{"id":37126,"date":"2023-05-18T09:51:02","date_gmt":"2023-05-18T14:51:02","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=37126"},"modified":"2025-12-01T11:58:33","modified_gmt":"2025-12-01T17:58:33","slug":"googles-search-generative-experience","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/","title":{"rendered":"Google&#8217;s Search Generative Experience"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google&#8217;s Search Generative Experience<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2023-05-18T09:51:02-05:00\">May 18, 2023<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE).<\/p>\n\n\n\n<p>What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web traffic?<\/p>\n\n\n\n<p>According to its <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on SGE<\/a>, Google will add a new section directly above the search engine results, where a ChatGPT-style bot will answer queries directly inline.<\/p>\n\n\n\n<p>At that point, the user can click on links to the sources that fed the AI response, or continue the dialogue by asking follow-up questions to the chatbot.<\/p>\n\n\n\n<p>Many publishers are concerned by this and rightly so.&nbsp;<\/p>\n\n\n\n<p>If Google chatbots are directly answering search queries at the top of the page, how might that impact organic traffic as we\u2019ve always known it?<\/p>\n\n\n\n<p>Before we pronounce our industry dead and buried, let\u2019s zoom out. Despite how remarkable this technology is and how futuristic it seems, we\u2019ve been down this road before.<\/p>\n\n\n\n<p>If you\u2019ve been doing this for a long time like we have (at the risk of dating ourselves) you may remember when Google first launched ads into search.<\/p>\n\n\n\n<p>Ads quickly began to dominate most of the top spots, and plenty of panic ensued, but here we are. Organic search results survived.<\/p>\n\n\n\n<p>More recently, you likely remember the launch of <em>position zero<\/em>, which is conceptually similar to SGE, as certain questions are answered directly in a box above the search results by Google before any links are displayed (hence the name).<\/p>\n\n\n\n<p>But again, guess what? Organic results survived.<\/p>\n\n\n\n<p>In fact, organic search strategies came to include winning this very spot, as position zero is attainable even if a page isn\u2019t otherwise ranked in the top three. For those that saw this challenge as an opportunity, it was a potential win, not a loss.<\/p>\n\n\n\n<p>The list goes on. Think about carousels, text fragments, and countless other changes and enhancements we\u2019ve experienced with Google search.<\/p>\n\n\n\n<p>Organic survived, because content creators have always served as the lifeblood of those search results, and the web itself.&nbsp;<\/p>\n\n\n\n<p>Google\u2019s SGE post acknowledges this reality:<\/p>\n\n\n\n<p><em>\u201c<\/em><em>As we bring generative AI into Search, we\u2019re committed to continue sending valuable traffic to sites across the web.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-okay-but-do-you-honestly-believe-that-and-what-can-i-do\"><strong>Okay, But Do You Honestly Believe That? And What Can I Do?<\/strong><\/h2>\n\n\n\n<p>Still skeptical? Good, and same. There are things that are outside of your control (what Google does).<\/p>\n\n\n\n<p>While we believe that <a href=\"https:\/\/creators.google\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google needs content creators<\/a> \u2014 and therefore has an interest in taking the responsible approach it promises here \u2014 we\u2019re still strong advocates for publishers taking AI seriously and updating their strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video.jpg\" alt=\"\" class=\"wp-image-37133\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/two-people-recording-a-cooking-video-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>First and foremost, focus on the one thing that AI, machine learning and chatbots can never do: Build a relationship with your readers.<\/p>\n\n\n\n<p>SGE, ChatGPT and their robotic cohorts have many use cases, but forming an authentic relationship with readers is beyond their scope**.<\/p>\n\n\n\n<p>Take advantage of your best asset: You.&nbsp;<\/p>\n\n\n\n<p>Own the relationship with your audience and nurture it with tools like Grow\u2019s Spotlight Subscribe and running a newsletter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Spotlight-Subscribe.gif\" alt=\"\" class=\"wp-image-37130\"\/><\/figure>\n\n\n\n<p>Second, think in terms of what these changes add, not what they take away.<\/p>\n\n\n\n<p>Remember that this is not a declaration of war on AI, nor is it mutually exclusive from embracing technology that adds tremendous value.<\/p>\n\n\n\n<p>Don\u2019t fight the robot revolution, lead it. Check our blog post on <a href=\"https:\/\/www.mediavine.com\/5-ways-chatgpt-increase-productivity\/\">ways bloggers can use ChatGPT<\/a> to increase productivity while maintaining your unique voice.<\/p>\n\n\n\n<p>Use AI to build and maintain the authentic relationship with your readers that helps you stand out. It\u2019s not an either\/or proposition.<\/p>\n\n\n\n<p>Third, and perhaps most importantly from the standpoint of AI possibly disrupting your Google traffic? Diversify. Invest in other traffic sources.<\/p>\n\n\n\n<p>I know \u2026 who wants to join yet another social network. I still long for the days of MySpace. But again, you have to think of your relationship with your readers.&nbsp;<\/p>\n\n\n\n<p>Not every reader is going to want to engage exactly how you wish they would, whether that\u2019s via email or on your preferred social platform that you\u2019ve already mastered.<\/p>\n\n\n\n<p>Change is the only constant. As trends in content consumption and technology shift, users will adapt and so should you. Meet your readers where they are.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/is-it-time-for-you-to-embrace-tiktok\/\">Even if that means TikTok<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mediavine Has Your Back<\/strong><\/h2>\n\n\n\n<p>Through nearly 19 years of growth as an independent business, Mediavine has adapted to myriad changes that threatened its existence and has always come out stronger.<\/p>\n\n\n\n<p>We still own and operate The Hollywood Gossip \u2014 one the websites that led us into ad management in 2015.<\/p>\n\n\n\n<p>We\u2019re publishers, too. As always, we\u2019ll be using that to our advantage, using our own sites and resources to help our 10,000-plus customers navigate these changing times.<\/p>\n\n\n\n<p>AI is here to stay, but so are we, the content creators. We\u2019re here to make sure the two work together, and lead the next internet revolution together.<\/p>\n\n\n\n<p>** ChatGPT attempted to write a first draft of this post, and it was beyond terrible. What the 12 of you who made it to the end of this just finished reading is all me, using my uniquely human voice.&nbsp;<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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In fact, helping bloggers build sustainable businesses is our mission. We believe in empowering people to create their own wealth on their own terms, and&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-use-your-blog-to-build-wealth-the-steps-i-took-to-turn-my-blog-into-a-profitable-business\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How To Use Your Blog To Build Wealth: The Steps I Took To Turn My Blog Into A Profitable Business\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n","protected":false},"author":5,"featured_media":37128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60],"tags":[],"audience_post":[134],"class_list":["post-37126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google&#039;s Search Generative Experience - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine weighs in with initial thoughts about Google&#039;s Search Generative Experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Search Generative Experience\" \/>\n<meta property=\"og:description\" content=\"Mediavine weighs in with initial thoughts about Google&#039;s Search Generative Experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T14:51:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T17:58:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Google&#8217;s Search Generative Experience\",\"datePublished\":\"2023-05-18T14:51:02+00:00\",\"dateModified\":\"2025-12-01T17:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\"},\"wordCount\":882,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\",\"articleSection\":[\"General Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\",\"name\":\"Google's Search Generative Experience - 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