{"id":49,"date":"2016-09-21T04:10:47","date_gmt":"2016-09-21T09:10:47","guid":{"rendered":"http:\/\/mediavine.ogbeta.com\/?p=49"},"modified":"2022-02-15T09:43:41","modified_gmt":"2022-02-15T15:43:41","slug":"ad-network-for-publishers","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/ad-network-for-publishers\/","title":{"rendered":"For Publishers, By Publishers"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">For Publishers, By Publishers<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2016-09-21T04:10:47-05:00\">September 21, 2016<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking.<\/em><br><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/10\/3founders-621x460.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Technically, that&#8217;s the story of the start of Mediavine. When the company started, an ad management company was never part of the plan. These three guys just wanted to make websites that garnered traffic, and made money off that traffic.<\/p>\n\n\n\n<p>Sure, I&#8217;m joking a little bit, riffing off that <em>Real World<\/em> monologue. But it seemed appropriate, given our start in entertainment blogging.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"300\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/09\/Amber-Headshot-265x300.jpg\" alt=\"amber-headshot\" class=\"wp-image-148\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/09\/Amber-Headshot-265x300.jpg 265w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/09\/Amber-Headshot-768x870.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/09\/Amber-Headshot-406x460.jpg 406w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><figcaption><small>That&#8217;s me, Amber, with my three boys &#8211; James, Evan, and Will.<\/small><\/figcaption><\/figure><\/div>\n\n\n\n<p>When I joined them in 2013, after meeting Eric at a food blogging conference, my mind was blown at their approach to website creation. I&#8217;d been blogging myself since 2008, and while it was a hobby, it&#8217;s something I&#8217;ve been passionate about from the start.<\/p>\n\n\n\n<p>Through call after call as we talked about what we wanted for <a href=\"http:\/\/www.foodfanatic.com\/\">Food Fanatic<\/a>, Eric walked me through SEO, and how they built <a href=\"http:\/\/www.thehollywoodgossip.com\/\">The Hollywood Gossip<\/a> into a multi-million pageview site. This, more than anything, was the goal of the sites &#8211; drive traffic through SEO.<\/p>\n\n\n\n<p>But then, with Food Fanatic, we changed the game a little bit. While SEO will always be the key to our success, Food Fanatic was more about the people, from the start. Not that the other sites weren&#8217;t &#8211; we have a lot of talented writers writing for all our sites.<\/p>\n\n\n\n<p>But with Food Fanatic, we didn&#8217;t want to be an All Recipes kind of site, where people come for the recipe and leave again quickly. I wanted to bring personality to the site, and make it a place where people could follow their favorite bloggers in a new way.<\/p>\n\n\n\n<p>And that meant working with strong personalities &#8211; people with their own websites and voices. Bloggers I&#8217;d loved and admired up close and afar for ages.<\/p>\n\n\n\n<p>What does all this have to do with <a href=\"https:\/\/www.mediavine.com\/\">Mediavine<\/a>? <strong>Easy.<\/strong><\/p>\n\n\n\n<p>We built a family when we built Food Fanatic, and each of those people inspired the Mediavine you see today. That&#8217;s how we became the ad management company for bloggers like you.<\/p>\n\n\n\n<p>We had started managing our own ads at the start of 2015, after doing some analysis and building technology to allow us to do it in a way that could be scaled. You see, when you run four sites that range in traffic from a couple hundred thousand to many&nbsp;millions, every single thing you do has to be able to scale up AND down.<\/p>\n\n\n\n<p>And that technology had better be fast, because when your sites are heavily reliant on Google for traffic, that first byte load time matters. <em>A LOT.<\/em><\/p>\n\n\n\n<p>So we were trucking along, doing our own thing, experimenting as we went, because they were our own sites and our own money.<\/p>\n\n\n\n<p>And then <a href=\"http:\/\/www.mybakingaddiction.com\/\">Jamie<\/a> asked for our help. And <a href=\"http:\/\/www.bunsinmyoven.com\">Karly.<\/a> Then <a href=\"http:\/\/www.shugarysweets.com\/\">Aimee<\/a> and <a href=\"http:\/\/www.insidebrucrewlife.com\">Jocelyn.<\/a> Then <a href=\"http:\/\/www.nutmegnanny.com\">Brandy<\/a> and <a href=\"http:\/\/www.runningtothekitchen.com\/\">Gina<\/a>. We launched Mediavine&#8217;s ad management offering in June 2015 because these six wonderful, powerful, thoughtful businesswomen decided to trust us with their livelihoods.<\/p>\n\n\n\n<p>It&#8217;s never been something we&#8217;ve taken lightly, but looking back now, it still kind of takes our collective breath away. We will always be immensely grateful that our Food Fanatics thought enough of us to take a chance.<\/p>\n\n\n\n<p>Since then, we&#8217;ve branched out into every category&nbsp;of lifestyle blogger, and I have to tell you, the coolest thing is watching food bloggers answer a question in our Facebook group one way, and then watching travel bloggers and craft bloggers weigh in with a completely different perspective. To my mind, it&#8217;s one of the best things about our people; a diverse hive mind that helps itself grow.<\/p>\n\n\n\n<p>Today we stand before you as a portfolio of lifestyle sites that has grown to 1500 times its original size, with more each day. Our dedication and mission hasn&#8217;t changed since day one. And since day one, Mediavine has been <a href=\"https:\/\/www.mediavine.com\/who-owns-mediavine\/\">owned and operated by ourselves<\/a>, not investors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-important-things\">The Important Things:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Treat each person the way we always wanted to be treated by our old-school ad networks.<\/li><li>Be truthful and transparent. When we screw up (and everyone does &#8211; we&#8217;re human), we own it.<\/li><li>Earn as much money as possible without sacrificing site speed and user experience. That means opting not to offer in-banner video ads, sliders, or skins.<\/li><li>Be smart about ad placements &#8211; we study how readers interact with your site to find the best placements, instead of hitting them over the head with ads at every turn.<\/li><li>Look at each site holistically. How can we help your site be all it can be? Whether it&#8217;s site speed audits, developer hours for free, optimization guides or building the <a href=\"https:\/\/www.mediavine.com\/rpm-challenge\/\">Content Upgrade Challenge<\/a>, we&#8217;re in it for the long haul. It makes sense to pay attention to your entire site, because the more we do, the more money we ALL make.<\/li><li>Be agile. Never stop learning. It&#8217;s in our own best interest as site owners to keep up with all things blogging AND all things ads. Plus, we love to geek out over this stuff. Just ask any one of us, and we&#8217;ll talk for hours about the science behind how our technology works. At least we&#8217;ll buy you a drink while we do it?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-been-an-amazing-time-creating-this-company-we-re-very-proud-to-call-our-own\">It&#8217;s been an amazing time creating this company we&#8217;re very proud to call our own.<\/h2>\n\n\n\n<p><em>Whether you already work with us or not, we want to know: What do you want from your ad company that you aren&#8217;t getting?<\/em><\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small 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6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. 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That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 This is the true story of three friends who decided to work together. Building websites that would drive traffic to themselves via search engine optimization. Find out what happens when people stop being polite and start getting real about ranking. This is the true story of three friends who decided to&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[11],"audience_post":[],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine","tag-company-history"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For Publishers, By Publishers - Mediavine<\/title>\n<meta name=\"description\" content=\"Here&#039;s the story of the start of Mediavine. 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