{"id":5913,"date":"2018-05-18T12:55:47","date_gmt":"2018-05-18T17:55:47","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=5913"},"modified":"2020-09-04T11:58:57","modified_gmt":"2020-09-04T16:58:57","slug":"how-many-ads-does-mediavine-run","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/","title":{"rendered":"How Many Ads Does Mediavine Run?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How Many Ads Does Mediavine Run?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-05-18T12:55:47-05:00\">May 18, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We\u2019ve gotten a lot of questions lately about the new <a href=\"https:\/\/www.betterads.org\/\">Coalition for Better Ads<\/a> in-content logic \u2014 how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let\u2019s break it down.\n<h3>Coalition for Better Ads<\/h3>\n<a href=\"https:\/\/www.mediavine.com\/mediavine-joins-coalition-for-better-ads\/\">Mediavine is a member of the Coalition for Better Ads as of April 20, 2018.<\/a> This is a big deal for us \u2014 we\u2019re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience.\n\nThe goal of the CBA is to create better ad experiences so that people aren\u2019t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we\u2019re saying that your reader, and their opinion of your ads, matters most.\n\nThat\u2019s not a new concept for Mediavine \u2014 that\u2019s been a mission since we decided to start the advertising arm of our company (and why we have <a href=\"https:\/\/www.mediavine.com\/mediavine-ad-reporter\/\">Mediavine Ad Reporter<\/a>). Becoming part of the CBA is a natural fit for us, and a relationship we\u2019re excited about.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5787\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/Coalition-For-Better-Ads-Logo.jpg\" alt=\"Coalition for Better Ads\" width=\"600\" height=\"220\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/Coalition-For-Better-Ads-Logo.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/Coalition-For-Better-Ads-Logo-441x162.jpg 441w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3>Why are there MORE ads in the CBA logic?<\/h3>\nThere are some pretty big players on the Coalition for Better Ads board \u2014 Google, Facebook, and Microsoft, to name a few. They put a lot of money behind conducting studies as to what constitutes good and bad user experience when it comes to ads.\n\nA surprising outcome of that study? Density matters more than quantity.\n\nThink of your Facebook feed. If you keep scrolling, they keep serving you ads. They never run out of them.\n\nWhen you view your Facebook feed, do you actively count the number of ads you see?\n\nNeither do your readers. To them, it is about the overall experience.\n\nThe CBA logic uses this idea to create its spacing \u2014 it\u2019s all about the density of ads in relation to your total amount of content. <a href=\"https:\/\/www.mediavine.com\/in-content-ads-why-mediavine-focuses-on-them\/\">At Mediavine, we keep to a default of 30% ads to 70% content<\/a>.\n\nThis means that rather than relying on an arbitrary number to cap ads at, we rely on the length of your content, just like Facebook does.\n\nIf you have a post with an infinite number of pixels? We\u2019ll keep serving ads. But never more than the pixels dictate, always keeping within the 30% density.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18711 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes.png\" alt=\"Graphic showing mobile in-content ad sizes \" width=\"800\" height=\"800\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes-300x300.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes-460x460.png 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/mobile-ad-sizes-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Okay, but how many ads am I running?<\/h3>\nThe answer to that question is, \u201cit depends\u201d \u2014 because not all your posts are exactly the same length. So the number of in-content ads will change per post. Shorter posts will get less ads, and longer posts will get more.\n\nIt\u2019s also dependent on what preferences you\u2019ve set around your in-content ads. Less density = less ads.\n\nWe\u2019ll say it again \u2014 Facebook never runs out of ads, and neither should you. Using the density settings allows you to space things out to your preference while still loading as many ads as your content will allow for.\n\nIf you write a really long, detailed tutorial that your readers love and are interacting with all the way to the bottom, do you want to stop monetizing that halfway through? No! We don&#8217;t want that for you either.\n\nOur technology makes this possible. Other companies have a set limit simply because it&#8217;s what their technology requires. We&#8217;ve built forward thinking tech that allows you to take advantage of every bit of your content, from start to finish.\n<h3>Using Health Checks to Understand How Many Ads You\u2019re Serving:<\/h3>\nThe other aspect of in-content ads that is unique to Mediavine is our <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">use of lazy loading for all ads below the fold<\/a>.\n\nIf a reader doesn\u2019t scroll near where the ad should appear, it doesn\u2019t exist. Not to your site load time, not to your reader, and not to impact your viewability score.\n\nYou, as the site owner, probably always scroll from the top of your post to the bottom, and may count the ads that way.\n\nBut if a reader has found their way to your viral round up (with enough content for 15 potential ad spots), but clicks away on the 3rd link in the roundup, they only loaded 2-3 ads, not all 15.\n\nWe\u2019re the only company that does it this way, and we do it to protect your site speed, your user experience, and your domain\u2019s value to advertisers.\n\nSo how many ads are you serving on average? Your health checks will tell you.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18709 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/health-checks-dashboard.jpg\" alt=\"screenshot of Mediavine dashboard health checks\" width=\"475\" height=\"560\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/health-checks-dashboard.jpg 475w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/health-checks-dashboard-254x300.jpg 254w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/health-checks-dashboard-390x460.jpg 390w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/>\n\nThe in-content health checks are an average of the number of ads loaded per session.\n\n<strong>Keep in mind that the average blogger has about 1.2 pageviews per session. So the numbers in your dashboard should be divided by the number of pageviews your Google Analytics says you have per session. That\u2019s the average number of ads you\u2019re running per pageview.<\/strong>\n\nYes, some of your posts will have more than 10 ads, if you have super long content. And some will have way less than 5. It all depends on how your content is formatted, and what density settings you have.\n\nThe important thing to take away? We will <strong>never<\/strong> allow the number of your in-content ads to break that &#8216;70% content &amp; 30% ads rule,&#8217; even if you&#8217;ve chosen the highest density setting available in the Mediavine dashboard.\n\nYou will always be in compliance with the Coalition for Better Ads best practices because we make sure of it.\n\nWe\u2019ll also continue to provide ways to tone the ad volume down even further, because we know that the balance for every site, and site owner, is different.\n\nIf you need any help getting your settings just right, please hit us up in your dashboard or via email. We\u2019re always here to help.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We\u2019ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic \u2014 how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let\u2019s break it down. Coalition for Better Ads Mediavine is a member of&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-5913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Many Ads Does Mediavine Run? - Mediavine<\/title>\n<meta name=\"description\" content=\"By being committed to quality ads, we\u2019re saying that your reader, and their opinion of your ads, matters most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many Ads Does Mediavine Run?\" \/>\n<meta property=\"og:description\" content=\"By being committed to quality ads, we\u2019re saying that your reader, and their opinion of your ads, matters most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T17:55:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T16:58:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/10-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"How Many Ads Does Mediavine Run?\",\"datePublished\":\"2018-05-18T17:55:47+00:00\",\"dateModified\":\"2020-09-04T16:58:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\"},\"wordCount\":974,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-01.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/how-many-ads-does-mediavine-run\/\",\"name\":\"How Many Ads Does Mediavine Run? 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