{"id":5884,"date":"2018-05-07T13:00:15","date_gmt":"2018-05-07T18:00:15","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=5884"},"modified":"2020-09-04T10:36:51","modified_gmt":"2020-09-04T15:36:51","slug":"gdpr-compliance-for-advertisements","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/gdpr-compliance-for-advertisements\/","title":{"rendered":"GDPR Compliance For Advertisements"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">GDPR Compliance For Advertisements<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-05-07T13:00:15-05:00\">May 7, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">The enforcement date of the European Union&#8217;s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018.\n\nMany of you may be wondering why the digital advertising industry has been scrambling in recent months, and you&#8217;re only hearing about this now.\n\nThe advertising industry initially believed it would be exempt from the &#8220;opt in&#8221; requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further.\n\nLong story short: Making sure your digital ads are GDPR compliant will take some work.\n\n<em>Before we dive into details, an important caveat: <\/em>I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please consult with an attorney in your jurisdiction that specializes in this kind of law.\n\nThat said, regardless of whether you&#8217;re working with Mediavine, if you&#8217;re serving ads to any readers in the EU, you probably need to think about becoming GDPR compliant \u2014 or running the risk of GDPR fines of 4 percent of global revenue or $20,000,000 Euros, whichever is greater.\n\n<iframe loading=\"lazy\" title=\"GDPR &amp; Ads | Go For Teal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N46Nt-kExbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n<strong>What does becoming GDPR compliant with advertising mean?<\/strong>\n\nOne of the big things about GDPR is disclosing to the user what data you&#8217;re collecting, while providing the users with the ability to opt out of this collection.\n\nYou may be thinking, &#8220;Okay, but I&#8217;m not collecting that data. Whoever is serving those ads is!&#8221;\n\nYes, but unfortunately, GDPR places certain responsibilities on both the controller and the processor alike. Translation? If you&#8217;re enabling a third party to process data, you must be in compliance too.\n\nAs a publisher running ads, you&#8217;re ultimately allowing third parties to collect and process data. As a result, you need to disclose this to users and give them a way to opt out.\n\n<strong>Okay, so how do you do that?<\/strong>\n\nLike most of the digital advertising world, Mediavine is getting behind the <a href=\"http:\/\/advertisingconsent.eu\/\">Interactive Advertising Bureau (IAB) Europe&#8217;s Consent Framework<\/a>.\n\nHow this works: When a user visits a Mediavine website that has allowed us to give consent on their behalf, they will be greeted with pop-up.\n\nThat pop-up will state the types of data our third parties are collecting, such as measurement and personalization of ads, and which third parties are collecting it.\n\nAs per the IAB Europe Consent Framework, individual vendors, or third parties, will be allowed to register, declaring that they are collecting data. Users will be able to opt-in and out of individual vendors and data collection.\n\nIf a user opts out of personalized data collection, for example, that user must receive non-personalized ads \u2014 a.k.a. ads not selected for that user based on the anonymous data programmatic advertising typically collects to serve the most effective units.\n\nBased on the vendors they opt in to or don&#8217;t, ad partners will return very different ads. If a user opts out, they&#8217;ll be shown contextual ads, or ads based on the page, not the user.\n\n<strong>So what&#8217;s the big deal?<\/strong>\n\nMost programmatic advertising<em> is based on the user<\/em> and not the content. You can expect a significant decline in <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPM<\/a>, or <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPM<\/a>, from users that don&#8217;t opt in to personalized data.\n\n<strong>Can I just ignore GDPR?<\/strong>\n\nWe&#8217;ve heard of publishers simply turning off EU traffic to ensure they won&#8217;t run afoul of GDPR, or on the other end of the spectrum, just burying their heads in the sand and doing nothing.\n\nMediavine is not interested in either extreme. We take user privacy very seriously but want content creators to build sustainable businesses as well.\n\nEspecially in the event that this experiment ever extends beyond the EU \u2014 right now a very small percentage of most publishers&#8217; traffic \u2014 we want to make sure, as always, that Mediavine and its publishers are prepared for an ever-changing landscape.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul 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10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The enforcement date of the European Union&#8217;s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you&#8217;re only hearing about this now. The&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,50],"tags":[],"audience_post":[],"class_list":["post-5884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-go-for-teal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GDPR Compliance For Advertisements - Mediavine<\/title>\n<meta name=\"description\" content=\"Google decided to take user privacy and the GDPR seriously and go further. 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