{"id":6301,"date":"2018-06-15T10:55:24","date_gmt":"2018-06-15T15:55:24","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=6301"},"modified":"2020-09-04T11:38:21","modified_gmt":"2020-09-04T16:38:21","slug":"interview-jeff-dollarsprout","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/interview-jeff-dollarsprout\/","title":{"rendered":"Publisher Interview: Jeff Proctor of DollarSprout"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Publisher Interview: Jeff Proctor of DollarSprout<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Jenny Guy<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-06-15T10:55:24-05:00\">June 15, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We&#8217;re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success.\n\nMediavine publishers have these 2 qualities in spades, and our interviewee today is certainly no exception.\n\nJeff Proctor and his business partner own and operate two financial websites, <a href=\"https:\/\/www.dollarsprout.com\/\">DollarSprout.com<\/a> and <a href=\"https:\/\/www.breakingtheonepercent.com\/\">Breaking The One Percent<\/a>, both of which are with Mediavine for full-service ad management.\n\nWe asked Jeff to sit down with us and talk about his relatively short road to success as well as his goals for the future.\n\nWelcome to the blog, Jeff!\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6304 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot-460x460.jpg\" alt=\"Jeff Proctor of DollarSprout.com and Breaking The One Percent\" width=\"460\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot-460x460.jpg 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot-150x150.jpg 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot-300x300.jpg 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot-768x768.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Jeff-ProctorDollar-Sprout-Headshot.jpg 1492w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/h3>\n<h2>Tell us a little bit about yourself, your family, and your everyday life.<\/h2>\nFirst off, thanks for having me on the blog today!\n\nMy name is Jeff Proctor and I run the personal finance blog DollarSprout.com with my college buddy, Ben Huber in Blacksburg, VA. Ben and I both went to Virginia Tech and graduated a few years ago (I&#8217;m 28 years old and Ben is 29).\n\nRight now I blog full time, and the *plan* is to have Ben join me full time within the next 6 months.\n<h2>How did you get started blogging?<\/h2>\nI&#8217;ve been a bit of a personal finance nerd for as long as I can remember, so about 3 years ago I decided to start a finance blog with Ben. All throughout college, Ben and I had always talked about starting our own business, but it took us a few years to finally get around to doing it. Since we both had an interest in personal finance and saw others having success online, we decided to give blogging a shot in 2015!\n\nThe first year or so involved a LOT of learning via trial and error. But, taking what we learned from our first attempt at blogging, Ben and I launched DollarSprout.com in October 2017.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6305 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-II.jpg\" alt=\"DollarSprout logo superimposed over a $100 bill\" width=\"1115\" height=\"423\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-II.jpg 1115w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-II-441x167.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-II-768x291.jpg 768w\" sizes=\"auto, (max-width: 1115px) 100vw, 1115px\" \/>\n<h2>How long have you been a Mediavine publisher?<\/h2>\nDollarSprout.com joined Mediavine in January 2018 (just 4 months after launching!).\n\nOur other active blog, Breaking the One Percent (a blog about blogging) has been a Mediavine publisher since September 2017.\n<h2>What was it that drew you to us as a partner for your display advertising?<\/h2>\nOur main form of blog monetization strategy has always been affiliate marketing, but Ben and I wanted a way to earn income on our posts that weren&#8217;t necessarily affiliate-focused. We realized that we were driving quite a bit of traffic to those types of posts, which meant we were possibly leaving a lot of income on the table.\n\nAfter a little bit of research, it was clear that display advertising was going to be the best option for us. I had heard of Mediavine from many of the blogging circles that I am in, which made the choice fairly easy for us. I was never a fan of making 18 cents a day with Google Adsense and was convinced that Mediavine had to be a better option!\n\nThe biggest perk, to me, is that the ads are automatically placed in our content. Not having to tinker with ad code on every post saves Ben and I a TON of time!\n<h2>How has that evolved over time?<\/h2>\nToday, I have a deeper appreciation for the consistency in ad income that Mediavine provides. It allows us to focus on creating awesome content without worrying as much about how to squeeze every last cent out of a page view via affiliate marketing.\n\nAnd of course, for the posts we have that are really geared for affiliate sales, we have the flexibility to remove display ads. The flexibility available from Mediavine has been awesome for our business!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6306 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-390x460.jpg\" alt=\"Website previews on a mobile phone and tablet.\" width=\"390\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-390x460.jpg 390w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-254x300.jpg 254w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout.jpg 636w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>\n<h2>How do you think blogging has changed since you started?<\/h2>\nI think blogging has become much more competitive, which is actually a good thing! To stand out in a crowded eld nowadays, you need to have great content \u2014 and that&#8217;s exactly how I think it should be.\n<h2>What&#8217;s the best part of the blog world for you?<\/h2>\nFor me, the biggest allure of blogging is the ability to build something really big just from my laptop. I think people underestimate how many lives you can impact with blogging! I love the challenge of constantly striving to reach more people this month than I did the previous month.\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6312 size-large alignright\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-V-202x460.png\" alt=\"image text: $1000 per month blogging blueprint. The complete guide to making your first $1k blogging\" width=\"202\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-V-202x460.png 202w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-V-132x300.png 132w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-V.png 650w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/h2>\n<h2>What&#8217;s the worst part of blogging for you?<\/h2>\nProbably the last thing you would expect to hear from a blogger: WRITING!\n\nI&#8217;ve always considered myself a somewhat &#8220;slow&#8221; writer, and sometimes it&#8217;s hard for me to write content with the same charisma and voice you see on other blogs. That being said, I&#8217;ve totally fallen in love with the marketing aspect of blogging, and the process of figuring out all the different pieces of the blogging &#8220;puzzle&#8221; needed to become successful.\n<h2>Who are your FAVORITE bloggers. Who inspires you? Why do you like them?<\/h2>\nTrent Hamm from <a href=\"https:\/\/www.thesimpledollar.com\/\">The Simple Dollar<\/a>, Kyle Taylor from <a href=\"https:\/\/www.thepennyhoarder.com\/\">The Penny Hoarder<\/a>, and the <a href=\"https:\/\/www.nerdwallet.com\/\">NerdWallet<\/a> blog have all been huge sources of inspiration for Ben and I. They are the leaders of our niche (by a landslide), and there is so much to be learned from their success!\n<h2>What are your top 3 posts on your blog?<\/h2>\n<a href=\"https:\/\/www.dollarsprout.com\/how-to-make-money-fast-100\/\">24 Clever Ways To Make Money Fast<\/a>\n\n<a href=\"https:\/\/www.dollarsprout.com\/save-money\/\">Save Money<\/a>\n\n<a href=\"https:\/\/www.dollarsprout.com\/make-money-online\/\">19 Best Ways To Make Money Online Fast<\/a>\n<h2>What are your 3 FAVORITE posts on your blog?<\/h2>\nMy favorite post I&#8217;ve ever written is on Breaking The One Percent: <a href=\"https:\/\/www.breakingtheonepercent.com\/make-1000-dollars-blogging\/\">How To Get Your First $1K Blogging<\/a>\n\nOther two favorites: <a href=\"https:\/\/www.dollarsprout.com\/change-your-life\/\">20 Ways To Simplify Your Life and Find More Happiness <\/a>\n\n<a href=\"https:\/\/www.dollarsprout.com\/make-money-online\/\">19 Best Ways To Make Money Online Fast<\/a>\n<h2>What tools and resources do you use to manage your blog?<\/h2>\nKWFinder, Convertkit, Tailwind, and Shutterstock are the main ones we cannot live without!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6307 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-III-310x460.jpg\" alt=\"Pinterest image: DollarSprout Reader Favorites: Fifteen side hustles that can make you $100 in a week.\" width=\"310\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-III-310x460.jpg 310w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-III-202x300.jpg 202w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Dollar-Sprout-III.jpg 622w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/>\n<h2>What is your biggest traffic source?<\/h2>\nGoogle\n<h2>What strategies have you used to make that your top traffic source?<\/h2>\nLots of hustle! SEO is a grind, and it\u2019s one of those things where you have to have every piece of the puzzle in place for it to work. It all stems from having high quality content that helps readers solve problems \u2013 I\u2019ve found that when we focus on value first and foremost, then all the other must-haves of SEO come a lot easier (outreach, on page SEO, etc.).\n\nAlso, not getting discouraged with slow growth has been a big factor towards our success in earning Google traffic. I think it\u2019s easy to get discouraged when you don\u2019t get results right away, but that\u2019s just the nature of search engine traffic. Keep at it and eventually the work will pay off!\n<h2>Do you have any advice for bloggers on how to grow their traffic?<\/h2>\nI think it&#8217;s important to focus on building up one traffic source at a time and not spreading yourself too thin. I think Pinterest is still the best bet for most new bloggers. That being said, we are beginning to focus our efforts on building traffic via SEO. For us, it&#8217;s a more sustainable long term source of traffic. But, we didn&#8217;t start working on that until we built up our base on Pinterest.\n<h2>Anything else you&#8217;d like to add to help other bloggers grow?<\/h2>\nMy biggest piece of advice is to be open to adjusting and changing your strategy if something isn&#8217;t working! In the past, Ben and I have been guilty of digging our heels into the ground and refusing to adapt, and it&#8217;s never been good.\n\nThis applies to all aspects of blogging. Your content, your marketing, your monetization \u2014 you should keep an open mind with all of them! Learn what&#8217;s making other bloggers in your niche successful, and see how you can apply that to your blog (in your own way, of course).\n<h2>What&#8217;s the one thing on any restaurant menu you MUST order?<\/h2>\nWater! I&#8217;m a personal finance writer, after all. What did you expect?!\u00a0 \ud83d\ude1b\n\n___\n\nThank you for taking the time to chat with us Jeff, it was a lot of fun! Although we may not be rushing to join you for dinner out anytime soon&#8230;. \ud83d\ude09\n\nIf you&#8217;re like us and can&#8217;t get enough of Mediavine publishers, read our interview with another <a href=\"https:\/\/www.mediavine.com\/interview-fitnancials\/\">financial whiz, Alexis of Fitnancials<\/a>, our chat with <a href=\"https:\/\/www.mediavine.com\/blogger-interview-mel-mels-kitchen-cafe\/\">culinary mastermind Melanie of Mel&#8217;s Kitchen Caf<\/a>e and our convo with\u00a0<a href=\"https:\/\/www.mediavine.com\/interview-be-my-travel-muse\/\">solo globe-trotter Kristin of Be My Travel Muse<\/a>.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/jenny\/\" target=\"_self\">Jenny Guy<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div 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We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We&#8217;re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success. Mediavine publishers have these 2 qualities in spades, and our interviewee&#8230;<\/p>\n","protected":false},"author":44456,"featured_media":22244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16,82],"tags":[],"audience_post":[],"class_list":["post-6301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-publisher-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publisher Interview: Jeff Proctor of DollarSprout - Mediavine<\/title>\n<meta name=\"description\" content=\"We interviewed Jeff Proctor. 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