{"id":7417,"date":"2018-09-10T15:33:38","date_gmt":"2018-09-10T20:33:38","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=7417"},"modified":"2020-11-19T14:32:39","modified_gmt":"2020-11-19T20:32:39","slug":"shorter-sentences-and-paragraphs-for-larger-rpms","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/","title":{"rendered":"Shorter Sentences and Paragraphs For Larger RPMs"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Go for Teal<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Shorter Sentences and Paragraphs For Larger RPMs<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-09-10T15:33:38-05:00\">September 10, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">If you&#8217;ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\" target=\"_blank\" rel=\"noopener noreferrer\">line height<\/a>.\n\nNow that your <a href=\"https:\/\/www.mediavine.com\/increase-font-size-and-increase-seo-rpm-along-with-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">increased font size<\/a> and spacing have optimized your text for readability and earning potential, it&#8217;s time to do the same for the content itself.\n\n<em>What do we mean by that?<\/em>\n\nWriting for the web is not the same as writing for print, and so unless you&#8217;re really, really young, that means it&#8217;s a lot different than what you were taught in school.\n\nYou may be surprised to learn that according to&nbsp;<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability studies,<\/a>&nbsp;when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent.\n\nSo what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an audience that&#8217;s skimming.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XZ33i8dA2R4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><strong>In other words, you need web-friendly formatting.<\/strong><\/h3>\nUsability.gov, which is run by the Digital Communications Division of the U.S. Department of Health and Human Services, has a great article on <a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/writing-for-the-web.html\" target=\"_blank\" rel=\"noopener noreferrer\">how to write for the web<\/a>.\n\nIt features a lot of great information &#8211; some we&#8217;ve already passed on, such as using <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">more images<\/a> to tell your story &#8211; including today&#8217;s focus on shorter sentences and paragraphs.\n\n<em>How long should web-friendly sentences be?<\/em>\n\nSentences should be no longer than 20 words each, meaning that you probably need to shorten yours. (Fun fact: We just shortened that one from 22 to 17.)\n\nRemember, you can begin sentences with with &#8220;and,&#8221; &#8220;but,&#8221; &#8220;or,&#8221; etc., on the web. Your 11th grade English teacher is not lurking over your shoulder.\n\nDitch the semicolons. And the dashes. Make fragmented thoughts your friend. It&#8217;s a different mindset, but sentences can and should be short on the web!\n\nEven crazier than that is how short your paragraphs should be, and on that front we differ from the aforementioned HHS article.\n\nThey recommend no more than five sentences per paragraph, although they tellingly never use more than three in the article itself.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2421\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/computers.png\" alt=\"A woman sits with a laptop computer in her lap.\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/computers.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/computers-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/computers-768x1152.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/computers-307x460.png 307w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3><strong>Why only 1-2 sentences per paragraph, and at most 3?<\/strong><\/h3>\nBecause we&#8217;re focused not only for the web, but for the mobile web, where even big screens are small. Especially with your larger font size, even 1-2 sentences can take up real space.\n\nPut another way, if you&#8217;re writing standard, five-sentence paragraphs like you might see in print, in all likelihood you&#8217;re scaring off your mobile web audience with a wall of text.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7439\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes-460x460.png\" alt=\"A wall of text graphic, showing a phone with a lot of text with no breaks.\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes-460x460.png 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes-300x300.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes-768x768.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Copy-of-Mobile-Ad-Sizes.png 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nIf a paragraph takes up most or all of a phone&#8217;s screen with no white space or paragraph breaks, it immediately looks and feels daunting for readers.\n\n<em>So what are they going to do? Scroll right past it.<\/em>\n\nThe remedy for this is pretty simple: Hit the enter key early and often. Each paragraph should be one thought, and quickly digestible by the reader.\n<h3>Pin this post!<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7434\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/web-friendly-pin.png\" alt=\"Writing web-friendly paragraphs is key to user experience, SEO and higher ad revenue at Mediavine. Learn why shorter sentences and paragraphs can be your friend when you\u2019re writing a new blog post or editing an old one. | Mediavine\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/web-friendly-pin.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/web-friendly-pin-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/web-friendly-pin-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>What do sentence and paragraph length have to do with RPM?<\/strong><\/h3>\nIn the modern area of <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad viewability<\/a>, publishers are only paid for viewable ads.&nbsp;If a user is scrolling past your content, they&#8217;re also skipping all or most of your ads.\n\nEven if a user sees an ad and you do get paid, it&#8217;s not a binary proposition. You want them to be more &#8220;engaged&#8221; with it, or seeing it for longer.\n\nAdvertisers look at this as part of their ROI (return on investment), and want to buy the ad inventory they believe is most worthwhile.\n\nYou want your users reading your content and staying engaged, and audiences are more engaged with shorter sentences and paragraphs. Period.\n\nMoreover, Mediavine&#8217;s <a href=\"https:\/\/www.mediavine.com\/in-content-ads-why-mediavine-focuses-on-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-content ad logic<\/a> won&#8217;t break up paragraphs, since we don&#8217;t disrupt the flow of your content. Hitting enter more often gives us more opportunities to place ads.\n\nWe follow the Coalition for Better Ad Standards in determining <a href=\"https:\/\/www.mediavine.com\/how-many-ads-does-mediavine-run\/\" target=\"_blank\" rel=\"noopener noreferrer\">how many ads<\/a> we insert, so this won&#8217;t mean too many ads, or even a greater amount necessarily.\n\nThis just means better placed ads throughout your content, which we look at as a win-win for both the bottom line and user experience.\n<h2><strong>It sounds too good to be true, but hitting the enter key more often is one of simplest, proven ways to improve RPM.<\/strong><\/h2>\nAs with any of our tips on that front, revisit your top 10 posts, and make sure you do this for new posts going forward and you should be in good shape.\n\nIf you&#8217;re about to promote a post, or see something that&#8217;s trending, go in and fix it. Those extra enter keystrokes will more than pay for themselves.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg\" class=\"attachment-large size-large\" alt=\"woman sitting on couch using phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-320x222.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-768x532.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-375x260.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-534x370.jpg 534w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-331x229.jpg 331w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-270x187.jpg 270w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-335x232.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-347x240.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-520x360.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-640x443.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your CPM<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">3 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We&#8217;ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let&#8217;s talk about how to increase your CPM. First: What is CPM? Essentially, CPM&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-cpm\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your CPM\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"man sitting on a bench on his phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your Ad Impressions<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 22, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-ad-impressions\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your Ad Impressions\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg\" class=\"attachment-large size-large\" alt=\"man looking at phone wearing mask\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 15, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 If you&#8217;ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it&#8217;s time to do the same&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[50,75],"tags":[],"audience_post":[],"class_list":["post-7417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-go-for-teal","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shorter Sentences and Paragraphs For Larger RPMs - Mediavine<\/title>\n<meta name=\"description\" content=\"How to write web-friendly blog posts and why shorter paragraphs can help your user experience and revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shorter Sentences and Paragraphs For Larger RPMs\" \/>\n<meta property=\"og:description\" content=\"How to write web-friendly blog posts and why shorter paragraphs can help your user experience and revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T20:33:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-19T20:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Shorter Sentences and Paragraphs For Larger RPMs\",\"datePublished\":\"2018-09-10T20:33:38+00:00\",\"dateModified\":\"2020-11-19T20:32:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\"},\"wordCount\":800,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-09.jpg\",\"articleSection\":[\"Go for Teal\",\"Increasing RPM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/shorter-sentences-and-paragraphs-for-larger-rpms\/\",\"name\":\"Shorter Sentences and Paragraphs For Larger RPMs - 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