{"id":35851,"date":"2022-07-31T13:12:03","date_gmt":"2022-07-31T18:12:03","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=35851"},"modified":"2023-07-25T13:11:37","modified_gmt":"2023-07-25T18:11:37","slug":"state-of-advertising-in-2022","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/","title":{"rendered":"Peanut Butter Crackers and the State of Advertising in 2022"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Peanut Butter Crackers and the State of Advertising in 2022<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2022-07-31T13:12:03-05:00\">July 31, 2022<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>I have a good friend with two adorable children, both of whom are obsessed with peanut butter crackers.<\/p>\n\n\n\n<p>You know the ones I mean.&nbsp;Square, salty, prepackaged in that thin plastic. I bet a lot of us remember these from childhood.<\/p>\n\n\n\n<p>I\u2019m going somewhere with this, I promise.&nbsp;<\/p>\n\n\n\n<p>The problem for these aforementioned adorable kids is that these snacks have been missing from their favorite retailer for months.<\/p>\n\n\n\n<p>The bigger problem, economically, is that this situation is not unique.&nbsp;<\/p>\n\n\n\n<p>The pandemic and other unforeseen global events, coupled with the ripple effects thereafter, continue to cause a host of problems we don\u2019t know quite what to make of (including, but not limited to, peanut butter cracker shortages).<\/p>\n\n\n\n<p>Evidence of economic uncertainty is everywhere you look.<\/p>\n\n\n\n<p>If you\u2019ve tried to buy a new car lately, you\u2019ve probably seen that getting the exact model you want has become challenging at best or impossible at worst.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad.png\" alt=\"\" class=\"wp-image-35877\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/brad-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>When that new car does arrive, it\u2019s hard not to cringe each time you\u2019re at the pump, with prices $2.00\/gallon higher than just 18 months ago.<\/p>\n\n\n\n<p>Energy doesn\u2019t exist in a vacuum, either. The same factors driving up gas prices are also fueling runaway costs of nearly every household good and service.&nbsp;<\/p>\n\n\n\n<p>Nor is this limited to the basic essentials we think about each day. According to <a href=\"https:\/\/www.consumerreports.org\/buying-a-car\/global-chip-shortage-makes-it-tough-to-buy-certain-cars-a8160576456\/\">Consumer Reports<\/a>, microchip shortages and myriad manufacturing delays are likely to persist into 2023.<\/p>\n\n\n\n<p>Even the largest global tech companies aren\u2019t immune to the current environment.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-07-19\/apple-google-amazon-tracking-tech-companies-slowing-hiring\">Bloomberg<\/a>, seemingly untouchable Internet giants like Amazon, Alphabet (Google) and Apple are already planning on cutbacks to staff.<\/p>\n\n\n\n<p>Meta (Facebook) actually posted losses in the previous quarter, forcing it to <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/07\/27\/facebook-employees-fear-job-losses\/\">recalibrate expectations<\/a> in Q3 with its near-term projections awash in uncertainty.&nbsp;<\/p>\n\n\n\n<p>This marks a huge change for titans who are typically unstoppable revenue machines, proving that volatility is the dominant economic theme of 2022.<\/p>\n\n\n\n<p>It\u2019s no wonder that this tumult has roiled the digital advertising market.<\/p>\n\n\n\n<p>There\u2019s little point, after all, in promoting a car that likely won\u2019t be available until 2023 \u2014 or that fewer people might be able to buy when it does hit the showroom.<\/p>\n\n\n\n<p>Budgets are stretched thinner these days due to the rising costs of goods and services. At the very least, brands are more cautious and rethinking their approach.&nbsp;<\/p>\n\n\n\n<p>Campaigns that are tightly targeted and timed rule the day as advertisers enter a phase of uncertainty along with the broader economy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-happens-next\">So what happens next?<\/h2>\n\n\n\n<p>Predicting what the landscape will look like in the coming months is very difficult.<\/p>\n\n\n\n<p>Advertisers have very specific key performance indicators (KPI) to hit, and will look for very specific ways to deploy their budgets and campaigns accordingly.<\/p>\n\n\n\n<p>There certainly are still opportunities to capitalize. Advertisers seem to be focusing more than ever on events in which consumers are likely to spend, even in this climate.&nbsp;<\/p>\n\n\n\n<p>We saw evidence of this during Amazon\u2019s Prime Days, July 12-13. Major deals on millions of items, all in a limited window, led to a big increase in advertising spend.<\/p>\n\n\n\n<p>Mediavine alone saw around a 15 percent increase in <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">eCPMs<\/a>, and more than a 10 percent increase in average RPM for publishers, during that span.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"499\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1.png\" alt=\"\" class=\"wp-image-35872\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-320x200.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-768x479.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-375x234.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-569x355.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-353x220.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-288x180.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-335x209.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-347x216.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-520x324.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/tear-calendar-1-640x399.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Whether this trend continues \u2014 brands being more conservative with their budgets and\/or waiting for a very specific event \u2014 is hard to predict.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can you put yourself in the best position?&nbsp;<\/h2>\n\n\n\n<p>The simplest answer is to stay the course.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re partnered with Mediavine, you\u2019re already on the right track. No matter the circumstances, our sales team is constantly knocking on the doors of top advertisers, touting the portfolio of more than 9,000 quality websites that Mediavine brings to the table.&nbsp;<\/p>\n\n\n\n<p>Rather than retrenching or scaling back in the current environment, Mediavine is expanding efforts on behalf of our publishers on every front, bringing on new sales, engineering, marketing, product and support team members every month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Also, have you heard of Grow?&nbsp;<\/h2>\n\n\n\n<p>You probably have, but I\u2019ll pitch it for the 93rd time: <\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">Grow<\/a>, Mediavine has created a terrific suite of tools that not only helps build a closer relationship with your audience, but improves monetization of your traffic right here and now.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/Grow-Animation.gif\" alt=\"\" class=\"wp-image-35880\"\/><\/figure>\n\n\n\n<p>Yes, it\u2019s great news that Google <a href=\"https:\/\/www.mediavine.com\/google-moves-third-party-cookies-2024\/\">pushed back the date<\/a> for the deprecation of cookies until 2024, but publishers who have adopted Grow are seeing increases in RPMs on devices and browsers where cookies are already a thing of the past.<\/p>\n\n\n\n<p>Beyond that, continuing to create and promote great content \u2014 and pushing that content to a hungry audience \u2014 is an approach that never fails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does the usual advertising cycle matter?<\/h2>\n\n\n\n<p>We know that budgets usually increase around the <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">same times each year<\/a>. I expect that to continue, even with the lack of clarity caused by all the factors I just listed. <\/p>\n\n\n\n<p>It&#8217;s hard to imagine that industry wide, things won&#8217;t pick up in Q4, even as the above caveats make it challenging to pinpoint exactly when, and by how much.<\/p>\n\n\n\n<p>Perhaps the cyclical trends will even be further amplified with what we expect will be more tightly, tactically used budgets through the rest of 2022. We will have to wait and see.<\/p>\n\n\n\n<p>As publishers, all we can control is what we can control.&nbsp;<\/p>\n\n\n\n<p>Fortunately, we have a lot of things going for us that we\u2019re confident will help us weather any storm and flourish in the years ahead. <\/p>\n\n\n\n<p>An Internet publisher since 2004, Mediavine has adapted and grown through countless changes in our industry. Look no further than two years ago, at the onset of the global pandemic.<\/p>\n\n\n\n<p>We&#8217;ve stayed the course through two-plus years so unprecedented that we&#8217;re pretty sure there are no precedents left, focusing on building the best business for our content creators and positioning our company and its publishers for where the web is going. <\/p>\n\n\n\n<p>This is our mentality and time and again, we&#8217;ve become stronger for it. <\/p>\n\n\n\n<p>For now, we\u2019ll see what next week and next month have in store (hopefully, the timely return of peanut butter crackers) as we monitor this very unpredictable market.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" 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That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 I have a good friend with two adorable children, both of whom are obsessed with peanut butter crackers. You know the ones I mean.&nbsp;Square, salty, prepackaged in that thin plastic. I bet a lot of us remember these from childhood. I\u2019m going somewhere with this, I promise.&nbsp; The problem for these&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":37333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-35851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peanut Butter Crackers and the State of Advertising in 2022 - Mediavine<\/title>\n<meta name=\"description\" content=\"The State of Advertising in 2022 and how Mediavine has positioned itself to weather the storm and prosper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peanut Butter Crackers and the State of Advertising in 2022\" \/>\n<meta property=\"og:description\" content=\"The State of Advertising in 2022 and how Mediavine has positioned itself to weather the storm and prosper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-31T18:12:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T18:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/leif-tm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Peanut Butter Crackers and the State of Advertising in 2022\",\"datePublished\":\"2022-07-31T18:12:03+00:00\",\"dateModified\":\"2023-07-25T18:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\"},\"wordCount\":1049,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/leif-tm.png\",\"articleSection\":[\"Advertising\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/state-of-advertising-in-2022\/\",\"name\":\"Peanut Butter Crackers and the State of Advertising in 2022 - 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