{"id":33679,"date":"2021-11-11T10:38:37","date_gmt":"2021-11-11T16:38:37","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33679"},"modified":"2021-11-19T10:39:12","modified_gmt":"2021-11-19T16:39:12","slug":"adtech-cares","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/","title":{"rendered":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Ad Settings<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Ad Tech Shines: Introducing AdtechCares as a New PSA Partner<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-11-11T10:38:37-06:00\">November 11, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).&nbsp;<\/p>\n\n\n\n<p>Mediavine\u2019s customers are passionate content creators with their own blogs and social media empires. Ranging in size from 50,000 sessions to 50 million sessions a month, they run the gamut of lifestyle niches \u2014 parenting and family, recipes and crafts, fashion and travel. If you name it, Mediavine has a customer that blogs on the topic.&nbsp;<\/p>\n\n\n\n<p>In 2020, a suggestion from one of our own travel publishers, whose traffic was impacted by the pandemic, led to the <a href=\"https:\/\/www.mediavine.com\/what-are-mediavine-psas\/\">creation of our PSA program<\/a>, where we fill unsold inventory with PSAs for causes that publishers care about most. <\/p>\n\n\n\n<p>Since its inception in April 2020, Mediavine has served nearly 17 billion PSA impressions, across myriad causes from <a href=\"https:\/\/www.mediavine.com\/mediavine-shines-a-light-on-united-way-and-211\/\">United Way<\/a> to <a href=\"https:\/\/www.mediavine.com\/we-stand-with-you-during-pride-and-all-year-long\/\">PFLAG<\/a> to Pediatric Cancer Awareness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-1024x665.jpg\" alt=\"United Way PSA creatives\" class=\"wp-image-27859\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-1024x665.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-320x208.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-768x499.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-1536x997.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-2048x1330.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-1170x760.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-375x244.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-800x520.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-569x370.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-353x229.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-288x187.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-335x218.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-347x225.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-520x338.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/Shine-landing-page-psas-uw-640x416.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With nearly 9,000 unique sites working with Mediavine\u2019s ad management product, putting tools like our PSA program in their hands allows us to bring increased bandwidth and share of voice to a cause without additional cost to the organization itself. It also allows our bloggers to give back to the causes they believe in with a simple  click of a button.<\/p>\n\n\n\n<p>The advertising industry hasn\u2019t always had the best reputation for \u201cgiving back,\u201d which is why we\u2019re so excited to be part of <a href=\"https:\/\/www.linkedin.com\/company\/adtechcares\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdTechCares<\/a>, an organization that leverages advertising technology to combat misinformation and keep humanity well. The organization of 50+ companies delivers the truth about COVID-19, supports fact-based journalism, and affirms that Black Lives Matter around the world.&nbsp; <\/p>\n\n\n\n<p>We\u2019d love to share more about this organization \u2014 the hows and whys that evolved into a movement that our publishers can take part in today, just by opting into AdTechCares PSAs through their Mediavine Dashboard.&nbsp;<\/p>\n\n\n\n<p>We welcome AdTechCares Co-Founder, Ryanne Laredo, to discuss the origins and mission of her organization. In addition to her work with AdTechCares, Ryanne is formerly the Chief Customer Officer at Amobee and currently serving as the Chief Customer Officer at Smartly.io. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1.png\" alt=\"mediavine shine and adtech cares logos\" class=\"wp-image-33933\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-375x211.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-353x199.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-288x162.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-335x188.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-347x195.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-520x293.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Collaboration-Graphic-1-640x360.png 640w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>Tell us about yourself \u2014 how did you get into the digital advertising space, and what led you to where you are today? <\/strong><\/p>\n\n\n\n<p>I have always loved advertising, memorizing TV ads since I was 2 years old. I realized that I should not fight destiny later in college and pursued communication and masters degrees in PR &amp; Advertising. <\/p>\n\n\n\n<p>I was working many jobs to pay for schooling and, quite by happenstance, I fell into search advertising. Truly, a beer with friends after one of my many jobs, meeting a new person who inquired if I needed a job and asked if I was good at math after I told him what I was studying, and voila \u2014 landed at Doubleclick Performics in search advertising. <\/p>\n\n\n\n<p>That was many years ago, but I would say curiosity, determination to solve meaningful problems \u2014 usually connecting technology with customers needs \u2014 and really hard work allowed me to get where I am today as Chief Customer Officer of Smartly.io, the leading social advertising automation platform, and Co-Founder of AdTechCares.<\/p>\n\n\n\n<p><strong>What drew you to be part of the AdTechCares movement? <\/strong><\/p>\n\n\n\n<p>I created AdTechCares because there is a sense of responsibility I feel to living truthfully and with responsibility for those around me. My parents and community taught me that. So, I guess it is fair to say that I feel a supreme responsibility to leverage the tools that I know best \u2014 ad tech and media \u2014 to try to undo some of the wrongs that can be caused by these same tools and the industries in which we play. <\/p>\n\n\n\n<p>Again, driven by a sense of responsibility, not one of guilt. So much good comes from ad tech and media and the connections they enable, but there is still a phenomenal amount of opportunity to improve as an industry. And what is most important is that when COVID-19 hit us all, I was not alone in this thought. <\/p>\n\n\n\n<p>In a matter of a few days, an idea to help the World Health Organization combat misinformation was off the ground, and there were 20 companies coming together to fight the battle. We didn\u2019t know what we were getting into, but we all knew we wanted to help. <\/p>\n\n\n\n<p>Over the last 18 months, we have supported four causes covering COVID-19 health tips, vaccinations, systemic racism, and Stop AAPI Hate. Each time driven by our mission. We were there to bring truth to the world, in any way we could, to deliver on our promise of <em>combating misinformation and keeping humanity well.<\/em><\/p>\n\n\n\n<p><strong>What has the journey been like to create an organization with staying power? <\/strong><\/p>\n\n\n\n<p>Unexpected. I knew there were a lot of purpose-driven individuals in the industry, so I was not surprised they showed up. However, the amount of time and energy given by these individuals is stunning. No one showed up just to shake hands. Everyone contributed, everyone got their hands dirty. When they got tired, they called their co-worker or friend. Everyone spread the word. <\/p>\n\n\n\n<p>The staying power comes from the combination of a mission that resonates and a team that is dedicated to delivering for each other. Ideas without action can be genius but have no impact \u2014 that\u2019s a butchering of a great quote by Simon Sinek \u2014 but it&#8217;s true in describing the reason for the staying power here nonetheless.<\/p>\n\n\n\n<p><strong>What are some goals you have for the rest of 2021 and into 2022?<\/strong><\/p>\n\n\n\n<p>We continue to push new approaches to tackle vaccine hesitation, as we know that misinformation is still powering some of these feelings. We will continue to support this initiative into 2022. <\/p>\n\n\n\n<p>We have also decided that we will take on the Climate Crisis in 2022. With all of the scientific evidence available, there should not be such misunderstandings of the dire situation our world is facing as there is. In this case, we are combating climate change by making it easier to understand the challenge and provide solutions. We will be announcing our partner for this in late 2021.<\/p>\n\n\n\n<p><strong>How is AdTechCares hoping to lead the industry and partners on this journey?<\/strong><\/p>\n\n\n\n<p>We are stronger together. Providing a monthly forum to discuss how companies can learn and lean in to make an impact, bring ideas to the table and crowdsource approaches is the first step. <\/p>\n\n\n\n<p>Simply having a place where companies can go and grab assets quickly and also to share their own initiatives that fit our mission to help each other is huge. There are not many other places that our industry is so open to sharing and working together.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"620\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics.png\" alt=\"\" class=\"wp-image-33703\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-320x248.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-768x595.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-375x291.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-477x370.png 477w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-295x229.png 295w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-241x187.png 241w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-335x260.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-347x269.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-520x403.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/PSA-Graphics-640x496.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>How can Mediavine publishers best provide feedback or get involved? <\/strong><\/p>\n\n\n\n<p>Mediavine has been a stellar founding partner of AdtechCares. Mediavine has AdTechCares assets ready for you whenever you&#8217;re ready. For all other inquiries you can reach us via <a href=\"https:\/\/www.linkedin.com\/company\/adtechcares\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/help.mediavine.com\/en\/articles\/3879225-fill-your-unused-ad-inventory-with-a-psa\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"202\" data-pin-nopin=\"true\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-1024x202.png\" alt=\"Learn how to enable the new AdTech Cares PSAs in your Mediavine Dashboard.\" class=\"wp-image-33698\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-1024x202.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-320x63.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-768x152.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-1170x231.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-375x74.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-800x158.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-569x112.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-353x70.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-288x57.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-335x66.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-347x69.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-520x103.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-640x126.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-960x190.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable-1080x213.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/adtech-cares-enable.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fadtech-cares%2F&#038;title=Ad%20Tech%20Shines%3A%20Introducing%20AdtechCares%20as%20a%20New%20PSA%20Partner\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fadtech-cares%2F&#038;text=Ad%20Tech%20Shines%3A%20Introducing%20AdtechCares%20as%20a%20New%20PSA%20Partner\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fadtech-cares%2F&#038;title=Ad%20Tech%20Shines%3A%20Introducing%20AdtechCares%20as%20a%20New%20PSA%20Partner\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fadtech-cares%2F&#038;text=Ad%20Tech%20Shines%3A%20Introducing%20AdtechCares%20as%20a%20New%20PSA%20Partner\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Ad%20Tech%20Shines%3A%20Introducing%20AdtechCares%20as%20a%20New%20PSA%20Partner%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fadtech-cares%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">The Future of Digital Advertising: Fewer Ads. Bigger Returns<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 12, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Future of Digital Advertising: Fewer Ads. Bigger Returns\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Ad Settings<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Goodbye Autoplay, Hello Universal Player<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Heather Tullos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 21, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user\u2019s experience. So what&#8217;s the best way to increase revenue and RPM, while also maintaining an experience on your site that draws the reader in&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Goodbye Autoplay, Hello Universal Player\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"man in a blue and white plaid shirt using a desktop computer at a desk\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Ad Settings<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Desktop Interstitial Ads Are Live: Should You Enable Them?<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 7, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As you know, Mediavine recently brought back the mobile interstitial for a second act after its unspectacular debut a few years ago. Now, as promised, we&#8217;ve launched its desktop counterpart in all its glory (and scary user experiences, which we&#8217;ll touch on shortly). The New Desktop Interstitial Like the mobile interstitial,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/desktop-interstitial-ads\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Desktop Interstitial Ads Are Live: Should You Enable Them?\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).&nbsp; Mediavine\u2019s&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":33691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112],"tags":[],"audience_post":[],"class_list":["post-33679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Tech Shines: Introducing AdtechCares as a New PSA Partner - Mediavine<\/title>\n<meta name=\"description\" content=\"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner\" \/>\n<meta property=\"og:description\" content=\"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T16:38:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-19T16:39:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner\",\"datePublished\":\"2021-11-11T16:38:37+00:00\",\"dateModified\":\"2021-11-19T16:39:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\"},\"wordCount\":1180,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\",\"articleSection\":[\"Ad Settings\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\",\"name\":\"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\",\"datePublished\":\"2021-11-11T16:38:37+00:00\",\"dateModified\":\"2021-11-19T16:39:12+00:00\",\"description\":\"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\",\"width\":800,\"height\":532,\"caption\":\"man using laptop in a home office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\",\"name\":\"The Mediavine Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"caption\":\"The Mediavine Team\"},\"sameAs\":[\"https:\/\/www.mediavine.com\/\"],\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner - Mediavine","description":"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/","og_locale":"en_US","og_type":"article","og_title":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner","og_description":"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.","og_url":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2021-11-11T16:38:37+00:00","article_modified_time":"2021-11-19T16:39:12+00:00","og_image":[{"width":800,"height":532,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png","type":"image\/png"}],"author":"The Mediavine Team","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"The Mediavine Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/"},"author":{"name":"The Mediavine Team","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf"},"headline":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner","datePublished":"2021-11-11T16:38:37+00:00","dateModified":"2021-11-19T16:39:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/"},"wordCount":1180,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png","articleSection":["Ad Settings"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/","url":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/","name":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png","datePublished":"2021-11-11T16:38:37+00:00","dateModified":"2021-11-19T16:39:12+00:00","description":"In partnership with AdTechCares, Mediavine is launching a new collection of PSA campaigns for publishers. Opt in via the Mediavine Dashboard.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/adtech-cares\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png","width":800,"height":532,"caption":"man using laptop in a home office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/adtech-cares\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"Ad Tech Shines: Introducing AdtechCares as a New PSA Partner"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf","name":"The Mediavine Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","caption":"The Mediavine Team"},"sameAs":["https:\/\/www.mediavine.com\/"],"url":"https:\/\/www.mediavine.com\/blog\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/33679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=33679"}],"version-history":[{"count":27,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/33679\/revisions"}],"predecessor-version":[{"id":33934,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/33679\/revisions\/33934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/33691"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=33679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=33679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=33679"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=33679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}