{"id":36717,"date":"2023-02-21T09:15:54","date_gmt":"2023-02-21T15:15:54","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=36717"},"modified":"2023-02-21T09:15:56","modified_gmt":"2023-02-21T15:15:56","slug":"goodbye-autoplay","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/","title":{"rendered":"Goodbye Autoplay, Hello Universal Player"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Ad Settings<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Goodbye Autoplay, Hello Universal Player<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Heather Tullos<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2023-02-21T09:15:54-06:00\">February 21, 2023<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user\u2019s experience. So what&#8217;s the best way to increase revenue and RPM, while <em>also<\/em> maintaining an experience on your site that draws the reader in and allows for more engagement and time on page?<\/p>\n\n\n\n<p><strong>We have answers!<\/strong><\/p>\n\n\n\n<p>\u201cI want to level up my video strategy.\u201d<\/p>\n\n\n\n<p>\u201cWhat is the best practice for embedding videos?\u201d<\/p>\n\n\n\n<p>\u201cHow should I incorporate YouTube videos in my blog posts?\u201d<\/p>\n\n\n\n<p>\u201cI\u2019d like to add video to increase RPM but I am worried about user experience.\u201d<\/p>\n\n\n\n<p>Hi, my name is Heather Tullos &#x1f44b;&nbsp;and y\u2019all probably know me because a big part of my job is moderating our Facebook groups, and these are all recent questions you\u2019ve asked about video. I\u2019m here today to provide answers, starting with an announcement we\u2019ve spent the last month or so preparing you for:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-today-is-the-day-we-kill-sunset-say-goodbye-to-autoplay\"><strong>Today is the day we <s>kill<\/s> <s>sunset<\/s> say goodbye to autoplay<\/strong><\/h2>\n\n\n\n<p>We\u2019ve killed off a few things here at Mediavine \u2014 <a href=\"https:\/\/www.mediavine.com\/pageviews-dead-miley-cyrus-killed\/\">pageviews in favor of sessions<\/a>, <a href=\"https:\/\/www.mediavine.com\/amp-is-dead-miley-cyrus-was-only-loosely-involved\/\">AMP in favor of Core Web Vitals<\/a>, and now we are taking out autoplay instream videos in favor of a better user experience. <\/p>\n\n\n\n<p>In 2021, we rolled out the <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a> as a solution for site owners who want to earn those high video CPMs, but might not have yet ventured into producing their own video content. What we learned almost immediately is that the Universal Player, when set up properly, very quickly outpaces our previously recommended autoplay instream settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/Universal-player-2.gif\" alt=\"universal player video player sticking to the bottom of the screen as user scrolls\" class=\"wp-image-33418\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-we-get-too-far-into-the-details-let-s-cover-a-few-important-definitions\">Before we get too far into the details, let\u2019s cover a few important definitions<\/h2>\n\n\n\n<p>I\u2019ll be mentioning instream and outstream a lot in this article, so let me explain what those terms mean.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instream Video = Video ads that play before or during video content<\/li><li>Outstream Video = Video ads served outside a traditional video player<\/li><\/ul>\n\n\n\n<p>Autoplayed video content with an ad that runs before it has always been classified as instream.<\/p>\n\n\n\n<p><strong>The point of an autoplayed instream ad has never been user experience \u2014 it was always just money, as <a href=\"https:\/\/www.adweek.com\/programmatic\/the-advertiser-pivot-to-outstream\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently discussed by our CEO, Eric Hochberger in AdWeek<\/a>..<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-iab-standards\">New IAB Standards<\/h2>\n\n\n\n<p><a href=\"https:\/\/iabtechlab.com\/wp-content\/uploads\/2022\/03\/Ad-Format-Guidelines_DV-CTV.pdf\">The Interactive Advertising Bureau<\/a> (IAB, the organization that develops industry standards) has set forth guidelines that now require that these autoplayed muted ads are classified as <em>outstream<\/em>. This shift in standards is based on establishing a better user experience.<\/p>\n\n\n\n<p>So let\u2019s talk about what that means for you. Because while we all obviously want a better experience for our readers, we also need a paycheck.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-money-more-time-on-page-better-ux\"><strong>More Money. More Time on Page. Better UX.<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-1024x512.png\" alt=\"\" class=\"wp-image-36736\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-375x188.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-353x177.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-288x144.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-335x168.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-347x174.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-520x260.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-640x320.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/More-Money.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Effective today, we are killing autoplay. This means that if you were running autoplayed instream video on your site, those videos will no longer play automatically for the reader. They will be click-to-play.<\/p>\n\n\n\n<p>The Universal Player \u2014 that small outstream player that we rolled out in 2021 \u2014 is going to do the heavy lifting where your video revenue is concerned. Here\u2019s how that works:<\/p>\n\n\n\n<p>When we look at the numbers, most autoplayed instream videos average fewer than 1 impression per session. In fact, on most sites that number drops to 0.5 impressions per pageview. That means that readers are closing out the autoplayed instream player before they ever even see the video content you created. <\/p>\n\n\n\n<p>In contrast though, the Universal Player averages 2-4 impressions per pageview. It\u2019s 10 px smaller and tucked out of the way in that recommended Bottom Left position on mobile, so it just chugs along, refreshing every 30 seconds as long as there\u2019s outstream inventory.<\/p>\n\n\n\n<p>It works if a reader carefully scrolls your content and reads every word, but it also works if they scroll really quickly or use a jump link to hop down the page. Since it DOES work so well, there are not actually that many Mediavine sites that are still relying on an autoplay strategy.<\/p>\n\n\n\n<p>For those of you that will just be making the shift today, I wanted to be sure to provide answers to common questions, and to help you be sure you are set up for video success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-all-of-my-videos\">WHAT ABOUT ALL OF MY VIDEOS?!!!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-1024x512.png\" alt=\"\" class=\"wp-image-36738\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-375x188.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-353x177.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-288x144.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-335x168.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-347x174.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-520x260.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-640x320.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared-735x368.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Leif_Scared.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you\u2019ve spent time and money creating useful video companions to your blog posts, you are still in great shape. Video is an excellent way for readers to learn more and have an additional visual companion to the content on your site. It speaks to the different ways people like to learn, and when they choose to click on a video they are engaged.<\/p>\n\n\n\n<p>Engaged readers pay you more in the form of higher CPMs and longer time on a site. Not only is that reader seeing the ad in its entirety, but they are also sticking around for your content instead of looking for ways to exit.<\/p>\n\n\n\n<p>Video is also still great for SEO. Google loves it, and videos can give you additional opportunities for how you appear in search results.<\/p>\n\n\n\n<p>And let\u2019s not forget all the ways you can creatively reappropriate video content across social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-mediavine-video-for-the-highest-revenue-rpm-and-roi\">How to set up Mediavine video for the highest revenue, RPM and ROI<\/h2>\n\n\n\n<p>Since we are removing Autoplay Settings for you today, including Featured Video, there are fewer buttons for you to worry about, and this set up is really simple.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-check-on-your-optimize-placement-settings\">Check on Your Optimize Placement Settings<\/h3>\n\n\n\n<p>Without videos being autoplayed, these settings are no longer needed. However, before you disable them permanently, be sure that your videos are embedded in the correct place in your posts. Find out more details about correctly embed, because if a video is NOT autoplaying, we want to be sure that it IS where your reader can find it and click to play.<\/p>\n\n\n\n<p>Optimize placement settings can be important if you have not been consistent with video embeds across your site (maybe they are in the first screenview, maybe they are not in the easiest place to see in most posts, etc).<\/p>\n\n\n\n<p>To check your video placements, disable Optimize Placement on desktop and mobile, and save. Then go to the Top Videos section of your dashboard and click View on a few of the top videos. Scroll through the post or use your jump links. If the videos are where they should be, you can leave Optimize Placement off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-embed-your-videos\">Embed Your Videos<\/h3>\n\n\n\n<p>This one is important! If you have video content it should be embedded into the corresponding blog post.<\/p>\n\n\n\n<p>&#x27a1;&#xfe0f;&nbsp;If your post has a how-to or recipe card, be sure to embed IN THE CARD.<\/p>\n\n\n\n<p>&#x27a1;&#xfe0f;&nbsp;If your post does not have a card, embed in the blog post.<\/p>\n\n\n\n<p>&#x2757;&#xfe0f;&nbsp;It is not necessary (and is not best practice) to embed in both the card and the post. If you have a card and embed there, that is all you need to do as far as video schema goes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-sure-to-fill-out-your-video-details\"><strong>Be sure to fill out your video details.<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\/\">This is still important for advertiser spend as well as SEO<\/a>. Advertisers don\u2019t watch your videos so they use the associated URL and keywords etc to understand more about how to spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-if-you-have-youtube-videos\">If you have YouTube Videos\u2026<\/h3>\n\n\n\n<p>You can embed your YouTube videos (the recommendations for embeds are the same! In the card if you have one, in the post if you don\u2019t) if that\u2019s your preference, but there are a few things you will want to keep in mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If a reader clicks-to-play your YouTube video, you won\u2019t be able to monetize that view on your blog (you CAN with the Mediavine embed).<\/li><li>YouTube embeds can be slow. They often turn up in pagespeed reports so it\u2019s important to keep an eye out.<\/li><li>If you want to grow your YouTube presence via your website, you can also <a href=\"https:\/\/help.mediavine.com\/en\/articles\/1388975-how-to-connect-your-mediavine-videos-to-a-youtube-channel\" target=\"_blank\" rel=\"noreferrer noopener\">connect your YouTube channel via Mediavine video<\/a>.<\/li><\/ul>\n\n\n\n<p>Video has changed so many times over the years, and it will likely change again (but hopefully not for awhile). This current strategy based on IAB standards and best practices is really striking an excellent balance and we think it opens up so many more creative opportunities for how to approach video content on your site. Have questions? You know where to find us!<\/p>\n\n\n\n<p><a href=\"https:\/\/help.mediavine.com\/en\/articles\/6902137-setting-up-mediavine-video-for-success\" target=\"_blank\" rel=\"noreferrer noopener\">You can bookmark this help article<\/a> and are always welcome to reach out!<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/93555fcf23e5c18461c091ebdc76615a5fdf001119201ebe33c52d25da390be6?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/93555fcf23e5c18461c091ebdc76615a5fdf001119201ebe33c52d25da390be6?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/heather\/\" target=\"_self\">Heather Tullos<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; 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Bigger Returns<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 12, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Future of Digital Advertising: Fewer Ads. Bigger Returns\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png\" class=\"attachment-large size-large\" alt=\"man using laptop in a home office\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-768x511.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-375x248.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-556x370.png 556w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/AdobeStock_419923686-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Ad Settings<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Ad Tech Shines: Introducing AdtechCares as a New PSA Partner<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Nov 11, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).&nbsp; Mediavine\u2019s&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/adtech-cares\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Ad Tech Shines: Introducing AdtechCares as a New PSA Partner\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"man in a blue and white plaid shirt using a desktop computer at a desk\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/desktop-interstitials-user.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Ad Settings<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Desktop Interstitial Ads Are Live: Should You Enable Them?<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 7, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As you know, Mediavine recently brought back the mobile interstitial for a second act after its unspectacular debut a few years ago. Now, as promised, we&#8217;ve launched its desktop counterpart in all its glory (and scary user experiences, which we&#8217;ll touch on shortly). The New Desktop Interstitial Like the mobile interstitial,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/desktop-interstitial-ads\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Desktop Interstitial Ads Are Live: Should You Enable Them?\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user\u2019s experience. So what&#8217;s the best way to increase revenue and RPM, while also maintaining an experience on your site that draws the reader in&#8230;<\/p>\n","protected":false},"author":44447,"featured_media":36743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112],"tags":[],"audience_post":[],"class_list":["post-36717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goodbye Autoplay, Hello Universal Player - Mediavine<\/title>\n<meta name=\"description\" content=\"If Mediavine Publishers haven&#039;t already done so, we&#039;re turning off autoplay in alignment with video ad best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodbye Autoplay, Hello Universal Player\" \/>\n<meta property=\"og:description\" content=\"If Mediavine Publishers haven&#039;t already done so, we&#039;re turning off autoplay in alignment with video ad best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T15:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T15:15:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Heather Tullos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heather Tullos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\"},\"author\":{\"name\":\"Heather Tullos\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/3aa8ab656b56bd511115f253299b17e3\"},\"headline\":\"Goodbye Autoplay, Hello Universal Player\",\"datePublished\":\"2023-02-21T15:15:54+00:00\",\"dateModified\":\"2023-02-21T15:15:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\"},\"wordCount\":1410,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/Sunsetting-Autoplay-featured-image.png\",\"articleSection\":[\"Ad Settings\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/goodbye-autoplay\/\",\"name\":\"Goodbye Autoplay, Hello Universal Player - 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