{"id":70228,"date":"2024-03-14T07:21:09","date_gmt":"2024-03-14T12:21:09","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=70228"},"modified":"2025-12-01T11:40:54","modified_gmt":"2025-12-01T17:40:54","slug":"introducing-journey-new-ad-management","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/introducing-journey-new-ad-management\/","title":{"rendered":"Introducing Journey, A New Mediavine Ad Management Solution for Growing Sites"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center is-style-default wp-block-post-title\">Introducing Journey, A New Mediavine Ad Management Solution for Growing Sites<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-03-14T07:21:09-05:00\">March 14, 2024<\/time><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>We are thrilled to announce the launch of <strong>Journey by Mediavine<\/strong>, a new ad management solution for growing websites&nbsp;and the publishers behind them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--3\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/www.journeymv.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-1024x576.png\" alt=\"\" class=\"wp-image-70555\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-960x540.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-1080x607.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail-1200x675.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/mediavine-journey-branding-landing-page-video-thumbnail.png 1334w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--4\" id=\"h-what-is-journey\">What is Journey?<\/h2>\n\n\n\n<p>Journey is an entirely new ad offering designed and built from the ground up as a solution for smaller publishers.<\/p>\n\n\n\n<p>Powered by Mediavine\u2019s first-in-class ad technology, <a href=\"https:\/\/www.journeymv.com?utm_source=pubs&amp;utm_medium=blog&amp;utm_campaign=journey_launch\" target=\"_blank\" rel=\"noreferrer noopener\">Journey by Mediavine<\/a> will offer publishers with smaller websites full access to all of our first-party data and identity solutions.<\/p>\n\n\n\n<p>The beauty of Journey is that it is a completely self-service offering. Getting started is easy and fully automated.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-bottom:0\"><figure class=\"wp-block-image tribe-embed is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\n\tdata-id=\"5i6EDeFF9uY\">\n\t<div class=\"tribe-embed__inner\">\n\t\t\t<button class=\"play-button\" aria-label=\"Play Video\"><\/button>\n\t\t\t<img decoding=\"async\" loading=\"lazy\" width=1280 height=720\t\tclass=\"tribe-embed__thumbnail\" alt=\"\" src=\"https:\/\/img.youtube.com\/vi\/5i6EDeFF9uY\/maxresdefault.jpg\"\n\t\tsrcset=\"https:\/\/img.youtube.com\/vi\/5i6EDeFF9uY\/mqdefault.jpg 320w,https:\/\/img.youtube.com\/vi\/5i6EDeFF9uY\/hqdefault.jpg 480w,https:\/\/img.youtube.com\/vi\/5i6EDeFF9uY\/sddefault.jpg 640w,https:\/\/img.youtube.com\/vi\/5i6EDeFF9uY\/maxresdefault.jpg 1280w\" sizes=\"auto, (max-width: 1280px) 100vw,1280px\" \/>\n\t\t\t<\/div>\n<\/figure>\n\t\t<template id=tribe-embed-embed-html-5i6EDeFF9uY\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"cmplazyload\" data-cmp-vendor=\"s30\" data-cmp-purpose=\"c51\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5i6EDeFF9uY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/template>\n\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\">Why Journey?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/about-us\/?utm_source=mv_pubs&amp;utm_medium=blog&amp;utm_campaign=journey_launch\">Our mission<\/a> has always been to help content creators build sustainable businesses. Now we&#8217;re doubling down by supporting creators even earlier in their path to success.<\/p>\n\n\n\n<p>With the launch of Journey, we&#8217;re bringing Mediavine&#8217;s award-winning ad management to publishers of all sizes around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--6\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/Mediavine-Journey-video-icons-and-images-2.png\" alt=\"\" class=\"wp-image-70301\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\">What This Means for Existing Mediavine Publishers<\/h2>\n\n\n\n<p>Journey is a separate ad offering to advertisers, allowing us to service more publishers while still maintaining high CPMs.<\/p>\n\n\n\n<p>But most importantly, existing Mediavine publishers will benefit from the authenticated traffic these new sites will help us build. Because of our <a href=\"https:\/\/www.mediavine.com\/10-reasons-to-run-grow-now\/?utm_source=mv_pubs_grow&amp;utm_medium=blog&amp;utm_campaign=journey_launch\">unified first-party data solution<\/a>, we all grow together.<\/p>\n\n\n\n<p>The first step to running Journey ads on your site is to install Grow, Mediavine\u2019s first-party data solution. <em>(Don\u2019t know what Grow is? <a href=\"https:\/\/www.grow.me\/publishers?utm_source=grow_pubs_landing&amp;utm_medium=blog&amp;utm_campaign=journey_launch\" target=\"_blank\" rel=\"noreferrer noopener\">Go here!<\/a>)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--8\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-1024x544.png\" alt=\"\" class=\"wp-image-70297\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-1024x544.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-320x170.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-768x408.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-1170x621.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-800x425.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-569x302.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-960x510.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1-1080x573.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/03\/AdobeStock_484689923-V1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Grow software, which generates authenticated traffic and enables us to assess when a site is eligible for ads, makes Journey possible.<\/p>\n\n\n\n<p>As new publishers join <a href=\"https:\/\/www.journeymv.com\/?utm_source=pubs&amp;utm_medium=blog&amp;utm_campaign=journey_launch\" target=\"_blank\" rel=\"noreferrer noopener\">Journey<\/a> and their readers create Grow accounts, the pool of authenticated traffic grows.<\/p>\n\n\n\n<p><strong>When another website\u2019s logged-in readers visit yours, it&#8217;s good news for your revenue.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--9\" style=\"margin-top:var(--wp--preset--spacing--60)\">Get Started with Journey<\/h2>\n\n\n\n<p>Getting started with Journey is easy! <a href=\"https:\/\/www.journeymv.com\/?utm_source=pubs&amp;utm_medium=blog&amp;utm_campaign=journey_launch\">Simply install Grow<\/a> on your site and apply for Journey.<\/p>\n\n\n\n<p>The sooner you get started, the better! We\u2019ll use Grow to evaluate your site and reach out when you\u2019re ready to run ads.<\/p>\n\n\n\n<p>Already have Grow installed? Awesome! Simply <a href=\"https:\/\/publishers.grow.me\/journey-welcome-page\/?utm_source=pubs&amp;utm_medium=blog&amp;utm_campaign=journey_launch\" target=\"_blank\" rel=\"noreferrer noopener\">log in to your Grow account<\/a> and apply for Journey now.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--10\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--11\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left 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1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is 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That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We are thrilled to announce the launch of Journey by Mediavine, a new ad management solution for growing websites&nbsp;and the publishers behind them. What is Journey? Journey is an entirely new ad offering designed and built from the ground up as a solution for smaller publishers. Powered by Mediavine\u2019s first-in-class ad&#8230;<\/p>\n","protected":false},"author":5,"featured_media":70321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-70228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Journey, A New Mediavine Ad Management Solution for Growing Sites - Mediavine<\/title>\n<meta name=\"description\" content=\"Meet Journey by Mediavine, a new ad management solution for creators. Build your audience. Monetize your content. Find out how far you can go.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/introducing-journey-new-ad-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Journey, A New Mediavine Ad Management Solution for Growing Sites\" \/>\n<meta property=\"og:description\" content=\"Meet Journey by Mediavine, a new ad management solution for creators. Build your audience. Monetize your content. 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