{"id":34431,"date":"2022-01-27T10:41:07","date_gmt":"2022-01-27T16:41:07","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=34431"},"modified":"2022-06-06T09:36:22","modified_gmt":"2022-06-06T14:36:22","slug":"mediavine-an-independent-internet-giant","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/","title":{"rendered":"Mediavine: An (Independent) Internet Giant"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine: An (Independent) Internet Giant<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2022-01-27T10:41:07-06:00\">January 27, 2022<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web.&nbsp;<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.visualcapitalist.com\/20-internet-giants-rule-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">very cool infographic<\/a> shows how the web has evolved from its nascency in 1998 to what it is today. <\/p>\n\n\n\n<p>Some of the Internet Giants of the Dial Up Age are still alive and kicking \u2026 Altavista and Geocities, not so much. As a small business founded in 2004, it only took Mediavine 18 years to crack the top 20. <\/p>\n\n\n\n<p>The fact that we\u2019re on a list with household names like Google, Microsoft, Amazon, Facebook (sorry, Meta), Apple and Disney is neat, but it&#8217;s not the most impressive part to me.<\/p>\n\n\n\n<p>First, the obvious reason we\u2019re so proud of this and sharing it with you today: We\u2019re one of the few companies listed that represents the voice of independent publishers.<\/p>\n\n\n\n<p>These Internet Giants are shaping the future of the web, and we\u2019re incredibly proud to be among them thanks to our publishers; we hope we always make you proud in how we reflect this community and fight for its voice to remain powerful and influential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant.jpg\" alt=\"\" class=\"wp-image-34443\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Beyond the makeup of Mediavine publishers, there\u2019s something even more unique about our presence here:<\/p>\n\n\n\n<p>I challenge you to find another Internet Giant that isn\u2019t publicly traded or investor backed.<\/p>\n\n\n\n<p>Even the two other ad management companies on this list have raised hundreds of millions of dollars to join those ranks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-being-independent-matter\">Why Does Being Independent Matter?<\/h2>\n\n\n\n<p>If a company has raised money \u2014 either through the stock market or private equity \u2014 it means they\u2019ve taken on shareholders.<\/p>\n\n\n\n<p>Which, in turn, means that these corporations have a fiduciary responsibility to act in the best interest of those shareholders.<\/p>\n\n\n\n<p>Which means that the other 19 players controlling the fate of the internet may say their users and clients are the most important factor that drives their business, but their corporate structure tells a different story. Their shareholders are the priority.<\/p>\n\n\n\n<p>Mediavine is unique in that we are still owned by the same founders who started the company all those years ago.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots.png\" alt=\"\" class=\"wp-image-34444\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-320x120.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-768x288.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-375x141.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-569x213.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-353x132.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-288x108.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-335x126.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-347x130.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-520x195.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Co-Founders-Headshots-640x240.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Our only responsibility is to ourselves.<\/p>\n\n\n\n<p>When we tell you that we make every decision in the interest of our publishers, we actually mean it. And how Mediavine is structured to operate proves it, legally on paper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does That Affect Mediavine Publishers?<\/h2>\n\n\n\n<p>Hopefully, our track record shows it. <\/p>\n\n\n\n<p>It\u2019s allowed us to offer the highest revenue share among full service ad management providers, up to 90% to the publisher. It\u2019s why Mediavine publishers <a href=\"https:\/\/www.mediavine.com\/mediavine-revenue-share-less-competitors-wont-tell\/\">earn more per ad unit<\/a> than any other ad management company.<\/p>\n\n\n\n<p>Beyond just making publishers the most money, our ownership structure fosters flexibility and innovation with our share of the revenue. But I think one of the biggest differences can be summed up even more simply:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build vs. Buy<\/h2>\n\n\n\n<p>Most investor-backed businesses are incredibly into acquisitions. It\u2019s how they grow. I\u2019m sure you see in the news constantly the millions and billions that are being paid to acquire new companies and mergers.<\/p>\n\n\n\n<p>This is what pumps up stock prices and valuations and why you\u2019ll see all of our competitors constantly making these investments.<\/p>\n\n\n\n<p>Why and how companies are evaluated in this manner is a topic for another time and not one I\u2019ll pretend to fully understand. But it\u2019s unquestionably why they acquire businesses, either to juice revenue or increase what they call \u201cstickiness,\u201d or the ability to keep customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building the Future of the Web<\/h2>\n\n\n\n<p>Mediavine, meanwhile, is all alone at the other end of the Build vs. Buy spectrum. We believe that the most important advantage of not having shareholders is that we can focus our time, resources and investments on long-term, industry-shaping ideas. As a result, we&#8217;ve been innovating in ad tech since the moment we began offering full service ad management. <\/p>\n\n\n\n<p>Without the pressure to make acquisitions to show the most revenue or maximize returns for investors in the short term, Mediavine can instead concentrate on borderline insane concepts like architecting the Mediavine Exchange, a global <a href=\"https:\/\/www.mediavine.com\/server-to-server\/\">server-side header bidding<\/a> solution.<\/p>\n\n\n\n<p>Or creating our own video player from scratch, or our own <a href=\"https:\/\/www.mediavine.com\/mediavine-cmp-our-commitment-to-gdpr-transparency-and-privacy\/\">CMP<\/a>, or a <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a>, or pretty much everything else that makes our ad technology peerless among management companies.<\/p>\n\n\n\n<p>Seriously, who does all that? In pajamas, no less. We <a href=\"https:\/\/www.mediavine.com\/top-tips-for-working-from-home\/\">don\u2019t even have an office<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go Big With Grow<\/h2>\n\n\n\n<p>By far the biggest long-term investment we\u2019re making \u2014 and which no shareholder would likely approve \u2014 is <a href=\"https:\/\/www.mediavine.com\/products\/grow\/\">Grow.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1.jpg\" alt=\"\" class=\"wp-image-35575\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-1-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Mediavine is the only ad management provider offering publishers an engagement suite to help build relationships with their readers \u2014 relationships that will be crucial to survival once <a href=\"https:\/\/www.mediavine.com\/google-to-phase-out-third-party-cookies-by-late-2023\/\">third-party cookies<\/a> are a distant memory.<\/p>\n\n\n\n<p>Others will try to catch up in the coming years with splashy acquisitions, but Mediavine and its publishers are shaping this critical component of the new web right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress Innovations<\/h2>\n\n\n\n<p>And perhaps you\u2019ve met some of the other nutty products we\u2019ve built over the years?<\/p>\n\n\n\n<p>There\u2019s <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Create<\/a>, which revolutionized what a recipe card can do; additional schema types like How-To and Lists are now commonplace thanks to our development. Or <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a>, which has helped more than 80% of its publishers pass <a href=\"https:\/\/www.mediavine.com\/majority-trellis-sites-passing-core-web-vitals\/\">Core Web Vitals<\/a>.<\/p>\n\n\n\n<p>These groundbreaking products didn\u2019t exist before we made them and couldn\u2019t have been produced without Mediavine\u2019s unique blend of clients, needs and resources.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"400\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2.jpg\" alt=\"\" class=\"wp-image-35576\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2.jpg 832w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-320x154.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-768x369.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-375x180.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-800x385.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-569x274.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-353x170.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-288x138.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-335x161.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-347x167.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-520x250.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/independent-giant-2-640x308.jpg 640w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Independent Publishers: The Real MVPs<\/h2>\n\n\n\n<p>Having your name included in an article about Internet Giants is fun for sharing on Facebook (sorry, Meta) and showing your relatives who still have no idea what you do for work after 18 years. <\/p>\n\n\n\n<p>But being the only member of this list which represents independent companies \u2014 your businesses and ours \u2014 is the real point of pride.<\/p>\n\n\n\n<p>The internet wouldn\u2019t be the same without all of your voices, and we\u2019ll always take up the fight to make sure those voices don\u2019t go silent.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" 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https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" 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class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web.&nbsp; This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet&#8230;<\/p>\n","protected":false},"author":5,"featured_media":34448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-34431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine: An (Independent) Internet Giant - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine is proud to be included in the list of the top 20 Internet Giants That Rule the Web as an independent business that amplifies publishers&#039; voices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine: An (Independent) Internet Giant\" \/>\n<meta property=\"og:description\" content=\"Mediavine is proud to be included in the list of the top 20 Internet Giants That Rule the Web as an independent business that amplifies publishers&#039; voices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T16:41:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T14:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Iron-Internet-Giant.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine: An (Independent) Internet Giant\",\"datePublished\":\"2022-01-27T16:41:07+00:00\",\"dateModified\":\"2022-06-06T14:36:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\"},\"wordCount\":1007,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Iron-Internet-Giant.jpg\",\"articleSection\":[\"Advertising\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-an-independent-internet-giant\/\",\"name\":\"Mediavine: An (Independent) Internet Giant - 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