{"id":5957,"date":"2018-05-23T13:52:57","date_gmt":"2018-05-23T18:52:57","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=5957"},"modified":"2020-09-04T11:53:40","modified_gmt":"2020-09-04T16:53:40","slug":"improve-site-speed-and-gpsi-score","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/improve-site-speed-and-gpsi-score\/","title":{"rendered":"Improve Your Site Speed and GPSI Score"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Pagespeed<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Improve Your Site Speed and GPSI Score<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-05-23T13:52:57-05:00\">May 23, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><em>The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications.<\/em>\n\nYou can craft the most amazing post <em><strong>ever<\/strong><\/em>, but your audience reach will be crippled if your site loads slowly. That\u2019s why we at <a href=\"https:\/\/www.agathongroup.com\/\">Agathon<\/a> offered site \u201chealth checks\u201d as a perk to Mediavine publishers who attended the <a href=\"https:\/\/www.mediavine.com\/mpncon2018\/\">2018 Mediavine Publisher\u2019s Conference<\/a>. We\u2019ve now performed 100+ checks at the conference and over Google Meet before and after, and have seen that many sites suffer from the same pattern of fixable(!) problems. The great news is that Mediavine publishers scored much better than we usually see, but there was also room for improvement. Who doesn\u2019t like improvement?\n\nSince we can\u2019t do a site health assessment for everyone reading this post, let\u2019s talk about the three most common problems so that you can ensure your own site is running as best as possible. <strong><em>There is a direct correlation between a fast, healthy site and increased ad revenue.<\/em><\/strong> Let\u2019s dive in and boost that revenue\u2026\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6004\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/PageSpeed_Insights-796x460.png\" alt=\"A screen capture of mobile PageSpeed Insights for Food Fanatic.\" width=\"600\" height=\"347\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/PageSpeed_Insights-796x460.png 796w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/PageSpeed_Insights-441x255.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/PageSpeed_Insights-768x444.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/PageSpeed_Insights.png 1550w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>1. Optimize images<\/h2>\nBy far the biggest penalty we see is due to images that are larger than needed, whether in terms of file size or dimensions. These unoptimized images drag down both user experience and Google PageSpeed Insights (GPSI) scoring, so it\u2019s important to know how to fix both to ensure you\u2019re providing the best experience.\n<h3>Optimize image file size<\/h3>\nIn a world of 16-megapixel phone cameras, it\u2019s easy to fall in love with super high-quality photos. The problem is that those 16-megapixel photos are <em>enormous<\/em>, and can cause your site to load slowly. What\u2019s more, it\u2019s unlikely you need that quality for those pictures to be beautiful. We want to find the sweet spot where we reduce file size as much as possible without reducing the beauty.\n\nFortunately, optimizing your image file sizes is straightforward as there are a handful of good WordPress plugins that do it for you! <a href=\"https:\/\/blog.aghosted.com\/2016\/02\/16\/three-ways-speed-site-load-time-part-1-optimize-images\/\">We\u2019ve written about this before<\/a> on our own blog, and <a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\">EWWW Image Optimizer<\/a>, our recommendation there, continues to be a fine choice. We\u2019ve also had great success with <a href=\"https:\/\/wordpress.org\/plugins\/imagify\/\">Imagify<\/a> and <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\">ShortPixel<\/a>; ultimately, these plugins do much of the same thing behind the scenes. The right choice for your site depends on the specific bells and whistles of each, or their pricing tiers. Each offers a \u201cfree\u201d version, so it\u2019s easy to test them out!\n\n<em>(Note from Mediavine: We happen to have a <a href=\"https:\/\/www.mediavine.com\/google-page-speed-optimize-images-with-short-pixel\/\">blog post from Nicole<\/a> that gives you step-by-step instructions on using ShortPixel to reduce image sizes.)<\/em>\n\n<figure id=\"attachment_6002\" aria-describedby=\"caption-attachment-6002\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6002 size-medium\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-FULL-400x300.jpg\" alt=\"An unoptimized image of a roasted fish on a bed of vegetables.\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-FULL-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-FULL-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-FULL-613x460.jpg 613w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-6002\" class=\"wp-caption-text\">Unoptimized image<\/figcaption><\/figure>\n\n<figure id=\"attachment_6003\" aria-describedby=\"caption-attachment-6003\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6003 size-medium\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-small-400x300.jpg\" alt=\"An optimized image of a roasted fish on a bed of vegetables.\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-small-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-small.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/agathon-fried-fish-small-613x460.jpg 613w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-6003\" class=\"wp-caption-text\">Original image optimized with EWW Optimizer. File size reduced by 70.4 percent. <b>Can you tell the difference?<\/b><\/figcaption><\/figure>\n<h3>Optimize image dimensions<\/h3>\nThe second critical image optimization is to resize to the dimensions you\u2019re displaying. Even if you\u2019ve optimized file size using one of the plugins above, you can run afoul of Google if your images use incorrect dimensions. To demonstrate this, you\u2019ll want to know a little about how WordPress stores images at different sizes\u2026\n\nWhen you upload an image, WordPress automatically generates multiple versions, or thumbnails, at different dimensions. WordPress includes a few of these thumbnail sizes by default, but any theme or plugin can also define their own thumbnail sizes. This allows themes to use your images in a predictable way, since those images will be available at the thumbnail size the theme requests.\n\nThere are times, however, when WordPress can request an image whose dimensions don\u2019t match any of the available thumbnail sizes. (This happens most commonly when a post editor inserts an image and drags it to a different size.) In these cases, the web server has to deliver the <strong>full-size image<\/strong>, which is often much larger, and instruct the browser to resize it according to the desired dimensions. This means longer load times for your users and, subsequently, a massive penalty in your GPSI score.\n\nThere are two ways to address these image dimensions mismatches:\n<ol>\n \t<li>Be consistent. If you have a thumbnail defined for 450\u00d7450, make sure your design doesn\u2019t use 425\u00d7425. Or if you must use 425\u00d7425, define it as one of your custom thumbnail sizes!<\/li>\n \t<li>If you need to resize an image in your post, after you do so, click the image and click the \u201cEdit\u201d pencil. Note the image\u2019s Custom Size, and click Edit Original. In the top right, enter the dimensions from the Custom Size and click Scale.<\/li>\n<\/ol>\nNote that if the image you\u2019re working with in #2 above is used in other posts, the image will get resized in all of those other posts too. So if you use an image at 600\u00d7600 everywhere, but resize it to 400\u00d7400 using #2 above, it will be resized to 400\u00d7400 everywhere else as well! If it\u2019s an image specific to one post, you should be fine. Nonetheless, use this approach sparingly; it\u2019s always better to standardize your images sizes through thumbnails, and to use those consistently!\n<h2>2. Eliminate render-blocking Javascript and CSS<\/h2>\n\u201cRender-blocking\u201d refers to Javascript and CSS assets that must fully load (i.e., in the HEAD section of your pages) before your readers can see your post. In the majority of cases, those assets can and should be loaded <strong>after<\/strong> the page content. Google always prefers that the actual content be loaded as early and as fast as possible.\n\nWe\u2019ve written about this before as well (both from the <a href=\"https:\/\/blog.aghosted.com\/2016\/03\/24\/3-ways-to-speed-up-site-optimize-javascript\/\">Javascript<\/a> and <a href=\"https:\/\/blog.aghosted.com\/2016\/04\/07\/3-ways-to-speed-up-site-optimize-css-and-html\/\">CSS<\/a> perspectives) and our recommendation to use <a href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\">Autoptimize<\/a> still stands. As before, we recommend caution\u2014Autoptimize can break some functionality of your site! However, it\u2019s usually easy to fix either by disabling just the Javascript functionality, by targeting specific Javascript (e.g., jQuery) for exclusion, or if all else fails disabling Autoptimize entirely. The benefit of using Autoptimize can range from three to ten points on your GPSI score, so it\u2019s worth giving it a try!\n<h2>3. Get your hosting in good shape<\/h2>\nThe last common problem is a bit of a \u201cgrab bag:\u201d your hosting. We saw all sorts of hosting problems during our health checks: not configuring <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/LeverageBrowserCaching\">browser caching<\/a>; using older, slower versions of PHP; not fully utilizing page caching; allowing unrelated site traffic to impact yours, and more. Any good host will be able to help you get the most bang for your buck, so check with them to see how they can improve your site health and performance.\n<h2>One final note<\/h2>\nYou may have noticed from some of the links that we wrote about most of this stuff two years ago in our own Agathon \u201c<a href=\"https:\/\/blog.aghosted.com\/tag\/three-ways-to-speed-up-site\/\">Three Ways to Speed Up Your Site<\/a>\u201d series. This is not to say we\u2019re ahead of the curve, but rather that \u201cthere is nothing new under the sun.\u201d The same techniques to improve your site speed and GPSI score then, still work to improve your site speed and GPSI score now. This should be encouragement that the optimization work you invest now will pay dividends for months and years to come!\n<h2>What\u2019s next?<\/h2>\nBy addressing the problems above, we frequently see a jump in GPSI score of up to 20 points. Those three updates often propel a site\u2019s GPSI score above 85, the magic number in many analysts&#8217; eyes. If you\u2019re looking to maximize ad revenue or PageRank, or offer your readers a better experience, please draw on our experience doing site health assessments and walk through the recommendations.\n\n<em>(Note from Mediavine: You might&#8217;ve noticed that, like Agathon, we&#8217;re also pretty obsessed with site speed and have shared far more than our 2 cents about it since we started in the full-service ad management business. We even <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">built our ad tech with site speed at the forefront<\/a>. Our CEO Eric talked site speed at the first Mediavine Publishers Conference, which you can read about <a href=\"https:\/\/www.mediavine.com\/why-page-speed-matters\/\">here<\/a>. Or <a href=\"https:\/\/www.youtube.com\/watch?v=CI_p_mbZ3gQ&amp;t=98s\">watch the session<\/a> on our YouTube channel.)<\/em>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4852 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/Peter-Agathon-460x460.jpg\" alt=\"Peter Green, Owner and CTO of Agathon\" width=\"460\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/Peter-Agathon-460x460.jpg 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/Peter-Agathon-150x150.jpg 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/Peter-Agathon-300x300.jpg 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/Peter-Agathon.jpg 650w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\n<em>Peter Green is the Owner and CTO of Agathon, a company that specializes in building and hosting web applications.<\/em><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1024x665.jpg\" class=\"attachment-large size-large\" alt=\"Woman at Computer Plant Background\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1024x665.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-320x208.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-768x499.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-1170x760.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-375x243.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-800x519.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/11\/Inview-Featured-Image-569x370.jpg 569w, 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As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/content-viewability-health-check-simple-goals-for-maximizing-revenue\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Content Viewability Health Check: Simple Goals For Maximizing Revenue\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"woman using a mobile phone in an office surrounded by papers with graphs on them\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1536x1026.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-801x536.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-960x641.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1080x721.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Pagespeed<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine Core Web Vitals Update: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 16, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-using-desktop-computer-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Pagespeed<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Choose Fonts for Site Speed and Accessibility<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 3, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Call me a typography nerd, but choosing brand fonts is always my favorite part of the design process.&nbsp; Typography, the study of fonts and the way letters are designed has long been pivotal in providing readers with easy reading experiences.&nbsp; (Okay, yes, I am a typography nerd.) Best practices for choosing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/choose-fonts-site-speed-accessibility\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Choose Fonts for Site Speed and Accessibility\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That\u2019s why we at Agathon offered site \u201chealth&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[94,19],"tags":[],"audience_post":[],"class_list":["post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagespeed","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve Your Site Speed and GPSI Score - Mediavine<\/title>\n<meta name=\"description\" content=\"There is a direct correlation between a fast, healthy site and increased ad revenue. 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