Best Workplace<\/a>, 2021 Diversity Team<\/a>, Fortune 2021 Best Small Workplace<\/a> and a 2021 Inc. 5000<\/a> company. <\/p>\n<\/section>\r\n\r\n\r\n\r\n

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