{"id":36612,"date":"2023-01-19T10:45:45","date_gmt":"2023-01-19T16:45:45","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=36612"},"modified":"2023-01-19T14:32:33","modified_gmt":"2023-01-19T20:32:33","slug":"2023-mediavine-roadmap","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/","title":{"rendered":"2023 Mediavine Roadmap"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">2023 Mediavine Roadmap<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2023-01-19T10:45:45-06:00\">January 19, 2023<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Let\u2019s begin this 2023 preview post by addressing the elephant in the room:&nbsp;<\/p>\n\n\n\n<p>December 2022 was soft, or underwhelming, compared to previous years.&nbsp;<\/p>\n\n\n\n<p>Moreover, January 2023 is down as well compared to January 2022.<\/p>\n\n\n\n<p>These are facts, but if you\u2019re looking for gloom and doom predictions for the next 12 months, you\u2019ve come to the wrong blog post and guy.&nbsp;<\/p>\n\n\n\n<p>Despite many factors well beyond our control, we\u2019re confident that 2023 will be a strong year at Mediavine, even if it isn\u2019t for the industry or world economy.<\/p>\n\n\n\n<p>Why? Let\u2019s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2023-the-year-of-privacy\"><strong>2023: The Year of Privacy<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-1024x547.png\" alt=\"\" class=\"wp-image-36639\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-1024x547.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-320x171.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-768x411.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-1170x625.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-375x200.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-800x428.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-569x304.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-353x189.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-288x154.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-335x179.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-347x185.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-520x278.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-640x342.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-960x513.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2-1080x577.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Leif2.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While <a href=\"https:\/\/www.mediavine.com\/google-moves-third-party-cookies-2024\/\">Google punted third-party cookie depreciation until 2024<\/a>, privacy is still very much the theme of this year and beyond.<\/p>\n\n\n\n<p>The era of privacy is upon us and it\u2019s bigger than Google. In 2023, five U.S. states will join our friends in the EU in enacting their own privacy laws.&nbsp;<\/p>\n\n\n\n<p>(Aside: Can you imagine something bigger than Google? We\u2019ll ask ChatGPT about it when it catches up beyond 2021 data.)<\/p>\n\n\n\n<p>I\u2019ll leave the specifics of the latest privacy requirements for another post, but know this: All of these changes are a good thing for publishers.&nbsp;<\/p>\n\n\n\n<p>Consumers and regulators have spoken. The era of third-party data is coming to an end, even if Google punts again (and again).<\/p>\n\n\n\n<p>In the absence of opaque third-party data collection, publishers are in a unique position to transparently work with their readers to serve personalized ads.<\/p>\n\n\n\n<p>It\u2019s actually an incredible time to be a publisher, and in order to help you adapt and flourish in this new era, Mediavine is taking a number of important steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet Our General Counsel<\/strong><\/h2>\n\n\n\n<p>Mark 2023 down in history as the first time you should be excited about lawyers.<\/p>\n\n\n\n<p>Jamie Lieberman, who comes with 17 years of legal experience, is heading Mediavine\u2019s new legal team as Sr. Vice President and General Counsel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-1024x576.png\" alt=\"\" class=\"wp-image-36620\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-375x211.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-353x199.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-288x162.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-335x188.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-347x195.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-520x293.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-640x360.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-960x540.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822-1080x608.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Press-Release-Featured-Image-Jamie-Lieberman-Press-Release-112822.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jamie and team are here to help Mediavine and its publishers navigate a changing privacy landscape, ensuring that all of your sites \u2014 and our ads \u2014 remain compliant.<\/p>\n\n\n\n<p>Again, where some companies see upheaval and fear, we see opportunity.&nbsp;<\/p>\n\n\n\n<p>When the EU\u2019s <a href=\"https:\/\/www.mediavine.com\/gdpr\/\">GDPR<\/a> was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, Mediavine publishers saw higher CPMs in Europe because we embraced this challenge instead of ignoring it or hiding from it.<\/p>\n\n\n\n<p>Which leads me to \u2026.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Consent Management Platform<\/strong><\/h2>\n\n\n\n<p>In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). You know, those pop-ups throughout the world that ask for reader consent to collect data, which we all just click agree to?<\/p>\n\n\n\n<p>Building our own CMP was a big undertaking, as we had no blueprint back then, but it was the right investment: Mediavine now runs the <a href=\"https:\/\/app.sincera.io\/consent\" target=\"_blank\" rel=\"noreferrer noopener\">second-largest CMP on the Internet<\/a>.<\/p>\n\n\n\n<p>Some saw, and maybe still see, the CMP as an annoying pop-up. We see it as a critical advantage. (Are you seeing a theme here?)<\/p>\n\n\n\n<p>As the Mediavine CMP adapts to the latest IAB standards (i.e., Global Privacy Platform, for the ad tech acronym nerds out there), we will use our technology to remain compliant in the U.S., Canada, EU and beyond.<\/p>\n\n\n\n<p>Continuing to monetize traffic from these countries in a privacy-compliant way is a good thing, but the potential is much greater than that.<\/p>\n\n\n\n<p>With the CMP, we\u2019re obtaining explicit consent to serve personalized ads to users. This, when paired with the ability to collect <a href=\"https:\/\/www.mediavine.com\/grow-me-and-first-party-data\/\">first-party data<\/a> via a framework like Grow, represents a remarkable opportunity for our publishers to band together as a first-party collective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Grow<\/strong><\/h2>\n\n\n\n<p>As the top (and pretty much only) complete first-party data solution for independent publishers, Mediavine websites running <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">Grow<\/a> are uniquely set up to own this Year of Privacy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-1024x512.png\" alt=\"\" class=\"wp-image-36623\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-375x188.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-353x177.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-288x144.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-335x168.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-347x174.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-520x260.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-640x320.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Grow-Image.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Grow was built for publishers to band together as a collective unit, with the goal of generating enough authenticated traffic and first-party data to not only replace revenue potentially lost by the demise of third party cookies, but also to earn more than ever before.<\/p>\n\n\n\n<p>With Grow, publishers can maximize their earning potential today, while cookies still exist, and into the future, whenever they go extinct.<\/p>\n\n\n\n<p>It\u2019s a really exciting vision, but it\u2019s going to take serious work \u2014 from all of us.&nbsp;<\/p>\n\n\n\n<p>Publishers will need to invest their time implementing and forging tighter relationships with their readers through <a href=\"https:\/\/www.mediavine.com\/getting-started-with-grow\/\">Grow<\/a>. Mediavine will continue to invest in Grow itself to make sure it offers the features publishers need to make this value exchange work.<\/p>\n\n\n\n<p>To that end, on the heels of our incredible new <a href=\"https:\/\/www.mediavine.com\/grows-new-and-improved-search-experience\/\">Grow search experience<\/a>, we\u2019ll be launching Automailer, which we believe has the potential to revolutionize the newsletter as we know it.<\/p>\n\n\n\n<p>Just like <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a> allows publishers to earn video CPMs without creating original video content, Automailer will allow all publishers \u2014 even those without huge newsletters at present \u2014 to utilize Grow and its numerous beloved features, such as <a href=\"https:\/\/www.mediavine.com\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Spotlight Subscribe<\/a>.<\/p>\n\n\n\n<p>Many additional features are on the road map this year, all driven by one guiding principle: Helping you, the publisher, form a better relationship with your reader.&nbsp;<\/p>\n\n\n\n<p>Put another way, can you get them to consent to personalized ads and keep them coming back? (You can see where CMPs and the overall shift toward a privacy-centric web are good things!)&nbsp;<\/p>\n\n\n\n<p>Even better? Grow is just part of Mediavine\u2019s broader efforts to ensure that publishers not only adapt to a shifting landscape, but emerge stronger as a result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Independent and Stronger Together<\/strong><\/h2>\n\n\n\n<p>There are two types of people in the world: those who embrace continuous change and the potential value it brings, and those who fear change and what it takes away.&nbsp;<\/p>\n\n\n\n<p>There are two types of companies in the world: those which are independently owned and operated, and serve the needs of their customers first, and those dependent on outside investors whose interests and potential returns take priority.<\/p>\n\n\n\n<p>The people at Mediavine, from the founders on down, have always been the types to embrace the most difficult changes and challenges, build solutions that make sense for our customers, our industry and ourselves, and emerge stronger year after year.<\/p>\n\n\n\n<p>As an independent business with no outside funding, our success depends on our customers\u2019 success. Mediavine is committed to this incredible community and to solving problems for the long haul, shaping our ecosystem to help us all stay independent and successful.<\/p>\n\n\n\n<p>As the only <a href=\"https:\/\/www.mediavine.com\/mediavine-an-independent-internet-giant\/\">Internet Giant<\/a> and ad management company that\u2019s still operated independently, everything we do is in service of you, our publishers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant.jpg\" alt=\"Internet Giant Leif\" class=\"wp-image-34443\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/01\/Internet-Giant-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>We know that in the current state of the economy and the world, 2023 may seem uncertain and turbulent at times. But you have this commitment from Mediavine.<\/p>\n\n\n\n<p>At our core, we want the same thing we\u2019ve always wanted, which is to make sure the web remains like all of us \u2014 independent, inclusive, diverse and free.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1536x864.jpg 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Let\u2019s begin this 2023 preview post by addressing the elephant in the room:&nbsp; December 2022 was soft, or underwhelming, compared to previous years.&nbsp; Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you\u2019re looking for gloom and doom predictions for the next 12 months,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":36618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-36612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2023 Mediavine Roadmap - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine&#039;s annual outlook for the coming year and what will be critical in privacy, ad tech and the advertising industry in general.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Mediavine Roadmap\" \/>\n<meta property=\"og:description\" content=\"Mediavine&#039;s annual outlook for the coming year and what will be critical in privacy, ad tech and the advertising industry in general.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T16:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T20:32:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Featured-Image-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2917\" \/>\n\t<meta property=\"og:image:height\" content=\"1943\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"2023 Mediavine Roadmap\",\"datePublished\":\"2023-01-19T16:45:45+00:00\",\"dateModified\":\"2023-01-19T20:32:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\"},\"wordCount\":1182,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/2023-Roadmap-Featured-Image-3.png\",\"articleSection\":[\"Advertising\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/2023-mediavine-roadmap\/\",\"name\":\"2023 Mediavine Roadmap - 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