{"id":7135,"date":"2019-08-30T12:00:00","date_gmt":"2019-08-30T17:00:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=7135"},"modified":"2025-11-24T01:27:45","modified_gmt":"2025-11-24T07:27:45","slug":"increase-font-size-and-increase-seo-rpm-along-with-it","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/increase-font-size-and-increase-seo-rpm-along-with-it\/","title":{"rendered":"Increase Font Size, and Increase SEO &#038; RPM Along With It"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Go for Teal<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Increase Font Size, and Increase SEO &#038; RPM Along With It<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-08-30T12:00:00-05:00\">August 30, 2019<\/time><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"is-style-small is-style-small--3\" style=\"padding-bottom:var(--wp--preset--spacing--10)\"><em>Post updated August 2021<\/em><\/p>\n\n\n\n<p>One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website&#8217;s user experience, <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a> and <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">RPM<\/a> may surprise you:<\/p>\n\n\n\n<p class=\"is-style-large is-style-large--4\"><strong>Increase your font size.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ImtZoJ4WUJM\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p>We say it&#8217;s quick because it should require one easy change to your theme&#8217;s settings page, or a few adjustments to your stylesheet, to make this site-wide improvement.<\/p>\n\n\n\n<p>Much of the advice we normally give publishers is on a per-post or a per-page basis which could require a lot of work on a lot of content over time.<\/p>\n\n\n\n<p>This site-wide tweak is quick and easy \u2014 relatively speaking. We can&#8217;t just tell you what settings to change as font size is a little more technical than one-size-fits-all.<\/p>\n\n\n\n<p>The internet is very different than the world of print or word processors in every respect, and fonts are no different. It&#8217;s important to define font size in web-specific terms.<\/p>\n\n\n\n<p>Font size, on the internet and everywhere else, still involves measuring the height of letters in your text, but it can be measured in multiple units on the web.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-96eb5f5e wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p><strong>The five most common units of measurement you&#8217;ll see are:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-default\">\n<li>point (pt)<\/li>\n\n\n\n<li>pixels (px)<\/li>\n\n\n\n<li>em<\/li>\n\n\n\n<li>rem<\/li>\n\n\n\n<li>percentages<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p>You&#8217;re likely familiar with the first two on this list, especially points. If your theme uses these, providing you with a size recommendation is a lot easier.<\/p>\n\n\n\n<p>But first, a caveat: Points do <strong>NOT<\/strong> equal pixels.<\/p>\n\n\n\n<p>Points-to-pixels conversions will vary based upon the DPI (dots per inch) or the resolution of the device(s) your audience is using to read your content.<\/p>\n\n\n\n<p>A general rule of thumb is that 12 <em>pt<\/em> will equal 16 <em>px<\/em> on most devices, but <strong><em>not all<\/em><\/strong>.<\/p>\n\n\n\n<p>Now, on to the items you&#8217;re probably not familiar with on the above list: rem, em, and percentages. These three are all going to be &#8220;relative&#8221; font sizes.<\/p>\n\n\n\n<p>While these are more advanced, they&#8217;re generally considered the preferred method in responsive web design, so there&#8217;s a chance your theme or design uses them.<\/p>\n\n\n\n<p>These are all relative to the base font, usually 12pt or 16px on most devices; if you set a 1em, 1rem or 100%, then, in theory, that&#8217;s the same as picking 12pt or 16px for most devices.<\/p>\n\n\n\n<p>This allows you easily define headers, lists and other elements relative to the body of your text. For example, you could set your headers to be 150% or 1.5em, making them 50% bigger.<\/p>\n\n\n\n<p>If you simply want to increase the size of your entire website, you can adjust the font size on the body or root, and it will adjust everything else up.<\/p>\n\n\n\n<p>You can use the following conversion chart as a rough estimate, but remember that devices, user settings, fonts, themes and parts of your stylesheet can impact all of these.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded is-style-rounded--5\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"5000\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2.png\" alt=\"\" class=\"wp-image-40249\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2.png 2500w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-160x320.png 160w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-512x1024.png 512w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-768x1536.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-1024x2048.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-1170x2340.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-800x1600.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-185x370.png 185w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-480x960.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-540x1080.png 540w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/font-size-chart2-600x1200.png 600w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p>All of that said, what font sizes are best for boosting SEO and RPM?<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--6\" id=\"h-increasing-font-size-for-seo-and-readers-too\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--30)\">Increasing Font Size for SEO (and Readers, too)<\/h2>\n\n\n\n<p>Google uses a <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing#:~:text=Mobile%2Dfirst%20indexing%20is%20enabled,practices%20detailed%20in%20this%20guide.\" target=\"_blank\" rel=\"noopener noreferrer\">mobile-first index<\/a>, meaning that when indexing your site to determine search engine rankings, they&#8217;re using the mobile version of your content.<\/p>\n\n\n\n<p>The reason for this is simple: 80% of your readers are likely using mobile devices, so you should be prioritizing this as well. SEO, in this case, is entirely driven by user experience.<\/p>\n\n\n\n<p>When designing your site and considering a font size, think of your most common reader. This is someone on a mobile phone, and they likely don&#8217;t have 20\/20 vision.<\/p>\n\n\n\n<p>If your font size is too small (and on mobile devices, it probably is), the first thing you&#8217;re doing is requiring your users do is pinch and zoom to read the content.<\/p>\n\n\n\n<p>Having to do that throughout a site \u2014 especially one you read regularly or want to browse multiple pages of \u2014 makes for a terrible user experience.<\/p>\n\n\n\n<p>That&#8217;s why Google&#8217;s Lighthouse tool <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\/audits\/font-sizes\">measures font size,<\/a>&nbsp;one major component of determining the mobile friendliness of your site,&nbsp;when calculating your SEO score.<\/p>\n\n\n\n<p>The Lighthouse tool recently changed its own recommendations slightly, but it established 16 px as a base font of a site. That means the main text of your font should be set to 16px minimum.<\/p>\n\n\n\n<p>In fact, that&#8217;s where Google&#8217;s Material Design style guide sets the&nbsp;<a href=\"https:\/\/material.io\/design\/typography\/the-type-system.html\" target=\"_blank\" rel=\"noopener noreferrer\">base font size in its typography<\/a> as well. So for SEO, you need a minimum of a 16px font to make sure your site is considered mobile friendly, which is crucial in the mobile-first index.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\" id=\"h-increasing-font-size-and-its-impact-on-rpm\" style=\"margin-top:var(--wp--preset--spacing--50);margin-right:var(--wp--preset--spacing--30)\">Increasing Font Size and Its Impact on RPM<\/h2>\n\n\n\n<p>Okay, so Google is happy with a 16px. Are we done?<\/p>\n\n\n\n<p>Not quite.<\/p>\n\n\n\n<p>Like most of our recommendations for SEO and user experience, adjusting font size can help your monetization. Our ad placement rules follow the <a href=\"https:\/\/www.mediavine.com\/mediavine-joins-coalition-for-better-ads\/\">Coalition for Better Ads<\/a> standards, and like SEO guidelines, follows where user experience takes us.<\/p>\n\n\n\n<p>We&#8217;re not going to insert ads unless your content justifies it. Larger font sizes don&#8217;t automatically mean larger content.<\/p>\n\n\n\n<p>Plus, ads pay based on viewability and engagement. If you have a larger font size, and more users engaging with your content as a result, they&#8217;re also going to be more engaged with ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--8\" id=\"h-so-what-s-the-ideal-font-size-for-monetization-purposes\">So what&#8217;s the ideal font size for monetization purposes?<\/h3>\n\n\n\n<p>Again, your main body size should be at a minimum 16px. If you&#8217;re using points, ems, percentages or any other units, make sure your body size is the equivalent (see conversion chart above).<\/p>\n\n\n\n<p>We&#8217;d actually recommend going a little bit bigger than the minimum 16 px, just to be on the safe side, given differing devices: 18px should do the trick.<\/p>\n\n\n\n<p>That may sound like a big number, but remember where your audience is reading and that it&#8217;s not an 18pt <em>font;<\/em>&nbsp;18px is actually still pretty small on a mobile device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-small is-style-small--9\" id=\"h-can-you-go-even-bigger-than-that\">Can you go even bigger than that?<\/h3>\n\n\n\n<p>Absolutely.<\/p>\n\n\n\n<p>We&#8217;ve seen lots of sites perform extremely well with larger font sizes. Aimee of <a href=\"http:\/\/shugarysweets.com\" target=\"_blank\" rel=\"noopener noreferrer\">Shugary Sweets<\/a> discussed this during the <a href=\"https:\/\/www.youtube.com\/watch?v=wq5e39rfAj8&amp;t=3s\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Live<\/a> she did with us a few years ago.<\/p>\n\n\n\n<p>What&#8217;s important is that a bigger font size looks good and provides the best user experience for your readers. All themes and fonts will look different at different sizes.<\/p>\n\n\n\n<p>It never hurts to experiment with your font sizes and see which looks best \u2014 as long as you remember that 16px needs to be the absolute minimum.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded is-style-rounded--10\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703.png\" alt=\"\" class=\"wp-image-40254\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/AdobeStock_523412703-1080x720.png 1080w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--11\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--30)\">Where do you make these changes?<\/h2>\n\n\n\n<p>If your theme has customization options, that&#8217;s your go-to, as it will mesh with your theme most seamlessly. Always check there in the appropriate settings page of your theme.<\/p>\n\n\n\n<p>If it doesn&#8217;t, email your theme creator as they&#8217;re likely the best source of information and advice on how to increase your font size within that particular theme.<\/p>\n\n\n\n<p>If you need to do it yourself, then you&#8217;ll need to edit your CSS. Under there, you can adjust font sizes with a little CSS that would adjust your H1 (header tags) and body font size like this:<\/p>\n\n\n\n<p><code>body {<br>font-size : 18px;<br>}<\/code><\/p>\n\n\n\n<p><code>h1 {<br>font-size : 24px;<br>}<\/code><\/p>\n\n\n\n<p>However, please note again that there&#8217;s so much going into a theme.<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\">line heights<\/a>, character kerning and fonts all set throughout the stylesheet. Often times, it&#8217;s best to bring in your theme&#8217;s support or a tech person to help.<\/p>\n\n\n\n<p>That&#8217;s a lot of words for something that we promise is usually pretty simple. So good luck, and go make your readers, Google and your wallet a lot happier!<\/p>\n\n\n\n<p><strong>August 2019 Update: <\/strong>This continues to be one of the most popular posts on the Mediavine blog, and for good reason. Tons of our publishers have seen an RPM increase after implementing this quick tweak to their font size. We added a couple new links to this post for your reference!<\/p>\n\n\n\n<p><strong>August 2021 Update:<\/strong> Our WordPress theme, <a href=\"https:\/\/marketplace.mediavine.com\/trellis\">Trellis<\/a>, is now available for all WordPress users! Trellis makes font management super easy: Change your site&#8217;s font size with just one setting right in the admin \u2014 no CSS knowledge needed!<\/p>\n\n\n\n<p>Don&#8217;t miss our entire <a href=\"https:\/\/www.mediavine.com\/category\/increasing-rpm\/\">Increasing RPM series<\/a> for even more ways to work on your RPM, or our <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\">Content Upgrade Challenge<\/a> that helps you audit your posts.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--12\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--13\">Share 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--14\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg\" class=\"attachment-large size-large\" alt=\"woman sitting on couch using phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-320x222.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-768x532.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-375x260.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-534x370.jpg 534w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-331x229.jpg 331w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-270x187.jpg 270w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-335x232.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-347x240.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-520x360.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-640x443.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your CPM<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">3 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We&#8217;ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let&#8217;s talk about how to increase your CPM. First: What is CPM? Essentially, CPM&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-cpm\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your CPM\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"man sitting on a bench on his phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your Ad Impressions<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 22, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-ad-impressions\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your Ad Impressions\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg\" class=\"attachment-large size-large\" alt=\"man looking at phone wearing mask\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 15, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website&#8217;s user experience, SEO and RPM may surprise you: Increase your font size. We say it&#8217;s quick because it should require one easy change to your theme&#8217;s settings page, or a&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[50,75],"tags":[],"audience_post":[],"class_list":["post-7135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-go-for-teal","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Increase Font Size, and Increase SEO &amp; RPM Along With It - Mediavine<\/title>\n<meta name=\"description\" content=\"Font size on the Internet involves measuring the height of letters in your text. 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