{"id":3712,"date":"2018-01-19T08:25:00","date_gmt":"2018-01-19T14:25:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=3712"},"modified":"2020-09-04T10:27:31","modified_gmt":"2020-09-04T15:27:31","slug":"bloggers-maximize-work-flow","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/bloggers-maximize-work-flow\/","title":{"rendered":"The Best Tools and Practices To Maximize Work Flow and Maintain Sanity as a Blogger"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">The Best Tools and Practices To Maximize Work Flow and Maintain Sanity as a Blogger<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Jenny Guy<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-01-19T08:25:00-06:00\">January 19, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Nicole Johnson is organized.\n\nIt goes without saying that the Director of Publisher Support for Mediavine\u2019s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog <a href=\"https:\/\/www.orwhateveryoudo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Or Whatever You Do<\/a>, and then toss in her seven adorable children? (Not a typo. SEVEN.)\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4640 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-Family-701x460.jpg\" alt=\"Mediavine Director of Publisher Support along with husband, seven children, and Santa.\" width=\"701\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-Family-701x460.jpg 701w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-Family-441x289.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-Family-768x504.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-Family.jpg 960w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/>\n\nOrganized is an understatement: Her time-saving strategies are next-level ninja. They\u2019ve got to be for her to work full-time, put 7 kids to bed, and have any hope of time for fun things like eating food or staying sane.\n\nIn her session at the <a href=\"https:\/\/www.mediavine.com\/mediavine-conference\/\">Mediavine Publishers Conference 2017<\/a> in Charleston, \u201cMastering &amp; Streamlining Work Flow\u201d, she revealed her favorite tools to automate many of her blog tasks and her &#8216;set and forget&#8217; social media strategy.\n\nFrom establishing a realistic blogging schedule you can stick with, to a CoSchedule tutorial from her unique perspective as a former employee, she broke it all down. Watch the video to begin your own ninja training.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/qiWRvfX781s\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nShe pencilled me into her (packed), (color-coded) calendar for a quick update as a part of our COUNTDOWN TO CALIFORNIA\/<a href=\"https:\/\/www.mediavine.com\/mpncon2018\/\">Mediavine Publishers Conference 2018<\/a> to see what\u2019s changed since Charleston and looking forward to the next year in our industry.\n\n<strong>Hi Nicole!<\/strong>\n<strong> You offered so many great, practical tools and tips to streamline workflow as a content creator. But one of my favorite parts of your session was when you talked about the 3 schedule versions you use in relation to how much time you spend blogging: Ideal, Actual and Realistic. You gave us real talk about how wide the gap was between the Ideal and Actual for you at that time. <\/strong>\n<h2>Could you explain this concept a little further? How\u2019s that breakdown been for you since Charleston? Are you miraculously finding any more time to devote to your blog (I hear between the couch cushions is a good place to search)?<\/h2>\nHa. I wish there was as much time between my cushions as there are crumbs! I still haven\u2019t managed to find any more time between my family and my job, but I have started utilizing some more tools and enlisting some more help to get things accomplished.\n\nTo start, I got a VA to help me catch up on a backlog of site submissions to all of the various food sharing sites. Those links are valuable for getting posts off the ground, so neglecting that wasn\u2019t good for the growth of my site.\n\nHaving someone else working on that was amazing, and something I highly recommend. I have a whole site audit spreadsheet now where I can track what has been submitted where, and if things like my SEO or Recipe Card needs some work.\n\nAll of my \u201cto-do\u201d list still isn\u2019t getting done, but we\u2019re making progress on the big-picture stuff that\u2019ll help me sustain any growth I see long-term.\n\nI\u2019ve also starting enlisting the help of my husband. I think there\u2019s some real value in this. It is a family business, and I\u2019m fully planning on employing my kids when they are old enough to assist in some of the upkeep of this business. Hopefully, in the process they\u2019ll also learn some tools that will help them in the future as well.\n\n<a href=\"https:\/\/www.orwhateveryoudo.com\/2017\/11\/instant-pot-roast-beef-gravy.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4652 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Or-Whatever-You-Do.jpg\" alt=\"Instant Pot Hot Beef\" width=\"680\" height=\"1190\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Or-Whatever-You-Do.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Or-Whatever-You-Do-171x300.jpg 171w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Or-Whatever-You-Do-263x460.jpg 263w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a>\n\n<strong>Related to that, talk about your goal-setting process. You mentioned setting realistic goals and it seems to me that one of the most important aspects of time management and streamlining are clearly setting achievable goals from the outset.<\/strong>\n<h2><strong>What\u2019s your secret? What\u2019s your translation process from your overall blog goals to establishing a workflow? How do you hold yourself accountable with your schedule and goals?<\/strong><\/h2>\nMy \u201csecret\u201d is that there aren\u2019t any big secrets. Set goals that you have a clear path towards achieving, and have enough signposts along the way so you can show yourself progress.\n\nMy overarching goal for my own site is to double my traffic in 2018. That\u2019s totally doable, but takes a lot of work. I\u2019m currently spending about 5 hours on my blog a week right now. That includes the cooking\/photographing\/photo editing\/post writing\/social media marketing\/audits and improvements. All of it. My VA was doing about 5-6 hours a week also. I\u2019m taking that back in-house for a little bit while I get things organized and a plan finalized for 2018.\n\nI sat down and looked at my site and my stats and my SEO and made a list of things I feel are the most important towards hitting my \u201cdoubled traffic\u201d goal in 2018.\n\nPost more often. That\u2019s the number one advice I get from anyone I ask who has a site getting insane amounts of traffic. Google wants to reward sites that are creating a lot of valuable content and adding to the quality of the internet. Being a recipe blogger &#8211; that is hard. Recipe content takes a really long time to create, so I\u2019m working on some strategies to post more often, but more intentionally too. Batch working, and parceling out some of the writing (heeyyyyy husband \/ coauthor!) has been an amazing help.\n\nGo after quality backlinks in a way that is mutually beneficial. That\u2019ll be in the way of guest posting on some of my favorite sites (I hope!), contributing more often to Food Fanatic, and trying to get my links out there on more types of sites as well. This does <strong>NOT<\/strong> mean emailing random strangers and asking them to link to me. DON\u2019T DO THIS IT IS THE <strong>WORST<\/strong>.\n\nSocial media marketing once a week. That\u2019s it. Schedule all of it in 2 hours or less. Pinterest, Facebook, Twitter, G+ if you are still over there. I use Tailwind like it is going out of style, and have a pretty great method worked out where I can schedule allllll of my pins for a couple weeks in less than an hour.&nbsp;\n\nLIVE POST TO SOCIAL OCCASIONALLY. It is not a secret that social media platforms want your face pointed towards them. Take a couple of minutes during the day to do some live posting\/pinning\/tweeting. Your readers will thank you, and so will those algorithms.&nbsp;\n\nThe translation there from paper to real life isn\u2019t perfect, yet, but we\u2019re getting there. Having a blog also means that I get the flexibility of just NOT doing it for a week if I need to. That\u2019s important for me with life being as crazy as it is right now. I have the fun project without the stress and pressure. It started out as a labor of love, and it continues to be.\n\nThere is some additional accountability now because we\u2019re working as a blogging team in my house, so we\u2019re doing pretty well prodding each other along. Asking how posts are coming, planning for future recipes we want to work on, etc. It has been pretty fun getting him up-to-speed on some of the blogging world.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4646 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-613x460.jpg\" alt=\"A group plays instruments outdoors beneath a pop up gazebo, with woods in the background.\" width=\"613\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/11\/Nicole-Johnson.jpg 2048w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/>\n<h2><strong>You\u2019re ALL about Canva, Tailwind and especially, CoSchedule. Are these 3 still your preferred tools? Are there any new, can\u2019t-miss features that we must learn about and use?<\/strong><\/h2>\nThose are still my go-to sanity savers. I finally broke down and created a template that I use for my pins in <a href=\"https:\/\/www.mediavine.com\/graphic-design-tools\/\">Canva<\/a>, and I think it has made my brand much more cohesive and saves me a ton of time trying to find the PERFECT font combination.\n\nDefinitely check out CoSchedule\u2019s Requeue if you can. That was one of my favorite changes of 2017, and something I\u2019m still heavily utilizing. I LOVE it.\n<h2><strong>Last year in Charleston you mentioned a trial of Mass Planner \u2014 how did it go? Have you discovered any must-have tools since Charleston? Anything upcoming that you\u2019re excited about for 2018?<\/strong><\/h2>\nI didn\u2019t end up trying it, as it didn\u2019t work on a Mac and I wasn\u2019t willing to put the hacks in place that it needed in order to work on a Mac. Which I was then very glad of because it caused a bunch of issues with people\u2019s Instagram accounts, and eventually was forced to shut down completely.\n\nI know a lot of people found a lot of growth with bots, and I\u2019m not above them. I DO use ReQueue which is technically scheduling things on my behalf, but what was different to me with Mass Planner and the services felt like it was fake interaction.\n\nEveryone has to make the decision that is best for their business, and the bottom line is that I just didn\u2019t feel right automating at that level. Your mileage may vary.\n\n<strong>Thank you Nicole for giving us some of your valuable time and more streamlining tips to help make 2018 a more productive year for everyone.<\/strong>\n\n<em>To find Nicole (and some mouthwatering food pics), visit her <a href=\"https:\/\/www.instagram.com\/orwhateveryoudo\/\">Instagram<\/a>. You can meet Nicole up close and in person at MVCon18, February 26-March 2nd at the Google Complex in California (<a href=\"https:\/\/www.mediavine.com\/an-in-depth-interview-with-2018-mediavine-publishers-conference-organizer-megan-myers\/\">read all about it here<\/a>), along with various other conferences across the country in 2018. <\/em><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/jenny\/\" target=\"_self\">Jenny Guy<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size 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We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Nicole Johnson is organized. It goes without saying that the Director of Publisher Support for Mediavine\u2019s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog Or Whatever You Do, and then toss in her seven adorable children? (Not a typo. SEVEN.) Organized&#8230;<\/p>\n","protected":false},"author":44456,"featured_media":22022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16],"tags":[],"audience_post":[],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Tools and Practices To Maximize Work Flow and Maintain Sanity as a Blogger - Mediavine<\/title>\n<meta name=\"description\" content=\"Get expert time management skills and maximize your workflow with Mediavine Director of Publisher support and fellow blogger, Nicole Johnson. 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