{"id":35954,"date":"2022-08-16T08:34:05","date_gmt":"2022-08-16T13:34:05","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&p=35954"},"modified":"2025-11-26T11:49:22","modified_gmt":"2025-11-26T17:49:22","slug":"mediavine-becomes-first-publisher-to-launch-server-to-server-integration-with-the-trade-desks-openpath","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-becomes-first-publisher-to-launch-server-to-server-integration-with-the-trade-desks-openpath\/","title":{"rendered":"Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk\u2019s OpenPath"},"content":{"rendered":"\r\n
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Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk\u2019s OpenPath<\/h1>\r\n\r\n\r\n
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Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine\u2019s 9000+ Independent Publishers<\/em><\/p>\n\n\n\n

BOCA RATON, Fla. – August 16, 2022: <\/strong>Mediavine, the largest exclusive full-service ad management firm in the U.S., announced its integration with The Trade Desk\u2019s OpenPath via a direct server to server OpenRTB connection. This direct integration will allow buyers to have a more effective and efficient purchasing power of Mediavine\u2019s more than twenty billion brand-safe video and display impressions.<\/p>\n\n\n\n

The Trade Desk\u2019s OpenPath aims to remove inefficiencies that are often present in the programmatic supply chain for digital advertising, including the lack of transparency from the walled gardens. As the first partner of The Trade Desk to connect to OpenPath through a direct server-to-server integration, Mediavine anticipates a connection with fewer browser timeouts, reduced latency, higher ad viewability and maximized monetization. This integration between The Trade Desk and Mediavine is built on Mediavine’s industry-leading supply side monetization technology for publishers as OpenPath is not built as a replacement for supply side platforms. <\/p>\n\n\n\n

\u201cContinuing our partnership with The Trade Desk as OpenPath\u2019s first fully server-side integration is another terrific example of an essential collaboration between the buy and sell side of the industry,\u201d said Eric Hochberger, Mediavine CEO and Co-founder. \u201cCombining our industry-leading technologies to benefit the monetization of independent publishers across the web is a lofty goal we\u2019re proud to pursue with The Trade Desk.\u201d<\/p>\n\n\n\n

\u201cOpenPath represents another route for our advertiser clients to connect with our publisher partners to ensure they have transparent and objective access to the best available digital advertising inventory,\u201d said Will Doherty, VP of Inventory Development, The Trade Desk. \u201cWe are firm believers in offering the most direct paths possible, and this server-to-server integration will create a more efficient connection to Mediavine\u2019s inventory and preserve the free flow of premium media on the open internet.\u201d<\/p>\n\n\n\n

About Mediavine<\/strong>
Mediavine is the largest full-service ad management company in the United States, exclusively representing and monetizing over 9,000 publisher partner websites with 1.6 billion monthly pageviews in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top two lifestyle property with 150+ million unique monthly visitors and 17 billion monthly ad impressions. Mediavine is a Google Certified Publishing Partner<\/a>, Great Place to Work\u00ae<\/a>, Inc. 2022 Best Workplace<\/a>, Ad Age 2022 Best Place to Work<\/a>, Fortune 2022 Best Small and Medium Workplace for Millennials<\/a>, 2021 Diversity Team<\/a>, Fortune 2021 Best Small Workplace<\/a> and a 2022 Inc. 5000 Fastest Growing Company<\/a>.<\/p>\n<\/section>\r\n\r\n\r\n\r\n

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