{"id":33468,"date":"2021-10-21T11:04:06","date_gmt":"2021-10-21T16:04:06","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33468"},"modified":"2021-10-21T11:38:01","modified_gmt":"2021-10-21T16:38:01","slug":"should-i-republish-content-theres-a-better-way","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/","title":{"rendered":"Should I Republish Content? There&#8217;s a Better Way"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Should I Republish Content? There&#8217;s a Better Way<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-10-21T11:04:06-05:00\">October 21, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content.<\/p>\n\n\n\n<p>We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect.<\/p>\n\n\n\n<p>How to handle the modified and published date may not seem significant, but it can make a big difference when it comes to how your content is presented to Google and users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-best-practices-for-dates\">Google\u2019s Best Practices For Dates<\/h2>\n\n\n\n<p>Make eye contact and don&#8217;t talk about yourself the whole time. Just kidding. (Although that is generally good advice.)<\/p>\n\n\n\n<p>When it comes to the calendar dates displayed on posts, <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/03\/help-google-search-know-best-date-for\" target=\"_blank\" rel=\"noreferrer noopener\">Google recommends displaying a visible date<\/a> &#8211; as in something users can see &#8211; while also outputting the date using Article schema.<\/p>\n\n\n\n<p>Google requires that you output a published date (in <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">schema<\/a>), and recommends that you output the modified or updated time on the post as well.<\/p>\n\n\n\n<p>The company&#8217;s specific threshold for when you should change the visible date to the user is when you\u2019ve made substantial changes to the content.<\/p>\n\n\n\n<p>Keep in mind that these are best practices, which differ from policies &#8211; violations of which can result in actual, punitive action against your site.<\/p>\n\n\n\n<p>What we&#8217;ve discussed so far applies to your content and organic search results. Google News publishers must comply with a more specific set of guidelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google News-Specific Policies For Republishing<\/h2>\n\n\n\n<p>If you\u2019ve submitted your website to Google News via the Google Publisher Center, there are <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">somewhat stricter policies for republishing<\/a>.<\/p>\n\n\n\n<p>[Side note: If you haven\u2019t submitted your site, you should. Despite its name, Google News will also accept lifestyle sites, such as our own Food Fanatic, as approved publications.] <\/p>\n\n\n\n<p>Google News&#8217; best practices are roughly the same as for regular Google search results, but the publication date is required in order for the content to appear at all.<\/p>\n\n\n\n<p>When it comes to Google News specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The visible date should be placed between the headline and the article body.<\/li><li>The published date must be the original time in which the post was first published.<\/li><li>You should display only one visible date.<\/li><li>You should only change the modified date if substantial changes are made to the article, as with organic best practices (this is now a policy that can lead to you being removed from Google News).<\/li><li>You cannot delete an old post and redirect it to a new one.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-1024x682.png\" alt=\"Food fanatic website with the date of the post highlighted following the best practices listed above.\" class=\"wp-image-33476\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-01-1080x719.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If this sounds too strict and makes you wary of Google News, it shouldn&#8217;t. <\/p>\n\n\n\n<p>Most of these bullet points are more or less the same as Google\u2019s regular best practices, and Google News can be a substantial source of traffic.<\/p>\n\n\n\n<p>The significant difference for those publishing in Google News when compared to publishers at large? As of now, republishing for the sake of reappearing in Google News can cause a penalty, all the way up to a potential removal from Google News.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should I Show the Published or Updated Date to Users?<\/h2>\n\n\n\n<p>Google recommends you <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/publication-dates\" target=\"_blank\" rel=\"noreferrer noopener\">show a published and\/or updated date<\/a> to a user. In that same Advanced SEO article, they advise only showing one date if Google is getting confused.<\/p>\n\n\n\n<p>Given these two pieces of advice, combined with our own experience, we recommend showing only the updated date to readers, assuring Google will show the freshest date.<\/p>\n\n\n\n<p>Your theme should hopefully support this (<a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a> does, apologies for the shameless plug), but if not, you should be able to accomplish this with a quick filter.<\/p>\n\n\n\n<p>Remember that Google will see the published date via your schema, and via your Google News site map if your SEO plugin is outputting one for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should I Change the Published Date?<\/h2>\n\n\n\n<p>Per Google\u2019s best practices, no. You should be changing the updated, or modified date, leaving the published date as the original date.<\/p>\n\n\n\n<p>Still, we know a lot of publishers are doing this, undoubtedly with good intentions. <\/p>\n\n\n\n<p>Hear us out and we&#8217;ll explain why it&#8217;s a common practice, but not necessarily the best one &#8211; and how there&#8217;s a better way to achieve our shared goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Bloggers So Into Republishing?<\/h2>\n\n\n\n<p>It&#8217;s no secret that Google and readers love fresh content. <\/p>\n\n\n\n<p>Taking a 2017 article, giving it a 2021 date and republishing with some new content can often result in more clicks from search results and potentially a boost in your rankings.<\/p>\n\n\n\n<p>Which is great, but correlation is not causation here.<\/p>\n\n\n\n<p>A lot of that boost comes not from republishing the post, but from a side effect of republishing &#8211; the simple act of bringing that post back into your feed.<\/p>\n\n\n\n<p>If you change only the modified date and bump the article back on to your homepage, you&#8217;ll effectively get the same boost without going against best practices or policies.<\/p>\n\n\n\n<p>How do I do that, you&#8217;re asking?<\/p>\n\n\n\n<p>We&#8217;ll tell you! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All the Benefits of Republishing With None of the Risk<\/h2>\n\n\n\n<p>To fully replicate the benefits of appearing in the feed &#8211; homepage links, showing up to RSS readers, appearing on category pages, etc. &#8211; you\u2019ll need to change the WordPress \u201cloop.\u201d<\/p>\n\n\n\n<p>The biggest benefit of republishing is that precious homepage link &#8211; and you can get this with any static homepage through a &#8220;recently updated&#8221; section, or manually placing it inside a &#8220;featured&#8221; or &#8220;top post&#8221; area (or whatever you choose to name it).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-1024x682.png\" alt=\"the mediavine blog page with headers including top posts and recent posts\" class=\"wp-image-33479\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-1536x1024.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-2048x1365.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-520x347.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-640x427.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-03-1080x720.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are plenty of plugins that will let you change the order in which posts appear; you might be able to sort by modified dates, or manually push certain posts to the top.<\/p>\n\n\n\n<p>For category links, you can create static category pages, or even add links inside the category description if your theme supports outputting that (like Trellis, which by design is optimized for SEO best practices).<\/p>\n\n\n\n<p>Alternatively, you could use the \u201csticky\u201d feature of WordPress to instantly jump to the top of category and feed pages. You\u2019ll just have to remove this later on.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">Mediavine-owned sites<\/a> use a custom CMS (not WordPress) which includes a feature enabling us to re-insert posts at any point in the feed without changing the publication date.&nbsp;<\/p>\n\n\n\n<p>The long and short of it: There are lots of ways to reap the benefits you might get from changing the publication date, without running afoul of Google or altering the space-time continuum.<\/p>\n\n\n\n<p>Your main goal should always be getting internal links to fresh content you just updated. Everything we&#8217;ve just described is just one piece of the puzzle. <\/p>\n\n\n\n<p>Go through your related content and add new links. That plus a homepage link will take you a lot further than republishing ever could.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But I Still Want to Change the Publication Date! Is it Ever Okay?<\/h2>\n\n\n\n<p>Whether it&#8217;s regarding republishing or anything else, we&#8217;re here to tell you what we believe is the best course of action, based on our own experience and Google&#8217;s own guidance.<\/p>\n\n\n\n<p>At the same time, we understand that if every component of SEO were an exact science, there wouldn&#8217;t even be SEO, because everyone would follow the same exact rules to the letter.<\/p>\n\n\n\n<p>SEO experts are going to differ on certain topics, and this is one of them. Some believe strongly in republishing, as we&#8217;ve just discouraged you from doing. <\/p>\n\n\n\n<p>If you want to trust them, and you aren\u2019t a Google News publisher, you\u2019ll probably be alright. We still don&#8217;t suggest this, but if you go that route, at least consider this the intent behind what we&#8217;re advocating.<\/p>\n\n\n\n<p>These best practices are in place, and Google News has stricter policies on top of those, for a reason: Google doesn&#8217;t want to confuse or mislead readers. Neither do you (we hope).<\/p>\n\n\n\n<p>Unless you&#8217;re attempting to deceive Google by changing the publication date to artificially improve rankings, or bump yourself back up in Google News on an old story, you\u2019ll likely be fine.<\/p>\n\n\n\n<p>Just make sure you\u2019ve actually made substantial changes if you\u2019re changing the publication date. Did you change the headline, add new photos, add or replace significant content, etc.?<\/p>\n\n\n\n<p>Put yourself in your readers\u2019 shoes. If they just saw this same article yesterday and again today. Would it read like two different posts? If so, a new publication date will probably not hurt you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Important: If You Have Dates in Your URLs, Don&#8217;t Republish<\/h2>\n\n\n\n<p>It\u2019s important to note that if you have dates built into your URLs, you should not republish posts. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-1024x682.png\" alt=\"browser illustration showing a URL with a date in it\" class=\"wp-image-33477\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-1536x1024.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-2048x1365.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-520x347.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-640x427.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Republish-02-1080x720.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Doing so will cause a change in the permalink of the post, causing a redirect. Whatever SEO expert or experts you listen to on this subject, you really don&#8217;t want to do this.<\/p>\n\n\n\n<p>If you have dates in your URLs, I\u2019d recommend following best practices, changing the modified date and finding a way to get that link using methods like we described above.<\/p>\n\n\n\n<p>If you can, try to follow Google best practices and Mediavine&#8217;s best of both worlds approach.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png\" 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today&#8217;s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google&#8217;s Search Generative Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png\" class=\"attachment-large size-large\" alt=\"Chat GPT Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">5 Ways Bloggers Can Use ChatGPT to Increase Productivity<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 29, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Since ChatGPT\u2019s release in November 2022, OpenAI&#8217;s prototype of generative AI \u2014 that is, artificial intelligence that can produce new content on demand \u2014 has dominated popular tech media. We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,17],"tags":[],"audience_post":[],"class_list":["post-33468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Should I Republish Content? 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