{"id":5516,"date":"2018-04-13T09:19:03","date_gmt":"2018-04-13T14:19:03","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=5516"},"modified":"2020-09-04T11:14:24","modified_gmt":"2020-09-04T16:14:24","slug":"mobile-ads-101","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/","title":{"rendered":"Mobile Ads 101"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mobile Ads 101<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-04-13T09:19:03-05:00\">April 13, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">It\u2019s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day.\n\nA study by the <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/mobile\/\">Pew Research Center<\/a> revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011.\n\nNowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages.\n\nProviding the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14679 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/rawpixel-778690-unsplash-735x490.jpg\" alt=\"A line of people using smart phones.\" width=\"735\" height=\"490\" \/>\n\nIt isn\u2019t easy, as mobile advertising involves inherent challenges that don\u2019t apply to traditional desktop devices: Better Ads Standards set forth by the <a href=\"https:\/\/www.mediavine.com\/coalition-better-ads-guide-mediavine-publishers\/\">Coalition for Better Ads<\/a> (CBA), data networks of varying speeds, and smaller screen dimensions.\n\nTo combat these challenges, Mediavine utilizes two tried-and-true ad placements. Our mobile in-content units and adhesion units are deployed in a multitude of ways to optimize their impact and earnings. Here\u2019s a breakdown of each:\n<h3>IN-CONTENT AD UNITS<\/h3>\nLike all things at Mediavine, in-content ads are designed with page speed in mind. Using what we call lazy loading, our in-content mobile ad units will not load until a user scrolls down to where that ad will \u201clive\u201d on the page.\n\nThis means that fewer resources are wasted during the initial page load, allowing for increases in page load speed of up to 200%. In today\u2019s mobile world, particularly if your cellular network isn\u2019t the fastest, this isn\u2019t just important, but vital.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14680 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-735x735.png\" alt=\"In-content mobile ad sizes\" width=\"735\" height=\"735\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-735x735.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-300x300.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-768x768.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-460x460.png 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-200x200.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-320x320.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-480x480.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-720x720.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\n<strong>Medium Rectangle &#8211; 300&#215;250<\/strong>\n\nThe ad unit that digital advertising was built on, the 300&#215;250 (300 pixels across by 250 pixels high) is simple, versatile, and effective.\n\nThe 300&#215;250 is the most common unit you will find running on our publishers\u2019 mobile sites, accounting for between 50-60% of ads served.\n\n<strong>Smartphone Banner &#8211; 320&#215;50 \/ 300&#215;50 \/ 320&#215;100<\/strong>\n\nSometimes good things come in small packages. Advertisers love this quick loading, highly viewable in-content unit.\n\n<strong>Native Ads<\/strong>\n\nNative ads are called this because they are customized to mimic the specific look and feel of your site more than a standard unit such as the 300&#215;250.\n\nThese ads blend in with the content, in some cases even matching the fonts and colors of your site, making for an aesthetically superior ad experience.\n\nThe custom look is not the only advantage. Studies from our native ad partners have shown increases in engagement of up to 400% from such units.\n\nThis added engagement \u2014 viewability and click through rate \u2014 means many advertisers are moving toward this an innovative way to reach audiences.\n\n<strong>Large Skyscraper &#8211; 300&#215;600<\/strong>\n\n<em>Note: This ad unit was retired in October 2018.\u00a0<\/em>\n\nWith the release of the Better Ads Standards and Google Chrome filtering this year, there was some doubt as to whether or not the 300&#215;600 mobile unit\u2019s days were numbered.\n\nThe verdict: As long as the total height of all ad units on the page falls within ad density guidelines, the 300&#215;600 (a.k.a. the skyscraper) may still be used.\n\nWith our in-content logic \u2014 instantaneously taking into account the extra height of this unit in order to keep you within a safe ad density range \u2014 Mediavine has you covered.\n\nPut another way, if our technology detects that a 300&#215;600 ad has been shown, it accounts for this in serving future ads, displaying only what keeps you compliant overall.\n\nWe continually see great <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPMs<\/a> for the 300&#215;600 and still offer it to publishers. If you prefer to not run this mobile unit, our dashboard enables you to opt out at any time.\n<h3>Display Adhesion<\/h3>\nThe <a href=\"https:\/\/www.mediavine.com\/mediavine-display-adhesion\/\">Mediavine display adhesion unit<\/a> is the only such offering allowed to remain \u201cstatic\u201d on a mobile page, sticking with the user as they scroll down.\n\nFor obvious reasons, this sticky quality leads to great viewability that advertisers love, and we are able to boost earnings from this unit by refreshing it every 30 seconds.\n\nIn many cases, this allows publishers to show users multiple different ads within this single ad unit, even if the user\u2019s session on the site involves only one page.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14685 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-735x735.png\" alt=\"Mobile Adhesion unit ad sizes\" width=\"735\" height=\"735\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-735x735.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-300x300.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-768x768.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-460x460.png 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-200x200.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-320x320.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-480x480.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1-720x720.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/Copy-of-Mobile-Ad-Sizes-1.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>The Mediavine Video Player<\/h3>\nGot videos? Then you have another tremendous mobile earning opportunity. Our exclusive <a href=\"https:\/\/www.mediavine.com\/introducing-the-mediavine-video-adhesion\/\">video player<\/a> gives Mediavine publishers the ability to run video alongside the standard mobile adhesion ad unit.\n\nA mobile native experience that showcases your latest videos to users, our video player offers tremendous monetization potential on every page view.\n\nIn addition to running on desktop in-content or sticky on the page, it also runs alongside our traditional mobile adhesion banner at the bottom of your page, so you&#8217;ll get more ad impressions with every pageview.\n<h3>PLAYING THE LONG GAME<\/h3>\nMediavine strives to be on the leading edge of mobile advertising, allowing for a seamless desktop-to-mobile transition for both publisher and reader.\n\nFor the 75% (or more) of you reading this on a mobile device, check out one of our nearly 2,900 amazing publishers to see our innovations and clean user experience firsthand.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color 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11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 It\u2019s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":21681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-5516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Ads 101 - Mediavine<\/title>\n<meta name=\"description\" content=\"It&#039;s important to provide the best user experience on mobile devices while maximizing the return on every page view.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Ads 101\" \/>\n<meta property=\"og:description\" content=\"It&#039;s important to provide the best user experience on mobile devices while maximizing the return on every page view.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T14:19:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T16:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Mobile Ads 101\",\"datePublished\":\"2018-04-13T14:19:03+00:00\",\"dateModified\":\"2020-09-04T16:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-10.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mobile-ads-101\/\",\"name\":\"Mobile Ads 101 - 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