{"id":35821,"date":"2022-07-28T12:21:03","date_gmt":"2022-07-28T17:21:03","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=35821"},"modified":"2022-07-29T06:20:50","modified_gmt":"2022-07-29T11:20:50","slug":"google-moves-third-party-cookies-2024","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/","title":{"rendered":"Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2022-07-28T12:21:03-05:00\">July 28, 2022<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>\u201cReports of my death are greatly exaggerated.\u201d<\/em> &#8211; Third-Party Cookies \/ Mark Twain<\/p>\n\n\n\n<p>Google\u2018s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the <a href=\"https:\/\/blog.google\/products\/chrome\/update-testing-privacy-sandbox-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">company announced in a blog post<\/a> on July 27th.<\/p>\n\n\n\n<p>Back in 2020, the company announced that the cookiepocalypse \u2014 the demise of tracking cookies in its popular Chrome browser \u2014 was coming &#8220;within two years.&#8221;<\/p>\n\n\n\n<p>By mid-2021, that <a href=\"https:\/\/www.mediavine.com\/google-to-phase-out-third-party-cookies-by-late-2023\/\">timeline was extended to 2023<\/a>. Now, the global tech giant says it will hold off until 2024 to replace what has been its primary means of targeted advertising.<\/p>\n\n\n\n<p>\u201cThe most consistent feedback we\u2019ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,\u201d Anthony Chavez, Google\u2019s Vice President of Privacy Sandbox, said Wednesday. <\/p>\n\n\n\n<p>\u201cAs developers adopt these APIs, we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"293\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed.png\" alt=\"Google's third-party cookie phaseout delayed until 2024\" class=\"wp-image-35838\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-320x117.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-768x281.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-375x137.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-569x208.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-353x129.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-288x105.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-335x123.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-347x127.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-520x190.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Cookie-phaseout-delayed-640x234.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/what-are-cookies-and-why-do-they-matter-for-advertising\/\">Cookies<\/a> are small pieces of code that websites deliver to a visitor\u2019s browser. They stick around as the user visits other websites, tracking data and fueling much of the digital advertising ecosystem as we know it. But times are changing.<\/p>\n\n\n\n<p>While cookies remain alive and well on Chrome, Google has long recognized that the needs of users, publishers and advertisers have evolved and require new strategies.<\/p>\n\n\n\n<p>This week&#8217;s delay, like last year&#8217;s, was necessary because those new strategies are extraordinarily complex, and we are all in uncharted territory. It gives the digital advertising industry more time to develop multifaceted solutions for a more privacy-conscious web.<\/p>\n\n\n\n<p>The second delay also comes at a turbulent time for Google and other tech giants, who have been hit hard by privacy changes from Apple\u2019s iOS \u2014 which has already reduced targeting capabilities \u2014 and scrutinized by lawmakers in the U.S. and Europe over antitrust concerns.<\/p>\n\n\n\n<p>Looking ahead, according to Chavez, Google is expanding the testing window for Privacy Sandbox APIs. Since its launch in 2019, the Privacy Sandbox has set out to find effective alternatives to cookies while mitigating the impact on publishers and advertisers.<\/p>\n\n\n\n<p>Three years later, the current timeline looks like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Stage 1: <\/strong>In late Q3 2023, a little over a year from now, Google expects its Privacy Sandbox APIs to be launched and generally available in Chrome.<\/li><li><strong>Stage 2: <\/strong>As publishers and developers adopt these APIs, the company will begin phasing out third-party cookies in Chrome in the second half of 2024. <\/li><li><strong>Stage 3<\/strong>: How long &#8220;phasing out&#8221; takes isn&#8217;t entirely clear, but here&#8217;s what it means: Chrome will gradually shorten the maximum duration of cookies (up to one year at present) from months to weeks to days to nothing at all.<\/li><\/ul>\n\n\n\n<p>Basically, this takes us to late 2024, or perhaps early 2025, assuming all goes according to plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-publishers\">What This Means For Publishers<\/h2>\n\n\n\n<p>Four words: More time, more money.<\/p>\n\n\n\n<p>Obviously, that&#8217;s an oversimplification, but there&#8217;s some truth to it. More time to get this transition right is a good thing \u2014 both in the sense that we have two additional years of stability and targeting via this known commodity, and two additional years to pave a path forward.<\/p>\n\n\n\n<p>While working with Google and other major industry players to help implement ideas like the Privacy Sandbox, Mediavine has invested heavily in its own solution, too.<\/p>\n\n\n\n<p>Perhaps you&#8217;ve heard of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grow With Mediavine <\/h2>\n\n\n\n<p>You can&#8217;t talk about the end of cookies without talking about <a href=\"https:\/\/www.mediavine.com\/grow-me-and-first-party-data\/\">first-party data<\/a>, the information that the publisher (your website) provides to advertisers about a reader.<\/p>\n\n\n\n<p>It&#8217;s called first-party data because the website a reader is on will provide the data directly to the advertiser, rather than via the reader&#8217;s browser history. <\/p>\n\n\n\n<p>Third-party data is called that quite literally because we&#8217;re all relying on a third entity \u2014 the reader&#8217;s browser \u2014 to provide the data we need to complete the ad transaction between the advertiser and the website owner that makes money from ads.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/getting-started-with-grow\/\">Grow<\/a> is Mediavine&#8217;s plan for this transition, and the best part is this: Whether cookies become a relic of the past in 2024 or 2034, it will help you earn more today. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/Grow-Logo_Navy_800x533.gif\" alt=\"\" class=\"wp-image-35842\"\/><\/figure>\n\n\n\n<p>As an audience engagement suite that encourages readers to log in and consent to personalized ads, Grow helps you build first-party data for the future, years ahead of the curve.<\/p>\n\n\n\n<p>Consenting, or authenticated, users will be even more valuable than cookie-driven traffic \u2014 not just in 2024 but immediately. We&#8217;ve already seen this in action. <\/p>\n\n\n\n<p>With iOS, as we mentioned, cookies are already extinct. Eventually, Chrome will follow. And regardless of when that happens, Grow is an instant value-add for reasons beyond data.<\/p>\n\n\n\n<p>With significant improvements to user experience and ad performance, you can increase your user base, session duration, pages per session and more with <a href=\"https:\/\/www.grow.me\/publishers\/\">Grow<\/a> \u2014 now.<\/p>\n\n\n\n<p>With features like <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content\/\">Recommended Content<\/a>, Search, <a href=\"https:\/\/www.mediavine.com\/grow-subscribe-pop-ups\/\">Subscribe<\/a>, and many more in the pipeline, thousands of publishers are already providing audiences with better experiences, reaping the financial benefits today and preparing for the future simultaneously.<\/p>\n\n\n\n<p>Perhaps the biggest challenge of first-party data is that it requires scale to be successful. We now have even more time to authenticate enough users to move the needle &#8211; and that&#8217;s on top of our huge head start, plus the optimizations of traffic and revenue that are immediate. <\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" 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1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is 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1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 \u201cReports of my death are greatly exaggerated.\u201d &#8211; Third-Party Cookies \/ Mark Twain Google\u2018s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. Back in 2020, the company announced that&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":35839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-35821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024 - Mediavine<\/title>\n<meta name=\"description\" content=\"Google has announced that the deprecation of third-party cookies for Chrome will be pushed back to at least the end of 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024\" \/>\n<meta property=\"og:description\" content=\"Google has announced that the deprecation of third-party cookies for Chrome will be pushed back to at least the end of 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T17:21:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-29T11:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/cookies-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024\",\"datePublished\":\"2022-07-28T17:21:03+00:00\",\"dateModified\":\"2022-07-29T11:20:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\"},\"wordCount\":899,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/07\/cookies-featured-image.png\",\"articleSection\":[\"Advertising\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/google-moves-third-party-cookies-2024\/\",\"name\":\"Google Moves Goal Posts Again, Delays Cookie Phase-Out Until at Least 2024 - 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