{"id":34014,"date":"2021-12-07T10:43:08","date_gmt":"2021-12-07T16:43:08","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=34014"},"modified":"2024-11-26T09:32:16","modified_gmt":"2024-11-26T15:32:16","slug":"content-viewability-health-check-simple-goals-for-maximizing-revenue","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/content-viewability-health-check-simple-goals-for-maximizing-revenue\/","title":{"rendered":"Content Viewability Health Check: Simple Goals For Maximizing Revenue"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Content Viewability Health Check: Simple Goals For Maximizing Revenue<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2021-12-07T10:43:08-06:00\">December 7, 2021<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>For as long as we can remember, we&#8217;ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability.<\/p>\n\n\n\n<p>As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory.<\/p>\n\n\n\n<p>We&#8217;ve touched on this topic approximately 700 times (here&#8217;s a good <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">guide to ad viewability<\/a>), but today, we\u2019re excited to talk not just viewability, but specific viewability goals.<\/p>\n\n\n\n<p>For the first time ever!<\/p>\n\n\n\n<p>That\u2019s right, with the goal of helping publishers better monitor and improve viewability, we&#8217;re launching our first new health check in years: the Content Viewability health checks.<\/p>\n\n\n\n<p>Much like their In-Content Ad health check cousins, the Content Viewability Health Checks come as a pair: Mobile and Desktop, each with their own goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-1024x736.png\" alt=\"Health Check Mobile Content Viewability\" class=\"wp-image-34076\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-1024x736.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-320x230.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-768x552.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-1536x1104.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-1170x841.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-375x270.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-800x575.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-515x370.png 515w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-319x229.png 319w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-260x187.png 260w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-335x241.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-347x249.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-520x374.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-640x460.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-960x690.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability-1080x776.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Mobile-Content-Viewability.png 1742w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-viewability-vs-site-wide-viewability\">Content Viewability vs. Site-Wide Viewability<\/h2>\n\n\n\n<p>Mediavine prides itself on high viewability scores, with our sticky sidebar and adhesion units playing a major role.<\/p>\n\n\n\n<p>Both the sticky sidebar and adhesion units &#8220;stick&#8221; with users as they scroll through a page, nearly guaranteeing highly-viewable ads.<\/p>\n\n\n\n<p>That&#8217;s a good thing, right? <\/p>\n\n\n\n<p>Absolutely, but the downside is that these sticky units significantly skew site-wide viewability scores to appear better than they truly are.<\/p>\n\n\n\n<p>How do we accurately measure viewability where publishers can most move the needle? <strong>With Mediavine&#8217;s new Content Viewability Health Check.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-1024x405.png\" alt=\"Health Check Last Three Days\" class=\"wp-image-34075\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-1024x405.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-320x126.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-768x303.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-1536x607.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-1170x462.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-375x148.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-800x316.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-569x225.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-353x139.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-288x114.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-335x132.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-347x137.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-520x205.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-640x253.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-960x379.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days-1080x427.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/Health-Check-Last-3-Days.png 1817w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By measuring viewability from in-content units, recipe cards and feeds, while no longer factoring in adhesion or sticky sidebar ads, Content Viewability offers the most accurate gauge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Content Viewability Goals<\/h2>\n\n\n\n<p>During this initial launch, we&#8217;re starting with ambitious goals for content viewability. Here&#8217;s what percentage you need to Go For Teal on mobile and desktop:<\/p>\n\n\n\n<p><strong>Mobile<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Teal: \u2265 65%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Green: \u2265 60%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Yellow: \u2265 50%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Red: &lt; 50%<\/mark><\/li>\n<\/ul>\n\n\n\n<p><strong>Desktop<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Teal: \u2265 70%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Green: \u2265 65%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Yellow: \u2265 55%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Red: &lt; 55%<\/mark><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_.png\" alt=\"Site Health Check Goals 2021\" class=\"wp-image-34080\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_.png 940w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-320x268.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-768x644.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-375x314.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-800x671.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-441x370.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-273x229.png 273w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-223x187.png 223w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-335x281.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-347x291.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-520x436.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/12\/site_health_check_goals_2021__2_-640x537.png 640w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Yes, we know these are ambitious numbers. More than a few publishers who were well-optimized \/ all teal prior to these new health checks may suddenly see green dots ruining their perfect record.<\/p>\n\n\n\n<p>But that\u2019s a good thing.<\/p>\n\n\n\n<p>Your website is more than just five data points. The more health checks we add, the easier it is to paint the most accurate picture of your site&#8217;s performance.<\/p>\n\n\n\n<p>Even if your scores aren&#8217;t what you want to see this instant, these new health checks are a tool to help improve earning potential. So how do you do that?<\/p>\n\n\n\n<p>Glad you asked!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Content Viewability<\/h2>\n\n\n\n<p>In order to absolutely optimize your site for viewability and the revenue that comes with it, we recommend a deep dive into how users consume your content. <\/p>\n\n\n\n<p>For instance, if users on your recipe blog often skip your content and head right to the recipe, make sure you run a recipe card like <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Create<\/a> and use our recommended recipe ad optimizations.<\/p>\n\n\n\n<p>That\u2019s just one of many examples and solutions. We have lots of great tips for improving page speed, content performance and beyond in our <a href=\"https:\/\/help.mediavine.com\/en\/articles\/2100208-make-your-content-work-harder-for-you\">viewability help article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">(Health) Check Yourself Before You Wreck Yourself<\/h2>\n\n\n\n<p>Again, if you see a dip in scores that you&#8217;re not happy with, remember that we\u2019re not trying to make life difficult with these health checks. This is a good thing.<\/p>\n\n\n\n<p>Viewability truly is one of the best measurable indicators of how well your ads will perform for advertisers, and it&#8217;s important to be as accurate as possible.<\/p>\n\n\n\n<p>Adding this health check is meant to give you more insights into your site\u2019s performance, so that you can position yourself for short- and long-term success.<\/p>\n\n\n\n<p>Mediavine publishers already lead the pack in viewability. Thanks to these health checks, our publishers will set the bar even higher.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 For as long as we can remember, we&#8217;ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your&#8230;<\/p>\n","protected":false},"author":5,"featured_media":34034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10,94],"tags":[],"audience_post":[],"class_list":["post-34014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Viewability Health Check: Simple Goals For Maximizing Revenue - Mediavine<\/title>\n<meta name=\"description\" content=\"Ensuring content viewability strengthens your earning potential. 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