{"id":32860,"date":"2021-09-01T14:11:40","date_gmt":"2021-09-01T19:11:40","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=32860"},"modified":"2022-02-24T09:21:16","modified_gmt":"2022-02-24T15:21:16","slug":"grow-me-product-tour","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/","title":{"rendered":"Grow Product Tour: Teaching Readers Why They Need This"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Grow<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Grow Product Tour: Teaching Readers Why They Need This<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-09-01T14:11:40-05:00\">September 1, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>We&#8217;ve noticed a trend. Publishers, advertisers, readers and even Mediavine staff members are all asking the time-honored question of 2021: <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">What is Grow<\/a>?<\/p>\n\n\n\n<p>Even for those of us who live and breathe Mediavine, it&#8217;s challenging to digest all the things Grow can do for publishers, let alone why readers should embrace it.<\/p>\n\n\n\n<p>The short answer is it&#8217;s a lot. Like <em>a lot <\/em>a lot. The slightly longer but more helpful answer is this:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.grow.me\/\">Grow<\/a> is a set of tools built to help you collect <a href=\"https:\/\/www.mediavine.com\/grow-me-and-first-party-data\/\">first-party data<\/a> but <strong>also grow your audience<\/strong>. <\/p>\n\n\n\n<p>The reason these tools are ever-expanding is because every website is different and every reader interacts with content differently. You all have different goals.<\/p>\n\n\n\n<p>But the very first hurdle any of us have to leap over is <strong>getting readers to use Grow<\/strong>. And in order to want to use it, they need to understand it a little bit better. <\/p>\n\n\n\n<p>To help with that, allow us to introduce the Grow Product Tour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-grow-product-tour\">What is the Grow Product Tour?<\/h2>\n\n\n\n<p>From this day forward, when a reader creates a Grow account&nbsp;for the first time, they&#8217;re taken back to your site for a Grow Product Tour.<\/p>\n\n\n\n<p>The Product Tour will walk readers through the basic features of Grow, helping them understand exactly what they signed up for and how it works.<\/p>\n\n\n\n<p>Readers will be introduced to the Grow widget in the corner of your site and shown how to favorite, retrieve existing bookmarks and update their account.<\/p>\n\n\n\n<p>Want to see it for yourself? You&#8217;re in luck. Once again, we&#8217;ve prepared a few visuals using Mediavine&#8217;s preferred method of communication, the GIF!<\/p>\n\n\n\n<p>Check out the Product Tour in action:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/Feature-1_Mobile_GIF-2.gif\" alt=\"\" class=\"wp-image-32935\"\/><figcaption>After creating an account, the tour starts by prompting users to click on the Grow widget.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/Feature-2_Mobile_GIF.gif\" alt=\"\" class=\"wp-image-32939\"\/><figcaption>After doing so, the widget expands, showing them that they can share posts, access bookmarks or go to their account page.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/Feature-3_Mobile_GIF.gif\" alt=\"\" class=\"wp-image-32940\"\/><figcaption>If they click on their bookmarks, a separate tab opens, showing where their saved posts would be.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/08\/Feature-4_Mobile_GIF.gif\" alt=\"\" class=\"wp-image-32941\"\/><figcaption>Finally, they&#8217;re introduced to their account tab where they can easily keep their information and preferences up to date.<\/figcaption><\/figure>\n\n\n\n<p>Pretty cool! But better yet, the Product Tour is just the start. <\/p>\n\n\n\n<p>Ultimately, the goal of Grow is creating the best user experience, which helps publishers generate the first-party data advertisers need to drive the most value.<\/p>\n\n\n\n<p>With 400,000 registered users and climbing, we know that helping people better understand and use Grow is paramount to its success.<\/p>\n\n\n\n<p>Moreover, Grow is always changing, not only with the addition of new features but in an effort to become as reader-friendly as possible. <\/p>\n\n\n\n<p>It&#8217;s a lot, as we said earlier. But we&#8217;re here to help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coming Soon: More Reader Education<\/h2>\n\n\n\n<p>At its core, Grow isn\u2019t about the publisher. <\/p>\n\n\n\n<p>To be sure, it helps the publisher by harnessing first-party data and authenticated traffic. But without offering real, tangible value to readers, it&#8217;s a moot point.<\/p>\n\n\n\n<p>First and foremost, Grow has to provide the kind of user experience that makes visitors <em>want<\/em> to log in or there won&#8217;t be subscriptions or first-party data to be had.<\/p>\n\n\n\n<p>So how can we improve the reader experience? We&#8217;re taking it from the top, with a more educational approach from the onset of the sign-up process.<\/p>\n\n\n\n<p><strong>New Sign-up Page<\/strong><\/p>\n\n\n\n<p>We\u2019re currently testing a new, improved and user-friendly log in flow. When readers sign up, they\u2019ll get a better explanation of Grow via its redesigned sign-in page.<\/p>\n\n\n\n<p>This enhanced preview of Grow will be customized based on what drove the reader to sign up, whether it&#8217;s via <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Spotlight Subscribe<\/a>, the upcoming Exclusive Content feature (where content is available only to subscribers), etc.<\/p>\n\n\n\n<p>Better still, we&#8217;re working on ways for publishers to be able to \u201cco-brand\u201d the sign-up page \u2014 including your site&#8217;s logo along with Grow to further streamline the process.<\/p>\n\n\n\n<p>Please, continue giving us feedback so that we can address every point where readers are stumbling. We\u2019re proud of where Grow is today \u2014 the only first-party data solution of its kind \u2014 but it remains a work in progress, and together, we can make it vastly superior by the time <a href=\"https:\/\/www.mediavine.com\/google-to-phase-out-third-party-cookies-by-late-2023\/\">third-party cookies vanish<\/a> for good.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size 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12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-320x214.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-554x370.png 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-343x229.png 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-280x187.png 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-335x224.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-347x232.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-520x347.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/12\/Search-Recs-Overhaul-Featured-Image-640x427.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Grow<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Grow\u2019s New and Improved Search Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 5, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Well hello there friends! It\u2019s been a while but we are back with another amazing feature update. At this point, I think we are past the \u201cget to know you stage\u201d when it comes to Grow and can jump right into the exciting announcement. Get ready for an all new way&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/grows-new-and-improved-search-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Grow\u2019s New and Improved Search Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content.png\" class=\"attachment-large size-large\" alt=\"exclusive content shown on a phone being used by a person preparing to cook\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-320x204.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-768x489.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-375x239.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-569x362.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-353x225.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-288x183.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-335x213.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-347x221.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-520x331.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/featured-image-person-holding-phone-exclusive-content-640x407.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Grow<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Introducing Exclusive Content with Grow<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">3 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Samantha Seeley<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 25, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Welcome to another installment of \u201cHere is a new amazing Grow feature!\u201d I\u2019m your host, Product Manager Sam Seeley, here with some awesome news. Today we\u2019re launching our Exclusive Content feature for Grow! Exclusive Content is an exciting addition because we\u2019re paving the way for the latest internet experience, one that&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/exclusive-content-grow\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Introducing Exclusive Content with Grow\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-1024x682.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/04\/Featured-Image-Co-Branded-Sign-Up-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Grow<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Co-Branded Sign-Up For Grow<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">3 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Samantha Seeley<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 13, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Hey Grow users! How does an increase in signups sound? We\u2019re here to announce another Grow enhancement that can bring you just that: our Co-Branded Sign-Up feature! We hope (after reading this post) that you\u2019re just as excited as we are and you go straight to your Grow settings to enable&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/co-branded-sign-up-for-grow\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Co-Branded Sign-Up For Grow\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We&#8217;ve noticed a trend. Publishers, advertisers, readers and even Mediavine staff members are all asking the time-honored question of 2021: What is Grow? Even for those of us who live and breathe Mediavine, it&#8217;s challenging to digest all the things Grow can do for publishers, let alone why readers should embrace&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":32944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[92],"tags":[],"audience_post":[],"class_list":["post-32860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-by-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grow Product Tour - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn more about how we&#039;re helping publishers use Grow to improve user experience and ad opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Product Tour: Teaching Readers Why They Need This\" \/>\n<meta property=\"og:description\" content=\"Learn more about how we&#039;re helping publishers use Grow to improve user experience and ad opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-01T19:11:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-24T15:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/AdobeStock_425765359-cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"Grow Product Tour: Teaching Readers Why They Need This\",\"datePublished\":\"2021-09-01T19:11:40+00:00\",\"dateModified\":\"2022-02-24T15:21:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/AdobeStock_425765359-cropped.jpg\",\"articleSection\":[\"Grow\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/grow-me-product-tour\/\",\"name\":\"Grow Product Tour - 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