{"id":34985,"date":"2022-03-28T13:42:50","date_gmt":"2022-03-28T18:42:50","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=34985"},"modified":"2022-03-28T14:11:15","modified_gmt":"2022-03-28T19:11:15","slug":"google-analytics-4-is-coming","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/","title":{"rendered":"Google Analytics 4 is Coming, But *Please* Do Nothing For Now"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Analytics<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Analytics 4 is Coming, But *Please* Do Nothing For Now<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2022-03-28T13:42:50-05:00\">March 28, 2022<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>It&#8217;s been two and a half years since Google first announced Google Analytics 4, the latest version of its ubiquitous Google Analytics service.<\/p>\n\n\n\n<p>Beginning last week, many publishers began receiving emails from Google &#8211; or banners atop their Google Analytics &#8211; announcing that support for the old version, Universal Analytics (UA), will end July 1, 2023.<\/p>\n\n\n\n<p><strong>TL;DR <meta charset=\"utf-8\">WARNING<\/strong>: Before you do anything &#8230; don&#8217;t.<\/p>\n\n\n\n<p><strong>WARNING WITH ADDITIONAL WORDS<\/strong>: If you are a publisher and switch to GA4 now, it will break your Dashboard analytics, and with it the ability to see your <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm\/\">Mediavine RPM<\/a>.<\/p>\n\n\n\n<p>We know, Google says to switch. But we have over a year until July 1, 2023, and more significantly, there are some issues to be ironed out with GA4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"187\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-1024x187.png\" alt=\"\" class=\"wp-image-35001\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-1024x187.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-320x59.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-768x140.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-1536x281.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-2048x374.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-1170x214.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-375x69.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-800x146.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-569x104.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-353x65.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-288x53.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-335x61.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-347x63.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-520x95.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-640x117.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-960x176.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/Analytics-1080x197.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Despite many cool promises Google has made regarding GA4, which we\u2019ll get to shortly, it\u2019s not quite there yet, nor is support for GA4 on all platforms, including Mediavine.<\/p>\n\n\n\n<p>So before you wreck your RPM calculations and likely other third-party tools, let&#8217;s dive into Google Analytics 4, when you should migrate and what our plan is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google Analytics 4 (GA4)?<\/h2>\n\n\n\n<p><meta charset=\"utf-8\">Google Analytics 4 is designed as a cross-platform service for mobile web sites and mobile apps, geared toward large publishers that run both.<\/p>\n\n\n\n<p>According to Google, it&#8217;s more privacy-centric than previous versions of Analytics and powered by machine learning to uncover more insights.<\/p>\n\n\n\n<p>While that sounds great, what does it mean for the average publisher with Mediavine?<\/p>\n\n\n\n<p>Honestly, with the exception of a handful of our biggest publishers, very few have their own apps and therefore will miss out on most of the biggest GA4 cross-platform upgrades.<\/p>\n\n\n\n<p>The biggest benefit to GA4 is that it&#8217;s the future. It&#8217;s where new Google Analytics will be added in the years to come, and we will definitely recommend switching for this reason. <\/p>\n\n\n\n<p><strong>Eventually. <\/strong><\/p>\n\n\n\n<p>Once Mediavine and others commit to this transition and make it seamless and effective for publishers, it will be worthwhile. Today is not that day, and honestly, Google knows this.<\/p>\n\n\n\n<p>Google made this announcement and established July 1, 2023 as a target date for tools like the Mediavine Dashboard to prepare \u2014 and we will. <\/p>\n\n\n\n<p>In the meantime, however, all is well with UA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-will-mediavine-support-ga4\">When Will Mediavine Support GA4?<\/h2>\n\n\n\n<p>With this date in mind, Mediavine can prioritize when to launch GA4 support, and we promise to alert you as soon as we do, giving you plenty of time to migrate.<\/p>\n\n\n\n<p>For now, please know we\u2019re well aware of this date. <\/p>\n\n\n\n<p>Just click dismiss on that banner in your GA, archive that email, and rest assured that we\u2019ll alert all of our publishers once we have GA4 support.<\/p>\n\n\n\n<p>As for today? There&#8217;s nothing for you to do. Other than creating beautiful, optimized long-form content and being the best community of publishers imaginable. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I Don&#8217;t Want to Wait \u2013 What Can I Do Now to Prepare?<\/h2>\n\n\n\n<p>GA4&#8217;s interface is quite a departure from the UA version of the analytics admin. <\/p>\n\n\n\n<p>If you want to get a head start on familiarizing yourself with the new reports and functionality, Google encourages you to create a <strong>separate property<\/strong> in your Google Analytics account specifically for GA4.<\/p>\n\n\n\n<p>Using a separate property allows you to run both UA and GA4 side by side. <\/p>\n\n\n\n<p>Your UA property will still be the one that Mediavine uses for your ads stats and Grow tracking events, but you&#8217;ll be able to learn GA4 at your own pace, well before you&#8217;re forced to switch.<\/p>\n\n\n\n<p>Our Support team has created step-by-step instructions on <a href=\"https:\/\/help.mediavine.com\/en\/articles\/6087764-how-to-set-up-ga4-without-affecting-your-mediavine-dashboard-data\" target=\"_blank\" rel=\"noreferrer noopener\">how to set-up a new GA4 property<\/a> without interfering with your UA property.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/Man-on-laptop-sitting-in-a-cafeteria.jpg\" 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Don&#8217;t worry, you&#8217;re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It&#8217;s more powerful and flexible than Universal Analytics, and designed to help you understand your users&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-find-sessions-in-google-analytics\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Find Sessions in Google Analytics 4\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 It&#8217;s been two and a half years since Google first announced Google Analytics 4, the latest version of its ubiquitous Google Analytics service. Beginning last week, many publishers began receiving emails from Google &#8211; or banners atop their Google Analytics &#8211; announcing that support for the old version, Universal Analytics (UA),&#8230;<\/p>\n","protected":false},"author":5,"featured_media":35000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[30],"tags":[],"audience_post":[],"class_list":["post-34985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics 4 is Coming, But *Please* Do Nothing For Now - Mediavine<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 will be here in 2023, but Mediavine publishers should wait until we give the thumbs-up to migrate their UA property.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 is Coming, But *Please* Do Nothing For Now\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 will be here in 2023, but Mediavine publishers should wait until we give the thumbs-up to migrate their UA property.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T18:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-28T19:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Google Analytics 4 is Coming, But *Please* Do Nothing For Now\",\"datePublished\":\"2022-03-28T18:42:50+00:00\",\"dateModified\":\"2022-03-28T19:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\"},\"wordCount\":622,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/03\/woman-wearing-overalls-using-phone-at-table.jpg\",\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/google-analytics-4-is-coming\/\",\"name\":\"Google Analytics 4 is Coming, But *Please* Do Nothing For Now - 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