{"id":6458,"date":"2019-09-19T04:00:14","date_gmt":"2019-09-19T09:00:14","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=6458"},"modified":"2025-11-24T01:20:38","modified_gmt":"2025-11-24T07:20:38","slug":"mediavine-requirements-why-our-application-process-yields-the-best-results","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-requirements-why-our-application-process-yields-the-best-results\/","title":{"rendered":"Mediavine Requirements: Why Our Application Process Yields the Best Results"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Requirements: Why Our Application Process Yields the Best Results<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-09-19T04:00:14-05:00\">September 19, 2019<\/time><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Wondering about the requirements to become a publisher at Mediavine? You&#8217;ve come to the right place. <a href=\"https:\/\/www.mediavine.com\/mediavine-is-for-big-publishers-and-smaller-blogs-too\/\">Mediavine is for big bloggers<\/a> and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify?<\/p>\n\n\n\n<p>Let&#8217;s break down the Mediavine requirements and application process:<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--3\" id=\"h-mediavine-application-requirements\">Mediavine Application Requirements<\/h2>\n\n\n\n<p>Mediavine requires <a href=\"https:\/\/www.mediavine.com\/mediavine-application-process-ga4\/\">50,000 sessions<\/a> a month (usually around 60,000 pageviews), according to Google Analytics. Unlike other ad management services, we use sessions as our metric of choice. (<a href=\"https:\/\/www.mediavine.com\/pageviews-dead-miley-cyrus-killed\/\">And here&#8217;s why<\/a>.)<\/p>\n\n\n\n<section class=\"wp-block-group alignwide is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--4\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover is-light alignwide has-base-white-color has-text-color has-link-color wp-elements-30aa3fc354b68b0a086b32aad2f11e44\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--70)\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"533\" class=\"wp-block-cover__image-background wp-image-81916 size-large\" alt=\"\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/scribble-bg-cta.svg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-79e83e6b wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-default\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">Have less than 50,000 monthly sessions?<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default has-balanced-text\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">Consider applying for Journey by Mediavine, the ad management solution for up-and-coming content creators.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\">Learn More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, we&#8217;ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">what is RPM<\/a> and how Mediavine calculates it.<\/span><\/p>\n\n\n\n<p>Mediavine requirements include much more than just session totals, however. <span style=\"font-weight: 400;\">So what else are we looking at during the application process?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\" id=\"h-website-quality\">Website Quality<\/h2>\n\n\n\n<p>Those familiar with Mediavine know that integrity and reputation mean everything to us. This is not only our mentality with publishers, but within the industry and with advertisers as well.<\/p>\n\n\n\n<p>There&#8217;s a reason Mediavine delivers <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">industry leading CPMs<\/a>.<\/p>\n\n\n\n<p>Incredible sales and revenue teams working behind the scenes, engineers developing innovative technology, and a support staff working 24\/7 to help publishers all set us apart, but we&#8217;d be going nowhere fast if advertisers didn&#8217;t trust the quality of Mediavine sites.<\/p>\n\n\n\n<p>Mediavine has built the largest, most trusted, brand-safe portfolio of sites at this scale, and we&#8217;ve developed longstanding partnerships with advertisers that typically wouldn&#8217;t work with what the industry (meaning advertisers, not publishers) often calls a &#8220;network.&#8221;<\/p>\n\n\n\n<p><em>Remember, Mediavine is more than a network, and the reason advertisers trust and work with us is our reputation.<\/em><\/p>\n\n\n\n<p>We maintain that uniquely high industry standard with the strictest guidelines and requirements of any ad management company out there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--6\" id=\"h-size-and-quality-are-not-one-and-the-same\">Size and Quality Are Not One and the Same<\/h2>\n\n\n\n<p>We often hear that other companies require more traffic than Mediavine. This is true, but more traffic does not mean stricter quality guidelines.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mediavine takes a long-game, holistic approach to ad management. Our bloggers produce quality content and provide advertisers with excellent value because their audiences are engaged. That happens at 50,000 sessions or 25 million sessions. <\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">That\u2019s what\u2019s important to us, and it&#8217;s why we have such strict guidelines for whom is accepted.<\/span><\/em><\/p>\n\n\n\n<p>Think about it this way: When searching for anything \u2014 a recipe, a credit card or the news of the day \u2014 do you rely on only the biggest and loudest voices, or do you turn to smaller, more personal and authentic sources you know you can trust?<\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-c16076fc wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<figure class=\"wp-block-image size-full alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements.jpg\" alt=\"infographic explaining mediavine's application requirements\" class=\"wp-image-30367\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements.jpg 1000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-213x320.jpg 213w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-683x1024.jpg 683w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-768x1152.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-375x563.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-800x1200.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-247x370.jpg 247w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-153x229.jpg 153w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-125x187.jpg 125w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-223x335.jpg 223w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-231x347.jpg 231w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-347x520.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-427x640.jpg 427w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/06\/Mediavine-Application-Requirements-512x768.jpg 512w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\" id=\"h-so-what-defines-quality\">So What Defines Quality?<\/h2>\n\n\n\n<p>At Mediavine, we require publishers to create original content that engages with users, to be closely vetted and to be in good standing within the industry and with our ad partners. We examine the following factors with every site that applies to Mediavine:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--8\" id=\"h-original-engaging-content\">Original, Engaging Content<\/h3>\n\n\n\n<p>From craft, parenting and travel blogs to food, finance and fitness, <a href=\"https:\/\/www.mediavine.com\/not-just-food-blogs-how-mediavine-publishers-excel-in-every-niche\/\">Mediavine publishers succeed in all verticals<\/a>&nbsp;and all are welcomed. First and foremost, our support team looks at the top-performing and most recent posts on every site to ensure that users are engaged with its content.<\/p>\n\n\n\n<p>The reason is simple: If users aren&#8217;t engaged with content, they&#8217;re not going to be engaged with ads. Advertisers are obviously seeking a return on their investment, and if ads with Mediavine aren&#8217;t performing, they won&#8217;t see that return and will realize it quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--9\" id=\"h-clean-verified-allow-listed-traffic\">Clean, Verified, Allow-Listed Traffic<\/h3>\n\n\n\n<p>Going hand-in-hand with content that engages readers? Actual, human readers. Wild concept, right? Every Mediavine applicant submits a PDF providing us with their Google Analytics and all the traffic and user behavior insights therein. This allows us to ensure that traffic is natural and organic.<\/p>\n\n\n\n<p>You&#8217;d be surprised (or maybe you wouldn&#8217;t) at the sheer amount of NHT (<a href=\"https:\/\/www.mediavine.com\/fake-traffic-spot-never-buy\/\">non-human traffic<\/a>) or paid traffic plaguing the Internet. Some studies have suggested that up to 40 percent of all online ads are served to fraudulent visitors. At Mediavine, that percentage is close to zero.<\/p>\n\n\n\n<p>After extensive vetting using Google Analytics, we hand things off to our ad partners who use internal blocklists and third-party tools, such as Integral Ad Science and HUMAN, to further verify your traffic and safeguard our reputation, their own and yours as well. Everybody wins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--10\" id=\"h-google-adsense-good-standing\">Google Adsense Good Standing<\/h3>\n\n\n\n<p>Mediavine is a <a href=\"https:\/\/www.mediavine.com\/mediavine-google-certified-publishing-partner\/\">Google Certified Publisher Partner<\/a>&nbsp;and one of the biggest players in the industry is Google AdExchange. In order to make sure sites perform optimally, we&#8217;ll make sure your site is in current good standing with Google AdSense and Google AdExchange.<\/p>\n\n\n\n<p><em>We unfortunately can no longer work with sites that are not<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--11\" id=\"h-eliminating-ad-policy-violations-before-they-happen\">Eliminating Ad Policy Violations Before They Happen<\/h3>\n\n\n\n<p>We recently joined the <a href=\"https:\/\/www.mediavine.com\/mediavine-joins-coalition-for-better-ads\/\">Coalition For Better Ads<\/a>, but Mediavine was a vocal advocate for the highest industry standards long before that, placing user experience above all else.<\/p>\n\n\n\n<p>As part of our requirements, we ensure publishers won&#8217;t be hit with policy violations pertaining to ad density, incorrect sticky or refresh ads or other non-disruptive units.<\/p>\n\n\n\n<p>A frequent question we get is <a href=\"https:\/\/www.mediavine.com\/how-many-ads-does-mediavine-run\/\">how many ads does Mediavine run<\/a>? Short answer: the perfect amount to maximize viewability and <a href=\"https:\/\/www.mediavine.com\/why-page-speed-matters\/\">page speed<\/a>, resulting in the best <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPM<\/a>s <em>and<\/em>&nbsp;user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--12\" id=\"h-brand-safety\">Brand Safety<\/h3>\n\n\n\n<p>Advertisers are understandably vigilant about their brands running alongside appropriate content, not material that could tarnish their image. We vet all sites to make sure their content is brand safe.<\/p>\n\n\n\n<p>Once you make it through the application process, all of which is vetted by Mediavine, the rest is remarkably fast, thanks to our ad technology and incredible launch team.<\/p>\n\n\n\n<p>We know the Mediavine requirements and application process might seem a bit more involved and strict than some publishers expect, but the results are well worth it.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--13\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--14\">Share this 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--15\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Wondering about the requirements to become a publisher at Mediavine? You&#8217;ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let&#8217;s break down the Mediavine requirements and application&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,50,19],"tags":[],"audience_post":[],"class_list":["post-6458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-go-for-teal","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Requirements: Why Our Application Process Yields the Best Results - Mediavine<\/title>\n<meta name=\"description\" content=\"Wondering about the requirements to be a publisher at Mediavine? 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