{"id":33790,"date":"2021-12-06T10:45:29","date_gmt":"2021-12-06T16:45:29","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33790"},"modified":"2021-12-06T10:45:31","modified_gmt":"2021-12-06T16:45:31","slug":"adding-subscribe-links-to-fixed-header-navigation-does-it-work","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/adding-subscribe-links-to-fixed-header-navigation-does-it-work\/","title":{"rendered":"Adding Subscribe Links to Fixed Header Navigation: Does it Work?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Adding Subscribe Links to Fixed Header Navigation: Does it Work?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-12-06T10:45:29-06:00\">December 6, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you browse the Internet (if you don\u2019t, you should try it sometime \u2026 also, welcome to Earth), you\u2019ve probably seen a \u201cSubscribe\u201d link at the top of many websites.<\/p>\n\n\n\n<p>While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for growing their mailing lists.<\/p>\n\n\n\n<p>When we see a big trend like this, our job is to ask why. Are publishers doing this because it actually works? Or just due to FOMO and other websites doing it?<\/p>\n\n\n\n<p>Well, we\u2019re here to answer that, because we love data \u2014 and testing potential new features on our own sites, such as Food Fanatic.&nbsp;<\/p>\n\n\n\n<p>So what did we learn when we added a Subscribe link to the fixed header navigation on one of the <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">sites Mediavine owns<\/a>?<\/p>\n\n\n\n<p>As part of the <a href=\"https:\/\/www.mediavine.com\/grow-power-pack\/\">Grow Power Pack<\/a>, we recently introduced Click to Subscribe \u2014 a cool new feature that allows publishers to trigger a Subscribe modal or pop-up from any link or button on your page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/power-pack-click-to-subscribe-crop.gif\" alt=\"click to subscribe in action on food fanatic\" class=\"wp-image-33612\"\/><\/figure>\n\n\n\n<p>We\u2019ve seen creative, in-content uses of this with Gutenberg blocks, as well as in <a href=\"https:\/\/www.mediavine.com\/introducing-the-recipe-card-save-button-a-grow-me-create-crossover\/\">recipe cards<\/a> and sidebar widgets, but for this test case, we used it to trigger a Subscribe box when users click \u201cSubscribe\u201d in the header.<\/p>\n\n\n\n<p>We found it to be a slick user experience, mimicking what a lot of top publishers are doing without the need to send readers to another page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-fixed-navigation\"><strong>What is Fixed Navigation<\/strong>?<\/h2>\n\n\n\n<p>First, let\u2019s go over what our fixed navigation or header looked like in this experiment. We introduced a small toolbar atop <a href=\"https:\/\/www.foodfanatic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food Fanatic<\/a> on both desktop and mobile.<\/p>\n\n\n\n<p>The fixed navigation \u201csticks\u201d with you as you scroll throughout the page.<\/p>\n\n\n\n<p>See GIFs below from our awesome Marketing Graphic Designers to illustrate:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Fixed-Navigation-2.gif\" alt=\"gif of fixed navigation shown on desktop and mobile device\" class=\"wp-image-33801\"\/><\/figure>\n\n\n\n<p>As you can see, we offer the publisher four choices there:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Our logo, which takes you to the homepage;<\/li><li>A \u201chamburger\u201d menu, a.k.a. the three parallel lines which open to reveal additional navigation such as our Recipe Index and About Us page;<\/li><li>A search icon, which opens up the <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5052100-enabling-grow-me-search-options\">Grow search<\/a> (shameless plug for those of you not running it yet \u2026 this is awesome);<\/li><li>Finally, the Subscribe link we mentioned.<\/li><\/ul>\n\n\n\n<p>How effective are these options? Let\u2019s look at the data from a few weeks of fixed navigation to see how our users interacted with the various features.&nbsp;<\/p>\n\n\n\n<p>User clicks among 135,885 sessions from October 16-November 8:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>928 Menu (0.68%)<\/li><li>414 Subscribe (0.30%)<\/li><li>204 Search (0.15%)<\/li><li>247 Logo (0.18%)<\/li><\/ul>\n\n\n\n<p>Surprising, right?<\/p>\n\n\n\n<p>We would\u2019ve guessed that more than 1.3% of users would interact with the fixed nav overall. We would <em>not<\/em> have guessed that Subscribe would be the second most popular choice.<\/p>\n\n\n\n<p>Does this mean Subscribe is a wild success? Well, not quite.<\/p>\n\n\n\n<p><strong>Subscribe Conversions<\/strong><\/p>\n\n\n\n<p>The process of getting people to subscribe doesn\u2019t end with the Subscribe link. They have to give you their email, click the consent checkbox and <em>then<\/em> click Subscribe.<\/p>\n\n\n\n<p>Therein lies the problem, and a rather steep dropoff; only about 13% (57 of those 414 users) finished subscribing in the end. Why?<\/p>\n\n\n\n<p>We\u2019re pretty sure that the issue isn&#8217;t with the Subscribe widget itself, given the success Food Fanatic is seeing on Spotlight Subscribe. In fact, with nearly-identical language and user experience, <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Spotlight Subscribe<\/a> outperforms Click to Subscribe by nearly 175%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Spotlight-Subscribe.gif\" alt=\"Spotlight Subscribe on Mobile\" class=\"wp-image-33803\"\/><\/figure>\n\n\n\n<p><strong>How Do We Explain the Drop Off?<\/strong><\/p>\n\n\n\n<p>My theory on underwhelming Click to Subscribe performance: A lot of readers aren\u2019t getting quite what they expect when they click Subscribe.<\/p>\n\n\n\n<p>Browse around the web and click on Subscribe links in various headers. You\u2019ll quickly see that readers are typically expecting to subscribe to a monthly cost, or maybe even to a physical copy of a particular publication.<\/p>\n\n\n\n<p>For many web users, at least in Food Fanatic&#8217;s case, this isn\u2019t offering what they think it is. We\u2019ll be trying out other options in the future as we continue to workshop this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So is This Worth Running?<\/strong><\/h2>\n\n\n\n<p>If you already have a fixed header on your site? Absolutely!&nbsp;<\/p>\n\n\n\n<p>It\u2019s the second-most popular option in our navigation bar, and we saw a nice boost of additional subscribers, meaning it&#8217;s still a nice value add, if not a total game changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is it Worth Adding a Fixed Navigation Just Because?<\/strong><\/h2>\n\n\n\n<p>That\u2019s a tougher call.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a significant amount of screen real estate, which didn\u2019t result in as much engagement as we had anticipated or hoped for.<\/p>\n\n\n\n<p>Moreover, there was no noticeable increase in session duration or decrease in bounce rate after adding this additional navigation.<\/p>\n\n\n\n<p>And, as we mentioned earlier, our inline Spotlight Subscribe functionality has outperformed the Click to Subscribe by nearly 175% (80 to 29) so far.<\/p>\n\n\n\n<p>TL;DR \u2014 If you have a fixed header, you should do this. If you don\u2019t, it may not be worth it at this point. <\/p>\n\n\n\n<p>But what is undoubtedly worth it for Mediavine publishers? Turning on Grow in your Dashboard and running the Spotlight Subscribe feature. If you&#8217;re already sending emails, Spotlight Subscribe is an easy way to boost your subscribers. If you&#8217;re not sending emails, use Spotlight Subscribe anyway and start your emails in the new year. <\/p>\n\n\n\n<p>Happy Navigation!<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and 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1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 If you browse the Internet (if you don\u2019t, you should try it sometime \u2026 also, welcome to Earth), you\u2019ve probably seen a \u201cSubscribe\u201d link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[],"class_list":["post-33790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adding Subscribe Links to Fixed Header Navigation: Does it Work? - Mediavine<\/title>\n<meta name=\"description\" content=\"Does a subscribe link in your fixed navigation header increase newsletter opt-ins? We put the theory to the test.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/adding-subscribe-links-to-fixed-header-navigation-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding Subscribe Links to Fixed Header Navigation: Does it Work?\" \/>\n<meta property=\"og:description\" content=\"Does a subscribe link in your fixed navigation header increase newsletter opt-ins? 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