{"id":3596,"date":"2017-11-01T08:00:00","date_gmt":"2017-11-01T15:00:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=3596"},"modified":"2020-09-04T09:46:11","modified_gmt":"2020-09-04T14:46:11","slug":"site-speed-driving-everyones-development-decisions","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/site-speed-driving-everyones-development-decisions\/","title":{"rendered":"Why Site Speed Is Driving Everyone&#8217;s Development Decisions"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Traffic Growth<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Why Site Speed Is Driving Everyone&#8217;s Development Decisions<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-11-01T08:00:00-05:00\">November 1, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site.\n\nContent creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in some cases would cause an ad policy violation, if your adhesion ad loaded behind the card that appeared.\n\nBut let\u2019s stop for a minute and talk about the motivation behind such a soft launch.\n\nYour site\u2019s speed, especially on mobile, is yours to enhance or damage. When it\u2019s damaged? The thing that suffers is your user experience. Readers don\u2019t want to wait 3 seconds for a site to load on their mobile data connection. That\u2019s an eternity in mobile web browsing.\n\nWhen you&#8217;re an outside source (Pinterest, Facebook, or Google, to name a few) wanting to send traffic to that content, you can bet that the complaint you hear from your users about a particular pin taking forever to load is eventually going to factor into how you do things.\n\nWe&#8217;re willing to bet <a href=\"https:\/\/www.mediavine.com\/why-page-speed-matters\/\">site speed<\/a> was the motivation behind Pinterest\u2019s change. If they could get the reader the useful information without forcing them to wait through a slow load time, why not do it? That makes the reader\u2019s experience better, and your content is still seen.\n\nWe&#8217;ve been banging on about the importance of site speed since the start of Mediavine. It&#8217;s why our ads can load up to <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">200% faster<\/a>. We run this technology on our own sites, and get traffic from the very same sources as you. It&#8217;s not in our nature to tick off the hand that feeds our sites or yours.\n\nIt&#8217;s common knowledge that <a href=\"https:\/\/searchengineland.com\/google-now-counts-site-speed-as-ranking-factor-39708\">Google<\/a> cares about this. If we&#8217;re right, this test that Pinterest rolled out is proof that Google is not the only one. <a href=\"https:\/\/techcrunch.com\/2017\/08\/02\/facebook-will-soon-start-ranking-faster-loading-webpages-higher-in-news-feed\/\">Facebook<\/a> has indicated similarly.\n\nObviously, there are a lot of pitfalls with this Pinterest change for the content creator. Which is why many bloggers began voicing concern. Our own MVP, <a href=\"https:\/\/dearcrissy.com\/\">Crissy Page<\/a>, led the charge.\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n\n<center>\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Hey, <a href=\"https:\/\/twitter.com\/Pinterest?ref_src=twsrc%5Etfw\">@Pinterest<\/a>, we&#8217;ve always gone together like PB&amp;J. As a <a href=\"https:\/\/twitter.com\/hashtag\/blogger?src=hash&amp;ref_src=twsrc%5Etfw\">#blogger<\/a>, I&#8217;m appalled that my content &amp; voice can now be bypassed. <a href=\"https:\/\/twitter.com\/hashtag\/Pinterest?src=hash&amp;ref_src=twsrc%5Etfw\">#Pinterest<\/a> &#x1f44e; <a href=\"https:\/\/t.co\/BLoVLRlLqq\">pic.twitter.com\/BLoVLRlLqq<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Crissy Page (@Crissy) <a href=\"https:\/\/twitter.com\/Crissy\/status\/920348326842814464?ref_src=twsrc%5Etfw\">October 17, 2017<\/a><\/p>\n\n<\/center><\/blockquote>\n<script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\nMany people, MVPs and non, began retweeting and sharing Crissy&#8217;s message. Changes like this to a platform like Pinterest &#8211; they need to work for the reader <em>and<\/em> the content creator. This particular change was, in our opinion, a one-sided improvement.\n\nThe good news is, this was just a <strong><em>test<\/em><\/strong>.\n\nIt&#8217;s wonderful that when any one group of people stands together to make their voices heard, real change can happen. And that&#8217;s exactly what you all made a reality! <strong>Pinterest has disabled this test mode following all the feedback.<\/strong>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Thanks <a href=\"https:\/\/twitter.com\/Crissy?ref_src=twsrc%5Etfw\">@Crissy<\/a> &amp; all for the feedback! The test is off &amp; we look forward to more convos so bloggers + Pinners get value from mobile updates.<\/p>\n<p style=\"text-align: center;\">\u2014 Pinterest (@Pinterest) <a href=\"https:\/\/twitter.com\/Pinterest\/status\/920785479590539264?ref_src=twsrc%5Etfw\">October 18, 2017<\/a><\/p>\n<\/blockquote>\n<script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\nThe folks at Pinterest heard Crissy and everyone that retweeted her. They heard us when we emailed in support of everything each of you had to say. And they made changes to reflect what was right for both of their user types.\n\nEvery company that&#8217;s trying to balance user experience and content presentation (ourselves included!) is going to make mistakes sometimes. It&#8217;s what you do to <a href=\"https:\/\/www.mediavine.com\/good-plugins-go-bad\/\">rectify that mistake<\/a> that makes all the difference.\n\nIn this blogger&#8217;s opinion, Pinterest handled the feedback well, and quickly, with a whole lot of grace.\n\nWe&#8217;re so proud of our MVPs for standing up, and we&#8217;re proud to stand with them. We&#8217;ll do whatever we can to advocate for you guys. Whether it&#8217;s influencer marketing or an issue like this that crops up &#8211; our relationships with each of you is what makes Mediavine what it is. Thank you for being amazing.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" 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Best practices for choosing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/choose-fonts-site-speed-accessibility\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Choose Fonts for Site Speed and Accessibility\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[94,19],"tags":[43,42],"audience_post":[],"class_list":["post-3596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagespeed","category-traffic-growth","tag-site-speed","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Site Speed Is Driving Everyone&#039;s Development Decisions - Mediavine<\/title>\n<meta name=\"description\" content=\"Your site\u2019s speed, especially on mobile, is yours to enhance or damage. When it\u2019s damaged? 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