{"id":48583,"date":"2023-12-13T11:48:41","date_gmt":"2023-12-13T17:48:41","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=48583"},"modified":"2025-12-01T11:47:45","modified_gmt":"2025-12-01T17:47:45","slug":"10-reasons-to-run-grow-now","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/","title":{"rendered":"10 Reasons to Run Grow Now"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">10 Reasons to Run Grow Now<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2023-12-13T11:48:41-06:00\">December 13, 2023<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Third-party cookies aren\u2019t going away until 2024, but, well, 2024 isn\u2019t exactly far away at this point, and regardless, you need to be running <a href=\"https:\/\/www.grow.me\/publishers\/\">Grow<\/a> now.&nbsp;<\/p>\n\n\n\n<p>You should be running it yesterday or last month, honestly, but we\u2019ll settle for now. Why? There are so many reasons we made a Top 10 list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-1024x171.png\" alt=\"1. Build your newsletter audience\" class=\"wp-image-50663\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/1-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-build-your-newsletter-audience\">1. Build Your Newsletter Audience<\/h2>\n\n\n\n<p>As a percentage of your overall audience, email traffic might be quite small \u2014 but it may be your most valuable traffic source. That\u2019s because your email list is the only relationship with your audience that you actually own.&nbsp;<\/p>\n\n\n\n<p>Your social traffic lives and dies with the platform you build it on. (How are your MySpace followers doing lately?) Even if the platform survives, algorithm changes wreak havoc.<\/p>\n\n\n\n<p>Google Search traffic can tank with an update. Referral traffic can vanish without any warning or fault of your own. And few of us can rely on people typing our URL into their browsers.<\/p>\n\n\n\n<p>The one constant since the 1970s? <s>The Detroit Lions being bad at football<\/s>. Email.<\/p>\n\n\n\n<p>Grow is loaded with Subscribe features to help you expand exponentially in this arena. From <a href=\"https:\/\/www.grow.me\/publishers\/grow-me-introducing-subscribe-and-the-spotlight-widget\/\">Spotlight Subscribe<\/a>, to <a href=\"https:\/\/www.grow.me\/publishers\/grow-subscribe-pop-ups\/\">pop-ups<\/a>, <a href=\"https:\/\/www.grow.me\/publishers\/subscribe-action-pack-for-grow\/\">Action Pack<\/a> and <a href=\"https:\/\/www.grow.me\/publishers\/exclusive-content-grow\/\">Exclusive Content<\/a>, <a href=\"https:\/\/www.grow.me\/publishers\/automailer-your-ultimate-solution-for-hassle-free-email-newsletters\/\">Grow fuels newsletter growth<\/a> \u2014 and builds relationships with your readers&nbsp; \u2014 no matter what the future holds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-1024x171.png\" alt=\"2. Make More Money Today\" class=\"wp-image-50664\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/2-4.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make More Money Today!<\/h2>\n\n\n\n<p>We all love to talk about <a href=\"https:\/\/www.mediavine.com\/mediavine-first-party-data-solution\/\">Chrome getting rid of third-party cookies (3PC) in 2024<\/a>, but let\u2019s not forget the trendsetters \u2014 Safari and Firefox put the kibosh on 3PC years ago.<\/p>\n\n\n\n<p>When readers are logged into your site through Grow on these browsers, your earnings could increase*. Today. These readers currently can be valued at more than double the worth of non-Grow readers on average.<\/p>\n\n\n\n<p>Better still, even with 3PC still around for the time being on Chrome, you could make more there as well. On average, authenticated traffic can be worth over 50 percent more than third-party data on Chrome because it&#8217;s so reliable. That&#8217;s right now, before cookies are gone, and that figure should only increase when we lose the ability to track non-Grow readers once 3PC are gone and the value of those readers decreases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-1024x171.png\" alt=\"3. Grow uses third-party cookies while we still have them.\" class=\"wp-image-50677\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/3-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Grow Uses 3PC While We Still Have Them<\/h2>\n\n\n\n<p>We still have two weeks of 2023 with 3PC in effect, and the 2024 phase out is going to be a slow rollout (only 1 percent of cookies will be deprecated initially).<\/p>\n\n\n\n<p>That means we still have some time left with cookies around, and you better believe <a href=\"https:\/\/www.grow.me\/publishers\/\">Grow<\/a> is taking advantage of that.<\/p>\n\n\n\n<p>On Chrome, if a logged-in reader who created a Grow account comes to your site, when they show up, they\u2019re already signed in.&nbsp;<\/p>\n\n\n\n<p>Publishers get all the advantages of logged in readers, like increased CPMs, and readers get personalized content they\u2019ll love.<\/p>\n\n\n\n<p>Simply turning on Grow could mean more money in your pocket* with no effort \u2014 and the sooner you turn it on, the more valuable it becomes in the long term.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/4-2.png\" alt=\"4. When third-party cookies go away, your first-party data endures.\" class=\"wp-image-50678\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. When Third-Party Cookies Go Away, Your First-Party Data Endures<\/h2>\n\n\n\n<p>To be clear, when we talk about cookies going away, we mean browser-based third-party cookies. When a reader logs in to your site, that\u2019s stored on site as a first-party cookie.<\/p>\n\n\n\n<p>That means all those readers who come to your website, even through third-party cookies on Chrome, will remain logged in to your site once third-party cookies go away.<\/p>\n\n\n\n<p>Think of these like a nice \u201ccookie bridge\u201d \u2014 and the sooner you run Grow, the sooner you can begin building up your reserves for a post-3PC world.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/mediavine-first-party-data-solution\/\">Convert third-party cookies into first-party data<\/a> starting today, simply by enabling Grow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/5-2.png\" alt=\"5. Increase traffic.\" class=\"wp-image-50680\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Increase Traffic<\/h2>\n\n\n\n<p>If extra money and future-proofing your business with authenticated traffic aren\u2019t enough to persuade you, how about increased web traffic?<\/p>\n\n\n\n<p>Grow has features like <a href=\"https:\/\/www.grow.me\/publishers\/grow-me-recommended-content\/\">Recommended Content<\/a>, <a href=\"https:\/\/www.grow.me\/publishers\/grows-new-and-improved-search-experience\/\">Search<\/a>, Bookmarks and <a href=\"https:\/\/www.grow.me\/publishers\/automailer-your-ultimate-solution-for-hassle-free-email-newsletters\/\">Automailer<\/a> that are designed to increase the value of every visitor to your website by providing them opportunities for repeat engagements.<\/p>\n\n\n\n<p>Getting that second pageview out of a visitor is huge \u2014 and we all know how challenging that can be, especially with traffic from social media platforms.<\/p>\n\n\n\n<p>Through years of optimizations and built-in machine learning, Grow optimizes your readers\u2019 experiences to make sure they stick around \u2014 and it works.<\/p>\n\n\n\n<p>The average site running any of those features gets more pageviews. In November 2023, we saw nearly 13 million additional pageviews across sites running these features, which could mean more money in your pocket today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-1024x171.png\" alt=\"6. Speed up your site.\" class=\"wp-image-50671\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/6-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Speed Up Your Site<\/h2>\n\n\n\n<p>Did we mention that you get all of the tools listed above without slowing down your site?<\/p>\n\n\n\n<p>Across the internet, related content, subscribe forms and search plugins are often some of the most taxing on your site. Not with Grow.<\/p>\n\n\n\n<p>Grow provides you all of those features with built-in <a href=\"https:\/\/www.mediavine.com\/lazy-loading-video-player\/\">lazy loading<\/a> and optimizations to help ensure that neither your server nor your site\u2019s <a href=\"https:\/\/www.mediavine.com\/mediavine-core-web-vitals-update-what-you-need-to-know\/\">Core Web Vitals<\/a> are adversely affected.<\/p>\n\n\n\n<p>So turn off those taxing plugins and other third-party JavaScript and help speed up your website with a single Grow script (or with our <a href=\"https:\/\/www.grow.me\/publishers\/introducing-our-new-lightweight-grow-wordpress-plugin\/\">Grow WordPress plugin<\/a>). A faster site can mean more ad revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-1024x171.png\" alt=\"7. Save Money\" class=\"wp-image-50672\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/7-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. Save Money<\/h2>\n\n\n\n<p>We\u2019ve spent a lot of time discussing ways in which you can earn more money with Grow. But would you believe you can also save at the same time?<\/p>\n\n\n\n<p>That\u2019s because Grow is free. Better than free, actually, because it may help you earn revenue*!<\/p>\n\n\n\n<p>Removing many of the plugins we just mentioned means eliminating paid, recurring expenses from your budget. Not only can you save money by removing those and going with Grow instead, but our <a href=\"https:\/\/www.grow.me\/publishers\/automailer-your-ultimate-solution-for-hassle-free-email-newsletters\/\">Automailer<\/a> feature allows you to send emails for free.&nbsp;<\/p>\n\n\n\n<p>Paying for an Email Sending Provider (ESP) is one of the most costly expenses for many publishers. In many cases, Automailer is an effective, free replacement.<\/p>\n\n\n\n<p>NOTE: If your email solution is optimized, and you\u2019re happy with it, we definitely recommend sticking to your ESP. But if you\u2019re like many of us and never optimized an ESP? Automailer is for you.<\/p>\n\n\n\n<p>A lot of us set up RSS-to-email feeds and then moved on. In those situations, you could ditch that setup for Automailer \u2014 a system that automatically sends your latest and top performing posts to your readers based on their individual recommended content. That means tailored emails to each subscriber.&nbsp;<\/p>\n\n\n\n<p>(<strong>For free<\/strong>, in case we didn\u2019t mention that three times already.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-1024x171.png\" alt=\"8. Build your reader base.\" class=\"wp-image-50673\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-1024x171.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-320x53.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-768x128.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-1170x195.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-800x133.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-569x95.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-960x160.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2-1080x180.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/8-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. Build Your Reader Base<\/h2>\n\n\n\n<p>We all love any traffic we can get, but not all traffic is created equal. A reader that consumes one pageview after coming from Pinterest will never be worth the same as a loyal reader who returns week in and week out after opening your newsletter.<\/p>\n\n\n\n<p>Why? That\u2019s a subject for an entire blog post \u2014 but long story short, readers who are more engaged with your content are also more likely to see relevant ads, which improves their user experience.&nbsp;<\/p>\n\n\n\n<p>Plus, thanks to Grow, all of these logged-in readers will fall into the category of authenticated traffic, which again, on average, can be worth more than double the value of unauthenticated traffic on browsers like Safari and Firefox.&nbsp;<\/p>\n\n\n\n<p>You might not think of your readers as \u201csuper fans\u201d along the lines of Taylor Swift\u2019s legions of devotees, but this is the publishing equivalent \u2014 they will follow you no matter where the web goes. They belong with you, if you will.<\/p>\n\n\n\n<p>Bad jokes aside, we can\u2019t predict every aspect of what the web will look like in a few years, but we can promise you it\u2019s changing fast and won\u2019t be like it is today.<\/p>\n\n\n\n<p>Loyal readers will stick with you, though. <a href=\"https:\/\/www.grow.me\/publishers\/\">Grow<\/a> is the engagement framework built for you to attract and keep super fans, and Grow readers are that fan base.<\/p>\n\n\n\n<p>Mediavine is constantly working on even more ways to make sure they keep coming back. Features like Subscribe, Automailer and Bookmarks are just the beginning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/9-1.png\" alt=\"9. Help us grow together.\" class=\"wp-image-50674\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9. Help Us Grow Together<\/h2>\n\n\n\n<p>Individually, no single publisher can generate the volume of authenticated traffic and the scale of first-party data that advertisers need to replace third-party cookies.<\/p>\n\n\n\n<p>We\u2019re talking about tens of millions of registered readers. Not even the top sites on the internet with the biggest subscriber bases have that.<\/p>\n\n\n\n<p>But combined? Mediavine publishers are bigger than the top sites on the internet.&nbsp;<\/p>\n\n\n\n<p>Trying to grow your newsletter on your own is fine, but even a successful website is probably sending out emails to tens of thousands of subscribers. We need tens of millions.<\/p>\n\n\n\n<p>Tens of millions means at least 5-10% of traffic from Mediavine sites logging in. Grow readers are shared between our sites, and we need to bring in a lot more of them \u2014 together.<\/p>\n\n\n\n<p>It takes all of us, and the sooner we start this collective mission, the closer we\u2019ll be to the goal when third-party cookies are officially a thing of the past.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/10-2.png\" alt=\"10. Help shape the future of Grow.\" class=\"wp-image-50675\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10. Help Shape the Future of Grow<\/h2>\n\n\n\n<p>We purposely launched Grow in what we call the Minimum Viable Product (MVP) stage when we released it three years ago, and we did this for a reason.&nbsp;<\/p>\n\n\n\n<p>Grow has always been about providing value to readers. Since every site is different and you know your readers better than anyone, it\u2019s you \u2014 our publishers \u2014 who have been driving the roadmap of Grow from the onset.<\/p>\n\n\n\n<p>You can\u2019t be providing that feedback, and driving the future of this platform and the web, unless you\u2019re running Grow \u2014 and thousands of our publishers are not.&nbsp;<\/p>\n\n\n\n<p>Are there features missing from Grow that are preventing you from running it? Or things you think could be done better or differently in an ideal world?<\/p>\n\n\n\n<p><a href=\"https:\/\/publishers.grow.me\/register?domain_sessionid=7699a5e5-1cba-4c7a-b3e6-b2d77bb750d0&amp;domain_sessionidx=4\">Run Grow now<\/a>. Then share that feedback.<\/p>\n\n\n\n<p>Grow has evolved like crazy in the past three years and will only continue to do so in 2024 and beyond, but we need you to be part of the solution.&nbsp;<\/p>\n\n\n\n<p>The future of the web is in our hands. Let\u2019s Grow together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-1024x512.png\" alt=\"\" class=\"wp-image-50613\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/Let_s-Grow-Together.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em><em>Please note: Grow users must be utilizing Mediavine\u2019s ad services to potentially increase revenue with Grow. Mediavine does not guarantee any revenue increase as a result of using Grow.<\/em><\/em><\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2F10-reasons-to-run-grow-now%2F&#038;text=10%20Reasons%20to%20Run%20Grow%20Now\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" 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3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Third-party cookies aren\u2019t going away until 2024, but, well, 2024 isn\u2019t exactly far away at this point, and regardless, you need to be running Grow now.&nbsp; You should be running it yesterday or last month, honestly, but we\u2019ll settle for now. Why? There are so many reasons we made a Top&#8230;<\/p>\n","protected":false},"author":5,"featured_media":50647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-48583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Reasons to Run Grow Now - Mediavine<\/title>\n<meta name=\"description\" content=\"If you run ads on your website, you need to read 10 Reasons to Run Grow Now to not only survive but thrive when third-party cookies go away.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons to Run Grow Now\" \/>\n<meta property=\"og:description\" content=\"If you run ads on your website, you need to read 10 Reasons to Run Grow Now to not only survive but thrive when third-party cookies go away.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T17:48:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T17:47:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/grow-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"942\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"10 Reasons to Run Grow Now\",\"datePublished\":\"2023-12-13T17:48:41+00:00\",\"dateModified\":\"2025-12-01T17:47:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\"},\"wordCount\":1707,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/12\/grow-6.png\",\"articleSection\":[\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/10-reasons-to-run-grow-now\/\",\"name\":\"10 Reasons to Run Grow Now - 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