{"id":45542,"date":"2023-10-18T17:19:04","date_gmt":"2023-10-18T22:19:04","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=45542"},"modified":"2025-12-01T11:49:56","modified_gmt":"2025-12-01T17:49:56","slug":"manage-ai-access-to-content-with-google-extended","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/manage-ai-access-to-content-with-google-extended\/","title":{"rendered":"Manage AI Access to Your Content with Google-Extended"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Manage AI Access to Your Content with Google-Extended<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2023-10-18T17:19:04-05:00\">October 18, 2023<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Publishers work hard to craft awesome content that keeps their readers hooked, right? But in today&#8217;s digital world, it&#8217;s critical to ensure that content stays safe and under your control.<\/p>\n\n\n\n<p>How can you protect your content from unwanted scraping and data collection in a world with generative AI?<\/p>\n\n\n\n<p>At Mediavine, we believe that <a href=\"https:\/\/www.mediavine.com\/5-ways-chatgpt-increase-productivity\/\">generative AI does have value for publishers<\/a>, especially around speeding up workflows and potentially reducing costs. But there are definitely drawbacks and concerns, such as copyright infringement, that need to be taken seriously.<\/p>\n\n\n\n<p>Google agrees, which is why it\u2019s releasing Google-Extended, a solution to allow more control for publishers to protect their content.<\/p>\n\n\n\n<p>Publishers want greater choice and control over how their content is used for emerging generative AI use cases\u2014if it\u2019s used at all. <a href=\"https:\/\/blog.google\/technology\/ai\/an-update-on-web-publisher-controls\/\">Google-Extended<\/a> is Google\u2019s solution to that concern. Google seeks to develop AI tools guided by <a href=\"https:\/\/ai.google\/responsibility\/principles\/\">AI principles<\/a> that respect <a href=\"https:\/\/cloud.google.com\/blog\/products\/ai-machine-learning\/google-cloud-unveils-ai-and-ml-privacy-commitment\">consumer privacy<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/Manage-AI-Access-to-Your-Content-with-Google-Extended-V3.jpg\" alt=\"\" class=\"wp-image-45583\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Google-Extended?<\/strong><\/h2>\n\n\n\n<p>Before we go any further, it\u2019s important to state that <strong>this is not an official Mediavine recommendation but an available option that we\u2019re presenting to you as your business partner.<\/strong><\/p>\n\n\n\n<p>Even though you have the option to use Google-Extended, it might impact your site&#8217;s search performance. It&#8217;s important to remember that every website is unique, so whether your traffic goes up or down will really depend on your specific site.<\/p>\n\n\n\n<p>That said, Google-Extended allows publishers to <a href=\"https:\/\/www.mediavine.com\/how-to-opt-out-of-gptbot-web-crawling\/\">control access to the content on their sites<\/a>; website administrators can choose whether to help Google\u2019s AI models or not.<\/p>\n\n\n\n<p>Google-Extended is one of the ways Google is testing simple, scalable controls to provide transparency. The idea behind it is fairly straight-forward: as AI keeps on growing and is rolled out in more and more ways, the ad tech industry \u2014 like most industries \u2014 is only going to become more complex.<\/p>\n\n\n\n<p>Google-Extended allows publishers to manage whether their sites will work with Google\u2019s AI solutions, such as <a href=\"https:\/\/bard.google.com\/\">Bard<\/a> and <a href=\"https:\/\/cloud.google.com\/vertex-ai\">Vertex AI<\/a> generative APIs (application programming interfaces), to improve them for accuracy and capability over time. Google-Extended also includes future generations of models that power those products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Can Publishers Use Google-Extended?<\/strong><\/h2>\n\n\n\n<p>Now, for the technical stuff.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/robot-V3.jpg\" alt=\"\" class=\"wp-image-45581\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/robot-V3.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/robot-V3-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/robot-V3-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/10\/robot-V3-555x370.jpg 555w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Google-Extended is a standalone product token that publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs. It\u2019s also what Google considers to be a \u201ccommon crawler,\u201d which is sometimes referred to as a &#8220;robot&#8221; or &#8220;spider.\u201d<\/p>\n\n\n\n<p>A crawler is a generic term for any program that\u2019s used to automatically discover and scan websites by following links from one web page to another.<\/p>\n\n\n\n<p>Google uses crawlers to perform actions for its products, either automatically or when triggered by a user request. They help Google build and improve search indices, perform product-specific crawls and they\u2019re useful for analysis.<\/p>\n\n\n\n<p>They always obey robots.txt rules and generally crawl from the IP ranges published in the googlebot.json object.<\/p>\n\n\n\n<p>So, how can Google-Extended be implemented on your site?<\/p>\n\n\n\n<p>It\u2019s time for that caveat again: <strong>this is not an official Mediavine recommendation, but an available option that we\u2019re presenting to you as your business partner.<\/strong><\/p>\n\n\n\n<p>Visit Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/overview-google-crawlers\">Overview of Google crawlers and fetchers (user agents)<\/a> to learn how to implement Google-Extended.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Google has introduced Google-Extended as one solution to empower publishers with greater choice and control over their content in the era of generative AI.<\/p>\n\n\n\n<p><strong>Implementing Google-Extended is an option for publishers, but individual outcomes may vary depending on the unique characteristics of your website.<\/strong><\/p>\n\n\n\n<p>We encourage publishers to explore Google-Extended and its potential benefits, keeping in mind that the choice to engage with AI technologies should align with your specific goals and objectives. Mediavine\u2019s Support team isn\u2019t equipped to assist our publishers with technical support for Google-Extended implementation, so for that, we recommend contacting your web developer.&nbsp;<\/p>\n\n\n\n<p>As your business partner, we&#8217;re dedicated to offering you valuable tools to navigate the ever-changing digital landscape. Google-Extended is one of those tools.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts 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Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Publishers work hard to craft awesome content that keeps their readers hooked, right? But in today&#8217;s digital world, it&#8217;s critical to ensure that content stays safe and under your control. How can you protect your content from unwanted scraping and data collection in a world with generative AI? At Mediavine, we&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":45584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-45542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Manage AI Access to Your Content with Google-Extended - Mediavine<\/title>\n<meta name=\"description\" content=\"Want to stop Google&#039;s bots from crawling your site? 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