{"id":65935,"date":"2024-02-13T11:26:23","date_gmt":"2024-02-13T17:26:23","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=65935"},"modified":"2025-12-01T11:47:14","modified_gmt":"2025-12-01T17:47:14","slug":"voice-search-an-essential-part-of-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/voice-search-an-essential-part-of-your-seo-strategy\/","title":{"rendered":"Voice Search: An Essential Part of Your SEO Strategy"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Voice Search: An Essential Part of Your SEO Strategy<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-02-13T11:26:23-06:00\">February 13, 2024<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Algorithm updates, SEO keyword research, seasonality, the list of things to consider when you\u2019re creating blog content is seemingly endless.<\/p>\n\n\n\n<p>And if you found this blog by asking your smart device \u201cHey Google, is Mediavine about to tell me something else I should optimize for in my content?\u201d The answer is yes. We are.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Welcome to everything you didn\u2019t know you needed to know about voice search.<\/p>\n\n\n\n<p>Due to increased AI voice recognition patterns and increased accessibility to smart home devices, voice search is becoming an increasingly popular way for audiences to find the information they need without taking up too much time or exerting too much energy. According to <a href=\"https:\/\/www.insiderintelligence.com\/content\/voice-assistant-and-smart-speaker-users-2020\">Insider Intelligence<\/a>, 44% of the internet is already using voice search on a monthly basis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/02\/Voice_Search_Blog_Images_Image-1.png\" alt=\"\" class=\"wp-image-67767\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/02\/Voice_Search_Blog_Images_Image-1.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/02\/Voice_Search_Blog_Images_Image-1-320x167.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/02\/Voice_Search_Blog_Images_Image-1-768x400.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/02\/Voice_Search_Blog_Images_Image-1-569x297.png 569w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>With so many people speaking into their smart devices instead of typing into a search bar, it\u2019s time to consider optimizing for voice search as a part of your SEO strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-voice-search\">What is Voice Search?<\/h2>\n\n\n\n<p>Voice search is the ability to speak into your smart device and have your spoken language translated into text via an automatic speech recognition (ASR) system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"222\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-2.png\" alt=\"\" class=\"wp-image-67764\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-2.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-2-320x89.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-2-768x213.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-2-569x158.png 569w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>This means that while your search is an audio-only search, it hits your search engine, like Google Chrome or Safari, as text \u2014 exactly like a traditional text inquiry. And while voice search may ultimately function like a traditional search, voice inquiries are very different from text.<\/p>\n\n\n\n<p>Queries we speak directly into our devices often match how we speak in real life, so voice searches are often longer than text searches.<\/p>\n\n\n\n<p>Instead of typing \u201clunch near me\u201d you might say \u201cwhat are the best casual lunch spots in West Town, Chicago?\u201d<\/p>\n\n\n\n<p>While both searches will help you find a lunch spot in your area, one resembles a real conversation rather than a short and convenient search query.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-voice-search-impact-my-seo-strategy\">How Does Voice Search Impact my SEO Strategy?<\/h2>\n\n\n\n<p>While ranking for voice search is not easy \u2014 only the top 1 to 3 results get shared with the user \u2014 optimizing for it can still improve your overall SEO strategy. When you target voice search, you&#8217;re not only tapping into a new way to reach your audience, but we also know that search engines like when you create content for humans. Targeting voice search as a part of your SEO strategy can mean not only the opportunity to rank in one of those top 3 spots but the opportunity to increase your page authority as well.<\/p>\n\n\n\n<p>Additionally, targeting for voice search allows you to remain at the forefront of digital trends. With ever-changing algorithm updates and a shift towards voice-friendly content, implementing this change in your content now could impact you positively in the long run.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-target-voice-search-in-my-seo-strategy\">How Do I Target Voice Search in My SEO Strategy?<\/h2>\n\n\n\n<p>When creating content, think \u201cnatural.\u201d Your content should sound like a normal conversation between real life humans rather than an AI-written, over-optimized SEO think piece. How would <em>you<\/em> ask this question?<\/p>\n\n\n\n<p>Your goal should be to address typical verbal queries within your content.&nbsp;<\/p>\n\n\n\n<p>Writing for voice search does not not mean abandoning SEO research and optimization;, it means <a href=\"https:\/\/www.voiceseo.com\/blog\/voice-search-seo-tools\/\">researching long tail keywords<\/a> and seeing what questions people are searching for already.<\/p>\n\n\n\n<p>An easy way to answer common voice searches is to include FAQ sections in your content. This will allow you to answer some of those tougher questions in a more natural way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-would-benefit-most-from-optimizing-for-voice-search\">Who Would Benefit Most from Optimizing for Voice Search?<\/h2>\n\n\n\n<p>While the current prevalence of local searches via voice search may make it seem like travel and hyperlocal bloggers would benefit the most from optimizing for voice searches, as voice search becomes more and more popular and robust, other niches will benefit as well.<\/p>\n\n\n\n<p>It\u2019s a good idea to start optimizing your content for voice search now so you are prepared for the inevitable growing popularity of the feature.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-3.png\" alt=\"\" class=\"wp-image-67765\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-3.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-3-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-3-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/01\/Voice_Search_Blog_Images_Image-3-555x370.png 555w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>We know that it seems like there is a new way to increase your traffic or your SEO authority every day, but we feel strongly that this latest trend is not going anywhere. Voice search audiences are only going to grow as Gen Alpha continues to define the future of the internet, so getting a jump on this new way to reach your audience is a relatively low lift method to increase your traffic and \u201cfuture proof\u201d your site.&nbsp;<\/p>\n\n\n\n<p>Voice search is only going to continue to rise in popularity as smart devices get smarter.&nbsp; Soon everyone will be asking \u201chey Siri, how do i optimize my blog content for voice search?\u201d&nbsp;<\/p>\n\n\n\n<p>Making small changes to your SEO strategy now can greatly impact how well your site evolves with the mercurial internet.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p 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class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Algorithm updates, SEO keyword research, seasonality, the list of things to consider when you\u2019re creating blog content is seemingly endless. And if you found this blog by asking your smart device \u201cHey Google, is Mediavine about to tell me something else I should optimize for in my content?\u201d The answer is&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":67762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-65935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voice Search: An Essential Part of Your SEO Strategy - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/voice-search-an-essential-part-of-your-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice Search: An Essential Part of Your SEO Strategy\" \/>\n<meta property=\"og:description\" content=\"Back to Blog \u2022 Algorithm updates, SEO keyword research, seasonality, the list of things to consider when you\u2019re creating blog content is seemingly endless. 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