{"id":47146,"date":"2023-11-08T14:54:34","date_gmt":"2023-11-08T20:54:34","guid":{"rendered":"https:\/\/www.mediavine.com\/?page_id=47146"},"modified":"2025-11-11T06:28:11","modified_gmt":"2025-11-11T12:28:11","slug":"the-value-of-independent-publishers","status":"publish","type":"page","link":"https:\/\/www.mediavine.com\/the-value-of-independent-publishers\/","title":{"rendered":"The Value of Independent Publishers"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/Ind.-Publisher-Guided-Discussion-Header-4.gif\" alt=\"\" class=\"wp-image-47318\"\/><\/figure>\n\n\n\n<p><i class=\"hero__background\"> <noscript><\/noscript> <\/i> <\/p>\n\n\n\n<h1 class=\"wp-block-heading title title--xxl font font--roboto-slab font--light\" id=\"h-the-value-of-independent-publishers\">The Value of Independent Publishers<\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Learning to Trust the Long Tail <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--s\" id=\"h-watch-the-replay\">Watch the replay!<\/h2>\n\n\n<figure class=\"wp-block-image tribe-embed is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\n\tdata-id=\"unKtEXPNzj8\">\n\t<div class=\"tribe-embed__inner\">\n\t\t\t<button class=\"play-button\" aria-label=\"Play Video\"><\/button>\n\t\t\t<img decoding=\"async\" loading=\"lazy\" width=640 height=480\t\tclass=\"tribe-embed__thumbnail\" alt=\"\" src=\"https:\/\/img.youtube.com\/vi\/unKtEXPNzj8\/sddefault.jpg\"\n\t\tsrcset=\"https:\/\/img.youtube.com\/vi\/unKtEXPNzj8\/mqdefault.jpg 320w,https:\/\/img.youtube.com\/vi\/unKtEXPNzj8\/hqdefault.jpg 480w,https:\/\/img.youtube.com\/vi\/unKtEXPNzj8\/sddefault.jpg 640w\" sizes=\"auto, (max-width: 640px) 100vw,640px\" \/>\n\t\t\t<\/div>\n<\/figure>\n\t\t<template id=tribe-embed-embed-html-unKtEXPNzj8\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"cmplazyload\" data-cmp-vendor=\"s30\" data-cmp-purpose=\"c51\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/unKtEXPNzj8?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/template>\n\t\t\n\n\n<p> Learn how niche content topics and audiences as well as MFA (made-for-advertising) websites can affect programmatic digital advertising campaigns and the success of independent publishers. <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-800x533.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1080x720.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-46785\" alt=\"\" height=\"533\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-800x533.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-800x533.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-320x213.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1024x683.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-768x512.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1170x780.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-555x370.jpg.webp 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-960x640.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1-1080x720.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-46785 lazyload\" alt=\"\" height=\"533\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/overhead-view-of-publisher-working-at-desk-1.jpg\" id=\"mv-trellis-img-3\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--l\" id=\"h-the-value-of-independent-publishers-0\">The Value of Independent Publishers <\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our latest Guided Discussion \u2014 The Value of the Independent Publisher \u2014 brought together the industry\u2019s top minds to consider if websites outside of the top 500 Comscore properties are crucial to unlocking unique audiences or if they should be lumped together as \u201cthe Long Tail,\u201d a nebulous place for marketers\u2019 ad spend.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Recorded on November 1, 2023, the panelists included Chris Kane of Jounce Media, Lara Koenig of MiQ, Amanda Martin of Mediavine, and Rocky Moss of DeepSee.io; the discussion aimed to shed light on Made-for-Advertising content \u2014 a topic that\u2019s been lurking in industry reports and ad news for months.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/laptop-icon-sm.svg\" alt=\"laptop-icon-sm\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading title title--l font font--roboto-slab font--regular distance distance--m\" id=\"h-defining-the-long-tail\">Defining The Long Tail<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">The discussion moderator Jenny Guy opened up the webinar with the question of the hour; <\/span><a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=313\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">how do you define the long tail? <\/span><\/i><\/a><span style=\"font-weight: 400;\">And the responses, while varied, concluded that these are sites\/publishers unknown to media buyers and marketers. <\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sites without strong name recognition<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Websites outside of the Comscore 500&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sites a media buyer would never individually inspect&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The last 20% of ad spend is long tail inventory&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Any site that doesn\u2019t get past an inclusion list from a brand or agency&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--m align align--center\" id=\"h-how-can-brand-advertisers-trust-the-sites-they-don-t-know\">How can brand advertisers trust the sites they don\u2019t know? <\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<noscript><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47337\" alt=\"\" height=\"429\" width=\"800\"><\/figure><\/noscript>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg.webp\" alt=\"\" class=\"wp-image-47337\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIn the long tail, the uniqueness of the content is really important. There are a lot of sites that are now coming up that exist only to sort of repurpose content that exists out there. We really need to find a way to incentivize new and interesting content because I think that\u2019s one of the great sort of promises of independent publishing.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Rocky Moss, DeepSee.io<\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=745\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47330\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47330 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg\" id=\"mv-trellis-img-5\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe have to be good governors of quality supply, so that buyers can have confidence in it. And I think that\u2019s what Mediavine does for independent publishers too because the buy-side does not have the capability to go all the way down long tail. It\u2019s just not feasible.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Amanda Martin, Mediavine<\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=906\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--m align align--center\" id=\"h-quality-content-exists-beyond-household-publisher-names\">Quality content exists beyond household publisher names. <\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<noscript><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47333\" alt=\"\" height=\"429\" width=\"800\"><\/figure><\/noscript>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg.webp\" alt=\"\" class=\"wp-image-47333\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--l\" id=\"h-the-future-of-the-open-web\">The Future of the Open Web<\/h2>\n\n\n\n<p>\u201cThe reality is the household name publishers that have a print history are not the future of the web. They\u2019re probably not even the current state of the web. The reality of the web is that when you want to find a chili recipe, you find one on a website you\u2019ve never heard of but it\u2019s a great piece of content. I think media buyers are wrestling with how to find the right barrier to entry so that [they are] reaching into what we\u2019re calling the long tail here [while] also protecting [their] investments from opportunistic publishers.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Chris Kane, Jounce Media<\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=1035\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47335\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47335 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg\" id=\"mv-trellis-img-7\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--l\" id=\"h-the-industry-needs-to-work-together-to-define-made-for-advertising-content-and-sites\">The industry needs to work together to define made-for-advertising content and sites<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cFrom the buy-side, the biggest thing that\u2019s been helpful is to actually start to share different lists of what constitutes MFA across the industry\u2026The real value for us came out when we were actually having calls and debating whether certain sites were or were not MFAs because that helps bridge together a stricter definition for us.<\/span>\u201d<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Lara Koenig, MiQ<\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=1687\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47333\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47333 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg\" id=\"mv-trellis-img-8\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--l\" id=\"h-recognize-the-disproportionate-harm-mfa-has-on-diverse-business-owners\">Recognize the disproportionate harm MFA has on diverse business owners<\/h2>\n\n\n\n<p>\u201c<span style=\"font-weight: 400;\">Publishers, to my knowledge, don\u2019t have any good mechanism to understand how different vendors classify the brand safety\/suitability of their industry. I\u2019ve [also] heard some concerns that the MFA blocklist may disproportionately harm diverse media businesses and that\u2019s a real concern that needs to be taken seriously. We maintain a list of about 6,000 websites with diverse ownership; 0.2% of the bid requests on those sites we currently classify as MFA. 20% of bid requests on the rest of the web we classify as MFA. At least based on our analysis, diverse media is 100 times less likely to be classified as MFA as the rest of the web.<\/span>\u201d<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Chris Kane, Jounce Media<\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=1984\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading title title--l font font--roboto-slab font--regular color color--plantation distance distance--m align align--center\" id=\"h-how-does-this-impact-the-future-of-the-internet\">How does this impact the future of the internet? <\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<noscript><figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47337\" alt=\"\" height=\"429\" width=\"800\"><\/figure><\/noscript>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-rocky-moss-3-2-800x429.jpg.webp\" alt=\"\" class=\"wp-image-47337\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI want to see independent voices be elevated and be financially rewarded for their efforts. Maybe that means because they\u2019re working with a partner like Mediavine who helps them elevate their high quality website that may be in the long tail. But we\u2019re definitely in sort of an existential place where we\u2019re either going to optimize towards who can create the most sites with the most seemingly accurate information, or who can find a way to help independent publishers monetize their websites in the long term.\u201d <\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\"><span style=\"font-weight: 400;\">\u2013 Rocky Moss, DeepSee.io<\/span><\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=2527\" class=\"button button--m button--keppel button--fill\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47335\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47335 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-lara-3-2.jpg\" id=\"mv-trellis-img-10\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIdeally, in the future, we find a balance of ad experience, consumer opt-in that gives brands [and users] a good feeling all around. I hope publishers feel good because they\u2019re still monetizing their independent, legitimate content that they\u2019ve created.\u201d <\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\"><span style=\"font-weight: 400;\">\u2013 Lara Koenig, MiQ<\/span><\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=2573\" class=\"button button--m button--keppel button--fill\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47333\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47333 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-chris-3-2.jpg\" id=\"mv-trellis-img-11\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<p>\u201cPublishers are going to have a really rough go. It\u2019s gonna be really, really hard to be a small, independent media company. And it\u2019s not clear to me what happens there. It\u2019s not clear to me how you solve that as a good market publisher unless you either merge with the big publisher or join a sales house, and those are both pretty unattractive options for mid-market culture. So that\u2019s the one that I\u2019m concerned about. But I would say that raising the barrier to entry by marketers moving to inclusion lists is\u2026 a generally healthy thing.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u2013 Chris Kane, Jounce Media<\/p>\n\n\n\n<p class=\"has-text-align-right\"> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=2698\" class=\"button button--m button--keppel button--fill\">Watch Clip<\/a> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-320x172.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1024x550.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-768x412.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1170x628.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-569x305.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-960x515.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1080x580.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47330\" alt=\"\" height=\"429\" width=\"800\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-800x429.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-320x172.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1024x550.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-768x412.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1170x628.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-569x305.jpg.webp 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-960x515.jpg.webp 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2-1080x580.jpg.webp 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg.webp 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_embed size-ratio-mv_trellis_embed wp-image-47330 lazyload\" alt=\"\" height=\"429\" width=\"800\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/11\/mediavine-guided-discussion-landing-page-images-amanda-martin-2-2.jpg\" id=\"mv-trellis-img-12\" loading=\"lazy\" data-trellis-processed=\"1\"> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI think we have a drive right now in our industry with privacy and regulation that should be teaching our industry to put the consumer and the visitor to the website and to the brand experience first. And my hope, my idealistic world, would be that our industry would start leading with technology advancements for that end consumer versus everybody in the middle and that, if we created really great advertising experiences, the bad actors wouldn\u2019t win and the consumers would.\u201d <\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\"><span style=\"font-weight: 400;\">\u2013 Amanda Martin, Mediavine&nbsp;<\/span><\/p>\n\n\n\n<p> <a href=\"https:\/\/youtu.be\/unKtEXPNzj8?t=2774\" class=\"button button--m button--keppel button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Clip<\/a> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sign up <\/span><a href=\"http:\/\/eepurl.com\/iq82Is\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> for information on future Guided Discussions from Mediavine and industry leaders.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Value of Independent Publishers Learning to Trust the Long Tail Watch the replay! Learn how niche content topics and audiences as well as MFA (made-for-advertising) websites can affect programmatic digital advertising campaigns and the success of independent publishers. The Value of Independent Publishers Our latest Guided Discussion \u2014 The Value of the Independent Publisher&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-47146","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Value of Independent Publishers - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/the-value-of-independent-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Independent Publishers\" \/>\n<meta property=\"og:description\" content=\"The Value of Independent Publishers Learning to Trust the Long Tail Watch the replay! 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