{"id":561,"date":"2016-11-29T13:30:00","date_gmt":"2016-11-29T21:30:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=561"},"modified":"2020-09-03T10:32:23","modified_gmt":"2020-09-03T15:32:23","slug":"mediavine-ssl-ads-go-secure","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/","title":{"rendered":"Mediavine SSL Ads: Should You Go Secure?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine SSL Ads: Should You Go Secure?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2016-11-29T13:30:00-06:00\">November 29, 2016<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">For nearly two years, Mediavine has supported SSL ads, but has&nbsp;never encouraged publishers run them.\n\nIn fact, our company stance was to&nbsp;gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling something that needed to collect credit card information).\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8656\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/11\/Mediavine-Pins-with-Photos-4.png\" alt=\"Mediavine SSL Ads: Should You Go Secure?\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/11\/Mediavine-Pins-with-Photos-4.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/11\/Mediavine-Pins-with-Photos-4-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2016\/11\/Mediavine-Pins-with-Photos-4-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\n<!--more-->\n<h3>Why?<\/h3>\nWhen you run an SSL site, all resources on a site must be SSL compatible and that <em>includes the advertisements<\/em>. When you run our script wrapper securely, only secure ads are eligible to serve.\n\nWith a decrease in available advertisements, there&#8217;s less competition for your ad spots. Less competitions ultimately means lower CPMs. We saw results as drastic as a 10-30% lower, when we first began supporting SSL.\n\nBecause this is just as important for our own sites as it is our publishers, we&#8217;re constantly researching and looking for ways to evolve with the blogging industry, not just advertising.\n\n<em>Mediavine is also a numbers company.<\/em>\n\nLuckily, we\u2019ve had many publishers over the years that decided SSL was more important than ad income, and have gone SSL. Using that small percentage of the network, we were able to run studies to compare how the SSL sites fair against the non-SSL sites.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7742 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-689x460.jpg\" alt=\"A man works on a laptop computer, with an open notebook and cup of coffee beside it.\" width=\"689\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-735x491.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer.jpg 800w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/>\n<h3>The Good News<\/h3>\nThe industry is evolving.\n\nAs of this past month, we\u2019ve found that although SSL sites have fill rates that are on average 5% lower than that of regular http sites, their eCPMs end up being higher. Why? Because that last 5% of filled impressions are at the bottom end of performance.\n\nIt\u2019s the ads that would have had lower CPMs, that weren\u2019t SSL compatible, (and probably not great quality visually), that ultimately don&#8217;t fill for an SSL site. 5% less fill ends up translating to a much lower income loss than we expected &#8211; closer to 2-3% loss in revenue.\n\nAt a 2-3% loss in revenue, we ultimately have decided to change our stance as a company. Especially given the potential benefits a site can receive for being SSL.\n\nWe are no longer going to discourage SSL. And as a commitment to what we see as the future of <em>all<\/em> sites being better, we\u2019re moving our own sites over.\n\nWe\u2019re proud to say that <a href=\"https:\/\/www.thehollywoodgossip.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Hollywood Gossip<\/a> is now fully HTTPS SSL compatible.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7744 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-683x460.jpg\" alt=\"A top-down view photograph of someone typing on a laptop, with a cup of coffee beside them.\" width=\"683\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-683x460.jpg 683w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-441x297.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-768x517.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-735x495.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\n<h3>What are the benefits?<\/h3>\n<strong><em>The question becomes, what are the benefits of going SSL if there\u2019s a revenue drop. Why did we, and why should you, go SSL?<\/em><\/strong>\n<p style=\"padding-left: 30px;\"><strong>1. SEO.<\/strong> The big reasons most of our publishers are eager to adopt this. SSL gives you a <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\">small SEO boost<\/a>. Although Google is quite clear to not expect to see a change in results as it only impacts 1% of search results, we\u2019re suckers for Google over here. Mediavine started as an SEO company nearly 14 years ago, and it\u2019s what drives The Hollywood Gossip. Eventually we\u2019ll all have to appease our Google overlords.<\/p>\n<p style=\"padding-left: 30px;\"><strong>2. HTTP\/2.<\/strong> In the past SSL actually meant a slower website because of the computational overhead of encrypting and decrypting. Now? The new standard of the web, or HTTP\/2, is only supported by most modern browsers if you run over SSL. That means for the first time, SSL sites are actually faster than insecure sites. We won\u2019t go over the technical details of HTTP\/2, but it means that your site, its images, JavaScript and stylesheets will all load faster if your CDN or server supports HTTP\/2. Ours (Fastly) does.<\/p>\n<p style=\"padding-left: 30px;\"><strong>3. Push notifications.<\/strong> Just like when Facebook sends you alerts when you get a new comment, you can send up your website to send out web push notifications. However, if you\u2019re going to do so without the use of a hack &#8211; you\u2019re going to need SSL. We recently launched these at The Hollywood Gossip and was definitely part of the decision to go SSL. We\u2019re hoping that between the SEO boost and push notifications, we might be able to make up for the small drop in revenue.<\/p>\n<p style=\"padding-left: 30px;\"><strong>4. AMP.<\/strong> We also recently launched <a href=\"https:\/\/www.mediavine.com\/mediavine-amp-ads-theyre-officially-coming\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMP on The Hollywood Gossip<\/a> and to be fully AMP compliant, all resources served on your AMP page already had to be SSL compatible. Although the pages themselves did not have to be SSL, once we were making the changes for AMP, the cost of the SSL certificate was already paid for, and the technical work was done. It seems like a natural fit to make the entire AMP page SSL, once ads being served on AMP pages were already taking the SSL hit.<\/p>\n<p style=\"padding-left: 30px;\"><strong>5. Security.<\/strong> Although it doesn\u2019t seem that important to a content website that collects no user information, SSL definitely makes your dashboard or admin more secure.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8249 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-690x460.jpg\" alt=\"A photograph of hands typing on a white keyboard.\" width=\"690\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/>\n<h3>Conclusion<\/h3>\nSo should you go SSL?\n\nUltimately, you still have to make the decision if it\u2019s right for your site. In addition to the revenue drop, there\u2019s a lot of technical work that will need to be done to go SSL. We&#8217;ll be helping our publishers where we can, if they want to make the move.\n\nWhat do you think about the move to SSL?<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 For nearly two years, Mediavine has supported SSL ads, but has&nbsp;never encouraged publishers run them. In fact, our company stance was to&nbsp;gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,60],"tags":[],"audience_post":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine SSL Ads: Should You Go Secure? - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine SSL ads: Should you go secure? Find out how to prepare your site for a switch from http to https.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine SSL Ads: Should You Go Secure?\" \/>\n<meta property=\"og:description\" content=\"Mediavine SSL ads: Should you go secure? Find out how to prepare your site for a switch from http to https.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-29T21:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T15:32:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine SSL Ads: Should You Go Secure?\",\"datePublished\":\"2016-11-29T21:30:00+00:00\",\"dateModified\":\"2020-09-03T15:32:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-17.jpg\",\"articleSection\":[\"Advertising\",\"General Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/\",\"name\":\"Mediavine SSL Ads: Should You Go Secure? - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-ssl-ads-go-secure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-17.jpg\",\"datePublished\":\"2016-11-29T21:30:00+00:00\",\"dateModified\":\"2020-09-03T15:32:23+00:00\",\"description\":\"Mediavine SSL ads: Should you go secure? 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