{"id":3528,"date":"2018-02-26T11:40:00","date_gmt":"2018-02-26T17:40:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=3528"},"modified":"2024-12-05T07:38:50","modified_gmt":"2024-12-05T13:38:50","slug":"why-page-speed-matters","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/why-page-speed-matters\/","title":{"rendered":"Page Speed Doesn&#8217;t Just Matter; It&#8217;s All That Matters"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Page Speed Doesn&#8217;t Just Matter; It&#8217;s All That Matters<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Jenny Guy<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-02-26T11:40:00-06:00\">February 26, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot.\n\n<figure id=\"attachment_3573\" aria-describedby=\"caption-attachment-3573\" style=\"width: 538px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3573\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Robot-brain-at-work-441x248.png\" alt=\"Eric and Brad, Robot Brains at work.\" width=\"538\" height=\"304\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Robot-brain-at-work-441x248.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Robot-brain-at-work.png 560w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><figcaption id=\"caption-attachment-3573\" class=\"wp-caption-text\">Eric and Brad, fixing the internet.<\/figcaption><\/figure>\n\nIn his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH.\n\nThere aren\u2019t many people involved in the digital space who will tell you that page speed doesn\u2019t matter. Anyone who\u2019s ever yelled \u201cjust LOAD!\u201d in frustration at a glowing screen or pressed the back button 50 times while trying to read the news on their phone KNOWS that site speed is an important thing.\n\nBut many of us non-techies don\u2019t know exactly WHY it matters so much to the people we want to work with (like Google and big brands) or HOW to fix the issues that are making our site slow.\n\nAt our conference, Eric broke it all down and gave step-by-step recommendations to jump-start the sometimes overwhelming speed optimization process.\n\nIf I mined out and listed all the great nuggets here this post would quickly become tl;dr so I highly recommend you watch the <a href=\"https:\/\/www.youtube.com\/watch?v=CI_p_mbZ3gQ\">session video<\/a>. (You can also find it at the bottom of this post.)\n\nAs a part of our Mediavine Publishers Conference 2018 (CountdownToCali), we\u2019re revisiting some of our past sessions and checking in with our speakers to see what\u2019s changed since Charleston and looking forward in our industry to 2018.\n\n<figure id=\"attachment_3548\" aria-describedby=\"caption-attachment-3548\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mediavine.com\/mpncon2018\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3548 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1.png\" alt=\"Mediavine Publishers Conference 2018 - Countdown to Cali\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1-300x300.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1-768x768.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/10\/Countdown-to-California-1-460x460.png 460w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-3548\" class=\"wp-caption-text\">Follow us to Google! Mediavine Publishers Conference 2018<\/figcaption><\/figure>\n<h2>So Mr. Hochberger, you had several quotable moments in your session last spring, but one of my favorites has to be \u201cthink as a robot, not a user\u201d when thinking about site speed. It was actually one of the best explanations of pagespeed I\u2019ve ever heard. Would you mind explaining that for us here? \u00a0And why it\u2019s even more important to go into 2018 with robot brain?<\/h2>\nAs a computer engineer, we\u2019re always in that mindset of thinking in terms of computational costs of operations. To the rest of the world, that\u2019s just gibberish.\n\nThe reason it\u2019s so important here is because you\u2019re going to be asked to make site changes that might only result in fractions of a second in page speed increase. To a human, you\u2019d think that\u2019s a waste of time. But to your computer, that\u2019s everything. But by the time you\u2019re done, you can be a human again because those changes are going to add up to be noticeable to you and your readers.\n<h2>In terms of site speed testing tools, you sounded like a \u2018Google Page Speed Insights or nothing\u2019 kind of guy. Why is this so important and is it how you currently feel on this topic?<\/h2>\nI think I may have overly biased my speech toward <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google Page Speed Insights<\/a>, but that\u2019s definitely to prove a point. Not all page speed tools are measuring the right thing. There\u2019s a lot of popular tools out there that web hosts and developers use, but most of them are measuring <b>total<\/b> page load.\n\nI love Google Page Speed Insights and <a href=\"https:\/\/www.webpagetest.org\/\">Web Page Test<\/a> because those two focus on the most important page speed metric &#8211; how quickly the first screen view loads. They also are uniquely the only two tools that Google itself recommends. If you can get good scores on both Google Page Speed Insights and Web Page Test, then you have a fast site in the eyes of readers and Google. What more do you want?\n<h2>Another tool that you seem super fond of is Autoptimize. I know you\u2019ve written about it, but could you tell us in 35 words or less why you &lt;3 this for speed optimization?<\/h2>\nAutoptimize is essential for WordPress sites to move all of their JavaScript and Stylesheets to be asynchronous \/ deferred, minified and compressed. Without Autoptimize there\u2019s no way to do some of those requirements for a 85%+ Page Speed Insights scores.\n<h2>You talked a lot about some of the enemies of fast websites, like too many redirects, synchronous script and render-blocking javascript, along with giving some great tools to knock these off our websites. Are there any new page speed no-nos that you\u2019ve discovered since Charleston?<\/h2>\nThe biggest page speed no-no I learned since Charleston that I wished I talked more about were Google Fonts.\n\nReally any non-standard web font is a pretty big hit to page load because you can\u2019t render the first screen view if it has any text that uses that font until you load that font.\n\nFonts pretty much instantly become a piece of blocking content similar to Stylesheets and JavaScript. <a href=\"https:\/\/www.mediavine.com\/mediavine-and-once-coupled\/\">Lauren and her team at Once Coupled<\/a> have some solutions to these using the Above the Fold Optimization plugin, but I\u2019d definitely add custom fonts to my list of no-nos.\n<h2>And finally, before we let you go, let\u2019s take a quick look to 2018. So go ahead and pull out your crystal ball and tell us the future of site speed. Any new must-have plug-ins on the horizon to keep our sites buzzing along? What are the developer robots up to?<\/h2>\nAt Mediavine, our goal is to make ads suck less. I think in order to do that, we have to continue to do what we can to minimize ads impact on that initial page screen load. We already lazy load most of our ads (<a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">read about that here<\/a>), and only load 1-2 ads at initial page load.\n\nI think our dream is to eventually offer an option to publisher obsessed with page speed to load NO ads at initial page load. It\u2019s asking a lot of our publishers in terms of sacrifice of revenue, but with Mediavine we love to try and find that balance.\n\n<em>Thank you for chatting with me, Eric, and for all the awesome learning. Stay tuned for another 2017 MPC session refresh soon as we count down to Mediavine Publishers Conference 2018. In California. At GOOGLE.\u00a0<\/em>\n<em><strong>(We might be a little excited.)<\/strong><\/em>\n\n<strong><em>Tickets will go on sale on November 15 \u2014 save the date!<\/em><\/strong>\n<h2 style=\"text-align: center;\">Watch Eric&#8217;s Session from our 2017 Conference now!<\/h2>\nhttps:\/\/youtu.be\/Cai8LKU8YVY<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/jenny\/\" target=\"_self\">Jenny Guy<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" 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Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! 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Best practices for choosing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/choose-fonts-site-speed-accessibility\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Choose Fonts for Site Speed and Accessibility\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot. In his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH. There aren\u2019t many people involved in the&#8230;<\/p>\n","protected":false},"author":44456,"featured_media":7453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16,94],"tags":[],"audience_post":[],"class_list":["post-3528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Page Speed Doesn&#039;t Just Matter; It&#039;s All That Matters - Mediavine<\/title>\n<meta name=\"description\" content=\"Page speed optimization tutorial, video and interview with Mediavine Publisher Network CEO, Co-Founder and site speed expert, Eric Hochberger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/why-page-speed-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Speed Doesn&#039;t Just Matter; 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